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The Sporting Equipment Retailing industry’s revenue is forecast to climb at a compound annual rate of 3.6% over the five years through 2025 to €98.7 billion, including an estimated rise of 2% in 2025. A recent surge in health and body consciousness across Europe has driven up demand for sporting equipment. Countries such as Belgium and Finland have seen a spike in sports participation, creating a greater need for sporting equipment and offering retailers an opportunity to capitalise on a widening market. At the same time, major sports events (like the 2024 Paris Olympics and the European Championships) and regional football leagues like France's Ligue 1 and the UK’s Premier League continue to spark consumer interest in sports merchandise, despite recent cost-of-living pressures inflation. However, physical retailers are having to fight hard to stay relevant in the digital era, with competition from online retailers continuing to mount. Notably, companies selling bicycles have struggled, especially in Germany, where manufacturers like Canyon have opted to sell their products directly to customers online, cutting retailers out. Still, growing fitness consciousness and a preference for online shopping have created new opportunities for sporting equipment retailers that have been able to adapt. Revenue is slated to grow at a compound annual rate of 5.9% over the five years through 2030 to €131.4 billion, while the average industry profit margin is also expected to swell. Online retailers will continue to challenge traditional bricks-and-mortar stores by providing a platform for easy price comparison and access to a broad range of products. Leading brands like Adidas, JD Sports and Decathlon are responding by transforming their digital commerce strategies, expanding their click-and-collect and delivery services. Retailers will also need to adapt to growing sustainability awareness, with rising green concerns driving retailers to launch sustainable private labels to keep sales coming in. For example, Finish retailer Intersport started selling sustainability-focused products under its Green Series label in 2022, driving up profitability due to the products’ higher price point.
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TwitterUSD 183.75 Billion in 2024; projected USD 409.73 Billion by 2033; CAGR 9.4%.
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TwitterIn 2022, Germany accounted for just over a fifth of the European outdoor goods market, making it the continent's leading country for such sporting goods. At approximately 16 percent, France made up the second-largest market in Europe.
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The Sporting Goods Market Report is Segmented by Product Type (Equipment, Protective Gears, Sports Bags, Accessories), Sport Type (Outdoor Sports, Indoor Sports, Adventure Sports, Other Sport), End User (Women, Men, Kids), Distribution Channel (Offline, Online), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).
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TwitterWith a market value of nearly ***** billion euros in 2022, apparel was the largest category within European outdoor goods market. The second-largest sub-market, outdoor footwear, was valued at approximately *** billion euros that year. Other significant product types within the European market included climbing equipment, tents, and backpacks.
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Sports Equipment Market Size 2025-2029
The sports equipment market size is forecast to increase by USD 80.9 billion, at a CAGR of 7.7% between 2024 and 2029.
The market is experiencing significant growth, driven by the increasing awareness of health and fitness among consumers. This trend is leading to a surge in demand for high-quality sports equipment to support active lifestyles. Additionally, the focus on customization and personalization is becoming increasingly important, as consumers seek products tailored to their specific needs and preferences. However, this market faces challenges as well. The growing prevalence of counterfeit and low-quality products poses a significant threat, as these items can undermine brand reputation and consumer trust. Companies must prioritize authenticity and quality to maintain customer loyalty and differentiate themselves from competitors. To capitalize on market opportunities and navigate challenges effectively, businesses should stay informed about consumer preferences, invest in research and development, and implement robust quality control measures.
What will be the Size of the Sports Equipment Market during the forecast period?
Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, driven by advancements in technology, material sourcing, and consumer preferences. Footwear technology, for instance, is revolutionizing athletic shoes with cushioning systems that provide superior comfort and impact absorption. Performance enhancement is another key area of focus, with wearable technology and biometric sensors enabling real-time data analysis during workouts. Aerobic exercise and fitness equipment are gaining popularity as consumers prioritize health and wellness. Online marketplaces and e-commerce platforms have made it easier for consumers to access a wide range of sports equipment, from compression wear to heart rate monitors and resistance training equipment.
Product development is a continuous process, with ergonomic design and sustainability initiatives becoming increasingly important. Manufacturing processes are being optimized to reduce waste and improve efficiency, while exercise physiology and biomechanics analysis are used to develop equipment that enhances performance and prevents injuries. Sports medicine and rehabilitation programs are also driving growth in the market, with a focus on injury prevention and recovery strategies. Social media marketing and brand marketing are essential tools for reaching consumers and building customer relationships. The market is diverse, encompassing everything from sports apparel and protective gear to cardiovascular equipment and outdoor gear.
