The European Shampoo Market report segments the industry into Form (Liquid Shampoo, Dry Shampoo, Shampoo Bars), Functionality (Antihairfall, Antidandruff, Multifunctionality, Other Functionalities), Category (Conventional, Natural/Free-Form (Vegan, Organic etc.)), End-User (Adults, Kids), Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Salons, Pharmacies/Drug Stores, Convenience Stores), and Geography.

The Europe shampoo market size was valued at USD 7.23 Billion in 2024. The market is further projected to grow at a CAGR of 4.60% between 2025 and 2034, reaching a value of USD 11.34 Billion by 2034.

The European Hair Care Market Report is Segmented by Product Type (Shampoo, Conditioners, Hair Colorants, and More), Category (Organic, Conventional), Price Range (Mass, Luxury/Premium), Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, and More), and Geography (Germany, United Kingdom, Italy, and More). The Market Forecasts are Provided in Terms of Value (USD).

Europe Shampoo market size is USD 10575.36 million in 2024 and will expand at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031.

Available data formats for the Europe Shampoo Market Report, Size, Share, Opportunities, And Trends By Product (Medicated/Special-Purpose, Non-Medicated/Regular), By Application (Household, Commercial), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Stores, Others), By Manufacturers (Private Label, Toll Manufacturing, Multinational), And By Country – Forecasts From 2025 To 2030 report.

Consumers are looking for items that are viewed as natural and advantageous for their hair as society has shifted towards more health-conscious way of living.

Europe Shampoo Market size was valued at USD 20.59 Billion in 2023 and is projected to reach USD 24.78 Billion by 2031 growing at a CAGR of 2.08% from 2024 to 2031.

Key Market Drivers: Growing Awareness of Scalp and Hair Health: According to the European Cosmetics and Personal Care Market Report, there is a growing customer preference for specialized hair care solutions. According to the European Dermatology Association, 62% of Europeans are increasingly likely to use shampoos that provide specific scalp and hair health benefits.

Hair Care Market Outlook

According to our latest research, the global hair care market size reached USD 92.8 billion in 2024, reflecting robust consumer demand and innovation in personal care products. The market is expected to grow at a CAGR of 6.1% from 2025 to 2033, with the market value projected to reach USD 157.7 billion by 2033. This growth is primarily driven by rising awareness of hair health, increased disposable incomes, and the continuous launch of advanced hair care solutions catering to diverse consumer needs.

A significant growth factor in the hair care market is the increasing consumer focus on personal grooming and hygiene. The proliferation of social media and digital platforms has amplified beauty consciousness, prompting consumers to invest in premium hair care products. This trend is particularly evident among millennials and Gen Z, who are not only seeking products that deliver results but also those that align with their values, such as sustainability and cruelty-free formulations. The surge in demand for natural and organic hair care products, free from harsh chemicals like sulfates and parabens, further underscores the evolving preferences of modern consumers. Additionally, the rise in urbanization and hectic lifestyles has accelerated the adoption of convenient, multifunctional hair care products, such as 2-in-1 shampoos and leave-in conditioners, propelling market expansion.

Another critical driver is the continuous innovation by manufacturers, who are investing heavily in research and development to introduce products tailored to specific hair types and problems. The emergence of advanced formulations targeting issues like hair thinning, dandruff, and color protection has broadened the market’s appeal across various demographics. The influence of celebrity endorsements and influencer marketing has also played a pivotal role in shaping consumer behavior, encouraging the adoption of specialized hair care regimens. Furthermore, the increasing penetration of e-commerce platforms has made a wide array of hair care products accessible to consumers globally, boosting market growth. The ease of online shopping, coupled with detailed product information and user reviews, has empowered consumers to make informed purchasing decisions, further driving demand.

The hair care market is also witnessing a surge in demand due to demographic shifts, such as the aging population and the growing number of working women. Older consumers are seeking products that address age-related hair concerns like graying and thinning, while the rising female workforce is fueling the demand for products that offer quick and effective hair solutions. The expansion of the male grooming segment, with men becoming increasingly conscious of their appearance, has opened new growth avenues for the market. Moreover, the global increase in disposable incomes, particularly in emerging economies, has enabled consumers to spend more on premium and specialized hair care products, contributing to the overall market growth.

From a regional perspective, Asia Pacific dominates the hair care market, accounting for the largest share in 2024, followed by North America and Europe. The high population density, growing middle-class segment, and increasing consumer awareness in countries like China and India are key factors driving growth in the Asia Pacific region. Meanwhile, North America and Europe are characterized by high product innovation and premiumization trends, with consumers showing a strong preference for organic and eco-friendly hair care solutions. Latin America and the Middle East & Africa, though smaller in market size, are emerging as promising markets due to rising urbanization, changing lifestyles, and increasing investments by global hair care brands.

