The European Dietary Supplements Market Report Segments the Industry Into Product Type (Vitamins, Enzymes, and More), Form (Tablets, Powders, and More), Source ( Plant, Animal, and More), Consumer Group (Men, Women, and Kids/Children), Health Applications( General Health and Wellness, Bone and Joint Health and More), Distribution Channel (Pharmacies and Drug Stores, Online Channels, and More), Geography ( Germany, Spain and More).

Between 2009 and 2020, the market of food supplements in Europe became increasingly dominated by Italy. In fact, in 2009 the Mediterranean country accounted for almost 20 percent of the total European market of food supplements, while by 2020 this figure had increased to 29 percent.
Market value The market value of food supplements in Italy showed a constant growth between 2009 and 2020, when it reached almost 3.8 billion euros. In 2020, the total value of the food supplement sector in Europe amounted to 13.2 billion euros. The biggest year-on-year market value change was in 2009 and 2017 with a Y-o-Y growth close to 20 percent.
Sales channels In 2020, the most common sales channel for food supplements in Italy were pharmacies, with almost 80 percent of sales happening there. Drugstores and large-scale retail accounted for eight percent, and on-line retail only for five percent. Most revenues generated by pharmacies selling health supplements came from vitamins and minerals, followed by bowel wellness products.

The Western Europe dietary supplements market is poised to exhibit USD 19 billion in 2025. The industry is slated to depict 8.7% CAGR from 2025 to 2035, witnessing USD 42.9 billion by 2035. The industry is growing rapidly owing to a number of factors, spurred by shifting consumer attitudes, health awareness, and the increasing focus on preventive care. The growing awareness of the need to have a healthy lifestyle is one of the main drivers of this industry growth.

Metrics	Values
Industry Size (2025E)	USD 19 billion
Industry Value (2035F)	USD 42.9 billion
CAGR (2025 to 2035)	8.7%

Competitive Landscape

Company Name	Estimated Industry Share (%)
Amway Corp.	10-15%
Glanbia PLC	15-20%
Abbott	8-12%
Bayer AG	6-8%
Pfizer Inc.	5-7%
ADM	4-6%
Nu Skin Enterprises, Inc.	5-8%
GlaxoSmithKline plc	7-10%
Bionova	2-4%
Ayanda	3-5%
Arkopharma	5-7%

Access Europe Dietary Supplements Industry Overview which includes Europe country analysis of (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe), market split by Ingredient, Form, Applications, End User, Type, Distribution Channel

The Europe dietary supplements market was valued at USD 19.70 Billion in 2024. It is expected to grow at a CAGR of 9.30% in the forecast period of 2025-2034, reaching a value of USD 47.94 Billion by 2034. The market growth is driven by the increasing geriatric population and rising awareness of the benefits of dietary supplements across the region.

The European Weight Loss Management market is segmented by Type (Food and Beverage and Supplements), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (Germany, United Kingdom, France, Italy, Spain, Russia, and Rest of Europe). The report offers the market size in value terms in USD for all the abovementioned segments.

This statistic displays the value of the dietary supplements market in Europe in 2015 and 2020, by country. Italy is the leading country in terms of the dietary supplements market with a value of 1.4 billion euros in 2015, which is expected to increase to 1.6 billion euros by 2020. Dietary supplements are a lucrative market, with increases in sales values forecasted across Europe. Similarly, the vitamin and dietary supplements industry as a whole is predicted to increase in retail value. Dietary supplements are often plant-based and appeal to consumer desire for natural products, particularly when it comes to functional medicinal properties. The plant-food supplements industry is consequently thriving alongside increased consumer awareness of health-related behavior.

The report covers Vegan Supplements Manufacturers & Companies in Europe and is segmented by Product Type (Vitamins, Protein, Omega Supplements and Other Vegan Supplements); by Distribution Channel (Specialty and Drug Stores, Supermarkets/Hypermarkets, Online Retail Stores and Other Distribution Channel) & By Geography (United Kingdom, Germany, France, Italy, Spain and Rest of Europe).

The Europe Pet Dietary Supplement market is set to grow from an estimated USD 1,304.5 million in 2025 to USD 2,431.3 million by 2035, with a compound annual growth rate (CAGR) of 5.1% during the forecast period from 2025 to 2035.

