Market Size statistics on the Party & Event Planners industry in the US

The global event industry was worth approximately *** billion U.S. dollars in 2020. By 2028, this value could grow to more than ************ U.S. dollars, according to a forecast published in early 2022.

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Corporate Event Market Size 2025-2029

The corporate event market size is forecast to increase by USD 221.7 billion at a CAGR of 10.8% between 2024 and 2029.

The market is experiencing significant growth due to several key factors. One of the primary drivers is the increasing corporate budgets allocated towards organizing events. Another trend shaping the market is the adoption of artificial intelligence (AI) and machine learning technology for event management, offering enhanced efficiency and personalized experiences. Geopolitical and economic uncertainty also present opportunities for the market, as companies turn to events as a means of building relationships and addressing business challenges. These trends, coupled with the ongoing digital transformation, are expected to shape the future of the market.

What will be the Size of the Corporate Event Market during the Forecast Period?

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The market encompasses a diverse range of activities designed to foster knowledge sharing, team-building, and organizational success. These events include workshops, project-based gatherings, product launches, and conferences, among others. They serve various business objectives, such as networking, brand awareness, and strategic planning. Company culture is strengthened through appreciation dinners, seminars, and leadership engagement programs. Trade shows, exhibitions, and business seminars provide opportunities for business expansion and innovation, while entrepreneurship events ignite new ideas and opportunities. Incentive group activities and training programs cater to professional development and employee motivation. Silent conferences and lunch clubbing encourage introspection and networking in unique settings.
The strong economic climate has led to an increase in corporate event demand, with companies investing in both traditional and online events. Branded multi-use apps, projection mapping, and foreign direct investment are transforming the event landscape, offering new opportunities for corporate organizations. Overall, the market is a vibrant and evolving sector, driven by the ever-changing needs of businesses and the continuous pursuit of organizational growth.

How is this Corporate Event Industry segmented and which is the largest segment?

The corporate event industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Conferences
  Trade shows
  Incentive programs
  Company meetings
  Others


Platform

  Physical events
  Virtual events
  Hybrid events


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    Japan
    Singapore


  Middle East and Africa



  South America

By Type Insights

The conferences segment is estimated to witness significant growth during the forecast period.

The market encompasses conferences and seminars that serve as crucial platforms for knowledge sharing, networking, and industry discourse. These events cater to diverse audiences, including corporate leaders, employees, and industry experts. Industry conferences, such as the Consumer Electronics Show (CES) and Web Summit, showcase industry trends, technological advancements, and networking opportunities. Business executives, innovators, and thought leaders attend these events to exchange insights, explore innovations, and discuss emerging trends. CES is an annual conference held at the Las Vegas Convention Center in Winchester, Nevada, US, while Web Summit takes place every November at the MEO Arena and Lisbon Exhibition and Congress Centre in Lisbon, Portugal.

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The conferences segment was valued at USD 91.00 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 34% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market is characterized by substantial corporate spending, advanced event infrastructure, and a significant presence of multinational companies. The US dominates the region, hosting a majority of events due to its strong business ecosystem, world-class venues, and high demand for in-person networking opportunities. Canada also plays a crucial role, with major cities like Toronto, Vancouver, and Montreal serving as key event destinations. Notable events such as the Consumer Electronics Show (CES) in Las Vegas, Dreamforce in San Francisco, and Collision in Toront

The market size of the party and event planner sector in the United States experienced an overall increase from 2012 to 2022. In 2022, the market size of this sector reached *** billion U.S. dollars, up from the previous year's total of **** billion U.S. dollars.

