In the digital age, every minute counts as billions of users engage with online platforms worldwide. The year 2024 saw an astounding 251.1 million emails sent, 138.9 million Reels played on Facebook and Instagram, and 5.9 million Google searches conducted every 60 seconds. Social media's continued dominance Social media platforms remain at the forefront of online interactions, with Facebook leading the pack at over three billion monthly active users. The broader Meta ecosystem, including Instagram and WhatsApp, further solidifies its position in the digital landscape. TikTok, a relative newcomer, has rapidly gained traction, generating 186 million downloads in the fourth quarter of 2024 alone. Evolving digital consumption patterns While traditional streaming services like Netflix continue to dominate, with 362,962 hours streamed every minute, the digital media landscape is experiencing shifts in user preferences. Netflix recorded over 300 million paid subscribers worldwide as of the fourth quarter of 2024.

As of June 2022, more than 500 hours of video were uploaded to YouTube every minute. This equates to approximately 30,000 hours of newly uploaded content per hour. The amount of content on YouTube has increased dramatically as consumer’s appetites for online video has grown. In fact, the number of video content hours uploaded every 60 seconds grew by around 40 percent between 2014 and 2020.

YouTube global users

Online video is one of the most popular digital activities worldwide, with 27 percent of internet users worldwide watching more than 17 hours of online videos on a weekly basis in 2023. It was estimated that in 2023 YouTube would reach approximately 900 million users worldwide. In 2022, the video platform was one of the leading media and entertainment brands worldwide, with a value of more than 86 billion U.S. dollars.

YouTube video content consumption

The most viewed YouTube channels of all time have racked up billions of viewers, millions of subscribers and cover a wide variety of topics ranging from music to cosmetics. The YouTube channel owner with the most video views is Indian music label T-Series, which counted 217.25 billion lifetime views. Other popular YouTubers are gaming personalities such as PewDiePie, DanTDM and Markiplier.

The above statistic gives information on the average duration of daily internet usage worldwide as of the first quarter of 2019, sorted by age group and device. During the survey period, it was found that the average duration of daily mobile internet usage among internet users aged 25 to 34 years amounted to 3 hours and 45 minutes.

In the third quarter of 2023, the average daily time spent using the internet by respondents was around 6 hours 49 minutes in Singapore. In comparison, they spent around 2 hours 14 minutes on social media every day.

NYC Wi-Fi Hotspot Locations Wi-Fi Providers: CityBridge, LLC (Free Beta): LinkNYC 1 gigabyte (GB), Free Wi-Fi Internet Kiosks Spot On Networks (Free) NYC HOUSING AUTHORITY (NYCHA) Properties Fiberless (Free): Wi-Fi access on Governors Island Free - up to 5 Mbps for users as the part of Governors Island Trust Governors Island Connectivity Challenge AT&T (Free): Wi-Fi access is free for all users at all times. Partners: In several parks, the NYC partner organizations provide publicly accessible Wi-Fi. Visit these parks to learn more information about their Wi-Fi service and how to connect. Cable (Limited-Free): In NYC Parks provided by NYC DoITT Cable television franchisees. ALTICEUSA previously known as “Cablevision” and SPECTRUM previously known as “Time Warner Cable” (Limited Free) Connect for 3 free 10 minute sessions every 30 days or purchase a 99 cent day pass through midnight. Wi-Fi service is free at all times to Cablevision’s Optimum Online and Time Warner Cable broadband subscribers. Wi-Fi Provider: Chelsea Wi-Fi (Free) Wi-Fi access is free for all users at all times. Chelsea Improvement Company has partnered with Google to provide Wi-Fi a free wireless Internet zone, a broadband region bounded by West 19th Street, Gansevoort Street, Eighth Avenue, and the High Line Park. Wi-Fi Provider: Downtown Brooklyn Wi-Fi (Free) The Downtown Brooklyn Partnership - the New York City Economic Development Corporation to provide Wi-Fi to the area bordered by Schermerhorn Street, Cadman Plaza West, Flatbush Avenue, and Tillary Street, along with select public spaces in the NYCHA Ingersoll and Whitman Houses. Wi-Fi Provider: Manhattan Downtown Alliance Wi-Fi (Free) Lower Manhattan Several public spaces all along Water Street, Front Street and the East River Esplanade south of Fulton Street and in several other locations throughout Lower Manhattan. Wi-Fi Provider: Harlem Wi-Fi (Free) The network will extend 95 city blocks, from 110th to 138th Streets between Frederick Douglass Boulevard and Madison Avenue is the free outdoor public wireless network. Wi-Fi Provider: Transit Wireless (Free) Wi-Fi Services in the New York City subway system is available in certain underground stations. For more information visit http://www.transitwireless.com/stations/. Wi-Fi Provider: Public Pay Telephone Franchisees (Free) Using existing payphone infrastructure, the City of New York has teamed up with private partners to provide free Wi-Fi service at public payphone kiosks across the five boroughs at no cost to taxpayers. Wi-Fi Provider: New York Public Library Using Wireless Internet Access (Wi-Fi): All Library locations offer free wireless access (Wi-Fi) in public areas at all times the libraries are open. Connecting to the Library's Wireless Network •You must have a computer or other device equipped with an 802.11b-compatible wireless card. •Using your computer's network utilities, look for the wireless network named "NYPL." •The "NYPL" wireless network does not require a password to connect. Limitations and Disclaimers Regarding Wireless Access •The Library's wireless network is not secure. Information sent from or to your laptop can be captured by anyone else with a wireless device and the appropriate software, within three hundred feet. •Library staff is not able to provide technical assistance and no guarantee can be provided that you will be able to make a wireless connection. •The Library assumes no responsibility for the safety of equipment or for laptop configurations, security, or data files resulting from connection to the Library's network

