The Europe Dietary Supplements Market Report is Segmented by Product Type (Vitamins, Enzymes, and More), Form (Tablets, Powders, and More), Source (Plant, Animal, and More), Consumer Group (Men, Women, and More), Health Applications (General Health and Wellness, Eye Health and More), Distribution Channel (Specialty Stores, Online Retail Channels, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

This statistic displays the value of the dietary supplements market in Europe in 2015 and 2020, by country. Italy is the leading country in terms of the dietary supplements market with a value of 1.4 billion euros in 2015, which is expected to increase to 1.6 billion euros by 2020. Dietary supplements are a lucrative market, with increases in sales values forecasted across Europe. Similarly, the vitamin and dietary supplements industry as a whole is predicted to increase in retail value. Dietary supplements are often plant-based and appeal to consumer desire for natural products, particularly when it comes to functional medicinal properties. The plant-food supplements industry is consequently thriving alongside increased consumer awareness of health-related behavior.

The size of the Europe Dietary Supplements Market market was valued at USD 21.64 Million in 2023 and is projected to reach USD 39.58 Million by 2032, with an expected CAGR of 9.01% during the forecast period. Recent developments include: March 2023: Amway launched a new Nutrilite Omega, and Advanced Omega offers omega-3s from sustainably sourced fish oil after receiving certification from Friend of the Sea for nutraceutical products globally, including Europe., June 2022: Bayer launched Berocca ImmunoEffervescent Tablets, a nutritional supplement for immunity. The product is claimed to contain ten essential vitamins and minerals that help boost the immune system, including zinc, copper, iron, and selenium, as well as vitamins D, C, A, B6, B9, and B12., May 2021: Nature's Bounty launched a new marketing campaign in the United Kingdom and Ireland to redefine its brand positioning. The campaign seeks to realign the company's messaging with its original founding purpose of providing accessible and natural nutrition. Through the campaign, Nature's Bounty emphasizes its commitment to using natural, high-quality ingredients in its products and promotes the idea that good health starts with good nutrition. The company also seeks to educate consumers about the benefits of natural supplements and to provide information about the science behind its products.. Key drivers for this market are: Consumer Spending on Preventive Healthcare Products, Weight-loss Dietary Supplements Capturing the Market. Potential restraints include: Escalating Functional Food Consumption, An Environment of Austere Regulations. Notable trends are: Escalating Consumer Investment in Preventive Healthcare Products.

Between 2009 and 2020, the market of food supplements in Europe became increasingly dominated by Italy. In fact, in 2009 the Mediterranean country accounted for almost ** percent of the total European market of food supplements, while by 2020 this figure had increased to ** percent. Market value The market value of food supplements in Italy showed a constant growth between 2009 and 2020, when it reached almost *** billion euros. In 2020, the total value of the food supplement sector in Europe amounted to **** billion euros. The biggest year-on-year market value change was in 2009 and 2017 with a Y-o-Y growth close to ** percent. Sales channels In 2020, the most common sales channel for food supplements in Italy were pharmacies, with almost ** percent of sales happening there. Drugstores and large-scale retail accounted for ***** percent, and on-line retail only for **** percent. Most revenues generated by pharmacies selling health supplements came from vitamins and minerals, followed by bowel wellness products.

The Western Europe dietary supplements market is poised to exhibit USD 19 billion in 2025. The industry is slated to depict 8.7% CAGR from 2025 to 2035, witnessing USD 42.9 billion by 2035. The industry is growing rapidly owing to a number of factors, spurred by shifting consumer attitudes, health awareness, and the increasing focus on preventive care. The growing awareness of the need to have a healthy lifestyle is one of the main drivers of this industry growth.

Metrics	Values
Industry Size (2025E)	USD 19 billion
Industry Value (2035F)	USD 42.9 billion
CAGR (2025 to 2035)	8.7%

Competitive Landscape

Company Name	Estimated Industry Share (%)
Amway Corp.	10-15%
Glanbia PLC	15-20%
Abbott	8-12%
Bayer AG	6-8%
Pfizer Inc.	5-7%
ADM	4-6%
Nu Skin Enterprises, Inc.	5-8%
GlaxoSmithKline plc	7-10%
Bionova	2-4%
Ayanda	3-5%
Arkopharma	5-7%

Snapshot img

Europe Nutrition Supplements Market Size 2025-2029

The nutrition supplements market size in Europe is forecast to increase by USD 26 billion at a CAGR of 6.4% between 2024 and 2029.

