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Wet Pet Food Market Size 2025-2029

The wet pet food market size is forecast to increase by USD 12.8 billion at a CAGR of 7.6% between 2024 and 2029.

The market is experiencing significant growth, fueled by the increasing number of pet owners worldwide. Wet pet food also contains essential minerals and vitamins that contribute to a balanced diet. Another key driver is the rising popularity of customized pet foods, catering to pets with specific dietary needs or preferences. However, the market faces challenges, including the increasing number of product recalls due to contamination issues and food safety concerns.
Companies must prioritize product safety and quality to maintain consumer trust and mitigate the potential negative impact of recalls. To capitalize on market opportunities, businesses should focus on innovation, offering customized and premium wet pet food products that cater to diverse consumer needs and preferences. Navigating challenges effectively requires a robust quality control system, transparency, and effective communication with consumers. While grainfree pet food has gained popularity for pets with sensitivities, the demand for organic pet food and vegetablebased pet food reflects a broader shift toward cleaner, health-conscious ingredients.

What will be the Size of the Wet Pet Food Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market exhibits dynamic trends, with dietary restrictions and sustainability practices shaping consumer preferences. Sustainability-conscious pet owners seek out brands that prioritize ethical sourcing and waste reduction. Meanwhile, portion control and life stage nutrition remain key considerations for pet owners. Cognitive health supplements, joint health supplements, dental health supplements, and functional pet food are gaining popularity, driven by veterinary recommendations. Limited ingredient diets and single-source protein diets cater to pets with food sensitivities, while holistic pet food offers a more natural alternative. Premium pet food brands invest in pet owner education and clear feeding guidelines. Supply chain disruptions and food recalls have highlighted the importance of transparency and traceability in pet food production.

Subscription services and innovative packaging materials streamline the pet food delivery process, making it more convenient for busy pet owners. Novel protein sources and pet food formulations cater to the evolving palates and nutritional needs of pets. Overall, the market continues to evolve, driven by consumer demands for high-quality, sustainable, and health-focused options. This trend is driven by the humanization of pets and the growing perception of pets as family members, leading to an increased demand for high-quality, nutritious pet food options.

How is this Wet Pet Food Industry segmented?

The wet pet food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Cat food
  Dog food
  Others


Source

  Animal-based
  Plant-based
  Synthetic


Distribution Channel

  Pet-specialty stores and vet clinics
  Supermarkets and hypermarkets
  Convenience stores
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    Japan


  Rest of World (ROW)

By Product Insights

The Cat food segment is estimated to witness significant growth during the forecast period. The market in the US is driven by several factors. Wet pet food provides animals with essential hydration, making it a preferred choice for many pet owners, especially for older cats who find it easier to chew and consume. Consumer preferences lean towards wet food for cats due to its rich smell and flavor, which is more appealing to cats as they age and lose their olfactory senses. Wet food is also beneficial for cats with health issues, such as dental problems or digestive difficulties, which make it difficult for them to consume dry food. Price sensitivity is a significant consideration in the market, with organic and natural pet food options gaining popularity among pet owners.

Quality control is paramount in the production of wet pet food, with strict adherence to food safety regulations ensuring the safety and wellbeing of pets. Prescription pet food and senior pet food cater to specific dietary needs, while vegetable-based, grain-free, and meat-based options cater to various consumer preferences. Moisture content, fiber content, carbohydrate content, and protein content are essential nutritional considerations in wet pet food. E-commerce sales

The wet pet food market is projected to be valued at USD 25.1 billion in 2025 and is anticipated to grow to USD 42.1 billion by 2035, registering a compound annual growth rate (CAGR) of 5.3% over the forecast period.

Country-wise Outlook

The Europe Pet Food Market Report is Segmented by Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, and More), Pets (Cats, Dogs, and Other Pets), Distribution Channel (Convenience Stores, Online Channel, and More), and Geography (France, Germany, Italy, Netherlands, and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).

Discover the booming wet pet food market! Explore a $27.4B industry with a 6.99% CAGR, driven by increasing pet ownership and demand for premium, convenient options. This comprehensive analysis covers market size, key players, trends, and regional insights for cat food, dog food, and more. Learn more about market growth projections until 2033.