As of February 2024, over a third of online users worldwide were aged between 25 and 34 years. Website visitors in this age bracket constituted the biggest group of online users worldwide. Also, 19 percent of global online users were aged 18 to 24 years. The global digital population aged 65 or older represented approximately 4.2 percent of all internet users worldwide. Social media usage and Meta Social media is a major driver of internet use, with a global penetration rate of 62.2 percent. On average, internet users spend 143 minutes per day on social media, highlighting its significant impact on daily online activities. The usage of social media is mostly dominated by Meta platforms, which own four of the largest social media platforms. Facebook leads the ranking with over three billion active users, followed by Instagram and WhatsApp. Instagram's global popularity Meta’s social video platform, Instagram, had long been one of the most engaging social media platforms worldwide, and it was projected to reach 1.44 billion monthly active users. Instagram was particularly favored by users aged 18 to 34, thanks to its ability to offer a variety of interactive content, from images and carousels. This diverse range of content types was a key factor in its popularity among its young user base.

This resource includes input data used in the work "Machine-Learning Based Prediction of Multiple Types of Network Traffic" by Aleksandra Knapińska, Piotr Lechowicz, and Krzysztof Walkowiak; published in International Conference on Computational Science (ICCS) 2021, Lecture Notes in Computer Science, vol 12742. pp. 122-136. Springer, Cham. https://doi.org/10.1007/978-3-030-77961-0_12 The work was supported by the National Science Centre, Poland, under Grant 2019/35/B/ST7/04272. Both seattle_november.xml and seattle_december.xml files include internet traffic data from Seattle Internet Exchange Point. The european.xml file includes internet traffic data from one of the European Internet Exchange Points. Each file includes the traffic volume decomposed into specific frame size ranges. Each file starts with a metadata section providing general information. The period covered by a specific file is indicated by its 'start' and 'end' tags. They provide Unix timestamps in the GMT timezone. It should be noted that Seattle lies in the PST time zone, and the European IXP is located in the CET timezone, so the start and end times should be adjusted accordingly. The step parameter is given in seconds, so the samples are stored every 5 minutes in all three files. Each file has multiple columns providing traffic data in bits per second for different frame size ranges. Column names specify the ranges in bytes. The 'total' column stores information about the total aggregate traffic volume, which is a sum of values in all the remaining columns in each row.