The Trade Show and Conference Planning industry has weathered turbulent conditions as clients in nearly all sectors, including corporations, government agencies and nonprofit organizations, were affected by the volatility induced by the COVID-19 pandemic. Typically, demand for trade shows and conferences is influenced by economic conditions, domestic business activity, consumer spending and tourism trends. However, the fallout from the pandemic resulted in the most significant single-year contraction in industry history, interrupting revenue growth. Following the downturn, a return to growth in the broader economy and a resurgence in both domestic and international events bolstered in-person events as business activity picked up. While economic conditions have normalized, volatility will propel overall industry revenue to grow at an outsized CAGR of 12.7% to $24.2 billion through 2025. In 2025, the industry will remain on an upward trajectory, with revenue forecast to increase 1.4%, and profitability continuing to widen, approaching pre-pandemic highs. The ability to resume regular events created conditions never before seen for trade shows and conferences. Following a more than 40.0% contraction in revenue in 2020, industrywide sales jumped almost 50.0% in 2022 alone. The pandemic served as a catalyst for digital innovation, which has fundamentally reshaped the industry, ushering in an era of greater accessibility. Virtual and hybrid events have become a permanent staple, enabling companies to expand their reach and engage with a broader audience. In the coming years, these event models will become a permanent fixture, even as clients still find value in in-person events. The industry will continue to grow as the number of trade shows and events grows in line with an expanding economy, alongside greater investments in convention centers. Corporate profit and advertising expenditure are both forecast to climb, as many domestic businesses will allocate spending toward trade shows, conferences and exhibitions. Consumers, too, will be better positioned to spend at events, aiding attendance rates at shows and events. As a result, industry revenue is expected to rise at a CAGR of 0.8% to $25.2 billion through 2030.

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Events Industry Market Size 2025-2029

The events industry market size is forecast to increase by USD 1.07 trillion, at a CAGR of 13.5% between 2024 and 2029. The market is experiencing significant growth, driven primarily by the increasing number of corporate events. Companies recognize the value of face-to-face interactions in fostering business relationships and driving sales.

Major Market Trends & Insights

Europe dominated the market and contributed 34% to the growth during the forecast period.
The market is expected to grow significantly in Noth America region as well over the forecast period.
Based on the Type, the corporate events and seminar segment led the market and was valued at USD 304.60 billion of the global revenue in 2023.
Based on the Source, the sponsorship segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 149.92 Billion
Future Opportunities: USD 1.07 Trillion
CAGR (2024-2029): 13.5%
Europe: Largest market in 2023

Another key trend is the growing popularity of events in education, as organizations leverage interactive learning experiences to engage their audiences and enhance brand awareness. However, this market faces a significant challenge: the emerging threat from open-source virtual events solutions. As technology advances, more businesses are turning to cost-effective virtual alternatives to traditional in-person events. This shift presents both opportunities and challenges for market players. Companies that can effectively adapt to this trend, offering innovative solutions that enhance the virtual event experience, will be well-positioned to capitalize on this market's potential. Conversely, those that fail to adapt may find themselves at a competitive disadvantage. To succeed in this dynamic market, companies must focus on delivering value-added services, leveraging technology to create engaging experiences, and continuously innovating to meet the evolving needs of their customers.

What will be the Size of the Events Industry Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The events industry continues to evolve, presenting numerous opportunities for businesses across various sectors. Emergency response planning remains a critical aspect of event management, ensuring the safety and well-being of attendees. Event networking opportunities are increasingly leveraged through virtual platforms, enabling global connectivity and expanded reach. Exhibitor management tools and event staff management systems streamline operations, while virtual event platform technology offers flexibility and cost savings. Event marketing automation and event data analytics provide valuable insights for targeted promotional strategies. Event ticketing systems facilitate seamless registration workflow automation, with a projected industry growth of 10.5% by 2026.

Event sustainability practices, such as virtual booth technology and accessibility features, are gaining traction, enhancing the overall event experience. Event risk assessment, event gamification strategies, and event feedback mechanisms ensure continuous improvement and attendee satisfaction. Registration workflow automation, speaker management platforms, and event sponsorship management tools further optimize event planning and execution. Live streaming technology and venue booking software enable hybrid event management, catering to diverse audience preferences. Post-event analysis reporting and attendee engagement tools provide valuable insights for future improvements. For instance, a leading event organizer reported a 30% increase in lead generation through the implementation of a lead retrieval system at a recent conference.

