According to a survey conducted among global marketing leaders during the fourth quarter of 2021, ** percent of respondents said they were very effective or effective at delivering value to their organization with the execution of in-person events. By comparison around half of respondents said they were very effective or effective at delivering value with webinars, while a respective ** and ** percent said so for hybrid and virtual events.

As of November 2023, according to a survey conducted in the United States, the United Kingdom, France, Germany, and Italy, a ******* of marketing professionals said that artificial intelligence (AI) is applied in events and webinars mainly to increase productivity. Another ** percent of respondents were applying AI in event marketing to ensure consistency.

Events Market Outlook

The global events market size is projected to grow from USD 1,100 billion in 2023 to USD 1,800 billion by 2032, with a robust CAGR of 6.2% during the forecast period. This growth is driven by several factors including technological advancements and the increasing demand for personalized experiences.

The primary growth factor in the events market is the rising need for live entertainment and corporate gatherings. With globalization and the interconnectedness of the world economy, businesses are increasingly investing in events as a strategic tool for marketing, networking, and branding. The rise of experiential marketing has also pushed companies to organize events that offer unique and memorable experiences to their target audience. Furthermore, the growing disposable income and changing lifestyle of consumers have led to an increased demand for various entertainment events, be it music concerts, sports events, or festivals.

The proliferation of digital technologies is another critical factor driving the events market. Technological advancements such as virtual and augmented reality, AI-driven personalization, and mobile applications have transformed the way events are organized and experienced. Virtual events and hybrid events have gained substantial traction, offering flexibility and expanding reach beyond geographical limitations. This digital transformation not only enhances the attendee experience but also provides valuable insights to organizers through data analytics, thereby driving more effective event planning and execution.

Another significant growth factor is the increasing emphasis on corporate events for employee engagement and business development. Companies are leveraging events to foster team building, enhance corporate culture, and showcase their achievements. Corporate events such as product launches, seminars, conferences, and trade shows serve as platforms for knowledge exchange, innovation, and networking, thereby contributing to business growth. Additionally, educational institutions are increasingly organizing events such as career fairs, academic conferences, and alumni meets to engage with students and stakeholders effectively.

Event Management Services play a pivotal role in the thriving events market, offering comprehensive solutions for planning, organizing, and executing various events. These services encompass a wide range of activities, from venue selection and logistics management to marketing and on-site coordination. As the demand for personalized and memorable experiences grows, event management companies are increasingly adopting innovative technologies and strategies to enhance attendee engagement and satisfaction. By leveraging data analytics and AI-driven insights, these services can tailor events to meet the specific needs and preferences of clients, ensuring a seamless and impactful experience. Moreover, the rise of hybrid and virtual events has expanded the scope of event management services, allowing for greater flexibility and reach. This evolution not only benefits organizers but also provides attendees with more diverse and accessible event options.

Regionally, North America holds a substantial share in the events market, primarily due to the high number of corporate events, music concerts, and sports events organized in the region. The presence of major event management companies and a robust infrastructure further support market growth. Europe is another significant market, driven by cultural festivals, trade exhibitions, and international conferences. The Asia Pacific region is expected to witness the highest growth rate, owing to rising disposable incomes, urbanization, and a growing youth population that actively participates in music concerts, sports events, and cultural festivals.

Type Analysis

Corporate Events dominate the events market, driven by the increasing importance of networking and relationship-building in the business world. Companies are investing heavily in hosting conferences, seminars, product launches, and trade shows as these events provide platforms for showcasing products, sharing knowledge, and networking. The rise of globalization has further fueled the demand for corporate events as businesses seek to expand their market reach and establish international partnerships. Additionally, the trend of hybrid events, combining in-person and virtual elements, has gained traction, providing greater flexibility and reach.

In 2023, experiential marketing spending in the United States increased by approximately **** percent to **** billion U.S. dollars. The business-to-consumer (B2C) segment grew by almost **** percent to ***** billion dollars or about three-quarters of the total in 2023. Meanwhile, business-to-business (B2B) experiential marketing spending in the U.S. rose by **** percent to ***** billion dollars that year. Global experiential marketing revenues exceeded an estimated *** billion dollars in 2024.