Attributes	Value
Estimated Europe Industry Size (2025E)	USD 1,304.5 million
Projected Europe Value (2035F)	USD 2,431.3 million
Value-based CAGR (2025 to 2035)	5.1%

Semi-Annual Market Update for the Pet Dietary Supplement Market in Europe

Particular	Value CAGR
H1 2024	1.9% (2024 to 2034)
H2 2024	2.7% (2024 to 2034)
H1 2025	3.5% (2025 to 2035)
H2 2025	5.0% (2025 to 2035)

Country-wise Insights

Countries	Market Share (%)
Germany	26%
Spain	15%
UK	21%
France	19%
Other Countries	19%

An analysis of Europe Pet Dietary Supplement Categories by Product Type and Application

Main Segment	Market Share (%)
Product Type (Probiotics and Multivitamins)	58%
Remaining segments	42%

Main Segment	Market Share (%)
Application (Digestive Health and Joint Support)	53%
Remaining segments	47%

Market Concentration

Manufacturer	Market Share (%)
Nestlé Purina PetCare	24%
Mars Petcare	21%
Hill's Pet Nutrition	17%
Bayer Animal Health	10%
Vetoquinol S.A	8%
Others	20%

The Europe Collagen Supplements Market report segments the industry into Form (Powdered Supplements, Capsules and Gummies, Drinks and Shots), Source (Animal-based Collagen Supplements, Marine-based Collagen Supplements), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Online Retail Stores, Specialty Stores, Other Distribution Channels), and Country (United Kingdom, Germany, Spain, and more.)

This statistic displays the value of the dietary supplements market in Europe in 2015 and 2020. The dietary supplement market in Western Europe was valued at 5.4 billion euros in 2015 and is expected to grow by 6.3 percent by 2020.

The European dietary supplements market, valued at €21.60 billion in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 9.10% from 2025 to 2033. This expansion is driven by several key factors. Increasing health consciousness among European consumers, coupled with rising prevalence of chronic diseases like obesity and cardiovascular conditions, fuels demand for supplements to support overall well-being and address specific health concerns. The growing popularity of functional foods and beverages further integrates dietary supplements into daily routines. Furthermore, enhanced product innovation, including personalized supplements and convenient delivery formats (e.g., powders, gummies, and liquid shots), cater to evolving consumer preferences and contribute to market growth. The market is segmented by type (vitamins and minerals, enzymes, herbal supplements, proteins and amino acids, fatty acids, probiotics, and others) and distribution channels (pharmacies, supermarkets, online platforms, and others), offering diverse avenues for market penetration. Major players like Amway, GlaxoSmithKline, Bayer, and Nestle are actively shaping market dynamics through strategic product launches and acquisitions. Specific regional variations in market performance exist across major European countries (e.g., the UK, Germany, France, Spain, Italy), likely influenced by varying consumer health priorities and regulatory landscapes. The market's growth trajectory is expected to continue through 2033, propelled by several factors. Growing scientific evidence supporting the efficacy of certain supplements in preventing and managing health issues further strengthens consumer confidence. The expanding e-commerce sector facilitates increased accessibility and convenience for consumers, while targeted marketing and promotional campaigns effectively reach specific demographic groups. However, regulatory scrutiny and concerns regarding product safety and efficacy, along with varying levels of consumer awareness and trust, represent potential challenges for sustained market growth. Therefore, transparency in product labeling and quality control practices will be crucial for maintaining consumer confidence and driving further market expansion. The market's future will likely be defined by an increased focus on personalized nutrition, the integration of digital health technologies, and a growing emphasis on sustainable and ethically sourced ingredients. Recent developments include: October 2023: Nestlé introduced its proprietary blend, “Sinergity.” It combines probiotics with six human milk oligosaccharides (HMOs) to support age-adapted infant development and unlock specific health benefits., September 2023: In Sweden, BioGaia launched Prodentis for kids, an apple-flavored lozenge with probiotics and xylitol for oral health. The company claims the product is available via BioGaia's Swedish webshop and MEDS and Apotea online pharmacies., June 2023: Nestlé Romania integrated 150 new products into its Nestlé Health Science portfolio. This portfolio has eight products categorized under the Consumer Care, Medical Nutrition, and Resource range. The Malnutrition segment includes the Nutren range, featuring Nutren Junior and NutrenOptimum, which provide a nutrient-rich diet for children (including year-old infants) and adults. The allergy products category includes ALTHERA, ALFARÉ, and ALFAMINO, which are extensively hydrolyzed formulas.. Key drivers for this market are: Consumer Spending on Preventive Healthcare Products, Weight-loss Dietary Supplements Capturing the Market. Potential restraints include: Consumer Spending on Preventive Healthcare Products, Weight-loss Dietary Supplements Capturing the Market. Notable trends are: Vitamins And Minerals Are In Great Demand.

The Europe pet food supplements market is projected to grow to USD 275.7 million by 2025, and is also expected to reach USD 489.0 million by 2035 growing at a CAGR of 5.9% from 2025 to 2035.

