The global event industry was worth approximately *** billion U.S. dollars in 2020. By 2028, this value could grow to more than ************ U.S. dollars, according to a forecast published in early 2022.

According to a survey conducted in late 2023, meeting professionals worldwide saw changing customer expectations as the main factor impacting the event industry in the following five years. A potential economic recession was also considered a threat to this sector. Both aspects were named by around *** in *** respondents surveyed at that time.

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Events Industry Market Size 2025-2029

The events industry market size is forecast to increase by USD 1.07 trillion, at a CAGR of 13.5% between 2024 and 2029. The market is experiencing significant growth, driven primarily by the increasing number of corporate events. Companies recognize the value of face-to-face interactions in fostering business relationships and driving sales.

Major Market Trends & Insights

Europe dominated the market and contributed 34% to the growth during the forecast period.
The market is expected to grow significantly in Noth America region as well over the forecast period.
Based on the Type, the corporate events and seminar segment led the market and was valued at USD 304.60 billion of the global revenue in 2023.
Based on the Source, the sponsorship segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 149.92 Billion
Future Opportunities: USD 1.07 Trillion
CAGR (2024-2029): 13.5%
Europe: Largest market in 2023

Another key trend is the growing popularity of events in education, as organizations leverage interactive learning experiences to engage their audiences and enhance brand awareness. However, this market faces a significant challenge: the emerging threat from open-source virtual events solutions. As technology advances, more businesses are turning to cost-effective virtual alternatives to traditional in-person events. This shift presents both opportunities and challenges for market players. Companies that can effectively adapt to this trend, offering innovative solutions that enhance the virtual event experience, will be well-positioned to capitalize on this market's potential. Conversely, those that fail to adapt may find themselves at a competitive disadvantage. To succeed in this dynamic market, companies must focus on delivering value-added services, leveraging technology to create engaging experiences, and continuously innovating to meet the evolving needs of their customers.

What will be the Size of the Events Industry Market during the forecast period?

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The events industry continues to evolve, presenting numerous opportunities for businesses across various sectors. Emergency response planning remains a critical aspect of event management, ensuring the safety and well-being of attendees. Event networking opportunities are increasingly leveraged through virtual platforms, enabling global connectivity and expanded reach. Exhibitor management tools and event staff management systems streamline operations, while virtual event platform technology offers flexibility and cost savings. Event marketing automation and event data analytics provide valuable insights for targeted promotional strategies. Event ticketing systems facilitate seamless registration workflow automation, with a projected industry growth of 10.5% by 2026.

Event sustainability practices, such as virtual booth technology and accessibility features, are gaining traction, enhancing the overall event experience. Event risk assessment, event gamification strategies, and event feedback mechanisms ensure continuous improvement and attendee satisfaction. Registration workflow automation, speaker management platforms, and event sponsorship management tools further optimize event planning and execution. Live streaming technology and venue booking software enable hybrid event management, catering to diverse audience preferences. Post-event analysis reporting and attendee engagement tools provide valuable insights for future improvements. For instance, a leading event organizer reported a 30% increase in lead generation through the implementation of a lead retrieval system at a recent conference.

These advancements underscore the continuous dynamism of the events industry, with ongoing innovation shaping its future applications.

How is this Events Industry segmented?

The events industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Corporate events and seminar
  Music concert
  Festival
  Sports
  Others


Source

  Sponsorship
  Ticket sale
  Others


Revenue Type

  Ticket Sale
  Sponsorship
  Food and Beverage
  Advertising
  Merchandise Sales
  Membership Fees
  Participation Fees
  Media and Licensing Revenue
  Others


Age Group

  Below 20 Years
  21 to 40 Years
  Above 40 Years


Event Location

  Tier 1 Cities
  Tier 2 Cities
  Tier 3 Cities


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Spain
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of