The nutrition supplements market is experiencing significant growth, driven by the rising inclination for fitness and the increasing awareness of healthy lifestyles. This trend is fueled by consumers seeking to improve their overall well-being and enhance their athletic performance. Another key trend is the increasing demand for plant-based supplements, as consumers become more health-conscious and environmentally aware. However, market growth is not without challenges. The market is expected to continue its growth as people prioritize their health and wellness.


Stringent government regulations for new product launches pose significant hurdles for companies looking to enter the market. Adhering to these regulations requires substantial resources and time, making it essential for companies to stay informed and agile in order to succeed in this dynamic and competitive market. Probiotics and Omega-3 fatty acids continue to be popular choices, as they support gut health and heart health, respectively.

What will be the Size of the market During the Forecast Period?

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In the dynamic nutrition supplements market, rising healthcare costs and the prevalence of lifestyle diseases and non-communicable diseases (NCDs) have fueled demand for various supplements. Protein supplements, including egg protein and sports nutrition products, remain popular choices for fitness enthusiasts, with liquids and capsules/pills/tablets/powders being the preferred forms. Botanical ingredients derived from medicinal plants are also gaining traction as immunity-boosting supplements.

Health clubs and gymnasiums often recommend these supplements to their members. Meal replacements and herbal supplements are other significant categories, with gummies offering a convenient alternative for those who dislike the taste of pills. The MDPI journal reports ongoing research into the effectiveness of these supplements, further validating their role in maintaining optimal health. This trend is particularly noticeable in the areas of probiotics, omega-3 fatty acids, proteins, and herbal supplements.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline channel
  Online channel


Type

  Vitamins
  Botanicals
  Proteins and amino acids
  Minerals
  Others


Formulation

  Tablets
  Capsules
  Powders
  Gummies
  Others


Geography

  Europe

    France
    Germany
    Italy
    UK

By Distribution Channel Insights

The Offline channel segment is estimated to witness significant growth during the forecast period. In the European market by 2024, the nutrition supplements sector experiences continuous growth, fueled by consumers prioritizing health, wellness, and preventive care. Offline distribution channels maintain a significant market share, with health food stores, pharmacies, supermarkets, and specialty shops playing crucial roles in product accessibility and consumer trust. These physical retailers provide a tangible shopping experience, enabling customers to assess product quality personally and receive expert advice from trained professionals. The value of this in-person interaction is particularly significant for consumers seeking authenticity, transparency, and customized supplement options aligned with their unique health objectives.

The rise in plant-based diets and the growing interest in natural wellness solutions have further boosted the demand for herbal and botanical supplements. Consequently, the importance of knowledgeable staff and carefully curated product selections in offline retail cannot be overstated. Additionally, the growing preference for plant-based diets has led to an increase in demand for plant-based protein supplements, such as those derived from soy or pea sources.

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Market Dynamics

Our Europe Nutrition Supplements Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of Europe Nutrition Supplements Market?

Rising inclination for fitness owing to increasing awareness of healthy lifestyles is the key driver of the market. The European nutrition supplement market is experiencing consistent growth in 2024, fueled by increasing consumer fo

The European Weight Loss Management market is segmented by Type (Food and Beverage and Supplements), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (Germany, United Kingdom, France, Italy, Spain, Russia, and Rest of Europe). The report offers the market size in value terms in USD for all the abovementioned segments.

Access Europe Nutritional Supplements Industry Overview which includes Europe country analysis of (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe), market split by Product, Consumer group, Formulation, Distribution Channel , Application

The European dietary supplements market is booming, projected to reach €44.69 billion by 2033 with a 9.10% CAGR. Discover key trends, leading companies, and segment analysis in this comprehensive market report. Explore the growth drivers, restraints, and future opportunities within this lucrative health & wellness sector. Recent developments include: October 2023: Nestlé introduced its proprietary blend, “Sinergity.” It combines probiotics with six human milk oligosaccharides (HMOs) to support age-adapted infant development and unlock specific health benefits., September 2023: In Sweden, BioGaia launched Prodentis for kids, an apple-flavored lozenge with probiotics and xylitol for oral health. The company claims the product is available via BioGaia's Swedish webshop and MEDS and Apotea online pharmacies., June 2023: Nestlé Romania integrated 150 new products into its Nestlé Health Science portfolio. This portfolio has eight products categorized under the Consumer Care, Medical Nutrition, and Resource range. The Malnutrition segment includes the Nutren range, featuring Nutren Junior and NutrenOptimum, which provide a nutrient-rich diet for children (including year-old infants) and adults. The allergy products category includes ALTHERA, ALFARÉ, and ALFAMINO, which are extensively hydrolyzed formulas.. Key drivers for this market are: Consumer Spending on Preventive Healthcare Products, Weight-loss Dietary Supplements Capturing the Market. Potential restraints include: Consumer Spending on Preventive Healthcare Products, Weight-loss Dietary Supplements Capturing the Market. Notable trends are: Vitamins And Minerals Are In Great Demand.

