According to Cognitive Market Research, Europe accounted for a share of more than 25% of the global revenue. The rising desire for seductive underwear from women of all ages and body kinds is blamed for the market's expansion.

Europe Underwear market USD 23854.35 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031. Rising consumer preference for sustainable and eco-friendly materials is expected to aid the sales to USD 38701.8 million by 2031

The Lingerie Market Report is Segmented by Product Type (Brassiere, Briefs, and Other Product Types), Price Range (Mass and Premium), Material (Cotton, Silk and Satin, and More), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, and More), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

According to Cognitive Market Research, the global Ladies underwear market size was USD 103658.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 41463.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 31097.5 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 23841.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 5182.9 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2073.1 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
The Lounge Wear category is the fastest growing segment of the Ladies underwear industry

Market Dynamics of Ladies underwear Market

Key Drivers for Ladies underwear Market

Increasing Awareness of Personal Hygiene and Health to Boost Market Growth

The increasing emphasis on personal hygiene and health has significantly boosted the demand for premium-quality underwear. Women are increasingly choosing comfortable and breathable fabrics that reduce the risk of skin irritations and infections. Additionally, the rise in active lifestyles is driving the need for functional underwear equipped with features such as moisture-wicking, odor resistance, and antibacterial properties. This trend fosters market growth by encouraging innovation and premiumization in product offerings. Brands are responding to these demands by developing advanced fabric technologies and performance-driven designs, attracting health-conscious consumers. The focus on functionality, combined with health benefits, appeals to a broad demographic, from fitness enthusiasts to everyday users, thus expanding the market base and driving consistent sales growth. Moreover, the willingness of consumers to invest in higher-quality products for long-term comfort and hygiene underpins the demand for such specialized offerings, further propelling the market forward.

Changing Fashion Trends to Drive Market Growth

Underwear has evolved beyond its traditional role as a functional garment and is now embraced as a key element of fashion. There is a growing preference for stylish options, including lace details, seamless designs, and vibrant, trendy colors. Additionally, the influence of the athleisure trend has expanded into the underwear segment, with women increasingly opting for sporty yet chic designs that align with their active and dynamic lifestyles. This shift in perception positions underwear as both a fashion and lifestyle product, driving consumer interest and increasing purchase frequency. The demand for fashionable and multifunctional designs encourages brands to innovate with materials, patterns, and aesthetics, catering to diverse tastes. The fusion of style and functionality, particularly in athleisure-inspired underwear, broadens market appeal by attracting both fashion-forward consumers and those seeking versatile products. This dual-purpose appeal not only diversifies market offerings but also boosts revenue as consumers are willing to pay a premium for products that blend comfort, style, and performance.

Restraint Factor for the Ladies underwear Market

Fluctuating Raw Material Costs Will Limit Market Growth

The cost of raw materials like cotton, silk, and synthetic fibers can be volatile due to factors such as supply chain disruptions, geopolitical tensions, and climate conditions. Rising raw material costs can lead to higher production expenses, making it challenging for manufacturers to maintain affordability without compromising quality. In certain regions, cultural and religious norms may restrict the marketing and availability of lingerie, limiting the market's growth potential. In some cultures, discussing or purchasing intimate apparel openly is still considered taboo, reducing demand in conservative markets. The lack of standardized sizing in the industry leads to...

In 2020, the global lingerie retail market was valued at approximately ** billion U.S. dollars and it was forecast to reach a value of ***** billion U.S. dollars in 2027. The lingerie market The lingerie market is often broken into two product categories: bras and briefs. Bras were the leading product category within the lingerie market as of 2016, with a **** percent share. Some of the most popular lingerie retailers in the world are Victoria’s Secret and Calvin Klein. Europe and North America held around two-thirds of the market as of 2016. In Germany, up to **** percent of women claimed to be willing to spend between 30 and 54 euros for lingerie. The market is increasingly making efforts to be inclusive of all body types and center its advertising on body positivity, which are possibly attributed to the change in cultural norms. For example, ** percent of U.S. consumers said to have liked the inclusion of plus-size models in lingerie advertising.