The global Wet Pet Food market is experiencing robust growth, projected to reach approximately $50,000 million in 2025, with an estimated Compound Annual Growth Rate (CAGR) of around 6.5% during the forecast period of 2025-2033. This significant expansion is fueled by a growing pet humanization trend, where owners increasingly view their pets as family members and are willing to invest in premium, high-quality nutrition. The demand for wet pet food is particularly strong due to its palatability, moisture content, and perceived health benefits, appealing to both pet owners and veterinarians. Key drivers include rising disposable incomes globally, an increasing rate of pet ownership, and a growing awareness of the importance of specialized diets for pet health and well-being. The market is segmented into various types based on packaging size, with the 80-200g and 200-400g segments likely dominating due to their convenience and suitability for single-meal servings. Applications are primarily concentrated on pet dogs and cats, reflecting the largest pet populations worldwide. Emerging trends are shaping the wet pet food landscape, including a surge in demand for grain-free, natural, and organic formulations, as well as specialized diets addressing specific health concerns such as allergies, digestive issues, and age-related needs. Manufacturers are also focusing on sustainable sourcing and eco-friendly packaging to cater to environmentally conscious consumers. However, certain restraints, such as the fluctuating raw material costs and the availability of affordable dry pet food alternatives, could pose challenges to market expansion. Geographically, North America and Europe are expected to remain dominant markets, driven by high pet ownership rates and advanced pet care infrastructure. The Asia Pacific region is poised for significant growth, propelled by increasing urbanization, rising disposable incomes, and a burgeoning middle class adopting pet ownership. Leading companies like Mars, Nestle Purina, and Colgate-Palmolive are heavily investing in product innovation and market penetration strategies to capitalize on these evolving consumer preferences and capture a larger market share.

Europe's wet pet food market, valued at over USD 8.22 Billion in 2024, is witnessing strong growth due to the rising demand for specialized pet food products, such as grain-free, h

The European pet food market is a dynamic and rapidly growing sector, exhibiting a significant increase in demand driven by several key factors. The rising pet ownership rates across Europe, coupled with increasing humanization of pets, fuels the demand for premium and specialized pet food products. Consumers are increasingly prioritizing the health and well-being of their companion animals, leading to higher spending on premium pet food segments like wet food, pet nutraceuticals, and veterinary diets. This trend is particularly evident in Western European countries like the UK, Germany, and France, which have established mature pet food markets with high per-capita spending. The market is also witnessing a shift towards online purchasing, with e-commerce channels gaining traction as a convenient and accessible option for pet owners. Furthermore, the growing awareness of pet allergies and dietary needs is driving innovation in the pet food industry, resulting in a wider range of products catering to specific dietary requirements. This includes a surge in demand for hypoallergenic and organic pet food options. However, the European pet food market also faces some challenges. Economic fluctuations and changing consumer spending habits can impact overall market growth. Increased competition from both established players and new entrants requires companies to constantly innovate and differentiate their product offerings. Moreover, stringent regulations regarding pet food ingredients and labeling necessitate compliance with evolving standards, adding to operational costs. Despite these challenges, the long-term outlook for the European pet food market remains positive, driven by the sustained growth in pet ownership and the increasing focus on pet health and nutrition. The market is expected to continue its expansion in the coming years, with premiumization and specialization remaining key drivers of growth. Specific growth rates will likely vary across different segments and countries, reflecting local market dynamics and consumer preferences. Competitive landscape analysis will be crucial for identifying strategic growth opportunities within the market. Recent developments include: July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.May 2023: Virbac acquired its distributor (GS Partners) in the Czech Republic and Slovakia, which became Virbac's 35th subsidiary. This new subsidiary allows Virbac to expand its presence more in these countries.. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

Discover the booming wet grain-free pet food market! This comprehensive analysis reveals key trends, growth drivers, and regional insights from 2019-2033, including market size projections, CAGR, and top players. Learn about the increasing demand for premium, healthy pet food and the opportunities within this expanding sector.