This statistic displays the value of the dietary supplements market in Europe in 2015 and 2020. The dietary supplement market in Western Europe was valued at 5.4 billion euros in 2015 and is expected to grow by 6.3 percent by 2020.

The Europe dietary supplements market was valued at USD 19.70 Billion in 2024. It is expected to grow at a CAGR of 9.30% in the forecast period of 2025-2034, reaching a value of USD 47.94 Billion by 2034. The market growth is driven by the increasing geriatric population and rising awareness of the benefits of dietary supplements across the region.

The report covers Vegan Supplements Manufacturers & Companies in Europe and is segmented by Product Type (Vitamins, Protein, Omega Supplements and Other Vegan Supplements); by Distribution Channel (Specialty and Drug Stores, Supermarkets/Hypermarkets, Online Retail Stores and Other Distribution Channel) & By Geography (United Kingdom, Germany, France, Italy, Spain and Rest of Europe).

This statistic illustrates the value of the probiotic supplement market in leading countries in Europe in 2016. As shown on the graph above, Italy has the largest market for probiotic supplements valued at 500 million euros, followed by Russia at 177 million euros. Dietary supplements are a lucrative market, with increases in sales values forecasted across Europe; Italy is predicted to remain the leading market by 2020.

The Europe dietary supplements market is expected to exceed USD 17.27 billion between 2024 and 2029, as consumers increasingly turn to vitamins, minerals, and herbal products for h

Discover the booming European vegan supplement market! This in-depth analysis reveals a CAGR of 9.40%, driven by rising veganism and health consciousness. Explore market size, key players (Sylphar, Holland & Barrett, Deva Nutrition), and future trends in vitamins, protein, omega-3s, and more. Invest wisely in this rapidly expanding sector. Notable trends are: Increasing Preference for Vegan Vitamin Supplements.

The Europe pet food supplements market is projected to grow to USD 275.7 million by 2025, and is also expected to reach USD 489.0 million by 2035 growing at a CAGR of 5.9% from 2025 to 2035.

Attributes	Value
Estimated Europe Value (2025E)	USD 275.7 Million
Projected Europe Value (2035F)	USD 489.0 Million
Value-based CAGR (2025 to 2035)	5.9%

The Europe Digestive Health Supplements Market is Segmented by Type (Prebiotics, Probiotics, Enzymes, Botanicals, and Others), Form (Capsules and Softgels, Tablets, Gummies and Chewables, Powders and Granules, and Others), Distribution Channel (Supermarkets/Hypermarkets, Specialty and Health Stores, and More), and Geography (United Kingdom, Germany, France, and More). The Market Forecasts are Provided in Terms of Value (USD).

The Europe Pet Dietary Supplement market is set to grow from an estimated USD 1,304.5 million in 2025 to USD 2,431.3 million by 2035, with a compound annual growth rate (CAGR) of 5.1% during the forecast period from 2025 to 2035.

Attributes	Value
Estimated Europe Industry Size (2025E)	USD 1,304.5 million
Projected Europe Value (2035F)	USD 2,431.3 million
Value-based CAGR (2025 to 2035)	5.1%

Semi-Annual Market Update for the Pet Dietary Supplement Market in Europe

Particular	Value CAGR
H1 2024	1.9% (2024 to 2034)
H2 2024	2.7% (2024 to 2034)
H1 2025	3.5% (2025 to 2035)
H2 2025	5.0% (2025 to 2035)

Country-wise Insights

Countries	Market Share (%)
Germany	26%
Spain	15%
UK	21%
France	19%
Other Countries	19%

An analysis of Europe Pet Dietary Supplement Categories by Product Type and Application

Main Segment	Market Share (%)
Product Type (Probiotics and Multivitamins)	58%
Remaining segments	42%

Main Segment	Market Share (%)
Application (Digestive Health and Joint Support)	53%
Remaining segments	47%

Market Concentration

Manufacturer	Market Share (%)
Nestlé Purina PetCare	24%
Mars Petcare	21%
Hill's Pet Nutrition	17%
Bayer Animal Health	10%
Vetoquinol S.A	8%
Others	20%

The Europe Collagen Supplements Market Report is Segmented by Form (Powder, Capsules, Gummies, and More), Source (Animal Based, and Marine Based), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Online Retail Stores and More), and Geography (United Kingdom, Germany, France, Italy, Spain, and More). The Market Forecasts are Provided in Terms of Value (USD).

USD 55.8 Billion in 2024; projected USD 101.11 Billion by 2033; CAGR 6.78%.