To collect this data, all allocated and responsive Internet IP address blocks were pinged by sending ICMP ECHO_REQUEST (PING) packet. The block status was recorded in this data set. Probe was repeated every 11 minutes, and more quickly when uncertain about block status. In all, approximately 3.5M /24 subnets were periodically probed.

description: NYC Wi-Fi Hotspot Locations Wi-Fi Providers: CityBridge, LLC (Free Beta): LinkNYC 1 gigabyte (GB), Free Wi-Fi Internet Kiosks Spot On Networks (Free) NYC HOUSING AUTHORITY (NYCHA) Properties AT&T (Free): Wi-Fi access is free for all users at all times. Partners: In several parks, the NYC partner organizations provide publicly accessible Wi-Fi. Visit these parks to learn more information about their Wi-Fi service and how to connect. Cable (Limited-Free): In NYC Parks provided by NYC DoITT Cable television franchisees. ALTICEUSA previously known as Cablevision and SPECTRUM previously known as Time Warner Cable (Limited Free) Connect for 3 free 10 minute sessions every 30 days or purchase a 99 cent day pass through midnight. Wi-Fi service is free at all times to Cablevisions Optimum Online and Time Warner Cable broadband subscribers. Wi-Fi Provider: Chelsea Wi-Fi (Free) Wi-Fi access is free for all users at all times. Chelsea Improvement Company has partnered with Google to provide Wi-Fi a free wireless Internet zone, a broadband region bounded by West 19th Street, Gansevoort Street, Eighth Avenue and the High Line Park. Wi-Fi Provider: Downtown Brooklyn Wi-Fi (Free) The Downtown Brooklyn Partnership - the New York City Economic Development Corporation to provide Wi-Fi to the area bordered by Schermerhorn Street, Cadman Plaza West, Flatbush Avenue, and Tillary Street, along with select public spaces in the NYCHA Ingersoll and Whitman Houses. Wi-Fi Provider: Manhattan Downtown Alliance Wi-Fi (Free) Lower Manhattan Several public spaces all along Water Street, Front Street and the East River Esplanade south of Fulton Street and in several other locations throughout Lower Manhattan. Wi-Fi Provider: Harlem Wi-Fi (Free) Network will extend 95 city blocks, from 110th to 138th Streets between Frederick Douglass Boulevard and Madison Avenue is free outdoor public wireless network. Wi-Fi Provider: Transit Wireless (Free) Wi-Fi Services in the New York City subway system are available in certain underground stations. For more information visit http://www.transitwireless.com/stations/. Wi-Fi Provider: Public Pay Telephone Franchisees (Free) Using existing payphone infrastructure, the City of New York has teamed up with private partners to provide free Wi-Fi service at public payphone kiosks across the five boroughs at no cost to taxpayers. Wi-Fi Provider: New York Public Library Using Wireless Internet Access (Wi-Fi): All Library locations offer free wireless access (Wi-Fi) in public areas at all times the libraries are open. Connecting to the Library's Wireless Network You must have a computer or other device equipped with an 802.11b-compatible wireless card. Using your computer's network utilities, look for the wireless network named "NYPL." The "NYPL" wireless network does not require a password to connect. Limitations and Disclaimers Regarding Wireless Access The Library's wireless network is not secure. Information sent from or to your laptop can be captured by anyone else with a wireless device and the appropriate software, within three hundred feet. Library staff is not able to provide technical assistance and no guarantee can be provided that you will be able to make a wireless connection. The Library assumes no responsibility for the safety of equipment or for laptop configurations, security, or data files resulting from connection to the Library's network.; abstract: NYC Wi-Fi Hotspot Locations Wi-Fi Providers: CityBridge, LLC (Free Beta): LinkNYC 1 gigabyte (GB), Free Wi-Fi Internet Kiosks Spot On Networks (Free) NYC HOUSING AUTHORITY (NYCHA) Properties AT&T (Free): Wi-Fi access is free for all users at all times. Partners: In several parks, the NYC partner organizations provide publicly accessible Wi-Fi. Visit these parks to learn more information about their Wi-Fi service and how to connect. Cable (Limited-Free): In NYC Parks provided by NYC DoITT Cable television franchisees. ALTICEUSA previously known as Cablevision and SPECTRUM previously known as Time Warner Cable (Limited Free) Connect for 3 free 10 minute sessions every 30 days or purchase a 99 cent day pass through midnight. Wi-Fi service is free at all times to Cablevisions Optimum Online and Time Warner Cable broadband subscribers. Wi-Fi Provider: Chelsea Wi-Fi (Free) Wi-Fi access is free for all users at all times. Chelsea Improvement Company has partnered with Google to provide Wi-Fi a free wireless Internet zone, a broadband region bounded by West 19th Street, Gansevoort Street, Eighth Avenue and the High Line Park. Wi-Fi Provider: Downtown Brooklyn Wi-Fi (Free) The Downtown Brooklyn Partnership - the New York City Economic Development Corporation to provide Wi-Fi to the area bordered by Schermerhorn Street, Cadman Plaza West, Flatbush Avenue, and Tillary Street, along with select public spaces in the NYCHA Ingersoll and Whitman Houses. Wi-Fi Provider: Manhattan Downtown Alliance Wi-Fi (Free) Lower Manhattan Several public spaces all along Water Street, Front Street and the East River Esplanade south of Fulton Street and in several other locations throughout Lower Manhattan. Wi-Fi Provider: Harlem Wi-Fi (Free) Network will extend 95 city blocks, from 110th to 138th Streets between Frederick Douglass Boulevard and Madison Avenue is free outdoor public wireless network. Wi-Fi Provider: Transit Wireless (Free) Wi-Fi Services in the New York City subway system are available in certain underground stations. For more information visit http://www.transitwireless.com/stations/. Wi-Fi Provider: Public Pay Telephone Franchisees (Free) Using existing payphone infrastructure, the City of New York has teamed up with private partners to provide free Wi-Fi service at public payphone kiosks across the five boroughs at no cost to taxpayers. Wi-Fi Provider: New York Public Library Using Wireless Internet Access (Wi-Fi): All Library locations offer free wireless access (Wi-Fi) in public areas at all times the libraries are open. Connecting to the Library's Wireless Network You must have a computer or other device equipped with an 802.11b-compatible wireless card. Using your computer's network utilities, look for the wireless network named "NYPL." The "NYPL" wireless network does not require a password to connect. Limitations and Disclaimers Regarding Wireless Access The Library's wireless network is not secure. Information sent from or to your laptop can be captured by anyone else with a wireless device and the appropriate software, within three hundred feet. Library staff is not able to provide technical assistance and no guarantee can be provided that you will be able to make a wireless connection. The Library assumes no responsibility for the safety of equipment or for laptop configurations, security, or data files resulting from connection to the Library's network.