Breathable materials, moisture-wicking technology, and ethical sourcing are just a few of the trends shaping this dynamic industry. Data analytics and digital marketing are becoming essential components of supply chain management and customer relationship management. Intellectual property protection is also a critical concern, with brands investing in patents and trademarks to protect their innovations. The market is a constantly evolving landscape, with new technologies, materials, and trends emerging all the time. From fitness equipment and sports nutrition to coaching services and sports performance analysis, this industry is dedicated to helping consumers achieve their fitness goals and improve their overall health and well-being.
How is this Sports Equipment Industry segmented?
The sports equipment industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductBall gamesFitness/strength equipmentBall over net gameAthletics training equipmentOthersDistribution ChannelOfflineOnlineGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth KoreaRest of World (ROW)
By Product Insights
The ball games segment is estimated to witness significant growth during the forecast period.The market encompasses a broad spectrum of products designed to enhance athletic performance, injury prevention, and overall wellness. Durability testing is crucial in ensuring the longevity and effectiveness of equipment, from cushioning systems in footwear technology to the impact absorption capabilities of protective gear. Team uniforms, often made of performance fabrics, play a significant role in enhancing comfort and endurance during training and competition. Biomechanics analysis and rehabilitation programs are integral to sports medicine, helping athletes recover from injuries and optimize their performance through personalized training plans. Supply chain management and ethical sourcing are essential considerations for manufac
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Discover the booming sports goods retailing market! Our analysis reveals a $250B market in 2025, projected to reach $400B by 2033 with a 6% CAGR. Explore key trends, leading companies, and regional growth opportunities in this dynamic sector. Learn more now!
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The sporting goods manufacturing industry has benefitted from rising health consciousness over the past decade, which spurred an uptick in sports participation, driving demand. However, inflationary pressures plagued the industry in the aftermath of the COVID-19 outbreak, resulting in people cutting discretionary spending. Revenue is expected to grow at a compound annual rate of 2.6% over the five years through 2025 to €10.8 billion, including an estimated jump of 1.8% in 2025. Profit is also expected to edge upwards to 12.2% in 2025 as higher interest rates cool inflation and ease input cost pressures. Following the COVID-19 outbreak, pent-up demand and supply chain disruptions incited inflationary pressures, ratcheting up living costs. This resulted in many people’s real household disposable income’s plummeting, forcing them to cut discretionary spending on goods like sporting equipment. Despite central banks across Europe raising interest rates to curb rising prices, inflation persisted in the two years through 2023, hurting demand. However, rising sport participation and health consciousness have supported revenue in recent years, driven by effective government initiatives. This includes the Erasmus+ Sport programme, which supports grassroots sports projects across Europe. According to a 2022 survey from the European Commission, Finland tops the list of countries most likely to exercise at least once a week, at 71% of respondents. Import competition has impacted the industry with consumers opting for cheaper alternatives from low-cost production countries amid the cost-of-living crisis. This forced manufacturers to focus their efforts on premium, performance-focused gear, maintaining revenue growth. Revenue is forecast to swell at a compound annual rate of 5.8% over the five years through 2030 to €14.3 billion. Sporting goods manufacturing will welcome declining costs as inflationary pressures subside in the short term. However, uncertainty surrounding Trump’s tariffs policies will hamper GDP growth due to businesses delaying investment projects which would have potentially aided demand for sports goods manufacturers. This will force manufacturers to diversify into faster-growing or tariff-free markets like Asia. Sport participation will continue to rise, supported by robust funding towards promoting exercise as governments seek to slow down rising obesity across Europe. Yet, countries like France facing budget pressures have slashed funding aimed at promoting sports, hindering demand for sports goods manufacturers.
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The Global Sports and Leisure Equipment Market is Segmented Into Sport Type (Ball Sports Equipment, Adventure Sports Equipment, and More), by Product Type (Apparel, Footwear, and More), by Application (Personal/Household, and More), Distribution Channel (Offline Retail Stores, and More), by End-User (Male, and Female) and Geography (North America, Europe, and More). The Market Forecasts are Provided in Terms of Value (USD).