Product Type Analysis

The hair care market is segmented by product type into shampoo, conditioner, hair oil, hair color, hair styling products, and others. Among these, shampoo holds the largest market share,

Europe Hair Care Market was valued at USD 21.34 Billion in 2024 and is expected to reach USD 25.60 Billion by 2030 with a CAGR of 3.17%.

The European shampoo market is expected to see an increase in demand over the next decade, with a forecasted growth in market volume and value. By 2035, the market is projected to reach 1.1M tons and $4.3B respectively.

Europe Men Shampoo dominated the market in 2023 and accounted for a share of more than 30% of the global revenue due to several variables.

European Shampoo Market Size Value Share by Country (Euros), 2023 Discover more data with ReportLinker!

Access Europe Hair Shampoo Industry Overview which includes Europe country analysis of (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe), market split by Product Type, Application

For the fourth consecutive year, the Europe shampoo market recorded growth in sales value, which increased by 2.4% to $3.7B in 2024. The market value increased at an average annual rate of +1.3% over the period from 2012 to 2024; the trend pattern remained relatively stable, with only minor fluctuations throughout the analyzed period. The level of consumption peaked in 2024 and is likely to see gradual growth in the near future.

This article explores the rising demand for shampoo in Europe and predicts an upward consumption trend over the next decade, with expected market volume and value increases by 2035.

The Europe Hair and Skin Care Market is Segmented by Product Type (Skin Care and Hair Care), Category (Mass and Premium), Ingredients (Conventional/Synthetic and Natural/Organic), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Stores, and Others), and Geography (Germany, United Kingdom, Italy, Spain, France, Netherlands, and More). The Market Forecasts are Provided in Terms of Value (USD).

The Europe Luxury Hair Care Market size was valued at USD 6.38 billion in 2023 and is projected to reach USD 11.74 billion by 2032, exhibiting a CAGR of 9.1 % during the forecasts period. Luxurious hair care products are designed for people who want the high-quality and premium ingredients, formulas, and an enhanced hair care experience. The market is driven by rising disposable income that allows Europeans to spend more on high-quality, innovative, and luxury hair care solutions. Traction towards the sustainability and personalized hair care products that cater individuals’ need of unique hair care experience is expected to fuel the growth in Europe luxury hair care market. Further, many luxury cosmetic providers are increasingly investing in innovation of products and use of organic or natural ingredients due to consumers changing preference towards the organic cosmetics. However, strict regulations towards the use of some synthetic chemicals due to its harmful effects and regulation or guidelines for approval of products is expected to hamper the market growth. Recent developments include: In May 2023, Guerlain, a heritage beauty brand owned by LVMH, unveiled its premium hair care line, marking its significant entry into the category since 1970. , In June 2023, L'Oréal Professionnel introduced an updated version of its iNOA hair colour. This was pioneering product for the company in no-ammonia hair colour segment of the industry. .

The Dry Shampoo Market Report is Segmented by Product Type (Spray, Powder, and More), Nature (Organic and Conventional), Price Range (Mass and Premium), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, and More) and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Tons).