As of August 2020, mobile devices accounted for 91 percent of digital minutes in Indonesia. In the United States, mobile minutes accounted for 79 percent of online time. Overall, time spent on mobile increased year-over-year.

To collect this data, a subset of Internet IP addresses was pinged by sending ICMP ECHO_REQUEST (PING) packet. The response (if it ever came within 11 minutes time interval) was recorded in this data set. Probe was repeated every 11 minutes. In all, 22377 netblocks (/24 subnets) were periodically reprobed.

In the third quarter of 2019, an average internet user in Brazil spent 557 minutes (or nine hours and 17 minutes) on the internet every day, up from 554 minutes (nine hours and 14 minutes) in the last quarter of 2017. It has been forecast that Brazil would be home to nearly 146 million internet users by 2021.

This statistic presents the average daily time spent online by internet users in North America from 2011 to 2022, sorted by device. According to Zenith Optimedia, in 2018 the average daily minutes of North American desktop internet consumption per capita amounted to 53 minutes. However, daily mobile internet consumption was already 183 minutes per capita and is set to increase to 249 minutes in 2021.

To collect this data, a subset of Internet IP addresses was pinged by sending ICMP ECHO_REQUEST (PING) packet. The response (if it ever came within 11 minutes time interval) was recorded in this data set. Probe was repeated every 11 minutes. In all, 40277 netblocks (/24 subnets) were periodically reprobed.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

In 2021, adults in the U.S. spent an average of 485 minutes (eight hours and five minutes) with digital media each day. This figure marked an increase of 11 minutes compared to the previous year.

