Geodemographic Segmentation Data from Caliper Corporation contain demographic data in a way that is easy to visualize and interpret. We provide 8 segments and 32 subsegments for exploring the demographic makeup of neighborhoods across the country.

Demografy is a privacy by design customer demographics prediction AI platform.

Core features: - Demographic segmentation - Demographic analytics - API integration - Data export

Key advantages: - 100% coverage of lists - Accuracy estimate before purchase - GDPR-compliance as no sensitive data is required. Demografy can work with only first names or masked last names

Use cases: - Actionable analytics about your customers to get demographic insights - Appending missing demographic data to your records for customer segmentation and targeted marketing campaigns - Enhanced personalization knowing you customer better

Unlike traditional solutions, you don’t need to know and disclose your customer or prospect addresses, emails or other sensitive information. You can provide even masked last names keeping personal data in-house. This makes Demografy privacy by design and enables you to get 100% coverage of your audience since all you need to know is names.

GapMaps GIS data for USA and Canada sourced from Applied Geographic Solutions (AGS) includes an extensive range of the highest quality demographic and lifestyle segmentation products. All databases are derived from superior source data and the most sophisticated, refined, and proven methodologies.

GIS Data attributes include:

1. Latest Estimates and Projections The estimates and projections database includes a wide range of core demographic data variables for the current year and 5- year projections, covering five broad topic areas: population, households, income, labor force, and dwellings.

2. Crime Risk Crime Risk is the result of an extensive analysis of a rolling seven years of FBI crime statistics. Based on detailed modeling of the relationships between crime and demographics, Crime Risk provides an accurate view of the relative risk of specific crime types (personal, property and total) at the block and block group level.

3. Panorama Segmentation AGS has created a segmentation system for the United States called Panorama. Panorama has been coded with the MRI Survey data to bring you Consumer Behavior profiles associated with this segmentation system.

4. Business Counts Business Counts is a geographic summary database of business establishments, employment, occupation and retail sales.

5. Non-Resident Population The AGS non-resident population estimates utilize a wide range of data sources to model the factors which drive tourists to particular locations, and to match that demand with the supply of available accommodations.

6. Consumer Expenditures AGS provides current year and 5-year projected expenditures for over 390 individual categories that collectively cover almost 95% of household spending.

7. Retail Potential This tabulation utilizes the Census of Retail Trade tables which cross-tabulate store type by merchandise line.

8. Environmental Risk The environmental suite of data consists of several separate database components including: -Weather Risks -Seismological Risks -Wildfire Risk -Climate -Air Quality -Elevation and terrain

Primary Use Cases for GapMaps GIS Data:

1. Retail (eg. Fast Food/ QSR, Cafe, Fitness, Supermarket/Grocery)
2. Customer Profiling: get a detailed understanding of the demographic & segmentation profile of your customers, where they work and their spending potential
3. Analyse your trade areas at a granular census block level using all the key metrics
4. Site Selection: Identify optimal locations for future expansion and benchmark performance across existing locations.
5. Target Marketing: Develop effective marketing strategies to acquire more customers.

6. Integrate AGS demographic data with your existing GIS or BI platform to generate powerful visualizations.

7. Finance / Insurance (eg. Hedge Funds, Investment Advisors, Investment Research, REITs, Private Equity, VC)

8. Network Planning

9. Customer (Risk) Profiling for insurance/loan approvals

10. Target Marketing

11. Competitive Analysis

12. Market Optimization

13. Commercial Real-Estate (Brokers, Developers, Investors, Single & Multi-tenant O/O)

14. Tenant Recruitment

15. Target Marketing

16. Market Potential / Gap Analysis

17. Marketing / Advertising (Billboards/OOH, Marketing Agencies, Indoor Screens)

18. Customer Profiling

19. Target Marketing

20. Market Share Analysis

This simulated customer dataset provides a practical foundation for performing segmentation analysis and identifying distinct customer groups. The dataset encompasses a blend of demographic and behavioral information, equipping users with the necessary data to develop targeted marketing strategies, personalize customer experiences, and ultimately drive sales growth.