Discover the booming high-protein wet cat food market! This comprehensive analysis reveals a $121.9M market (2025) growing at 7.1% CAGR, driven by premiumization and pet health trends. Learn about key players, regional insights, and future growth projections for this lucrative sector.

Wet Pet Food Processing Lines Market Outlook

According to our latest research, the global wet pet food processing lines market size reached USD 4.2 billion in 2024, reflecting robust demand across pet food manufacturing sectors. The market is set to expand at a CAGR of 6.1% from 2025 to 2033, with the forecasted market size projected to reach USD 7.1 billion by 2033. This growth is primarily driven by increasing pet ownership, a shift towards premium and specialized pet diets, and technological advancements in processing equipment. As per our analysis, the marketÂ’s upward trajectory is underpinned by the rising trend of pet humanization and the demand for high-quality, nutritious wet pet food products globally.

One of the most significant growth factors for the wet pet food processing lines market is the escalating demand for premium and functional pet food products. Pet owners are increasingly treating their pets as family members, leading to heightened awareness about pet nutrition and well-being. This shift is prompting manufacturers to invest in advanced processing technologies that can deliver consistent quality, safety, and palatability in wet pet food. Furthermore, the growing prevalence of health conditions among pets, such as allergies and digestive issues, is fueling the need for specialized wet food formulations, thereby driving the adoption of sophisticated processing lines capable of producing diverse and nutrient-rich recipes.

Technological innovation is playing a pivotal role in shaping the wet pet food processing lines market. Manufacturers are embracing automation, IoT-enabled monitoring systems, and energy-efficient machinery to enhance productivity, reduce operational costs, and ensure stringent quality control. The integration of smart technologies in mixers, blenders, extruders, and packaging machines enables real-time data collection, predictive maintenance, and customization of product batches. These advancements not only streamline production but also help companies comply with evolving food safety regulations and meet the growing consumer demand for transparency and traceability in pet food manufacturing.

Another major driver for market growth is the expansion of distribution channels and the evolving landscape of pet food retail. The proliferation of e-commerce platforms, specialty pet stores, and direct-to-consumer sales models is making it easier for pet food manufacturers to reach a broader customer base. This, in turn, is boosting the demand for flexible and scalable wet pet food processing lines that can accommodate varying production volumes and packaging formats. Additionally, the rise of private label and contract manufacturing is creating new opportunities for equipment suppliers, as smaller brands and retailers seek cost-effective solutions to enter the premium wet pet food segment without significant capital investment.

In the realm of wet pet food processing, the integration of Pet Food Extruder Cooling Conveyors is becoming increasingly vital. These conveyors are designed to efficiently cool down the extruded pet food products, ensuring that they maintain their structural integrity and nutritional value. By regulating the temperature of freshly extruded products, cooling conveyors help in preventing spoilage and maintaining the desired texture and quality. This technology is particularly important in large-scale manufacturing environments where maintaining consistent quality across large batches is crucial. As manufacturers strive to meet the growing demand for premium and specialized pet food, the role of cooling conveyors in ensuring product safety and quality cannot be overstated.

Regionally, North America and Europe continue to dominate the wet pet food processing lines market, driven by high pet ownership rates, established manufacturing infrastructure, and strong consumer preference for premium pet food products. However, the Asia Pacific region is emerging as a lucrative market, fueled by rapid urbanization, rising disposable incomes, and increasing awareness about pet nutrition. Latin America and the Middle East & Africa are also witnessing steady growth, supported by expanding pet care industries and the entry of global pet food brands. These regional dynamics are reshaping the competitive landscape and encouraging global players to invest in local prod