These advancements underscore the continuous dynamism of the events industry, with ongoing innovation shaping its future applications.

How is this Events Industry segmented?

The events industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Corporate events and seminar
  Music concert
  Festival
  Sports
  Others


Source

  Sponsorship
  Ticket sale
  Others


Revenue Type

  Ticket Sale
  Sponsorship
  Food and Beverage
  Advertising
  Merchandise Sales
  Membership Fees
  Participation Fees
  Media and Licensing Revenue
  Others


Age Group

  Below 20 Years
  21 to 40 Years
  Above 40 Years


Event Location

  Tier 1 Cities
  Tier 2 Cities
  Tier 3 Cities


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Spain
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of

The global corporate event planning services market is experiencing robust growth, projected to reach $300.4 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 11.8% from 2025 to 2033. This expansion is driven by several factors. Firstly, the increasing emphasis on employee engagement and team building initiatives within organizations fuels demand for high-quality corporate events. Secondly, technological advancements, such as virtual and hybrid event platforms, are expanding accessibility and reach, further stimulating market growth. Thirdly, the rise of experiential marketing strategies, where companies use events to create memorable brand experiences, is contributing significantly to the market's expansion. Finally, a growing preference for personalized and unique events catering to specific company cultures and objectives drives market segmentation and specialization. This creates opportunities for event planning firms offering tailored services across various industries and company sizes. The market segmentation reveals a diverse landscape. The business planning segment likely holds the largest share, reflecting the strategic importance of events in achieving business goals. Government and public welfare planning segments are also expected to contribute substantially, driven by increasing government investment in public awareness campaigns and community engagement programs. Large enterprises are the primary consumers, owing to larger budgets and greater event needs. However, SMEs are increasingly adopting professional event planning services as they recognize the value of well-organized events in enhancing their brand image and attracting clients. Geographically, North America and Europe are expected to dominate the market, with significant contributions from Asia-Pacific regions experiencing rapid economic growth. However, other regions, such as the Middle East & Africa and South America, are also showing promising growth potential due to increasing corporate investment and a burgeoning events sector. Competition is intense, with established players and smaller specialized firms vying for market share. Strategic partnerships, technological innovation, and superior customer service will be key differentiators for success in this dynamic market.

The booming corporate event planning market, projected at $655.7 million in 2025, is experiencing significant growth fueled by technological advancements and the increasing demand for personalized experiences. Explore market trends, key players, and regional insights in this comprehensive analysis.

The full-service event production market is experiencing robust growth, driven by increasing corporate event budgets, a resurgence in social gatherings post-pandemic, and the expanding adoption of innovative technologies like virtual and hybrid event formats. The market, estimated at $50 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching approximately $85 billion by 2033. This growth is fueled by a diverse range of applications, including corporate conferences, weddings, festivals, and product launches, each contributing significantly to overall market value. Key trends include the rising demand for sustainable and eco-friendly event solutions, the integration of immersive technologies (AR/VR), and the growing reliance on data analytics to optimize event planning and execution. While rising labor costs and potential economic uncertainties pose some restraints, the overall market outlook remains positive, indicating substantial opportunities for established players and new entrants alike. Geographic segmentation reveals strong performance across North America and Europe, with Asia-Pacific demonstrating significant growth potential due to its rapidly expanding economies and increasing disposable incomes. The market is segmented by application (corporate events, social events, etc.) and type of service (planning, logistics, technology integration, etc.), offering diverse opportunities for specialization and targeted growth strategies. The competitive landscape is characterized by a mix of large multinational corporations and smaller, specialized event production companies. Success in this market hinges on a combination of creative event design, flawless execution, technological proficiency, and strong client relationships. Companies are increasingly leveraging data-driven insights to personalize event experiences and enhance customer satisfaction. Furthermore, strategic partnerships and mergers & acquisitions are becoming common strategies for expansion and market consolidation. The adoption of sustainable practices and a focus on technology integration are critical for sustained long-term competitiveness, allowing companies to attract environmentally conscious clients and offer cutting-edge event experiences. Future growth will be largely determined by global economic stability, technological advancements, and the continued adaptation to evolving consumer preferences and expectations regarding event experiences.