Dataset Schema: Customer Demographics and Behavior

This dataset is structured to provide a comprehensive view of each customer, combining demographic information with detailed purchasing behavior. The columns included are:

• id: A unique identifier assigned to each customer.
• age: The customer's age in years.
• gender: The gender of the customer (e.g., Male, Female).
• income: The customer's annual income, denominated in USD.
• spending_score: A score ranging from 1 to 100 that reflects a customer's spending habits and loyalty.
• membership_years: The total number of years the customer has held a membership.
• purchase_frequency: The total number of purchases the customer has made in the last 12 months.
• preferred_category: The shopping category most frequently chosen by the customer (e.g., Electronics, Clothing, Groceries, Home & Garden, Sports).
• last_purchase_amount: The monetary value (in USD) of the customer's most recent transaction.

Potential Applications and Use Cases

The insights derived from this dataset can be applied to several key business areas:

• Customer Segmentation: Group customers into distinct segments by analyzing their demographic and behavioral data to better understand the composition of your customer base.
• Targeted Marketing: Craft and execute bespoke marketing campaigns tailored to the specific characteristics and preferences of each customer segment.
• Customer Loyalty Programs: Develop and implement loyalty initiatives that are designed to reward desirable spending behaviors and align with customer preferences.
• Sales Analysis: Examine sales data to identify purchasing patterns, understand trends, and forecast future sales performance.

This dataset provides comprehensive customer data suitable for segmentation analysis. It includes anonymized demographic, transactional, and behavioral attributes, allowing for detailed exploration of customer segments. Leveraging this dataset, marketers, data scientists, and business analysts can uncover valuable insights to optimize targeted marketing strategies and enhance customer engagement. Whether you're looking to understand customer behavior or improve campaign effectiveness, this dataset offers a rich resource for actionable insights and informed decision-making.

Key Features:

Anonymized demographic, transactional, and behavioral data. Suitable for customer segmentation analysis. Opportunities to optimize targeted marketing strategies. Valuable insights for improving campaign effectiveness. Ideal for marketers, data scientists, and business analysts.

Usage Examples:

Segmenting customers based on demographic attributes. Analyzing purchase behavior to identify high-value customer segments. Optimizing marketing campaigns for targeted engagement. Understanding customer preferences and tailoring product offerings accordingly. Evaluating the effectiveness of marketing strategies and iterating for improvement. Explore this dataset to unlock actionable insights and drive success in your marketing initiatives!

Healthy Paws Pet Insurance Market size was valued at USD 6.87 Million in 2023 and is projected to reach USD 17.54 Million by 2031, growing at a CAGR of 14.3% during the forecast period 2024-2031.

Global Healthy Paws Pet Insurance Market Drivers

The market drivers for the Healthy Paws Pet Insurance Market can be influenced by various factors. These may include:

Increasing Pet Ownership and Humanization of Pets: The global trend of increasing pet ownership, coupled with the growing tendency to treat pets as family members, has driven significant demand for comprehensive pet healthcare solutions, bolstering the market for Healthy Paws Pet Insurance. As more households adopt pets and seek to offer them the best possible care, the necessity for veterinary insurance to manage potential health expenses grows.

Rising Veterinary Costs: Advances in veterinary medicine, while offering cutting-edge treatments, have significantly increased the cost of pet healthcare. This surge in expenses for surgeries, diagnostics, and routine care has heightened pet owners' awareness of the need for insurance coverage, thus driving growth in the pet insurance market, including companies like Healthy Paws.

Growing Awareness of Pet Health and Wellness: There is a rising awareness among pet owners regarding the importance of preventive care and timely treatment for their pets' well-being. As pet health knowledge becomes more widespread through social media and veterinary advocacy, more owners are inclined to seek insurance plans to ensure affordability and access to necessary treatments, directly benefiting Healthy Paws Pet Insurance.

