The Europe Bicycle Market Report is Segmented by Product Type (Road/City, Mountain/All-Terrain, Hybrid, E-Bicycle, and Other Types), Design (Regular and Folding), End User (Men, Women and Children), Distribution Channel (Offline Retail Stores and Online Retail Stores), and Geography (Germany, United Kingdom, Italy, and More). The Market Forecasts are Provided in Terms of Value (USD).

The value of the European bicycle market is expected to grow from a value of **** billion U.S. dollars in 2021 to ***** billion U.S. dollars in 2027. While the total market value is projected to continue to rise, the year-on year growth is expected to slow from ** percent between 2021 and 2022 to around ** percent each year between 2022 and 2027.

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Europe Bicycle Market Size 2025-2029

The bicycle market in Europe size is forecast to increase by USD 5.9 billion at a CAGR of 4.6% between 2024 and 2029.

The bicycle market is experiencing significant growth due to various factors. Firstly, the increasing awareness towards health and fitness is driving the demand for bicycle sports and cycling activities. This trend is particularly prominent in North America, where people are seeking alternatives to traditional gym workouts and looking for ways to maintain a healthy weight. Additionally, the popularity of mobile applications that track fitness metrics and offer cycling routes is also fueling market growth. Another trend In the bicycle market is the increasing adoption of e-bikes, which offer the convenience of traditional bicycles with the added benefit of electric assistance.This is particularly appealing to older adults and those with mobility issues. However, the market faces challenges such as competition from refurbished bicycles, which offer an affordable alternative to new bicycles. Overall, the bicycle market is expected to continue growing due to these factors and others, making it an attractive investment opportunity for businesses and individuals alike.

What will be the Size of the market During the Forecast Period?

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The bicycle market encompasses a diverse range of products and applications, including e-bikes, road bicycles, hybrid bicycles, and all-terrain bicycles, catering to various segments such as fitness, leisure, and eco-friendly transportation. The market's growth is driven by increasing health consciousness, younger generations embracing cycling culture, and ethical practices that prioritize sustainable transportation options. Advanced technology, such as smart monitoring and electric power, is transforming the industry, making cycling more accessible and convenient for commuters and recreational users alike. Retail channels, including offline and online, are adapting to these trends, offering a wide array of options to meet the evolving needs of consumers.
Macroeconomic factors, such as rising fuel prices and environmental concerns, further bolster the market's direction. Cycling events, infrastructure, and bicycle tourism continue to fuel industry growth, making cycling an integral part of modern transportation and recreational activities.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


End-user

  Men
  Kids
  Women


Product

  Road
  Mountain
  Hybrid
  Cargo


Technology

  Conventional
  Electric


Geography

  Europe

    Germany
    UK
    France
    Italy

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The European bicycle market encompasses various segments, including offline retail channels such as specialty stores, sporting goods retailers, and online retailers. Specialty stores, which focus on selling bicycles and related accessories, offer a wide selection of products, including road bicycles, hybrid bicycles, and all-terrain bicycles. These retailers cater to diverse consumer preferences, prioritizing high-quality service and expert guidance. The fitness and leisure sectors drive demand for cycling solutions, with eco-friendly transportation and commuting gaining popularity. Advanced technology, such as smart monitoring systems and anti-theft features, enhances consumer appeal. Infrastructure developments, including car-free bicycle highways, further promote cycling culture and tourism.

Health consciousness and body fitness are key factors driving the market's growth, as modernized cycling solutions offer eco-friendly commutes and sustainable bicycles. Electric bicycles, or e-bikes, cater to younger generations and those seeking ethical transportation options. The market's fiscal health is influenced by national economic conditions, fiscal policies, and financial indicators.

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Market Dynamics

Our Europe Bicycle Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of Europe Bicycle Market?

Increasing awareness regarding health and fitness is the key driver of the market.

The market is experiencing significant growth due to increasing health consciousness and the popularity of cycling as a fitness and leisure activity.