United States event management software market size is projected to exhibit a growth rate (CAGR) of 4.71% during 2025-2033. The rising demand for efficient event planning solutions, the shift towards virtual and hybrid events, integration of advanced technologies, globalization of businesses, surging emphasis on attendee engagement, escalating data security concerns, and ongoing innovation by software providers are some of the factors bolstering the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on component type, deployment type, organization size, and end use sector.

Discover the booming Corporate Event Planning Services market! Explore its $50B valuation, 7% CAGR, key drivers, trends, and top companies. Get insights into regional market share and future growth potential in this comprehensive market analysis.

The global corporate event services market is booming, projected to reach $6 billion by 2033 with a 5.8% CAGR. Discover key trends, drivers, and restraints shaping this dynamic industry, including regional breakdowns and leading companies. Learn how to leverage opportunities in event planning, conferences, and exhibitions.

The athletic events industry is experiencing a period of renewed enthusiasm and steady growth, driven by growing interest in fitness, the social appeal of group participation and the proliferation of digitally connected experiences. Organizers are finding that demand for mass participation events is rebounding, with large-scale races and more intimate gatherings gaining traction. Thanks to advancements in mobile technology, signing up has never been easier, helping to further boost engagement and accessibility across all age groups. Revenue has expanded at a CAGR of 16.3% to reach $4.8 billion in 2025, with an uptick of 1.3% that year. In the past few years, athletic events have seen an apparent uptick in adult participation, fueled by a nationwide focus on health and wellness. Smaller events, in particular, have been at the forefront of growth thanks to their simplicity and proximity to participants. At the same time, established mainstays like 5K and half-marathon races have consistently led the field. Athletic organizers have harnessed digital tools, not just for streamlined registration, but also for real-time event tracking and social media integration, deepening the bond between events and their communities. However, youth engagement hasn't kept pace; participation rates among children and teens have proven sluggish, compelling organizers to launch targeted initiatives and youth clubs in hopes of reversing the drop. Sponsorship and corporate support have remained vital, though a cooling in overall corporate spending has begun to challenge traditional revenue streams. Looking ahead, athletic event organizers will have to get creative to maintain momentum. With shorter races and accessible formats gaining favor among time-pressed adults, there's an opportunity to keep broadening participation while offering a steady pipeline of new features like live tracking and AI-driven personalization. The surge in gravel cycling and festival-style events promises to draw diverse audiences. The continued spread of wearable tech and predictive analytics will raise the bar for amateur and elite athletes. On the funding side, slower corporate profit growth and tighter sponsorship budgets may force organizers to diversify revenue sources and sharpen their value propositions. Even so, by doubling down on inclusivity, technology and localized experiences, the industry appears poised for resilient, if more competitive, growth in the years ahead. Revenue is anticipated to climb at a CAGR of 2.0% to $5.3 billion in 2030.

In US Corporate Event Market, This industry plays a critical role in brand positioning, networking, employee engagement, and business growth by facilitating strategic gatherings for companies across various sectors.

The Trade Show & Event Planning industry in Montana is expected to grow an annualized x.x% to $x.x million over the five years to 2025, while the national industry will likely decline at -x.x% during the same period. Industry establishments increased an annualized x.x% to xxx locations. Industry employment has increased an annualized x.x% to xxx workers, while industry wages have increased an annualized x.x% to $x.x million.