The global women's lingerie market, valued at $41.71 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 11.5% from 2025 to 2033. This expansion is driven by several key factors. Firstly, increasing disposable incomes, particularly in developing economies, are fueling greater spending on apparel, including premium lingerie. Secondly, a growing awareness of body positivity and inclusivity is leading to a broader range of styles and sizes, catering to diverse consumer preferences and boosting market penetration. The rise of e-commerce platforms has also significantly contributed to market growth, providing convenient access to a wider variety of products and brands. Furthermore, innovative product development, including the incorporation of sustainable and technologically advanced materials, is enhancing consumer appeal and driving sales. Finally, targeted marketing campaigns emphasizing comfort, style, and self-expression are proving highly effective in shaping consumer purchasing decisions. The market is segmented by product type (bras, panties, sleepwear, shapewear, etc.), price point (luxury, premium, mass-market), and distribution channel (online, retail stores). Major players like Hanesbrands, Fruit of the Loom, Jockey International, and Victoria's Secret dominate the market, leveraging their established brand recognition and extensive distribution networks. However, smaller, niche brands focusing on sustainability, ethical production, and specialized fits are gaining traction, particularly amongst younger, more conscious consumers. Geographic variations exist, with North America and Europe currently holding significant market shares. However, the Asia-Pacific region, driven by rapidly expanding economies and a growing middle class, is expected to exhibit substantial growth in the coming years. Overall, the women's lingerie market presents a lucrative opportunity for brands that can effectively address consumer demands for comfort, style, inclusivity, and sustainability.

• The global industry was valued at US$ 40.4 B n in 2022
• It is estimated to grow at a CAGR of 6.5% from 2023 to 2031 and reach US$ 71.1 B n by the end of 2031

Market Introduction

Regional Outlook of Global Lingerie Industry

Global Lingerie Market Snapshot

The women's innerwear market, a significant segment of the global apparel industry, is experiencing robust growth driven by several key factors. Rising disposable incomes, particularly in developing economies, are fueling increased spending on premium and comfortable undergarments. Furthermore, evolving fashion trends, a greater emphasis on body positivity and inclusivity, and the growing popularity of athleisure apparel are all contributing to market expansion. The market segmentation reveals strong demand across various applications, with "For Sleeping" and "For Entertaining" categories leading the way, reflecting the increasing focus on comfort and style in different contexts. The "Bra" type dominates the product category, underscoring its essential role in the women's wardrobe. Key players like La Perla, Chantelle, and Victoria's Secret are leveraging brand recognition and innovative product designs to maintain market share, while emerging brands focus on niche segments like sustainable or ethically sourced materials to attract environmentally conscious consumers. Competition is fierce, yet the market offers significant opportunities for growth through product diversification, targeted marketing campaigns focused on specific demographics and lifestyle choices, and expansion into untapped markets. The geographical distribution of the market shows strong presence in North America and Europe, driven by established consumer preferences and purchasing power. However, significant growth potential exists in Asia-Pacific regions like China and India, due to rising middle classes and shifting cultural attitudes toward fashion and self-care. The forecast period (2025-2033) suggests continued expansion, fueled by the aforementioned drivers and a projected Compound Annual Growth Rate (CAGR), though the precise figure is not provided and must be estimated based on general industry trends. Challenges include fluctuating raw material prices, increased competition, and adapting to changing consumer preferences which necessitate continuous innovation and marketing strategies. The market's trajectory will be shaped by the successful navigation of these factors, along with effective brand building, and strategic expansion in both developed and emerging markets.

Explore the dynamic Women's Underwear market with robust growth projected. Discover key drivers, evolving trends like sustainability and inclusivity, and emerging opportunities across global regions.

Explore the booming global market for men's underwear and women's lingerie, projected to reach $58,690M by 2025. Discover key drivers, trends like sustainability and athleisure, and growth opportunities in online sales and emerging markets.

Fine Lingerie Market Outlook

According to our latest research, the Global Fine Lingerie market size was valued at $38.7 billion in 2024 and is projected to reach $62.5 billion by 2033, expanding at a CAGR of 5.5% during 2024–2033. The primary growth factor fueling this market is the increasing consumer inclination toward premium and designer intimate wear, driven by rising disposable incomes, evolving fashion sensibilities, and greater body positivity movements worldwide. The fine lingerie industry is undergoing a significant transformation, with brands focusing on inclusivity, sustainability, and innovative designs that cater to diverse body types and preferences. This shift is not only enhancing the overall consumer experience but also broadening the market’s appeal across both established and emerging economies, setting the stage for sustained growth throughout the forecast period.