The European dog food market is a dynamic and expanding sector, exhibiting robust growth driven by several key factors. Rising pet ownership, particularly in urban areas across major European nations like the UK, Germany, and France, fuels demand for high-quality dog food. Increasing pet humanization, where pets are increasingly viewed as family members, leads to higher spending on premium products including novel protein sources, functional ingredients (like probiotics and omega-3 fatty acids), and specialized diets catering to specific health needs (e.g., sensitive stomachs, allergies). The market is segmented by product type (dry, wet, treats, supplements, veterinary diets) and distribution channels (supermarkets, specialty pet stores, online retailers, and convenience stores), reflecting diverse consumer preferences and purchasing habits. The convenience of online channels and the increasing availability of subscription services are further boosting market expansion. Premiumization is a significant trend, with consumers willing to pay more for natural, organic, and grain-free options. This shift in consumer preference is driving innovation in product formulations and packaging. While economic downturns could potentially constrain spending on pet food, the strong human-animal bond and the essential nature of pet food mitigate this risk, resulting in consistent, albeit potentially moderated, growth. Competitive intensity is high, with both multinational corporations (Mars, Nestle Purina) and smaller, specialized players vying for market share. Major players are leveraging their established brands, expanding product lines, and investing in marketing and distribution to maintain competitiveness. The growing awareness of pet health and nutrition is a major factor driving the success of pet nutraceuticals and veterinary diets. This segment is expected to demonstrate particularly strong growth due to increasing preventative healthcare measures and the rising incidence of pet health issues related to diet. The market's future trajectory will be shaped by factors including evolving consumer preferences, technological advancements in pet food production and formulations, and changes in regulatory landscapes regarding pet food labeling and ingredient sourcing. Sustained growth is anticipated, albeit at a rate potentially influenced by broader economic conditions and shifts in consumer spending habits. The market’s robust foundation and inherent resilience suggest a positive outlook for sustained expansion throughout the forecast period. Recent developments include: July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.May 2023: Virbac acquired its distributor (GS Partners) in the Czech Republic and Slovakia, which became Virbac's 35th subsidiary. This new subsidiary allows Virbac to expand its presence more in these countries.March 2023: Mars Incorporated launched new Pedigree Multivitamins, a trio of soft chews formulated to help pets with their immunity, digestion, and joints. It has been developed with the Waltham Petcare Science Institute team, vets, and pet nutritionists.. Notable trends are: The United Kingdom is the major market in the region, while Poland and Russia are the fastest-growing markets.

The global wet dog food market is experiencing robust growth, driven by increasing pet ownership, rising disposable incomes, and a growing preference for convenient and nutritionally balanced pet food options. The market is characterized by a diverse range of products catering to various dog breeds, life stages, and dietary needs, from basic formulations to premium, specialized options containing high-quality ingredients and functional benefits like joint health support or improved digestion. Major players like Mars Petcare and Nestlé Purina PetCare dominate the market, leveraging extensive distribution networks and strong brand recognition. However, smaller, niche brands are also gaining traction by focusing on specific dietary needs or sustainable sourcing practices, appealing to a growing segment of health-conscious pet owners. The market's growth is further fueled by advancements in pet food technology, leading to improved palatability, digestibility, and overall nutritional value. This includes the development of innovative recipes using novel ingredients and the incorporation of functional components for specific health benefits. The forecast period (2025-2033) anticipates continued expansion, although the CAGR may moderate slightly as the market matures. Regional variations are expected, with North America and Europe maintaining significant market shares due to high pet ownership rates and established pet food cultures. However, rapidly developing economies in Asia-Pacific are projected to experience considerable growth, driven by increasing pet adoption and rising awareness of premium pet food options. Challenges remain, including fluctuating raw material prices and increasing regulatory scrutiny concerning pet food safety and labeling. The industry will need to address these challenges through efficient supply chain management, transparent ingredient sourcing, and continuous innovation to maintain sustainable growth and meet the evolving needs of pet owners. This includes a focus on sustainability initiatives, reflecting a rising consumer demand for environmentally responsible pet food options.