Technological Advancements in Veterinary Care: Innovations in veterinary diagnostics and treatment options have revolutionized pet healthcare, making it more efficient but also more expensive. Healthy Paws Pet Insurance benefits from this trend as pet owners look to protect themselves from unforeseen high veterinary costs by investing in comprehensive insurance policies that cover these advanced treatments.

Increasing Chronic Conditions in Pets: Pets, like their human counterparts, are increasingly diagnosed with chronic conditions such as diabetes, arthritis, and cancer. The management of these illnesses typically involves significant financial outlays for continuous care and medications. This trend underscores the necessity for robust pet insurance options, thus driving demand for providers like Healthy Paws Pet Insurance.

Improved Insurance Claim Processing and Customer Service: Enhanced customer experience in the pet insurance industry, characterized by streamlined claim processes, user-friendly mobile apps, and superior customer service, has made policies more attractive. Companies like Healthy Paws that invest in these improvements witness increased enrollment as they offer greater convenience and reliability to pet owners.

Regulatory Support and Industry Standards: The establishment of clearer regulatory frameworks and industry standards is providing a more stable and trustworthy environment for the pet insurance market to thrive. Regulations that protect consumer rights and ensure transparency in insurance policies help in building consumer confidence, benefiting reputable providers such as Healthy Paws Pet Insurance.

Growing Popularity of E-Commerce and Digital Platforms: The increasing preference for online shopping and digital services has made it easier for pet owners to access and purchase pet insurance. Healthy Paws has leveraged these platforms effectively to market their insurance products, allowing for easier comparison of plans, more detailed information, and streamlined purchasing processes, further driving market expansion.

Expansion of Veterinary Networks: As more veterinary clinics and hospitals partner with pet insurance providers, the network of accessible care for insured pets expands. Healthy Paws Pet Insurance, with a broad network of participating vets, becomes a more attractive option for pet owners looking for widespread and quality veterinary care coverage.

Economic Resilience and Disposable Income: Even amidst economic fluctuations, the pet insurance market has shown resilience, with pet owners continuing to invest in their pets' health. An increase in disposable income, particularly among millennials who form a significant portion of pet owners, supports continued expenditure on pet insurance, ensuring sustained market growth for companies like Healthy Paws Pet Insurance.

Geodemographic Segmentation Market Outlook

According to our latest research, the global Geodemographic Segmentation market size reached USD 5.12 billion in 2024, with a robust compound annual growth rate (CAGR) of 13.7% expected from 2025 to 2033. This growth trajectory will drive the market to an estimated USD 15.34 billion by 2033. The surge in demand for location-based analytics, targeted marketing, and data-driven decision-making across various industries is a key growth factor propelling the market forward. As per our latest research, the adoption of advanced analytics and artificial intelligence in geodemographic segmentation is transforming how organizations understand consumer behavior and optimize operational strategies.

The primary growth factor for the geodemographic segmentation market is the increasing need for personalized marketing and customer-centric business models. Organizations across industries such as retail, banking and financial services, and telecommunications are leveraging geodemographic data to understand consumer preferences, purchasing power, and lifestyle choices. This enables highly targeted campaigns and product offerings, resulting in improved customer engagement and higher conversion rates. The proliferation of digital channels and the growing volume of location-based data have further fueled the adoption of geodemographic segmentation solutions. As businesses strive to remain competitive in a crowded marketplace, the ability to deliver tailored experiences based on geographic and demographic insights is becoming a critical differentiator.

Another significant driver is the technological advancements in data analytics, artificial intelligence, and machine learning. Modern geodemographic segmentation solutions integrate big data analytics with sophisticated algorithms to deliver actionable insights in real time. The integration of geospatial data with demographic, psychographic, and behavioral information enables organizations to create comprehensive customer profiles. This not only enhances marketing effectiveness but also supports strategic decision-making in areas such as site selection, risk assessment, and resource allocation. The cloud-based deployment of these solutions has further democratized access to advanced analytics, making it feasible for small and medium-sized enterprises (SMEs) to leverage geodemographic segmentation without significant upfront investments in IT infrastructure.