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Corporate Entertainment Market Size 2025-2029

The corporate entertainment market size is forecast to increase by USD 53.9 billion, at a CAGR of 5.1% between 2024 and 2029.

The market is experiencing significant shifts, driven by the increasing preference for interactive videos and crowd-streaming events. Interactive videos, which allow viewers to engage with the content in real-time, are gaining traction as a popular form of professional development and corporate entertainment. This trend is expected to continue as companies seek innovative ways to engage their employees and customers. Simultaneously, the rise of crowd-streaming, where large audiences can watch and interact with events in real-time, is transforming the corporate entertainment landscape. This trend is particularly prominent in the tech industry, where major companies use crowd-streaming to showcase new product launches and engage with their global customer base.
However, the market faces challenges as well. The fluctuation in demand from corporates, due to economic uncertainty and shifting priorities, poses a significant obstacle. Companies must navigate these challenges by offering distance learning, flexible and cost-effective solutions to meet the evolving needs of their clients. Additionally, the increasing competition in the market necessitates continuous innovation and differentiation to maintain a competitive edge. Companies that can effectively capitalize on these trends while addressing these challenges will be well-positioned to succeed in the market. Live streaming services and virtual reality production expand reach and engagement, while event risk management mitigates potential hazards.

What will be the Size of the Corporate Entertainment Market during the forecast period?

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In the dynamic market, experiential marketing agencies play a pivotal role in creating unforgettable events. Event analysis and evaluation are crucial components of their service offerings, ensuring event success measurement through various metrics. Augmented reality development and event storytelling captivate audiences, enhancing brand experiences. Event legal compliance, event security protocols, and event budget planning are essential elements of a well-executed event.
Event feedback systems and accessibility considerations foster continuous improvement. Event risk assessment, sustainability consulting, diversity and inclusion, and cost control are key trends shaping the industry. Event permits, technology integration, and licensing are integral parts of the planning process. Event insurance and compliance ensure peace of mind for organizers. Data-driven event planning and event content creation are the future, driving innovation and engagement.

How is this Corporate Entertainment Industry segmented?

The corporate entertainment industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Conventions
  Retreats
  Office parties
  Others


Application

  25-55 years
  Under 25 years
  Over 55 years


End-user

  IT and telecom
  BFSI
  Healthcare
  Retail
  Manufacturing


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The conventions segment is estimated to witness significant growth during the forecast period. Corporate entertainment events continue to evolve, offering various functions for businesses. These events serve as platforms for motivating and training sales teams, showcasing new products, and fostering industry connections. Keynote speakers, product demonstrations, and entertainment are common elements. Conventions also provide opportunities for professionals to network, learn about industry trends, and discuss common challenges through panel discussions, workshops, and interactive experiences. Moreover, these events can be used for corporate communications, such as updating shareholders with financial results and discussing future visions. They can generate excitement and media attention for new product launches, featuring product demonstrations, celebrity appearances, and entertainment.

Catering services ensure attendees are well-fed, while registration systems facilitate seamless entry. Brand partnerships and experiential marketing strategies enhance the event experience, while event production companies handle logistics and execution. Social media marketing and content marketing extend the reach of these events. Event technology, including event apps, event management software, and interactive games, streamlines processes and engages attendees. Sustainability practices and corporate so

US Event Logistics Market Report is Segmented by Type (Inventory Management, Delivery Systems, and Freight Forwarding), by End-User (Entertainment and Media, Sports, Corporate Events and Trade Fair, and Other End-Users), and by Region (United Kingdom, Germany, Spain, France, Italy, Russia, and Rest of Europe). The Report Offers Market Size and Forecast Value in USD for all the Above Segments.

Discover the booming full-service event production market! Explore its $50 billion valuation, 7% CAGR projection to 2033, key drivers, trends, regional breakdowns (North America, Europe, Asia-Pacific), and leading companies. Get insights for investment and strategic planning in this dynamic industry.