Europe's electric bicycle market is expected to grow significantly, with projections indicating a ** percent increase in sales value from 2023 to 2029. The market value is expected to reach nearly ** billion euros by 2028, reflecting the increasing popularity of e-bikes across the continent. This growth comes despite a recent dip in e-bike prices, which fell to an average of ***** euros in 2023 after years of steady increases. Germany leads e-bike sales in Europe Germany stands out as the largest market for electric bicycles in Europe, with *** million new e-bikes sold in 2023. This figure is nearly three times higher than sales in France, the second-largest market. The Netherlands, known for its strong cycling culture, ranks third in e-bike sales despite its smaller population. In Germany, e-bikes now make up ** percent of all new bike sales, a significant increase from ** percent in 2020 during the pandemic bicycle boom. E-bike imports to the EU Taiwan constituted the leading supplier of e-bikes to the European Union in 2023, providing nearly ******* units, followed by Vietnam with around ******* e-bikes. Regular bicycles, meanwhile, are primarily imported from Cambodia and China. The two countries supplied around ******* and ******* bicycles to the EU in 2023, respectively. The different primary import origins of electric and non-electric bicycles can at least in part be attributed to the EU's anti-dumping duties affecting the cost of importing e-bikes to the EU.

The Europe E-Bike Market Report is Segmented by Propulsion Type (Pedal Assisted, Speed Pedelec, and More), Application Type (Cargo/Utility, City/Urban, and More), Battery Type (Lead-Acid Battery, Lithium-Ion Battery, and More), Motor Placement (Hub (Front/Rear), Mid-Drive), Drive Systems, Motor Power, Price Band, Sales Channel, End Use, and Country. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

Electric bicycles overtook conventional bicycles in terms of market size since 2019. By 2030, electric bicycles are projected to amount to over **** billion U.S. dollars in revenue, well over double the forecasted size of the regular bicycle market.

According to Cognitive Market Research, The global bicycle market size is USD 65.2 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 10.2% from 2023 to 2030.

The demand for bicycle is rising due to the numerous strategies adopted by key participants.
Demand for electric bicycles remains higher in the bicycle market.
The men category held the highest bicycle market revenue share in 2023.
Asia Pacific bicycle will continue to lead, whereas the European bicycle market will experience the most substantial growth until 2030.

Urbanization and Government Initiatives to Provide Viable Market Output

The trend of urbanization is leading to increased demand for bicycles as a practical and efficient mode of transportation in crowded urban areas. Bicycles can be faster and more convenient than cars or public transportation in city traffic, and they take up less space, making them a popular choice for city dwellers. Government initiatives to promote sustainable transportation and reduce carbon emissions are also driving growth in the bicycle market. Governments are investing in infrastructure, such as bike lanes and bike-sharing programs, and providing incentives for consumers to choose bicycles over other modes of transportation, such as tax incentives or subsidies.

For instance, in 2018, Chinese bike-sharing company Mobike was acquired by Meituan-Dianping, a Chinese online food delivery and local services platform. The acquisition allowed Meituan-Dianping to expand its offerings and provide customers with a more comprehensive range of services.

(Source:www.reuters.com/article/us-mobike-m-a-meituan-idUSKCN1HB0DU/)

Increasing Awareness of Health and Fitness and Technological Advancements to Propel Market Growth

Increased awareness of the health benefits of cycling, such as improved cardiovascular health, weight loss, and reduced stress, is driving demand for bicycles. More people are looking for ways to stay active and improve their overall health, and cycling is a convenient and enjoyable way to achieve those goals. Moreover, advancements in bicycle technology, such as e-bikes and other electric-powered bicycles, are driving innovation and growth in the market. E-bikes, in particular, are becoming increasingly popular as they provide an easier and more convenient cycling experience, making cycling accessible to a wider range of consumers.

For instance, in 2020, Specialized launched its Turbo Creo SL e-road bike, which is designed to provide a smooth and efficient ride on both paved and unpaved roads. The bike features a lightweight carbon frame, a powerful motor, and long-lasting battery, making it ideal for both commuting and recreational riding.

(Source:www.bikeradar.com/news/specialized-turbo-creo-sl/)

Increasing traffic congestion in urban areas is driving the demand for bicycles for short distance travelling

Market Dynamics of Bicycle Market

High Cost, Limited Infrastructure and Weather Conditions to Restrict Market Growth

The high cost of high-end bicycles and e-bikes makes them less accessible to some consumers, which can limit the market's growth potential, particularly in developing countries. In addition, limited infrastructure, such as bike lanes and secure bike parking, can discourage consumers from using bicycles, particularly in areas with high traffic or safety concerns. Weather conditions, such as rain, snow, and extreme heat, can also limit the usability of bicycles and discourage consumers from using them as a mode of transportation. Furthermore, concerns about safety, particularly among new or inexperienced cyclists, can limit the market's growth potential, as accidents involving bicycles and motor vehicles can discourage consumers from using bicycles as a mode of transportation.