Regional Outlook

Europe currently dominates the fine lingerie market, accounting for over 35% of the global revenue share in 2024. This region’s leadership is attributed to its mature fashion industry, long-standing heritage of luxury lingerie brands, and a highly fashion-conscious consumer base. Countries like France, Italy, and the United Kingdom have established themselves as epicenters for premium lingerie, with a strong emphasis on craftsmanship, quality, and innovation. The presence of iconic brands, robust distribution networks, and a culture that celebrates intimate apparel as both a necessity and a fashion statement contribute to Europe’s commanding position. Furthermore, regulatory frameworks promoting textile quality and consumer rights enhance brand trust and support market growth in the region.

The Asia Pacific region is forecast to be the fastest-growing market, with a CAGR of 7.3% from 2024 to 2033. Rapid urbanization, rising middle-class incomes, and increasing exposure to global fashion trends are significant growth drivers in countries such as China, India, and Japan. The region’s youthful demographic, coupled with expanding e-commerce penetration, is fostering higher adoption of fine lingerie among both women and men. International brands are intensifying their investments in localized marketing strategies, collaborations with regional designers, and tailored product portfolios to cater to diverse cultural preferences. The proliferation of online retail platforms and mobile commerce is making premium lingerie more accessible, further accelerating market expansion in Asia Pacific.

Emerging economies in Latin America and the Middle East & Africa are witnessing steady but comparatively slower adoption of fine lingerie. In these regions, cultural norms, limited product awareness, and lower per capita incomes pose challenges to market penetration. However, gradual shifts in lifestyle, increasing participation of women in the workforce, and the influence of western fashion are creating new opportunities for growth. Brands are leveraging localized marketing campaigns and expanding their presence through specialty stores and online channels to tap into these underserved markets. Policy reforms supporting female empowerment and the relaxation of certain cultural restrictions are also expected to foster higher demand for premium and diverse lingerie offerings over the next decade.

Report Scope

Discover the latest market trends in the booming intimate wear industry. This comprehensive analysis reveals key drivers, growth projections (2025-2033), regional market shares, and top players like Triumph, Marks & Spencer, and more. Explore segmentation by type (bras, underpants, etc.) and application (women's, men's, kids').

Women's intimate apparel categories include brassieres, briefs and panties (knitted or crocheted only), corsets and girdles and slips and petticoats. Bra imports valued highest among the four product groups. In 2022, bras imported into the UK were worth approximately *** million British pounds.

Intimate apparel market in the UK

Compared to twenty-five years ago, there are more styles and options than ever before in the intimate apparel industry. With the rise of fashion lingerie, and the rising prices of intimate apparel, British women are more conscious of their intimate styles and their choices as a consumer. However, sales from UK underwear manufacturers are falling: sales have fallen by almost ** percent between 2008 and 2019. While low cost manufacturing has been outsourced abroad, more intimate apparel has been imported to the UK to fill this rising demand. Imports of women’s and girl’s underwear and nightwear to the UK have stayed strong throughout this period, and had valued consistently around *** million U.S. dollars.

Intimate apparel market worldwide

Not only is the average Brit spending more on intimate apparel, but consumer expenditure on intimate wear is increasing worldwide. By 2027, the global market value of women’s lingerie was forecasted to double from its 2018 value to approximately ** billion U.S. dollars. Europe and North America remained the strongest players in the lingerie market. Combined, they accounted for the largest share of the market, holding approximately two thirds of the entire market value share.

Discover the booming female innerwear market! Explore key trends, leading brands, and regional growth projections for 2025-2033. Learn about market drivers, restraints, and segmentation opportunities in this comprehensive analysis.

Women's Lingerie Market Outlook

The global women's lingerie market size was valued at approximately USD 42 billion in 2023 and is expected to reach around USD 80 billion by 2032, growing at a CAGR of 7.4% during the forecast period. The market's expansion is primarily driven by evolving fashion trends, increased consumer spending on personal apparel, and the growing influence of social media and celebrities in shaping consumer preferences. Additionally, the shift towards inclusivity and diverse body types in advertising has significantly contributed to the market's growth.

One of the key growth factors in the women's lingerie market is the increasing focus on personal comfort and self-expression. TodayÂ’s consumers prioritize comfort without compromising on style, leading to a surge in demand for lingerie that combines both aspects. Brands are investing in innovative materials and designs that enhance comfort, such as seamless and wireless bras. Furthermore, the rising awareness of body positivity and the importance of self-care routines have led to a higher propensity to invest in quality lingerie. This cultural shift has encouraged brands to offer a wider range of sizes and styles to cater to diverse body shapes, further broadening the market's appeal.