The European hair care market, valued at €21.34 billion in 2025, is projected to experience steady growth, exhibiting a Compound Annual Growth Rate (CAGR) of 3.08% from 2025 to 2033. This growth is driven by several key factors. Increasing consumer awareness of hair health and the rising popularity of natural and organic hair care products are significant contributors. The expanding e-commerce sector provides convenient access to a wider range of products, fueling market expansion. Furthermore, the increasing disposable incomes in several European countries, coupled with a growing trend towards personal grooming and self-care, are boosting demand for premium and specialized hair care solutions. The market is segmented by product type (shampoos, conditioners, hair loss treatments, hair colorants, styling products, perms/relaxants, and others) and distribution channel (supermarkets/hypermarkets, convenience stores, pharmacies, specialty stores, and online retailers). Competition is fierce, with major players like Procter & Gamble, L'Oréal, Henkel, and Unilever dominating the market share, alongside numerous niche brands catering to specific consumer needs. While factors such as economic fluctuations and potential shifts in consumer preferences could pose challenges, the overall outlook for the European hair care market remains positive, indicating sustained growth throughout the forecast period. The market's segmentation offers further insights. The shampoo and conditioner segment holds the largest market share, followed closely by hair colorants, driven by the increasing demand for diverse hair styling options and hair coloring trends. Online retail channels are witnessing rapid growth, surpassing traditional retail outlets in terms of convenience and product availability, especially for niche brands and specialized treatments. Geographic variations exist, with countries like the UK, Germany, and France leading the market due to their large populations and strong consumer spending on personal care products. The continued development and introduction of innovative products, including those incorporating natural ingredients and addressing specific hair concerns (such as dandruff or hair thinning), will play a crucial role in shaping future market dynamics. Brands focusing on sustainability and ethical sourcing are also gaining traction, aligning with the increasing consumer preference for environmentally conscious products. Recent developments include: In October 2022, P&G Beauty's Head & Shoulders, Pantene, Herbal Essences, and Aussie introduced their first shampoo and conditioner bars in honor of World Oceans Day across their European Haircare portfolio. P&G Beauty revealed during a live panel at the Reuters Responsible Business Summit that Head & Shoulders, Pantene, Herbal Essences, and Aussie will continue to provide sustainable goods at scale as of 2022., In November 2021, Barcelona-based Niche Beauty Lab launched its first haircare brand Hairvest, with a range of six products. Hairvest is the world's first haircare brand to treat the hair follicle without any side effects that are usually common in hair treatments., In May 2021, Coconut water brand Vita Coco launched European haircare with shampoos, conditioners, and treatments, focusing on nourishing dry hairs and repairing damaged hair and scalp.. Notable trends are: Significant Rise in Hair Care Expenditure.

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Hair Care Market Size 2025-2029

The hair care market size is valued to increase USD 18.28 billion, at a CAGR of 3.7% from 2024 to 2029. Influence through social media and blogging will drive the hair care market.

Major Market Trends & Insights

Europe dominated the market and accounted for a 36% growth during the forecast period.
By Product - Hair color segment was valued at USD 36.21 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 37.96 billion
Market Future Opportunities: USD 18281.30 billion
CAGR from 2024 to 2029 : 3.7%

Market Summary

The market is a dynamic and expansive industry, valued at over USD 87 billion in 2020. This significant figure underscores the market's importance in the broader consumer goods sector. Key drivers propelling its growth include increasing consumer awareness of personal grooming and the rising popularity of home salon services. Innovations in hair care technology, such as advanced formulations and delivery systems, cater to diverse consumer preferences. Meanwhile, concerns over the adverse health effects of chemical or synthetic components in hair care products have led to a growing demand for natural and organic alternatives. Brands are responding to this trend by introducing eco-friendly product lines and transparent labeling practices.
Social media and blogging have become influential platforms for hair care trends and product recommendations. Influencers and content creators have a significant impact on consumer purchasing decisions, driving market growth and competition. The hair care industry's future direction lies in catering to these evolving consumer preferences, ensuring product safety, and delivering personalized solutions.

What will be the Size of the Hair Care Market during the forecast period?

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How is the Hair Care Market Segmented?

The hair care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Hair color
  Shampoo
  Conditioner
  Others


Distribution Channel

  Offline
  Online


End-User

  Male
  Female
  Unisex
  Kids


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The hair color segment is estimated to witness significant growth during the forecast period.

The market is a dynamic and evolving industry, with a focus on addressing various hair concerns through innovative solutions. One significant area of growth is lipid replenishment, which strengthens hair fibers by restoring essential lipids and protecting against damage. Keratin protein structure plays a crucial role in this, as protein hydrolysates are used to enhance conditioner efficacy and improve hair shaft cross-section. Anti-dandruff actives continue to be in demand, addressing scalp inflammation and maintaining a healthy pH balance. Scalp health assessment is gaining importance, with the use of hair texture analysis and sebum production regulation to optimize scalp microcirculation and promote hair follicle stimulation.

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The Hair color segment was valued at USD 36.21 billion in 2019 and showed a gradual increase during the forecast period.

Amino acid composition and hair growth stimulants are also key ingredients in modern hair care, contributing to hair shaft elasticity and diameter. Hair porosity levels are another factor influencing market trends, with conditioner ingredient types tailored to specific needs. According to recent studies, the market is projected to reach a value of USD 87.67 billion by 2025. This growth is driven by the increasing awareness of hair health and the availability of advanced hair care solutions. Anti-hair loss treatments, scalp hydration levels, and hair breakage resistance are other areas of focus, reflecting the industry's commitment to meeting diverse consumer needs.

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Regional Analysis

Europe is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European market is a significant and evolving sector, with the UK, France, and Germany being its major contributors. Notable companies in this region include L'Oreal, Unilever Group, Hen