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The industry includes companies that rent and lease recreational and sports equipment like pleasure boats, canoes, bicycles, beach chairs, skis and other sports equipment. It doesn't include the renting of video tapes and disks or other personal and household goods.
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The sporting goods manufacturing industry has benefitted from rising health consciousness over the past decade, which spurred an uptick in sports participation, driving demand. However, inflationary pressures plagued the industry in the aftermath of the COVID-19 outbreak, resulting in people cutting discretionary spending. Revenue is expected to grow at a compound annual rate of 2.6% over the five years through 2025 to €10.8 billion, including an estimated jump of 1.8% in 2025. Profit is also expected to edge upwards to 12.2% in 2025 as higher interest rates cool inflation and ease input cost pressures. Following the COVID-19 outbreak, pent-up demand and supply chain disruptions incited inflationary pressures, ratcheting up living costs. This resulted in many people’s real household disposable income’s plummeting, forcing them to cut discretionary spending on goods like sporting equipment. Despite central banks across Europe raising interest rates to curb rising prices, inflation persisted in the two years through 2023, hurting demand. However, rising sport participation and health consciousness have supported revenue in recent years, driven by effective government initiatives. This includes the Erasmus+ Sport programme, which supports grassroots sports projects across Europe. According to a 2022 survey from the European Commission, Finland tops the list of countries most likely to exercise at least once a week, at 71% of respondents. Import competition has impacted the industry with consumers opting for cheaper alternatives from low-cost production countries amid the cost-of-living crisis. This forced manufacturers to focus their efforts on premium, performance-focused gear, maintaining revenue growth. Revenue is forecast to swell at a compound annual rate of 5.8% over the five years through 2030 to €14.3 billion. Sporting goods manufacturing will welcome declining costs as inflationary pressures subside in the short term. However, uncertainty surrounding Trump’s tariffs policies will hamper GDP growth due to businesses delaying investment projects which would have potentially aided demand for sports goods manufacturers. This will force manufacturers to diversify into faster-growing or tariff-free markets like Asia. Sport participation will continue to rise, supported by robust funding towards promoting exercise as governments seek to slow down rising obesity across Europe. Yet, countries like France facing budget pressures have slashed funding aimed at promoting sports, hindering demand for sports goods manufacturers.
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Discover the booming online sports equipment market! This comprehensive analysis reveals key trends, growth drivers, and leading brands shaping the future of online sports retail from 2025-2033, including market size projections and regional breakdowns. Learn more about investment opportunities and the competitive landscape.
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Discover the booming sporting goods market! This comprehensive analysis reveals a $62.13 billion market in 2025, projected for strong growth driven by health trends and e-commerce. Explore key segments, top brands like Nike & Adidas, and regional market shares. Get insights for investment and growth strategies.
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The global sports and leisure equipment market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 4.50% from 2025 to 2033. This expansion is fueled by several key drivers. Rising disposable incomes, particularly in developing economies, are enabling greater participation in sporting activities and increased demand for high-quality equipment. Furthermore, the growing awareness of health and fitness benefits associated with regular exercise is stimulating demand across various segments, including fitness and adventure sports equipment. The increasing popularity of e-commerce platforms has also significantly contributed to market growth, providing consumers with convenient access to a wide range of products from various brands. However, the market faces certain constraints such as the fluctuating prices of raw materials, economic downturns affecting consumer spending, and intense competition among established players. Market segmentation reveals strong performance in ball sports equipment, driven by the enduring popularity of team sports and individual athletic pursuits. The fitness sports equipment segment is witnessing a parallel rise due to the health and wellness trend. Online retail channels are witnessing significant growth, surpassing traditional retail outlets in market share due to their convenience and extensive product offerings. Key players like Amer Sports, Nike, Adidas, and Puma are leveraging their strong brand recognition and innovative product development to maintain a competitive edge. Geographic analysis indicates North America and Europe currently hold the largest market share, but the Asia-Pacific region is expected to demonstrate significant growth potential in the coming years driven by rising middle-class populations and increasing participation in sports. The projected growth trajectory for the sports and leisure equipment market indicates considerable investment opportunities. The market's segmentation provides diverse avenues for strategic growth, whether focused on specific sports, equipment types, or distribution channels. Companies should focus on adapting to the evolving consumer preferences and technological advancements, including the integration of smart technology in sports equipment and personalized fitness solutions. Sustainability and ethical sourcing are also emerging as critical factors that will influence consumer purchasing decisions and brand loyalty in the future. The competitive landscape necessitates a strategic approach to brand building, innovation, and efficient supply chain management to successfully navigate the market's dynamic nature. Long-term success will rely on responsiveness to evolving trends and a commitment to meeting the changing demands of consumers globally. Recent developments include: March 2022: Lululemon launched the Blissfeel running shoe, the first of four shoes it plans to release in women's sizes that year. Also, during the launch, the company announced that in summer 2022, it will launch Chargefeel, a cross-training shoe, in two styles: low-top and mid-top., March 2022: Puma extended its partnership with W Series, the international single-seater motor racing championship for female drivers. It signed Finnish driver Emma Kimiläinen for the Puma W Series Team in 2022., February 2022: Callaway Golf announced new chrome soft, namely Chrome Soft X and Chrome Soft X LS Golf balls. The company's new unique precision technology is incorporated into new golf ball offerings to provide the tightest dispersion, consistent ball speeds, and overall performance.. Notable trends are: Increased Sports Participation Rate Owing to Favorable Government Initiatives.