The expanding application of geodemographic segmentation in non-traditional sectors such as healthcare, real estate, and transportation is also contributing to market growth. In healthcare, for instance, providers use geodemographic data to identify underserved communities and tailor health interventions accordingly. Real estate companies analyze demographic trends to predict property demand and optimize investment decisions. Similarly, logistics firms utilize geodemographic insights to streamline supply chain networks and enhance last-mile delivery efficiency. This cross-industry adoption underscores the versatility and value proposition of geodemographic segmentation, driving its continued expansion in the coming years.

Regionally, North America remains the largest market for geodemographic segmentation, driven by the high adoption of analytics technologies and the presence of leading solution providers. However, the Asia Pacific region is witnessing the fastest growth, fueled by rapid urbanization, digital transformation initiatives, and increasing investments in smart city projects. Europe also holds a significant share, supported by stringent data privacy regulations and a mature retail sector. Meanwhile, Latin America and the Middle East & Africa are emerging as promising markets, with rising demand for data-driven solutions in sectors such as retail, banking, and logistics. These regional dynamics highlight the global relevance and growth potential of the geodemographic segmentation market.

Component Analysis

The geodemographic s

Pandemics such as Covid-19 pose tremendous public health communication challenges in promoting protective behaviours, vaccination, and educating the public about risks. Segmenting audiences based on attitudes and behaviours is a means to increase the precision and potential effectiveness of such communication. The present study reports on such an audience segmentation effort for the population of England, sponsored by the United Kingdom Health Security Agency (UKHSA) and involving a collaboration of market research and academic experts. A cross-sectional online survey was conducted between 4 and 24 January 2022 with 5525 respondents (5178 used in our analyses) in England using market research opt-in panel. An additional 105 telephone interviews were conducted to sample persons without online or smartphone access. Respondents were quota sampled to be demographically representative. The primary analytic technique was k means cluster analysis, supplemented with other techniques including multi-dimensional scaling and use of respondent ‐ as well as sample-standardized data when necessary to address differences in response set for some groups of respondents. Identified segments were profiled against demographic, behavioural self-report, attitudinal, and communication channel variables, with differences by segment tested for statistical significance. Seven segments were identified, including distinctly different groups of persons who tended toward a high level of compliance and several that were relatively low in compliance. The segments were characterized by distinctive patterns of demographics, attitudes, behaviours, trust in information sources, and communication channels preferred. Segments were further validated by comparing the segmentation variable versus a set of demographic variables as predictors of reported protective behaviours in the past two weeks and of vaccine refusal; the demographics together had about one-quarter the effect size of the single seven-level segment variable. With respect to managerial implications, different communication strategies for each segment are suggested for each segment, illustrating advantages of rich segmentation descriptions for understanding public health communication audiences. Strengths and weaknesses of the methods used are discussed, to help guide future efforts.

Bank Customer Segmentation

Most banks have a large customer base - with different characteristics in terms of age, income, values, lifestyle, and more. Customer segmentation is the process of dividing a customer dataset into specific groups based on shared traits.

According to a report from Ernst & Young, “A more granular understanding of consumers is no longer a nice-to-have item, but a strategic and competitive imperative for banking providers. Customer understanding should be a living, breathing part of everyday business, with insights underpinning the full range of banking operations.

About this Dataset

This dataset consists of 1 Million+ transaction by over 800K customers for a bank in India. The data contains information such as - customer age (DOB), location, gender, account balance at the time of the transaction, transaction details, transaction amount, etc.

Interesting Analysis Ideas

The dataset can be used for different analysis, example -

1. Perform Clustering / Segmentation on the dataset and identify popular customer groups along with their definitions/rules
2. Perform Location-wise analysis to identify regional trends in India
3. Perform transaction-related analysis to identify interesting trends that can be used by a bank to improve / optimi their user experiences
4. Customer Recency, Frequency, Monetary analysis
5. Network analysis or Graph analysis of customer data.