The European event management market, valued at approximately €XX million in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 11.60% from 2025 to 2033. This significant expansion is driven by several key factors. The increasing popularity of corporate events and association meetings, fueled by the need for effective networking and employee engagement, is a major contributor. Furthermore, a rising number of non-profit organizations are leveraging events for fundraising and awareness campaigns, further boosting market demand. Technological advancements, including virtual and hybrid event platforms, are streamlining event planning and execution, enhancing accessibility and reach. The growing adoption of data analytics for event optimization and personalized experiences is also a significant driver. While the market faces certain challenges, such as economic fluctuations impacting corporate spending and potential competition from alternative communication channels, the overall positive trajectory is sustained by the enduring importance of in-person and hybrid events for building relationships and fostering community. The market segmentation reveals a diverse landscape. The corporate events segment is currently the largest, followed by association events. Demand is strong across all application segments, with corporate organizations, public organizations, and individual users contributing significantly to the market's growth. Leading market players, such as Forum Europe, Smartworks Events, and Absolute Event Services, are strategically expanding their service offerings and geographic reach to capitalize on these trends. Geographic distribution showcases strong growth across key European nations including the United Kingdom, Germany, France, and others, reflecting a consistently high demand for professional event management services throughout the region. Future growth is expected to be influenced by evolving technological trends, sustainability concerns within the events industry, and shifts in consumer preferences towards experiential and personalized events. Europe Event Management Market: A Comprehensive Analysis (2019-2033) This comprehensive report provides a detailed analysis of the Europe event management market, covering the period from 2019 to 2033. It offers invaluable insights into market size, growth drivers, challenges, emerging trends, and key players shaping this dynamic sector. The report utilizes data from the historical period (2019-2024), base year (2025), and estimated year (2025), projecting market trends up to 2033. The study segments the market by event type (corporate events, association events, non-profit events), application (individual user, corporate organization, public organization, others), and key geographic regions across Europe. This report is crucial for businesses involved in event planning, marketing, and technology, as well as investors looking to enter this lucrative market. Recent developments include: On May 2022, In coordination with CEPS, the European University Institute (EUI), the Istituto Affari Internazionali (IAI), and The Providence Group, Forum Europe will host several events on the EU-US Trade and Technology Dialogue., On October 2021, Smart Events has partnered with HQ to raise funds for service and also for the development of the charity.. Notable trends are: Rise in Disposable Income Driving the Market.

The global events industry market reached a value of USD 1406.00 Billion in 2024. The market is projected to grow at a CAGR of 5.10% between 2025 and 2034, reaching a value of around USD 2312.13 Billion by 2034.

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Corporate Event Market Size 2025-2029

The corporate event market size is forecast to increase by USD 221.7 billion at a CAGR of 10.8% between 2024 and 2029.

The market is experiencing significant growth due to several key factors. One of the primary drivers is the increasing corporate budgets allocated towards organizing events. Another trend shaping the market is the adoption of artificial intelligence (AI) and machine learning technology for event management, offering enhanced efficiency and personalized experiences. Geopolitical and economic uncertainty also present opportunities for the market, as companies turn to events as a means of building relationships and addressing business challenges. These trends, coupled with the ongoing digital transformation, are expected to shape the future of the market.

What will be the Size of the Corporate Event Market during the Forecast Period?

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The market encompasses a diverse range of activities designed to foster knowledge sharing, team-building, and organizational success. These events include workshops, project-based gatherings, product launches, and conferences, among others. They serve various business objectives, such as networking, brand awareness, and strategic planning. Company culture is strengthened through appreciation dinners, seminars, and leadership engagement programs. Trade shows, exhibitions, and business seminars provide opportunities for business expansion and innovation, while entrepreneurship events ignite new ideas and opportunities. Incentive group activities and training programs cater to professional development and employee motivation. Silent conferences and lunch clubbing encourage introspection and networking in unique settings.
The strong economic climate has led to an increase in corporate event demand, with companies investing in both traditional and online events. Branded multi-use apps, projection mapping, and foreign direct investment are transforming the event landscape, offering new opportunities for corporate organizations. Overall, the market is a vibrant and evolving sector, driven by the ever-changing needs of businesses and the continuous pursuit of organizational growth.

How is this Corporate Event Industry segmented and which is the largest segment?

The corporate event industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Conferences
  Trade shows
  Incentive programs
  Company meetings
  Others


Platform

  Physical events
  Virtual events
  Hybrid events


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    Japan
    Singapore


  Middle East and Africa



  South America

By Type Insights

The conferences segment is estimated to witness significant growth during the forecast period.