The global raw meat pet food market is experiencing robust growth, driven by increasing pet humanization and a rising awareness of the health benefits associated with raw diets. Consumers are increasingly seeking premium, natural pet food options, mirroring human dietary trends towards whole, unprocessed ingredients. This shift is reflected in the market's strong compound annual growth rate (CAGR), which we estimate to be around 8% based on typical growth rates for premium pet food segments. The market is segmented by distribution channels (convenience stores, hypermarkets, specialty stores, e-commerce) and product type (freeze-dried and wet raw food). E-commerce is a rapidly expanding segment, offering convenience and wider product selection to consumers. While freeze-dried raw food offers a convenient and safer alternative to fully raw options, the wet raw food segment is predicted to maintain a larger market share due to its perceived higher nutritional value. Key players such as Diamond Naturals, Purina, and Orijen are vying for market dominance, investing heavily in product innovation and brand building to cater to the growing demand for high-quality raw pet food. Regional variations exist, with North America and Europe currently holding significant market shares, attributed to higher pet ownership rates and stronger consumer spending power. However, emerging markets in Asia Pacific are also demonstrating substantial growth potential, driven by rising disposable incomes and changing pet ownership trends. Growth within the raw meat pet food market faces challenges. Concerns regarding food safety and potential risks associated with bacterial contamination remain significant barriers. Regulatory hurdles and varying standards across different regions further complicate market expansion. Furthermore, the premium pricing of raw pet food compared to conventional options limits accessibility for price-sensitive consumers. Successful companies will need to address these challenges through rigorous quality control measures, transparent sourcing practices, and strategic pricing strategies to balance premium positioning with broader market penetration. The development of innovative preservation techniques and packaging solutions will also play a key role in expanding market reach and reducing the associated risks.

The global frozen dog food market is experiencing robust growth, driven by increasing pet humanization, a rising awareness of the nutritional benefits of raw and minimally processed diets, and a growing preference for convenient, high-quality pet food options. The market, estimated at $2 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated market value of $3.5 billion by 2033. This growth is fueled by several key trends, including the increasing popularity of raw and freeze-dried dog food options, the expansion of e-commerce channels for pet food sales, and the rising demand for specialized diets catering to dogs with specific health needs or allergies. While the convenience of wet and dry pet food continues to be a significant factor, the perceived health benefits and superior palatability of frozen options are driving market shift towards frozen food. Key market segments include supermarkets, online retailers, and specialty pet stores, with supermarkets currently holding the largest market share. Competition among established brands like Champion Petfoods, Orijen, and Primal Pet Foods is intense, but numerous smaller, specialized brands are also carving out niches within the market, focusing on specific dietary needs and ingredient sourcing. Geographic growth is particularly strong in North America and Europe, with emerging markets in Asia-Pacific showing significant potential for future expansion. Geographic variations in market penetration are notable, with developed economies exhibiting higher adoption rates due to increased disposable income and heightened pet ownership. However, emerging markets like those in Asia and South America are experiencing rapidly increasing growth rates due to a rising middle class and increased awareness of premium pet food options. Market restraints include concerns about food safety and proper handling of frozen food, and the potentially higher cost compared to dry or canned options. Overcoming these concerns through improved packaging, consumer education initiatives, and the development of convenient storage solutions will be crucial for further market expansion. The ongoing innovation in frozen dog food formulations, including the introduction of novel ingredients and functional foods designed to support specific canine health goals, will continue to drive growth and segmentation within the market.

Discover the booming wet dog food market! This comprehensive analysis reveals key trends, market size projections (2025-2033), leading brands, and regional growth forecasts. Learn about the impact of premiumization, e-commerce, and consumer preferences on this lucrative sector.

Pet Food Market Outlook

According to our latest research, the global pet food market size reached USD 124.7 billion in 2024, demonstrating robust expansion driven by evolving consumer preferences and increased pet ownership worldwide. The market is projected to grow at a CAGR of 5.6% from 2025 to 2033, reaching a forecasted value of USD 203.3 billion by 2033. This impressive growth trajectory is primarily fueled by heightened awareness of pet health and nutrition, innovation in pet food formulations, and the premiumization trend across developed and emerging markets. As per our latest research, the pet food industry continues to witness a paradigm shift toward natural, organic, and functional products, supporting sustained market expansion.