Context and Objective:

This dataset is developed as part of a business analysis project aimed at exploring sales performance and customer demographics. It is inspired by real-world scenarios where companies strive to enhance their marketing strategies by understanding consumer behavior. The project focuses on the year 2023 and provides insights into how targeted marketing impacts sales while emphasizing demographic characteristics such as age and gender.

Source:

The dataset is synthetically generated, designed to simulate real-world sales scenarios for 20 products. It includes data points that mirror industry practices, ensuring a realistic and comprehensive foundation for analysis. The structure and data content are informed by common business intelligence practices and hypothetical yet plausible marketing scenarios.

Inspiration:

This dataset is inspired by the challenges businesses face in balancing targeted and broad marketing strategies. Companies frequently debate whether niche marketing for specific demographics or campaigns targeting a wider audience yields better outcomes. The dataset serves as a sandbox for exploring these questions, combining data analytics, visualization, and storytelling to drive actionable business insights.

Key Features:

Sales Data: Includes monthly sales records for 20 products, categorized by revenue, units sold, and discounts applied.

Demographic Information: Covers customer age, gender, and location to enable segmentation and trend analysis.

Applications:

Business Insights: Explore product popularity trends across different demographic groups. Revenue Analysis: Understand revenue patterns throughout 2023 and their correlation with customer age and gender.

Marketing Strategy Optimization: Evaluate the effectiveness of targeted vs. broad campaigns, particularly those targeting specific gender or age groups.

Visualization and Storytelling: Build dashboards and presentations to communicate insights effectively. This dataset is ideal for analysts and students seeking hands-on experience in SQL, exploratory data analysis, and visualization tools like Power BI. It bridges the gap between data science and practical business decision-making.

This profile is designed to accompany the Joint Strategic Needs Assessment (JSNA) chapter on Demographics, which looks at segmenting the borough’s population by their most significant health and social care need. This supplement looks at adults (aged 18 and over) instead of the overall population, because the health and social care need segments covered in this section are more common in adults.

Here's a step-by-step guide on how to approach user segmentation for FitTrackr:

Define your segmentation goals: Start by determining what you want to achieve with user segmentation. For example, you might want to identify the most engaged users, understand the demographics of your user base, or target specific user groups with personalized promotions.

Gather data: Collect relevant data about your app users. This can include demographic information (age, gender, location), app usage data (frequency of app usage, time spent on different features), user behavior (types of workouts, goals set, achievements unlocked), and any other relevant data points available to you.

Identify relevant segmentation variables: Based on the goals you defined, identify the key variables that will help you segment your user base effectively. For FitTrackr, potential variables could include age, gender, fitness goals (e.g., weight loss, muscle gain), workout preferences (e.g., cardio, strength training), and user engagement level.

Segment the user base: Use clustering techniques or segmentation algorithms to divide your user base into distinct segments based on the identified variables. You can employ methods such as k-means clustering, hierarchical clustering, or even machine learning algorithms like decision trees or random forests.

Analyze and profile each segment: Once the segmentation is done, analyze each segment to understand their characteristics, preferences, and needs. Create detailed user profiles for each segment, including demographic information, app usage patterns, fitness goals, and any other relevant attributes. This will help you tailor your marketing messages and app features to each segment's specific requirements.

Develop targeted strategies: Based on the insights gained from user profiles, develop targeted marketing strategies and app features for each segment. For example, if you have a segment of users who primarily focus on weight loss, you might create personalized workout plans or send them motivational content related to weight management.

Implement and evaluate: Implement the targeted strategies and monitor their effectiveness. Continuously evaluate and refine your segmentation approach based on user feedback, engagement metrics, and the achievement of your goals.

Dataset Description: Jimrealtex Customer Dataset

This dataset contains customer demographic and behavioral information designed for exploring segmentation, clustering, and predictive analytics in retail and marketing contexts. It provides a simple yet powerful foundation for practicing data science techniques such as K-Means clustering, customer profiling, and recommendation systems.