The market encompasses conferences and seminars that serve as crucial platforms for knowledge sharing, networking, and industry discourse. These events cater to diverse audiences, including corporate leaders, employees, and industry experts. Industry conferences, such as the Consumer Electronics Show (CES) and Web Summit, showcase industry trends, technological advancements, and networking opportunities. Business executives, innovators, and thought leaders attend these events to exchange insights, explore innovations, and discuss emerging trends. CES is an annual conference held at the Las Vegas Convention Center in Winchester, Nevada, US, while Web Summit takes place every November at the MEO Arena and Lisbon Exhibition and Congress Centre in Lisbon, Portugal.

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The conferences segment was valued at USD 91.00 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 34% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market is characterized by substantial corporate spending, advanced event infrastructure, and a significant presence of multinational companies. The US dominates the region, hosting a majority of events due to its strong business ecosystem, world-class venues, and high demand for in-person networking opportunities. Canada also plays a crucial role, with major cities like Toronto, Vancouver, and Montreal serving as key event destinations. Notable events such as the Consumer Electronics Show (CES) in Las Vegas, Dreamforce in San Francisco, and Collision in Toront

Global Events Industry Market size was valued at $1,285.48 Billion in 2024 & is projected to reach $2,093.90 Billion by 2034, CAGR of 5.0% from 2025 to 2034.

Events Market Outlook

The global events market size is projected to grow from USD 1,100 billion in 2023 to USD 1,800 billion by 2032, with a robust CAGR of 6.2% during the forecast period. This growth is driven by several factors including technological advancements and the increasing demand for personalized experiences.

The primary growth factor in the events market is the rising need for live entertainment and corporate gatherings. With globalization and the interconnectedness of the world economy, businesses are increasingly investing in events as a strategic tool for marketing, networking, and branding. The rise of experiential marketing has also pushed companies to organize events that offer unique and memorable experiences to their target audience. Furthermore, the growing disposable income and changing lifestyle of consumers have led to an increased demand for various entertainment events, be it music concerts, sports events, or festivals.

The proliferation of digital technologies is another critical factor driving the events market. Technological advancements such as virtual and augmented reality, AI-driven personalization, and mobile applications have transformed the way events are organized and experienced. Virtual events and hybrid events have gained substantial traction, offering flexibility and expanding reach beyond geographical limitations. This digital transformation not only enhances the attendee experience but also provides valuable insights to organizers through data analytics, thereby driving more effective event planning and execution.

Another significant growth factor is the increasing emphasis on corporate events for employee engagement and business development. Companies are leveraging events to foster team building, enhance corporate culture, and showcase their achievements. Corporate events such as product launches, seminars, conferences, and trade shows serve as platforms for knowledge exchange, innovation, and networking, thereby contributing to business growth. Additionally, educational institutions are increasingly organizing events such as career fairs, academic conferences, and alumni meets to engage with students and stakeholders effectively.

Event Management Services play a pivotal role in the thriving events market, offering comprehensive solutions for planning, organizing, and executing various events. These services encompass a wide range of activities, from venue selection and logistics management to marketing and on-site coordination. As the demand for personalized and memorable experiences grows, event management companies are increasingly adopting innovative technologies and strategies to enhance attendee engagement and satisfaction. By leveraging data analytics and AI-driven insights, these services can tailor events to meet the specific needs and preferences of clients, ensuring a seamless and impactful experience. Moreover, the rise of hybrid and virtual events has expanded the scope of event management services, allowing for greater flexibility and reach. This evolution not only benefits organizers but also provides attendees with more diverse and accessible event options.

Regionally, North America holds a substantial share in the events market, primarily due to the high number of corporate events, music concerts, and sports events organized in the region. The presence of major event management companies and a robust infrastructure further support market growth. Europe is another significant market, driven by cultural festivals, trade exhibitions, and international conferences. The Asia Pacific region is expected to witness the highest growth rate, owing to rising disposable incomes, urbanization, and a growing youth population that actively participates in music concerts, sports events, and cultural festivals.