Attributes	Value
Estimated Europe Value (2025E)	USD 275.7 Million
Projected Europe Value (2035F)	USD 489.0 Million
Value-based CAGR (2025 to 2035)	5.9%

Recent developments include: In September 2022, Cosmos Holdings, Inc., operating under the name Cosmos Health, announced that it has established an exclusive agreement with Mediprovita GbR for the sale of its proprietary line of nutraceuticals, Sky Premium Life, in Germany. The partnership with Mediprovita GbR will allow Cosmos Health to tap into this market and expand its presence in Europe. , In November 2022, NOW Foods partnered with TerraCycle, a recycling company, to divert its flexible packaging from landfills under its NOW Recycling Program. Consumers can collect 1 USD for every 1 pound of waste shipped to TerraCycle, which they can donate to a charitable, non-profit organization or school. , In September 2022, Neuriva, a cognitive health supplement brand under Reckitt, partnered with chef and food enthusiast Alton Brown to promote a holistic approach to brain health. Through this partnership, Alton Brown aimed to empower consumers to prioritize their brain health as an integral part of their overall well-being. As part of Neuriva's "Think Bigger" campaign, Alton Brown was featured nationally across various media platforms, including broadcast, digital channels, and social media. .

Europe Digestive Health Supplements Market is anticipated to grow at a CAGR of 7.2% during the forecast period, with an estimated size and share exceeding USD 6.7 billion by 2032, according to projections.

The Europe Oral Clinical Nutrition Supplement market is set to grow from an estimated USD 3,913.7 million in 2025 to USD 5,969.4 million by 2035, with a compound annual growth rate (CAGR) of 4.3% during the forecast period from 2025 to 2035.

Attributes	Value
Estimated Europe Industry Size (2025E)	USD 3,913.7 million
Projected Europe Value (2035F)	USD 5,969.4 million
Value-based CAGR (2025 to 2035)	4.3%

Semi-Annual Market Update for the Oral Clinical Nutrition Supplement Market in Europe

Particular	Value CAGR
H1 2024	1.8% (2024 to 2034)
H2 2024	2.6% (2024 to 2034)
H1 2025	3.3% (2025 to 2035)
H2 2025	4.5% (2025 to 2035)

Country-wise Insights

Countries	Market Share (%)
Germany	30%
Italy	15%
UK	20%
France	25%
Other Countries	10%

An analysis of Europe Oral Clinical Nutrition Supplement Categories by Product Type and Sales Channel

Main Segment	Market Share (%)
Product Type (Specialized Formula)	38%
Remaining segments	62%

Main Segment	Market Share (%)
Sales Channel (Prescription-based)	72%
Remaining segments	28%

Market Concentration

Manufacturer	Market Share (%)
Nestlé Health Science	25%
Danone Nutricia	20%
Abbott Laboratories	15%
Fresenius Kabi	10%
B. Braun Melsungen AG	5%
Others	10%

The report covers Europe Dietary Supplement Packaging Companies and the market is segmented by Material (Plastic, Glass, Metal, Paper & Paperboard), Product Type (Plastic Bottles, Glass Bottles, Pouches, Blisters, Paperboard Boxes), Formulation (Tablets, Capsules, Powder, Liquid) and Country.

Europe's Sleep Aid Supplements market will be USD 2355.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031. Rising consumer health is expected to aid sales to USD 3352.7 million by 2031

The Europe Digestive Health Supplements Market size was valued at USD 4.32 billion in 2023 and is projected to reach USD 7.65 billion by 2032, exhibiting a CAGR of 8.5 % during the forecasts period. Digestive health supplements are products that helps to improve digestion, gut health, and overall gastrointestinal function. It is rich in probiotics, prebiotics, fibers, enzymes, amino acids and more. Increasing number of people with digestive issues due to busy lifestyles and poor eating habits led people to consumption of supplements. Increased aging population and awareness about impact of the gut microbiome on general well-being has fueled growth in digestive health supplements market across the region. Growing preference towards the functional food with digestive health benefits that led manufacturers to invest in product formulation and fortified food products. Recent developments include: In October 2023, Nestle launched a probiotic and HMO blend to mirror breast milk changes. This new proprietary blend for infant nutrition combines a probiotic strain with six human milk oligosaccharides (HMOs) at varying levels to support infant development through different life stages , In May 2023, Bayer launched a unit to develop new precision health consumer products. It is expected to help close the gap between monitoring, awareness, and diagnosis on one end and education, treatment, and prevention on the other by identifying digital and digitally supported consumer healthcare opportunities. , In April 2023, Royal DSM launched the Health from Gut platform, which was designed to meet the growing consumer demand for better gut health. Based on a holistic approach to the human microbiome, it will deliver clinically proven, multi-ingredient products featuring its industry-leading brands, including next-generation Humiome pre-, pro-, and postbiotics, GlyCare Human Milk Oligosaccharides (HMOs), Tolerase digestive enzymes, and Quali vitamins. .

This statistic illustrates the value of the probiotic supplement market in leading countries in Europe in 2016. As shown on the graph above, Italy has the largest market for probiotic supplements valued at 500 million euros, followed by Russia at 177 million euros. Dietary supplements are a lucrative market, with increases in sales values forecasted across Europe; Italy is predicted to remain the leading market by 2020.