### Dataset Features - CustomerID: Unique identifier for each customer
- Genre: Gender of the customer (Male/Female)
- Age: Age of the customer (years)
- Annual Income (k$): Annual income in thousands of dollars
- Spending Score: A score assigned by the business based on customer behavior and spending patterns

Notes - Some records contain missing values (nan) in Age, Annual Income, or Spending Score. These can be handled using imputation, removal, or advanced techniques depending on the analysis.
- Spending Score is an arbitrary metric often used in clustering exercises to simulate customer engagement.

### Potential Use Cases - Customer Segmentation: Apply clustering algorithms (e.g., K-Means, DBSCAN) to group customers by income and spending habits.
- Marketing Strategy: Identify high-value customers and tailor promotions.
- Predictive Modeling: Build models to predict spending behavior based on demographics.
- Data Cleaning Practice: Handle missing values and prepare the dataset for machine learning tasks.

** Why This Dataset?**

This dataset is widely used in machine learning tutorials and business analytics projects because it is small, interpretable, and directly applicable to real-world scenarios like retail customer analysis. It’s ideal for beginners learning clustering and for professionals prototyping segmentation strategies.

Food festivals have been a growing tourism sector in recent years due to their contributions to a region’s economic, marketing, brand, and social growth. This study analyses the demand for the Bahrain food festival. The stated objectives were: i) To identify the motivational dimensions of the demand for the food festival, (ii) To determine the segments of the demand for the food festival, and (iii) To establish the relationship between the demand segments and socio-demographic aspects. The food festival investigated was the Bahrain Food Festival held in Bahrain, located on the east coast of the Persian Gulf. The sample consisted of 380 valid questionnaires and was taken using social networks from those attending the event. The statistical techniques used were factorial analysis and the K-means grouping method. The results show five motivational dimensions: Local food, Art, Entertainment, Socialization, and Escape and novelty. In addition, two segments were found; the first, Entertainment and novelties, is related to attendees who seek to enjoy the festive atmosphere and discover new restaurants. The second is Multiple motives, formed by attendees with several motivations simultaneously. This segment has the highest income and expenses, making it the most important group for developing plans and strategies. The results will contribute to the academic literature and the organizers of food festivals.

Context This dataset contains detailed, anonymized information about a bank's customers. It includes demographic data such as age, income, and family size, as well as financial information like mortgage value, credit card ownership, and average spending habits. The data is well-suited for a variety of machine learning tasks, particularly in the domain of financial services and marketing.

Content The dataset consists of 5000 customer records with 14 attributes:

• Customer_ID: A unique identifier for each customer.
• Age: The customer's age in completed years.
• Years_Experience: Years of professional experience.
• Annual_Income: Annual income of the customer (in thousands of dollars).
• ZIP_Code: The customer's home address ZIP code.
• Family_size: The number of individuals in the customer's family.
• Avg_Spending: Average monthly spending on credit cards (in thousands of dollars).
• Education_Level: A categorical variable for education level (1: Undergraduate, 2: Graduate, 3: Advanced/Professional).
• Mortgage: The value of the customer's house mortgage if any (in thousands of dollars).
• Has_Consumer_Loan: Binary variable indicating if the customer accepted a personal loan in the last campaign (1: Yes, 0: No). This is a potential target variable.
• Has_Securities_Account: Binary variable indicating if the customer has a securities account with the bank.
• Has_CD_Account: Binary variable indicating if the customer has a certificate of deposit (CD) account with the bank.
• Uses_Online_Banking: Binary variable indicating if the customer uses online banking services.
• Has_CreditCard: Binary variable indicating if the customer uses a credit card issued by this bank.

Data Quality Note Some rows contain negative values for the Years_Experience column. This is a data quality issue that may require preprocessing (e.g., imputation by taking the absolute value or using the average of similar age groups).