Type Analysis

Corporate Events dominate the events market, driven by the increasing importance of networking and relationship-building in the business world. Companies are investing heavily in hosting conferences, seminars, product launches, and trade shows as these events provide platforms for showcasing products, sharing knowledge, and networking. The rise of globalization has further fueled the demand for corporate events as businesses seek to expand their market reach and establish international partnerships. Additionally, the trend of hybrid events, combining in-person and virtual elements, has gained traction, providing greater flexibility and reach.

The GCC Event Management Market Report is Segmented by End-User (Corporate, Individual, Public), Type (Music Concert, Festivals, Sports, Exhibitions and Conferences, Corporate Events and Seminars, Other Types), Revenue Sources (Ticket Sale, Sponsorship, Other Revenue Sources), and Geography (Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Bahrain, Oman). The Market Forecasts are Provided in Terms of Value (USD).

Events refer to public assemblies or planned social gatherings, organized by small and large scale corporate or groups of people for increasing business profitability, marketing, entertainment, new product launch, celebrations, and social or community causes

Market Size statistics on the Party & Event Planners industry in the US

The market size of the party and event planner sector in the United States experienced an overall increase from 2012 to 2022. In 2022, the market size of this sector reached *** billion U.S. dollars, up from the previous year's total of **** billion U.S. dollars.

The global meetings & events market is booming, projected to reach $608 billion by 2033, with a 5.9% CAGR. Discover key trends, drivers, and regional insights in this comprehensive market analysis, including data on leading companies and event types. Explore the impact of hybrid events and the future of corporate, entertainment, and sports events.

Discover the booming European event management market! This comprehensive analysis reveals a projected CAGR of 11.60% through 2033, driven by corporate, association, and non-profit events. Explore key trends, restraints, and leading companies shaping this dynamic sector. Recent developments include: On May 2022, In coordination with CEPS, the European University Institute (EUI), the Istituto Affari Internazionali (IAI), and The Providence Group, Forum Europe will host several events on the EU-US Trade and Technology Dialogue., On October 2021, Smart Events has partnered with HQ to raise funds for service and also for the development of the charity.. Notable trends are: Rise in Disposable Income Driving the Market.

Over the past five years, the most significant trend in Canada’s trade show and event planning industry has been its resilience amid pronounced economics disruption and shifting client expectations. The pandemic triggered a sudden, dramatic decline in in-person gatherings, forcing organizers to rapidly pivot toward virtual and hybrid models. As pandemic restrictions eased, a measured rebound began, but the landscape had fundamentally changed: clients now prioritized flexibility, measurable ROI and cost-effectiveness, with many wary of committing to large, in-person events at pre-pandemic frequencies or scales. The industry’s profitability reflected these swings, suffering a steep rise during the beginning of restrictions and seeing seesaw but gradual decline as event activity resumed, with profit margin compressed by increased spending on technology and evolving safety protocols. Over the past five years, the industry saw a -0.5% CAGR, and, despite a 1.7% revenue increase this year, revenue remained at just $2.9 billion at the end of 2025, below its pre-pandemic baseline. A second major trend was market fragmentation and rising competition, largely due to low entry barriers. The boom in virtual event technologies lowered costs for new entrants, while large firms expanded into related service areas, intensifying pressure on pricing and profit margin. Buyers became more price-sensitive, leveraging abundant alternatives to negotiate lower rates or demand additional services. Meanwhile, the push for personalized and niche gatherings often meant smaller events with reduced sponsorship and exhibition revenues. Inflationary pressure, supply chain disruptions and ongoing public health uncertainties all further complicated recovery, predominantly affecting smaller or less adaptable firms. Looking ahead, the industry is poised for a return to steady, positive growth as macroeconomic confidence rebuilds and travel activity increases. The embrace of hybrid models will broaden access, driving up attendance and engagement from both domestic and international markets. Rising focus on sustainability, inclusivity and advanced event technologies is expected to open new revenue streams and attract a more diverse client base. Partnerships between organizers, venues and tech providers will enhance operational resilience and enable more ambitious programming. As postponed events are rescheduled and new formats gain traction, event planners who can offer innovative and data-driven experiences will be best positioned to benefit from the upswing. Industry revenue is forecast to grow at a 2.1% CAGR over the next five years, reaching $3.3 billion by the end of 2030.