Safety Concerns and Risk of Road Accidents

A significant restraint in the bicycle market is the perception of safety risks, especially in urban environments with mixed traffic. Many potential cyclists are hesitant to use bicycles for commuting or regular travel due to fear of accidents, lack of protective road behavior from motorists, and insufficient enforcement of traffic rules for non-motorized vehicles. Even in cities where bike lanes exist, concerns over speeding vehicles, distracted drivers, and lack of visibility at night can discourage widespread adoption. This safety anxiety is particularly strong ...

Europe with a market value of USD 18.26 billion in 2023 and projected to expand at CAGR of 9.2% from 2023 to 2030

In 2019, the e-bikes market amounted to some *** billion U.S. dollars in revenue in the European Union (EU). The was the first year electric bicycles recorded a larger market size than their conventional counterparts. The size of the EU e-bikes market is forecast to reach some **** billion U.S. dollars in 2030, while the regular bicycle market size started to contract in 2021, a trend which is projected to further impact the market through 2030.

Discover the booming high-end bicycle market! This comprehensive analysis reveals a $14.92B market (2025) growing at 7.5% CAGR, driven by health trends, tech advancements, and sustainable transportation. Explore key players, regional breakdowns, and future projections for hybrid, mountain, road, and track bikes.

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Bicycle Market Size 2025-2029

The bicycle market size is valued to increase USD 29.08 billion, at a CAGR of 7.1% from 2024 to 2029. Increasing number of bicycle sports events will drive the bicycle market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 52% growth during the forecast period.
By Product - On-road and track segment was valued at USD 31.74 billion in 2023
By End-user - Men segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 92.12 billion
Market Future Opportunities: USD 29.08 billion
CAGR from 2024 to 2029 : 7.1%

Market Summary

The market encompasses the production, sales, and rental of bicycles and related components. This dynamic industry is driven by several key factors, including the increasing number of bicycle sports events and the growing popularity of bicycle rental services. According to recent market research, the bicycle rental services segment is projected to experience significant growth, with a notable market share of over 20% in the overall market. However, the industry also faces challenges, such as an increase in product recalls due to safety concerns.
Core technologies, such as electric bicycles and smart bike systems, continue to evolve, offering new opportunities for market expansion. Regions like Europe and Asia Pacific are expected to dominate the market, with Europe accounting for approximately 45% of the global share. The market is an ever-evolving landscape, shaped by these trends and the continuous unfolding of new market activities.

What will be the Size of the Bicycle Market during the forecast period?

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How is the Bicycle Market Segmented ?

The bicycle industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  On-road and track
  Off-road
  X-road and hybrid


End-user

  Men
  Women
  Kids


Distribution Channel

  Offline
  Online


Propulsion

  Manual bicycles
  Motor-assisted bicycles


Technology

  Electric
  Conventional


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    The Netherlands
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Product Insights

The on-road and track segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving market, carbon fiber frames and advanced tire compounds are driving innovation. For instance, tire rolling resistance has been reduced by 15%, enhancing overall performance. Power meter technology, spoke lacing patterns, and bicycle frame stiffness continue to improve, providing riders with better control and efficiency. Handlebar ergonomics and seatpost adjustment ensure rider comfort, while wheel spoke tension and bicycle wheel dynamics optimize performance. Rim material selection, brake pad materials, and hub maintenance are essential considerations for maintaining optimal functionality. Electronic shifting systems, frame geometry design, bicycle component weight, and gear ratios calculation are key trends shaping the industry.

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The On-road and track segment was valued at USD 31.74 billion in 2019 and showed a gradual increase during the forecast period.

Pedal power transfer, clipless pedal systems, disc brake systems, and drivetrain efficiency are crucial factors for competitive cyclists. Hydraulic braking systems, derailleur technologies, brake lever ergonomics, tire pressure optimization, and aerodynamic frame design further enhance the riding experience. c systems, frame material strength, saddle comfort features, chain wear indicators, gear shifting mechanisms, bottom bracket types, and suspension fork technology cater to diverse rider needs. The market for on-road bicycles has experienced significant growth, with adoption increasing by 21% in recent years.

These trends underscore the continuous evolution and unfolding of the market, offering exciting opportunities for businesses and enthusiasts alike.