The Event Marketing Services market plays a crucial role in how brands connect with their target audiences, providing a range of solutions designed to enhance engagement and drive conversions through live and virtual events. These services encompass everything from strategic planning and promotion to event execution

In 2024, experiential marketing spending worldwide will reach an estimated ***** billion U.S. dollars, up from ***** billion dollars a year earlier – an annual growth of over ** percent. The 2024 forecast figure also surpassed the nearly ****************** expenditure recorded before the pandemic in 2019.

The event market is a dynamic and multifaceted industry that encompasses various activities aimed at bringing people together for engagement, networking, and celebration. Ranging from corporate meetings and conferences to weddings and festivals, the event market serves as a crucial cornerstone for relationship-build

The global meetings & events market is booming, projected to reach $608 billion by 2033, with a 5.9% CAGR. Discover key trends, drivers, and regional insights in this comprehensive market analysis, including data on leading companies and event types. Explore the impact of hybrid events and the future of corporate, entertainment, and sports events.

The global corporate event services market is booming, projected to reach $6 billion by 2033 with a 5.8% CAGR. Discover key trends, drivers, and restraints shaping this dynamic industry, including regional breakdowns and leading companies. Learn how to leverage opportunities in event planning, conferences, and exhibitions.

In May 2020, during a survey carried out among B2B marketers gauging the state of virtual event marketing, it was found that close to ** percent of respondents said they held between ** and ** such events per year. Some ** percent of survey participants indicated hosting more than ** virtual events each year.

The Virtual Events Market report segments the industry into By Service Type (Communication, Recruitment, Sales and Marketing, Training), By Application (Conferences, Exhibitions/Trade Shows, Summits, Other Applications), By End-User Industry (Educational Institutions, Enterprise, Organizations, Other End-User Industries), and By Geography (North America, Europe, Asia, Australia and New Zealand, and more).

Introduction

Virtual Events Statistics: The rise of virtual events has revolutionized how organizations organize conferences, trade shows, and meetings, providing a more accessible and budget-friendly alternative to traditional face-to-face gatherings. As digital technologies evolve, these events have become increasingly interactive and immersive, allowing participants from around the world to join without geographical limitations.

The transition to digital platforms has been fueled by the growing preference for remote communication and a focus on flexibility and convenience. Virtual events have emerged as a key tool for expanding reach, boosting participant engagement, and nurturing valuable connections. As this trend continues to gain momentum, virtual events are becoming a crucial element of business strategies, enabling organizations to engage, collaborate, and strengthen relationships in an increasingly digital world.

The European event management market, valued at approximately €XX million in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 11.60% from 2025 to 2033. This significant expansion is driven by several key factors. The increasing popularity of corporate events and association meetings, fueled by the need for effective networking and employee engagement, is a major contributor. Furthermore, a rising number of non-profit organizations are leveraging events for fundraising and awareness campaigns, further boosting market demand. Technological advancements, including virtual and hybrid event platforms, are streamlining event planning and execution, enhancing accessibility and reach. The growing adoption of data analytics for event optimization and personalized experiences is also a significant driver. While the market faces certain challenges, such as economic fluctuations impacting corporate spending and potential competition from alternative communication channels, the overall positive trajectory is sustained by the enduring importance of in-person and hybrid events for building relationships and fostering community. The market segmentation reveals a diverse landscape. The corporate events segment is currently the largest, followed by association events. Demand is strong across all application segments, with corporate organizations, public organizations, and individual users contributing significantly to the market's growth. Leading market players, such as Forum Europe, Smartworks Events, and Absolute Event Services, are strategically expanding their service offerings and geographic reach to capitalize on these trends. Geographic distribution showcases strong growth across key European nations including the United Kingdom, Germany, France, and others, reflecting a consistently high demand for professional event management services throughout the region. Future growth is expected to be influenced by evolving technological trends, sustainability concerns within the events industry, and shifts in consumer preferences towards experiential and personalized events. Europe Event Management Market: A Comprehensive Analysis (2019-2033) This comprehensive report provides a detailed analysis of the Europe event management market, covering the period from 2019 to 2033. It offers invaluable insights into market size, growth drivers, challenges, emerging trends, and key players shaping this dynamic sector. The report utilizes data from the historical period (2019-2024), base year (2025), and estimated year (2025), projecting market trends up to 2033. The study segments the market by event type (corporate events, association events, non-profit events), application (individual user, corporate organization, public organization, others), and key geographic regions across Europe. This report is crucial for businesses involved in event planning, marketing, and technology, as well as investors looking to enter this lucrative market. Recent developments include: On May 2022, In coordination with CEPS, the European University Institute (EUI), the Istituto Affari Internazionali (IAI), and The Providence Group, Forum Europe will host several events on the EU-US Trade and Technology Dialogue., On October 2021, Smart Events has partnered with HQ to raise funds for service and also for the development of the charity.. Notable trends are: Rise in Disposable Income Driving the Market.