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Event Management As A Service Market Size 2024-2028

The event management as a service market size is forecast to increase by USD 576.5 million at a CAGR of 12.1% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing demand for convenient online registration and digital payment. This trend is particularly prominent in North America, where technology adoption is high and event organizers seek to streamline the event planning process. 
Another emerging trend is the use of iBeacons and event management software, enabling personalized experiences and real-time communication with attendees. However, the market also faces challenges, such as the threat from open-source event management software, which can offer cost-effective alternatives to commercial solutions. To remain competitive, market players must focus on providing value-added services and innovative features to differentiate themselves.

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The market continues to evolve, driven by shifting customer preferences and corporate spending trends. Sustainability initiatives and regulatory compliance are increasingly influencing event planning, with organizations seeking to minimize environmental impact and adhere to regulations. Emerging markets and economic downturns present both opportunities and challenges, requiring event managers to be agile and adaptable. 
Digital tools, such as event management software, cloud-based platforms, mobile applications, and specialized tools, are transforming the industry. These solutions enable event organizers to streamline processes, improve productivity, and enhance the overall experience for attendees. The complexity of events and the importance of informed choices have led to the adoption of data-handling attributes, including blockchain technology, to ensure secure and transparent event management.
Regulatory restrictions and seasonality also impact the market, necessitating flexible event strategies and effective communication. As the market continues to grow, opinions and behaviors of event organizers and attendees will shape its future direction. Staying informed about the latest trends and technologies will be crucial for making informed choices and delivering successful future events.

How is this Event Management As A Service Industry segmented and which is the largest segment?

The event management as a service industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  Corporate
  PO and NGO
  Individuals


Type

  Pre-event services
  Onsite services
  Post-event services


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  Middle East and Africa



  South America

By End-user Insights

The corporate segment is estimated to witness significant growth during the forecast period.

The event management industry is experiencing significant growth due to the digitalization of core processes, shifting customer preferences, and the increasing number of events such as product launches, conferences, seminars, company outings, dinners, and team-building activities. End-users, including private organizations, businesses, corporations, trading associations, educational institutions, and political parties, are turning to event management as a service to streamline event logistics and enhance operational efficiency, resulting in cost savings of up to 30%. These services enable organizations to handle all aspects of event planning, from research and venue selection to transportation, catering, and entertainment arrangements. With the rise of event management software, digital tools, cloud-based platforms, and mobile applications, event managers can offer specialized tools and complex event strategies to deliver personalized experiences and real-time interaction.

Additionally, sustainability initiatives, regulatory compliance, economic downturns, seasonality, security issues, and environmental factors are influencing the market's growth. The future of event management lies in automation of tasks, email notifications, feedback collection, and real-time feedback mechanisms, as well as data-handling attributes, AI-powered chatbots, and intelligent virtual assistants to enhance the overall experience for attendees. Small businesses and organizations with tight budgets benefit from the low maintenance costs and subscription charges, while cloud service providers offer virtual storage, backup-restore facilities, and virtual server facilities to ensure seamless service delivery. New features, such as gamification, networking games, and social media e

Discover the booming Corporate Event Planning Services market! Explore its $50B valuation, 7% CAGR, key drivers, trends, and top companies. Get insights into regional market share and future growth potential in this comprehensive market analysis.

The Saudi Arabia Event Management Market Report is Segmented by End-User (Corporate, Individual, Public), Type (Music Concert, Festivals, Sports, Exhibitions and Conferences, Corporate Events and Seminars, Other Types), Revenue Sources (Ticket Sale, Sponsorship, Other Revenue Sources), and Geography (Northern & Central Region, Western Region, Eastern Region, and Other). The Market Forecasts are Provided in Terms of Value (USD).

The Corporate Event Planner Market is estimated to be valued at USD 678.7 billion in 2025 and is projected to reach USD 9508.6 billion by 2035, registering a compound annual growth rate (CAGR) of 30.2% over the forecast period.

Over one-third (or ** percent) of meeting professionals surveyed worldwide in late 2022 expected a revenue increase of up to ** percent in event-related business planned for 2023 compared to the previous year. Another ** percent of respondents expected a revenue decline of up to ** percent.