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Regional Analysis

APAC is estimated to contribute 52% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in Asia Pacific (APAC) is experiencing significant expansion, outpacing growth in other regions. Factors contributing to this expansion include the increasing preference for bicycles as a healthier and eco-friendly transportation option, growing environmental conc

Europe Bicycle Market size was valued at USD 22.86 Billion in 2023 and is projected to reach USD 47.64 Billion by 2031, growing at a CAGR of 9.6% during the forecast period from 2024-2031.

Europe Bicycle Market: Definition/ Overview

A bicycle is a two-wheeled vehicle propelled by human exertion, often using pedals to move the wheels. It is made up of a frame, handlebars, wheels, and a seat and is widely used for transportation, recreation, and sports. Bicycles are used in a variety of industries, including commuting, fitness, racing, and leisure activities, giving an environmentally beneficial and cost-effective alternative to motorized transportation. The future of bicycles involves developments in electric bicycles (e-bikes), smart technology integration for tracking and performance, and greater acceptance as cities around the world focus on sustainable transportation alternatives and lowering carbon footprints. With increased interest in health and environmental conscience, the bicycle market is likely to continue to rise.

The Central and Eastern Europe E-Bike Market is Segmented by Two-wheeler Type (Motorcycle, Scooter), and Countries.

The European e-bike market is experiencing robust growth, driven by increasing environmental awareness, government incentives promoting sustainable transportation, and the rising popularity of cycling as a recreational activity. The market's Compound Annual Growth Rate (CAGR) of 24.50% from 2019-2024 suggests a significant expansion, and this momentum is expected to continue through 2033. Several factors contribute to this positive trajectory. Firstly, advancements in battery technology, particularly the increasing adoption of lithium-ion batteries, are enhancing e-bike performance and range, addressing previous consumer concerns. Secondly, the diversification of e-bike types, encompassing pedal-assisted, speed pedelecs, and throttle-assisted models catering to diverse needs (cargo, city, trekking), broadens market appeal. Germany, the United Kingdom, France, and the Netherlands are major contributors to the European market's success, reflecting well-established cycling infrastructure and consumer demand. However, potential restraints include the initial high purchase price of e-bikes compared to traditional bicycles and concerns regarding battery lifespan and disposal. Nevertheless, ongoing technological improvements, increased government subsidies and the growing adoption of e-bikes for commuting purposes are expected to mitigate these challenges, sustaining a strong growth trajectory. The competitive landscape is characterized by a mix of established bicycle manufacturers like Accell Group, Giant Manufacturing, and Trek Bicycle Corporation, alongside specialized e-bike companies such as VanMoof and Riese & Müller. These players are actively engaged in product innovation, strategic partnerships, and expansion efforts to solidify their market positions. The market segmentation by propulsion type (pedal-assisted, speed pedelecs, throttle-assisted) and application (cargo, city/urban, trekking) further reveals consumer preferences and opportunities for targeted product development. Looking ahead, the European e-bike market is projected to maintain its upward trajectory, driven by a combination of technological advancements, policy support, and evolving consumer preferences towards eco-friendly and healthy transportation solutions. The continued focus on improving battery technology, expanding charging infrastructure, and addressing consumer concerns regarding safety and maintenance will be key factors influencing future market growth. Comprehensive Coverage Europe E-bike Market Report (2019-2033) This comprehensive report provides an in-depth analysis of the burgeoning Europe e-bike market, offering invaluable insights for businesses, investors, and policymakers. Leveraging data from the historical period (2019-2024), base year (2025), and projected forecast period (2025-2033), this report illuminates the market's dynamics, growth drivers, and future trajectory. The study period covers 2019-2033, providing a complete picture of the market's evolution. The report segments the market across key parameters, evaluating the performance of major players and providing detailed forecasts valued in millions. Note: I cannot provide direct website links as I do not have access to real-time web data. The inclusion of website links would require a separate web search. Recent developments include: December 2022: Volt Bikes and City AM collaborate for the Launch of an ESG-Focused Project. Impact AM is a brand-new division of City AM that specializes in environmental, social, and governance issues.November 2022: The Stormguard E+, a full-suspension e-bike, is unveiled by Giant. The bicycles will be available for purchase in Europe in 2023 and will cost 7,999 Euros for the E+1 and 6,499 Euros for the E+2.August 2022: The S3 Aluminum, a streamlined, high-end e-bike from VanMoof, has been released. Raw welding and a brushed metal frame are all that remains of the S3 Aluminum.. Key drivers for this market are: Exponential Increase in Automotive Sector. Potential restraints include: Digitization of R&D Operations in Automotive Sector. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The Europe e-bike market reached approximately USD 25.63 Billion in 2024. The market is expected to grow at a CAGR of 14.60% between 2025 and 2034 to attain a value of around USD 100.14 Billion by 2034.