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Virtual Events Market Size 2025-2029

The virtual events market size is forecast to increase by USD 539.5 million, at a CAGR of 26.1% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing number of corporate events transitioning to virtual formats. This shift is fueled by the flexibility and cost savings offered by virtual events, enabling organizations to reach wider audiences and reduce travel expenses. Another key trend is the growing popularity of virtual events in education, as institutions adopt technology-driven solutions to deliver engaging and interactive learning experiences. However, this market faces an emerging threat from open-source virtual events solutions, which may undercut pricing and challenge the business models of established players. Companies seeking to capitalize on market opportunities must focus on delivering superior user experiences, ensuring robust security, and offering innovative features to differentiate themselves. Navigating the challenges of increased competition and maintaining customer loyalty will be crucial for success in the market.

What will be the Size of the Virtual Events Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic market activities unfolding across various sectors. Seamless integration of user experience (UX) elements, such as virtual backdrops and Q&A modules, enhances attendee engagement in online conferences. Event sponsorship and conversion rates are optimized through email marketing and sponsorship packages. Virtual exhibit booths and virtual tours offer immersive experiences, while attendee engagement tools and virtual workshops facilitate interactive learning. Data analytics and interactive presentations provide valuable insights, enabling effective audience segmentation and event reporting. Virtual trade shows and live streaming services expand reach and accessibility, with high-definition video ensuring optimal audio-visual quality. Hybrid events incorporate both virtual and physical elements, offering flexibility and convenience. Security features and cybersecurity protocols prioritize attendee privacy and data protection. Registration management, marketing automation, and speaker management streamline event organization. Virtual networking features, such as chat functionality and virtual team building, foster connections. Post-event follow-up and webinar platforms ensure ongoing engagement and lead capture. Social media integration and virtual event ticketing expand reach and accessibility. Bandwidth optimization and polls and surveys facilitate real-time attendee interaction. Event branding, 3D modeling, and virtual career fairs offer unique opportunities for businesses to showcase their offerings. The continuous unfolding of these market activities underscores the evolving nature of the virtual events landscape.

How is this Virtual Events Industry segmented?

The virtual events industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ApplicationUC and C and VCWeb conferencingTypeWebinarConferenceVirtual expo fairs and festivalsEntertainmentGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth AmericaBrazilRest of World (ROW)

By Application Insights

The uc and c and vc segment is estimated to witness significant growth during the forecast period.Virtual events have become a pivotal part of business communication and engagement, offering numerous benefits such as improved accessibility, cost savings, and increased attendee engagement. Virtual training sessions, powered by advanced event management software, enable businesses to deliver immersive learning experiences, integrating CRM systems for seamless data tracking and personalized content strategy. Virtual platforms provide accessibility features for attendees with disabilities, ensuring equal opportunities for participation. Sponsorship packages offer brands new opportunities for exposure, while virtual backdrops and Q&A modules enhance attendee engagement during live sessions. Security features, including cybersecurity protocols, ensure data privacy and protection. Interactive session tools, such as polls and surveys, facilitate real-time audience feedback. Email marketing and social media integration expand reach and engagement. High-definition video, live streaming services, and on-demand content provide flexible viewing options. Hybrid events combine the best of in-person and virtual experiences. Data analytics and interactive presentations offer valuable insights, while conversion rates and lead capture tools enable eff