Another significant driver of the women's lingerie market is the robust growth of e-commerce. Online platforms have revolutionized the way consumers shop for lingerie, providing a convenient and discreet shopping experience. The availability of detailed size guides, virtual fitting rooms, and easy return policies have instilled confidence in consumers to purchase lingerie online. Additionally, social media marketing and influencer collaborations have effectively reached a wider audience, driving sales through targeted advertising and personalized recommendations. As a result, online stores are emerging as a dominant distribution channel, contributing significantly to market growth.

Technological advancements in fabric and garment manufacturing also play a crucial role in the market's expansion. Innovations such as moisture-wicking fabrics, anti-microbial materials, and advanced stitching techniques have enhanced the functionality and durability of lingerie products. These advancements not only improve the comfort and longevity of lingerie but also cater to the growing demand for athleisure and multi-functional apparel. As consumers become more health-conscious and active, the preference for lingerie that offers both support and style during physical activities has surged, driving further market growth.

The concept of Undergarment Intimate Apparel has evolved significantly over the years, becoming an essential part of the fashion industry. This category of apparel not only focuses on aesthetics but also emphasizes functionality and comfort. As consumers become more discerning, there is a growing demand for intimate apparel that offers a perfect blend of style and practicality. Brands are responding by introducing collections that cater to various needs, from everyday essentials to luxurious pieces for special occasions. The rise of body positivity and inclusivity has further fueled this demand, with brands expanding their size ranges and offering diverse styles to accommodate different body types. This shift reflects a broader cultural movement towards self-expression and personal comfort, making intimate apparel a crucial segment in the women's lingerie market.

Regionally, North America and Europe dominate the women's lingerie market due to high disposable incomes and a well-established fashion industry. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. The increasing urbanization, rising middle-class population, and growing influence of Western fashion trends are propelling the demand for lingerie in this region. Additionally, emerging markets in Latin America and the Middle East & Africa are showing significant potential due to improving economic conditions and a growing awareness of global fashion trends.

Product Type Analysis

The women's lingerie market by product type includes bras, panties, shapewear, sleepwear, loungewear, and others. Bras are the most significant segment, accounting for the largest share of the market. The high demand for bras is driven by their everyday necessity and the continuous innovation in styles and functionalities. From tradition

Discover the booming bra market trends! This comprehensive analysis reveals a $41.9B market projected to grow at 7.78% CAGR until 2033, driven by online sales, diverse bra types (sports bras, T-shirt bras), and rising health awareness. Explore key players, regional insights, and future forecasts.

The global women's panties market is poised for significant expansion, projected to reach an estimated USD 25,000 million by 2025, with a robust Compound Annual Growth Rate (CAGR) of 5.5% projected through 2033. This growth is largely propelled by evolving consumer preferences, increasing disposable incomes in emerging economies, and a heightened focus on personal comfort and style. The "Online Sales" segment is expected to be a dominant force, driven by the convenience of e-commerce platforms and the ability for consumers to discreetly browse and purchase a wide variety of products. This trend is further amplified by the growing influence of social media and online fashion influencers, shaping purchasing decisions. Additionally, advancements in fabric technology, leading to more sustainable and comfortable options, are also contributing to market expansion. The increasing demand for specialized intimates, catering to different body types and occasions, is also a key driver for market growth. However, the market is not without its challenges. The "Offline Sales" segment, while still significant, faces pressure from the burgeoning online retail landscape. Price sensitivity among a segment of consumers and the perceived high cost of premium or specialized intimate wear can act as restraints. Intense competition among established brands and the influx of new entrants necessitate continuous innovation in product design, marketing, and distribution strategies. Key market players like Calvin Klein, Hanes, and Victoria's Secret are actively investing in product diversification and digital transformation to maintain their market positions. Geographically, North America and Europe currently represent mature markets with steady demand, while the Asia Pacific region, particularly China and India, is emerging as a high-growth area due to its large and rapidly urbanizing population. This in-depth report provides a comprehensive analysis of the global women's panties market, encompassing a study period from 2019 to 2033, with a base year of 2025 and a forecast period of 2025-2033, building upon the historical data from 2019-2024. The report delves into market dynamics, segment performance, and future projections, offering valuable insights for stakeholders seeking to navigate this dynamic industry. The estimated market size, reaching into the millions of dollars, reflects the significant economic footprint of this essential apparel category.