Europe Bicycles Market earned a revenue of USD 20.8 billion in 2024 and is expected to reach USD 24.6 billion in 2032, growing at a CAGR of 2.1% till 2032

Europe Kids Bicycle market value of USD 2.03 billion in 2023 and projected to expand at a compound annual growth rate (CAGR) of 5.0% from 2023 to 2030

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The e-bike market size in Europe has the potential to grow by 6654.33 thousand units during 2021-2025, and the market's growth momentum will decelerate at a CAGR of 19.51%. This report provides a detailed analysis of the market by technology (lithium-ion battery and sealed lead acid battery), product (pedelecs and S-pedelecs), geography (Germany, the Netherlands, France, and the Rest of Europe), platform (urban e-bikes, trekking e-bikes, eMTBs, cargo e-bikes, and others), and key vendors.

Market Competitive Analysis

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

Accell Group NV
BH BIKES Europe SL
Derby Cycle Holding GmbH
Georg Fritzmeier GmbH & Co. KG
Giant Manufacturing Co. Ltd.
Klever Mobility Europe GmbH
LEADER Ltd.
Riese & Müller GmbH
Yamaha Motor Co. Ltd.
Zhejiang Luyuan Electric Vehicle Co. Ltd.

The e-bike market in Europe is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors.

The market players also significantly leverage external market drivers such as increasing concern toward health and environment among consumers to achieve growth opportunities. However, factors such as higher cost of e-bikes compared to conventional bicycles will challenge the growth of the market participants. To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the e-bike market forecast in Europe report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

This e-bike market analysis in Europe report also provides detailed information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of their future growth opportunities.

E-bike Market in Europe: Key Drivers and Trends

      Noise pollution caused by vehicles can cause loss of hearing, high blood pressure, and sleep deprivation.
      Vehicular emissions can also lead to respiratory problems and asthma. Currently, controlling vehicular CO2 emissions is the world's greatest environmental concern.
      Consumers across the globe are becoming increasingly aware of the health and environmental hazards caused by vehicles, and are hence, shifting to non-polluting electric vehicles.




      E-bikes are also considered as a mode of physical workout.
      The advantages afforded by cycling makes it feasible for a wide range of people, as it provides motorized assistance in certain situations, such as riding uphill.
      All these factors are expected to impact the revenue and volume of e-bike sales, which, in turn, will drive e-bike market growth during the forecast period. 

E-bike Market in Europe: Segmentation by Geography

38% of the market's growth will originate from the rest of Europe during the forecast period. Germany, The Netherlands and France are the key markets for the e-bike market in Europe.

The governments in European countries are supporting the adoption of bicycles, which is one of the prime factors that will facilitate the e-bike market in Europe growth over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

E-bike Market in Europe: Segmentation by Technology

Li-ion batteries are the most preferred choice among various energy storage systems because of their high-energy density and long cycle time. Also, they weigh less and offer advantages in terms of speed. In addition, BMZ, Europe's largest battery maker, planned to set-up a Li-ion Gigafactory in Europe. Therefore, the growth of the market segment is expected to be significant throughout the forecast period.

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the e-bike market in Europe size.

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E-bike Market in Europe: Key Highlights of the Report for 2021-2025

CAGR of the market during the forecast period 2021-2025
Detailed information on factors that will drive e-bike market growth in Europe during the next five years
Precise estimation of the e-bike market size in Europe and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the e-bike industry across Germany, The Netherlands, France, and the Rest of Europe
A thorough analysis of the market's competitive landscape and detailed information on vendors
Compr

Analysis of the EU bicycle market in 2024, covering consumption, production, trade, and a forecast to 2035. Key data includes a market size of $6.1B, a volume of 15M units, and a projected CAGR of +2.1% in volume and +3.5% in value through 2035.

The global bicycle market size was USD 72.28 billion in 2024 & is projected to grow from USD 77.49 billion in 2025 to USD 135.15 billion by 2033.
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