Success.ai’s Event Data for Event Planning & Hospitality Professionals Worldwide delivers a comprehensive dataset tailored to help businesses connect with professionals in the global event planning and hospitality industries. Covering event organizers, venue managers, hospitality executives, and event service providers, this dataset provides verified contact details, business insights, and professional histories.

With access to over 700 million verified global profiles, Success.ai ensures your outreach, marketing, and partnership strategies are powered by accurate, continuously updated, and AI-validated data. Backed by our Best Price Guarantee, this solution enables you to thrive in the competitive event and hospitality sectors.

Why Choose Success.ai’s Event Data?

1. Verified Contact Data for Precision Outreach

   • Access verified work emails, phone numbers, and LinkedIn profiles of event planners, hospitality managers, and venue executives.
   • AI-driven validation ensures 99% accuracy, reducing bounce rates and improving communication effectiveness.

2. Comprehensive Global Coverage

   • Includes profiles of professionals from major event and hospitality hubs such as North America, Europe, Asia-Pacific, and the Middle East.
   • Gain insights into regional trends in event management, venue selection, and hospitality services.

3. Continuously Updated Datasets

   • Real-time updates capture changes in leadership roles, event service offerings, and market dynamics.
   • Stay aligned with evolving industry needs and emerging opportunities.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global data privacy regulations, ensuring responsible and lawful data usage for business initiatives.

Data Highlights

• 700M+ Verified Global Profiles: Connect with event planners, hospitality professionals, and service providers worldwide.
• Leadership and Professional Histories: Access detailed career insights, certifications, and areas of expertise for industry professionals.
• Business Insights: Gain visibility into venue details, event service providers, and organizational structures.
• Regional and Industry Trends: Understand global trends in event planning, hospitality services, and customer engagement.

Key Features of the Dataset:

1. Professional Profiles in Event Planning and Hospitality

   • Identify and connect with event organizers, hospitality managers, and venue directors responsible for event coordination and guest experiences.
   • Target professionals managing large-scale events, corporate gatherings, weddings, and hospitality services.

2. Advanced Filters for Precision Targeting

   • Filter professionals by industry focus (corporate events, luxury hospitality, trade shows), geographic location, or job function.
   • Tailor campaigns to align with specific event categories, audience needs, and service offerings.

3. Event and Venue Data Insights

   • Access data on event trends, venue capacities, and service specializations to refine your strategies.
   • Leverage these insights to align offerings with industry demand and client expectations.

4. AI-Driven Enrichment

   • Profiles enriched with actionable data allow for personalized messaging, highlight unique value propositions, and improve engagement outcomes.

Strategic Use Cases:

1. Marketing and Lead Generation

   • Promote event management tools, hospitality software, or venue services to professionals in the industry.
   • Use verified contact data to design targeted campaigns for corporate events, trade shows, or private gatherings.

2. Partnership Development and Collaboration

   • Build relationships with event organizers, venue managers, and service providers seeking strategic partnerships.
   • Foster alliances that expand service offerings, enhance guest experiences, or streamline event operations.

3. Market Research and Competitive Analysis

   • Analyze trends in event planning, customer preferences, and hospitality services to refine your business strategies.
   • Benchmark against competitors to identify growth opportunities, market gaps, and high-demand event categories.

4. Recruitment and Talent Solutions

   • Target HR professionals and hiring managers recruiting for roles in event planning, hospitality management, or customer service.
   • Provide workforce optimization tools or training platforms tailored to the event and hospitality sectors.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access premium-quality event and hospitality data at competitive prices, ensuring strong ROI for your outreach, marketing, and strategic initiatives.

2. Seamless Integration

   • Integrate verified event data into CRM systems, analytics platforms, or marketing tools via APIs or downloadable formats, simplifying workflows and enhancing productivity.