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The sporting goods manufacturing industry has benefitted from rising health consciousness over the past decade, which spurred an uptick in sports participation, driving demand. However, inflationary pressures plagued the industry in the aftermath of the COVID-19 outbreak, resulting in people cutting discretionary spending. Revenue is expected to grow at a compound annual rate of 2.6% over the five years through 2025 to €10.8 billion, including an estimated jump of 1.8% in 2025. Profit is also expected to edge upwards to 12.2% in 2025 as higher interest rates cool inflation and ease input cost pressures. Following the COVID-19 outbreak, pent-up demand and supply chain disruptions incited inflationary pressures, ratcheting up living costs. This resulted in many people’s real household disposable income’s plummeting, forcing them to cut discretionary spending on goods like sporting equipment. Despite central banks across Europe raising interest rates to curb rising prices, inflation persisted in the two years through 2023, hurting demand. However, rising sport participation and health consciousness have supported revenue in recent years, driven by effective government initiatives. This includes the Erasmus+ Sport programme, which supports grassroots sports projects across Europe. According to a 2022 survey from the European Commission, Finland tops the list of countries most likely to exercise at least once a week, at 71% of respondents. Import competition has impacted the industry with consumers opting for cheaper alternatives from low-cost production countries amid the cost-of-living crisis. This forced manufacturers to focus their efforts on premium, performance-focused gear, maintaining revenue growth. Revenue is forecast to swell at a compound annual rate of 5.8% over the five years through 2030 to €14.3 billion. Sporting goods manufacturing will welcome declining costs as inflationary pressures subside in the short term. However, uncertainty surrounding Trump’s tariffs policies will hamper GDP growth due to businesses delaying investment projects which would have potentially aided demand for sports goods manufacturers. This will force manufacturers to diversify into faster-growing or tariff-free markets like Asia. Sport participation will continue to rise, supported by robust funding towards promoting exercise as governments seek to slow down rising obesity across Europe. Yet, countries like France facing budget pressures have slashed funding aimed at promoting sports, hindering demand for sports goods manufacturers.
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Explore the dynamic global market for non-licensed sporting goods, featuring market size, CAGR, key drivers, trends, restraints, and regional analysis. Discover growth opportunities and insights into leading companies in athletic apparel, footwear, and accessories.
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TwitterIn 2022, over *** million pieces of outdoor sports clothing were sold in the continent of Europe, making it the leading product category within the outdoor sporting goods industry. That year, apparel had a market value of nearly three billion euros. Over ** million outdoor accessories and footwear items were sold in 2022, placing these categories in second and third place, respectively, in terms of unit sales.