Traditional vs. digital media usage amid COVID-19

The outbreak of the coronavirus pandemic boosted media consumption across the globe. It also rapidly accelerated the shift from traditional to digital media consumption that has been unfolding in the United States and other markets for the better part of a decade. In 2020, consumers in the U.S. spent less than 350 minutes per day using analog media and entertainment formats such as television, radio, or print media. In contrast, they devoted an estimated 470 minutes to digital media and entertainment channels. Even though some traditional formats saw a temporary uptick in demand in 2020, the latest forecasts distinctly show that the media usage gap will continue to widen.

How do users spend their time online?

There has been a great influx of digital media and entertainment formats in recent years. According to a survey carried out in the early days of the pandemic, online video streaming ranked among the most popular digital media activities in the United States. This finding still holds true in 2022, as platforms like Netflix, Prime Video, or Disney+ continue to add highly anticipated titles to their extensive content catalogs. Other popular digital media categories include online audio, social media, and gaming. Not only did online gaming traffic skyrocket in 2020, but young internet users in particular also spend more time watching gaming video content on services like Twitch nowadays.

To collect this data, all allocated and responsive Internet IP address blocks were pinged by sending ICMP ECHO_REQUEST (PING) packet. The block status was recorded in this data set. Probe was repeated every 11 minutes, and more quickly when uncertain about block status. In all, approximately 3.5M /24 subnets were periodically probed.

As of 2024, approximately 97.1 percent of the United States' population accessed the internet, up from approximately 71 percent in 2013. The United States is one of the biggest online markets worldwide. In 2024, over 331 million individuals in the country went online. Furthermore, social media apps were among the most popular category of mobile apps used in the market. Social media usage in the U.S. Social media usage in the United States has seen significant growth in recent years, amassing 300 million as of 2024. By the third quarter of 2023, internet users in the U.S. were spending around two hours on social media out of seven hours of internet usage. The most common activities among U.S. users include sending private messages and liking posts or following people, which highlights widespread engagement with social media platforms among internet users in the United States. TikTok surge in the U.S. TikTok continues to be one of the most popular social media platforms in the United States. As of July 2024, 120 million individuals or 45 percent of internet users in the country used the social network. This surge in popularity is the result of user’s high engagement with short-form videos and quick entertainment in which TikTok managed to capture users’ attention. Users in the United States spent an average of 45 hours and 37 minutes monthly in 2023.

As of the third quarter of 2024, internet users in South Africa spent more than nine hours and 37 minutes online per day, ranking first among the regions worldwide. Brazil followed, with roughly nine hours of daily online usage. As of the examined period, Japan registered the lowest number of daily hours spent online, with users in the country spending an average of over four hours per day using the internet. The data includes the daily time spent online on any device. Social media usage In recent years, social media has become integral to internet users' daily lives, with users spending an average of 143 minutes daily on social media activities. In April 2024, global social network penetration reached 62.2 percent, highlighting its widespread adoption. Among the various platforms, YouTube stands out, with over 2.5 billion monthly active users, making it one of the most popular social media platforms. YouTube’s global popularity In 2023, the keyword "YouTube" ranked among the most popular search queries on Google, highlighting the platform's immense popularity. YouTube generated most of its traffic through mobile devices, with about 98 billion visits. This popularity was particularly evident in the United Arab Emirates, where YouTube penetration reached approximately 94.2 percent, the highest in the world.

As of the third quarter of 2024, Indonesians spent an average of around seven hours and 22 minutes on the internet. Meanwhile, they spent an average of three hours and eight minutes on social media every day. These figures show how the internet has been well incorporated into the daily activities of the population in the country. Internet accessibility in Indonesia  Indonesia has emerged as one of the largest online markets in Asia. The majority of the Indonesians were mobile internet users. This may be due to the affordability and user-friendliness of the mobile devices that are available in the Indonesian market. Embracing the online world The accessibility and affordability of internet data plans made it easier for Indonesians to be more active on social media. As of the third quarter of 2024, Whatsapp and Instagram were the leading social networks in terms of user penetration in Indonesia. In addition, streaming music and podcasts are among the most popular online activities in the country.