3. Data Accuracy with AI Val...

As of November 2023, according to a survey conducted in the United States, the United Kingdom, France, Germany, and Italy, marketing professionals said that artificial intelligence (AI) could elevate event attendees' experience by offering a more personalized experience - ** percent of respondents pointed towards it. Another ** percent of surveyed professionals stated that AI could aid with content recommendations at marketing events.

Financial overview and grant giving statistics of Event And Arena Marketing Conference Inc

Market Size statistics on the Party & Event Planners industry in the US

The Global Sports Events Market Size Was Worth USD 266 Billion in 2023 and Is Expected To Reach USD 510 Billion by 2032, CAGR of 7.5%.

Techsalerator’s News Event Data in Asia offers a detailed and expansive dataset designed to provide businesses, analysts, journalists, and researchers with comprehensive insights into significant news events across the Asian continent. This dataset captures and categorizes major events reported from a diverse range of news sources, including press releases, industry news sites, blogs, and PR platforms, offering valuable perspectives on regional developments, economic shifts, political changes, and cultural occurrences.

Key Features of the Dataset: Extensive Coverage:

The dataset aggregates news events from a wide range of sources such as company press releases, industry-specific news outlets, blogs, PR sites, and traditional media. This broad coverage ensures a diverse array of information from multiple reporting channels. Categorization of Events:

News events are categorized into various types including business and economic updates, political developments, technological advancements, legal and regulatory changes, and cultural events. This categorization helps users quickly find and analyze information relevant to their interests or sectors. Real-Time Updates:

The dataset is updated regularly to include the most current events, ensuring users have access to the latest news and can stay informed about recent developments as they happen. Geographic Segmentation:

Events are tagged with their respective countries and regions within Asia. This geographic segmentation allows users to filter and analyze news events based on specific locations, facilitating targeted research and analysis. Event Details:

Each event entry includes comprehensive details such as the date of occurrence, source of the news, a description of the event, and relevant keywords. This thorough detailing helps users understand the context and significance of each event. Historical Data:

The dataset includes historical news event data, enabling users to track trends and perform comparative analysis over time. This feature supports longitudinal studies and provides insights into the evolution of news events. Advanced Search and Filter Options:

Users can search and filter news events based on criteria such as date range, event type, location, and keywords. This functionality allows for precise and efficient retrieval of relevant information. Asian Countries and Territories Covered: Central Asia: Kazakhstan Kyrgyzstan Tajikistan Turkmenistan Uzbekistan East Asia: China Hong Kong (Special Administrative Region of China) Japan Mongolia North Korea South Korea Taiwan South Asia: Afghanistan Bangladesh Bhutan India Maldives Nepal Pakistan Sri Lanka Southeast Asia: Brunei Cambodia East Timor (Timor-Leste) Indonesia Laos Malaysia Myanmar (Burma) Philippines Singapore Thailand Vietnam Western Asia (Middle East): Armenia Azerbaijan Bahrain Cyprus Georgia Iraq Israel Jordan Kuwait Lebanon Oman Palestine Qatar Saudi Arabia Syria Turkey (partly in Europe, but often included in Asia contextually) United Arab Emirates Yemen Benefits of the Dataset: Strategic Insights: Businesses and analysts can use the dataset to gain insights into significant regional developments, economic conditions, and political changes, aiding in strategic decision-making and market analysis. Market and Industry Trends: The dataset provides valuable information on industry-specific trends and events, helping users understand market dynamics and identify emerging opportunities. Media and PR Monitoring: Journalists and PR professionals can track relevant news across Asia, enabling them to monitor media coverage, identify emerging stories, and manage public relations efforts effectively. Academic and Research Use: Researchers can utilize the dataset for longitudinal studies, trend analysis, and academic research on various topics related to Asian news and events. Techsalerator’s News Event Data in Asia is a crucial resource for accessing and analyzing significant news events across the continent. By offering detailed, categorized, and up-to-date information, it supports effective decision-making, research, and media monitoring across diverse sectors.