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| BASE YEAR | 2024 |
| HISTORICAL DATA | 2019 - 2023 |
| REGIONS COVERED | North America, Europe, APAC, South America, MEA |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| MARKET SIZE 2024 | 21.0(USD Billion) |
| MARKET SIZE 2025 | 22.0(USD Billion) |
| MARKET SIZE 2035 | 35.7(USD Billion) |
| SEGMENTS COVERED | Equipment Type, Sport Type, User Type, Distribution Channel, Regional |
| COUNTRIES COVERED | US, Canada, Germany, UK, France, Russia, Italy, Spain, Rest of Europe, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, Rest of APAC, Brazil, Mexico, Argentina, Rest of South America, GCC, South Africa, Rest of MEA |
| KEY MARKET DYNAMICS | Technological advancements, Increasing consumer health awareness, Rising disposable incomes, Growing popularity of sports, Emphasis on performance enhancement |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | New Balance, Puma, Nike, Easton Sports, Head, Brunswick Corporation, ASICS, Mizuno, Under Armour, Wilson Sporting Goods, Adidas, TaylorMade Golf, Babolat, Callaway Golf, Reebok |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| KEY MARKET OPPORTUNITIES | Wearable tech integration, Eco-friendly materials, Enhanced data analytics, Customized sports performance solutions, Increased e-commerce adoption |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 4.9% (2025 - 2035) |
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The sporting goods manufacturing industry has benefitted from rising health consciousness over the past decade, which spurred an uptick in sports participation, driving demand. However, inflationary pressures plagued the industry in the aftermath of the COVID-19 outbreak, resulting in people cutting discretionary spending. Revenue is expected to grow at a compound annual rate of 2.6% over the five years through 2025 to €10.8 billion, including an estimated jump of 1.8% in 2025. Profit is also expected to edge upwards to 12.2% in 2025 as higher interest rates cool inflation and ease input cost pressures. Following the COVID-19 outbreak, pent-up demand and supply chain disruptions incited inflationary pressures, ratcheting up living costs. This resulted in many people’s real household disposable income’s plummeting, forcing them to cut discretionary spending on goods like sporting equipment. Despite central banks across Europe raising interest rates to curb rising prices, inflation persisted in the two years through 2023, hurting demand. However, rising sport participation and health consciousness have supported revenue in recent years, driven by effective government initiatives. This includes the Erasmus+ Sport programme, which supports grassroots sports projects across Europe. According to a 2022 survey from the European Commission, Finland tops the list of countries most likely to exercise at least once a week, at 71% of respondents. Import competition has impacted the industry with consumers opting for cheaper alternatives from low-cost production countries amid the cost-of-living crisis. This forced manufacturers to focus their efforts on premium, performance-focused gear, maintaining revenue growth. Revenue is forecast to swell at a compound annual rate of 5.8% over the five years through 2030 to €14.3 billion. Sporting goods manufacturing will welcome declining costs as inflationary pressures subside in the short term. However, uncertainty surrounding Trump’s tariffs policies will hamper GDP growth due to businesses delaying investment projects which would have potentially aided demand for sports goods manufacturers. This will force manufacturers to diversify into faster-growing or tariff-free markets like Asia. Sport participation will continue to rise, supported by robust funding towards promoting exercise as governments seek to slow down rising obesity across Europe. Yet, countries like France facing budget pressures have slashed funding aimed at promoting sports, hindering demand for sports goods manufacturers.
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The Sporting Equipment Retailing industry’s revenue is forecast to climb at a compound annual rate of 3.6% over the five years through 2025 to €98.7 billion, including an estimated rise of 2% in 2025. A recent surge in health and body consciousness across Europe has driven up demand for sporting equipment. Countries such as Belgium and Finland have seen a spike in sports participation, creating a greater need for sporting equipment and offering retailers an opportunity to capitalise on a widening market. At the same time, major sports events (like the 2024 Paris Olympics and the European Championships) and regional football leagues like France's Ligue 1 and the UK’s Premier League continue to spark consumer interest in sports merchandise, despite recent cost-of-living pressures inflation. However, physical retailers are having to fight hard to stay relevant in the digital era, with competition from online retailers continuing to mount. Notably, companies selling bicycles have struggled, especially in Germany, where manufacturers like Canyon have opted to sell their products directly to customers online, cutting retailers out. Still, growing fitness consciousness and a preference for online shopping have created new opportunities for sporting equipment retailers that have been able to adapt. Revenue is slated to grow at a compound annual rate of 5.9% over the five years through 2030 to €131.4 billion, while the average industry profit margin is also expected to swell. Online retailers will continue to challenge traditional bricks-and-mortar stores by providing a platform for easy price comparison and access to a broad range of products. Leading brands like Adidas, JD Sports and Decathlon are responding by transforming their digital commerce strategies, expanding their click-and-collect and delivery services. Retailers will also need to adapt to growing sustainability awareness, with rising green concerns driving retailers to launch sustainable private labels to keep sales coming in. For example, Finish retailer Intersport started selling sustainability-focused products under its Green Series label in 2022, driving up profitability due to the products’ higher price point.