The primary growth factor propelling the pet food market is the significant rise in pet ownership across both developed and developing regions. Urbanization, changing family structures, and a growing perception of pets as family members have contributed to this surge. As more people adopt pets, there is a corresponding increase in demand for high-quality, nutritious pet food. Furthermore, the humanization of pets has led owners to seek products that mirror their own dietary preferences, such as grain-free, organic, and non-GMO options. This shift in consumer mindset has encouraged manufacturers to innovate and diversify their product offerings, thereby stimulating market growth.

Another critical driver is the increasing focus on pet health and wellness, which has significantly influenced purchasing decisions in the pet food market. Pet owners are becoming more informed about the nutritional needs of their animals, leading to a demand for specialized diets that address specific health concerns such as obesity, allergies, digestive health, and age-related conditions. This trend has given rise to functional pet foods enriched with vitamins, minerals, probiotics, and other health-boosting ingredients. Manufacturers are investing heavily in research and development to create formulations that cater to these evolving needs, further propelling the market’s upward trajectory.

The expansion of distribution channels, particularly online retail, has also played a pivotal role in the growth of the pet food market. The convenience of e-commerce platforms, coupled with a wide variety of product choices and home delivery options, has made it easier for consumers to access premium and specialized pet foods. Additionally, the proliferation of specialty pet stores and supermarkets/hypermarkets offering dedicated pet care sections has enhanced product visibility and accessibility. These dynamic shifts in distribution strategies have not only increased market penetration but also fostered brand loyalty and repeat purchases among pet owners.

From a regional perspective, North America continues to dominate the global pet food market, accounting for the largest share in 2024. This leadership is attributed to high pet ownership rates, advanced pet care infrastructure, and a strong presence of leading pet food brands. However, the Asia Pacific region is emerging as the fastest-growing market, with a rising middle class, increasing disposable incomes, and changing attitudes toward pet care. Europe also maintains a significant market share, driven by stringent regulations on pet food quality and a well-established pet culture. Latin America and the Middle East & Africa are witnessing steady growth, supported by urbanization and a growing awareness of pet nutrition.

Product Type Analysis

The pet food market is segmented by product type into dry pet food, wet pet food, semi-moist pet food, and others. Among these, dry pet food holds the dominant market share, owing to its convenience, longer shelf life, and cost-effectiveness. Dry pet food is particularly favored for its ease of storage and feeding, making it a preferred choice for busy pet owners. The ability to incorporate a variety of nutrients and flavors in kibble form has also contributed to its widespread acc

The global senior pet food market, valued at approximately $15.2 billion in 2025, is poised for steady growth, projected at a 5% CAGR from 2025 to 2033. This expansion is driven by several key factors. Firstly, the increasing humanization of pets is leading to greater investment in their health and wellbeing, particularly among older animals. This trend translates into higher demand for specialized senior pet food formulations designed to address the specific nutritional needs of aging dogs and cats. Secondly, rising pet ownership globally, coupled with an increasing lifespan of companion animals due to improved veterinary care, contributes significantly to market growth. Furthermore, the growing awareness among pet owners regarding the importance of nutrition for maintaining the health and vitality of senior pets fuels the demand for premium and specialized senior pet food products. The market is segmented by application (dogs, cats, others) and type (wet food, dry food), with dog food currently dominating the market share, given the higher prevalence of dog ownership. Key players like Orijen, Royal Canin, Nestlé Purina, and others are actively investing in research and development to create innovative products catering to the unique dietary needs of senior pets, further bolstering market growth. The market's growth is not without its challenges. Price sensitivity among consumers, particularly in developing economies, can limit market penetration of premium senior pet foods. Furthermore, the availability of generic or less expensive alternatives can pose a competitive challenge for established brands. However, the long-term outlook for the senior pet food market remains positive, driven by ongoing trends in pet humanization and an aging pet population. Regional variations in market growth are expected, with North America and Europe likely to maintain significant market share due to higher pet ownership rates and greater disposable incomes. However, emerging markets in Asia-Pacific are anticipated to witness substantial growth, reflecting the increasing adoption of pets in these regions. This presents exciting opportunities for companies to expand their market reach and cater to a growing base of pet owners focused on the nutritional well-being of their senior companions.

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