Potential Use Cases This dataset is excellent for both educational and practical purposes. You can use it to:

1. Predict Loan Acceptance: Build a classification model to predict which customers are most likely to accept a personal loan (Has_Consumer_Loan).
2. Customer Segmentation: Use clustering algorithms (like K-Means) to identify distinct customer segments for targeted marketing campaigns.
3. Credit Card Adoption: Analyze the factors that influence a customer's decision to get a bank-issued credit card.
4. Exploratory Data Analysis (EDA): Practice your data analysis and visualization skills to uncover insights about customer behavior.

Percentage of responses in the range 0-6 for 'Worthwhile' by LSOA in the First ONS Annual Experimental Subjective Wellbeing survey, April 2011 - March 2012

The Department for Communities and Local Government (DCLG) has estimated the expected wellbeing of residents at Lower-layer Super Output Area (LSOA) level. The purpose is to illustrate the likely degree of variation between neighbourhoods.

These are modelled estimates for local areas based on national findings from the ONS Annual Population Survey 2011-2012. They are not the actual survey responses of people living in those areas [1]. As such, DCLG encourage local areas to test these expected findings against their own local knowledge and data.

DCLG used CACI’s ACORN geo-demographic segmentation to estimate the likely wellbeing characteristics of each neighbourhood. Analysis of the APS provided a national profile of wellbeing by ACORN Type, with estimates of average subjective wellbeing and low subjective wellbeing for each of the 56 Types. The national profile was then applied to localities, to reflect their composition according to ACORN Type [2].

The method presumes the national profile of wellbeing for the ACORN types is broadly the same in each local authority. For all of the subjective wellbeing measures, DCLG tested this assumption broadly held across the nine regions. As a result, DCLG made a minimal number of adjustments to the profiles for life satisfaction, worthwhile, and happy yesterday, and determined that the method was not robust for modelling anxiety [3].

Feedback on the neighbourhood estimates and requests for further details of the methodology can sent to wellbeing@communities.gsi.gov.uk.

In October, DCLG will be producing wellbeing profiles to enable users to apply the same methodology using geo-demographic classifications: Experian’s MOSAIC and ONS’s Output Area Classification (OAC).

[1] This is because sample sizes from the APS do not permit reliable estimates of subjective wellbeing below the 90 unitary authorities and counties reported in the First ONS Annual Experimental Subjective Well-being Results.

[2] ACORN is a segmentation based on shared characteristics of people’s life-stage, income, profession and housing, as well as characteristics of places including whether they are urban, suburban or rural. Each respondent on the APS had been classified into one ACORN Type, based on the full postcode in which they live – approximately 16 addresses.) ACORN provided estimates of the population in each ACORN Type in each LSOA and local authority district.

[3] These adjustments were made only where there was reliable evidence (based on samples of more than 100 respondents) from APS that the national wellbeing ACORN profile was substantially different from the regional one, and where the implications for neighbourhood maps would be highly geographically clustered.

GapMaps Panorama Segmentation Data from Applied Geographic Solutions (AGS) is built on over three decades of experience in the creation and use of geodemographic segmentation systems in the United States and Canada. Building on and integrating the existing suite of AGS modeling and analytical tools, GapMaps Panorama Segmentation Data creates actionable perspective on an increasingly complex and rapidly churning demographic landscape.

GapMaps Segmentation Data consists of sixty eight segments currently paired with the industry leading GfK MRI survey, providing the essential linkage between neighborhood demographics and consumer preferences and attitudes.

The segments include: 01 One Percenters 02 Peak Performers 03 Second City Moguls 04 Sprawl Success 05 Transitioning Affluent Families 06 Best of Both Worlds 07 Upscale Diversity 08 Living the Dream 09 Successful Urban Refugees 10 Emerging Leaders 11 Affluent Newcomers 12 Mainstream Established Suburbs 13 Cowboy Country 14 American Playgrounds 15 Comfortable Retirement 16 Spacious Suburbs 17 New American Dreams 18 Small Town Middle Managers 19 Outer Suburban Affluence 20 Rugged Individualists 21 New Suburban Style 22 Up and Coming Suburban Diversity 23 Enduring Heartland 24 Isolated Hispanic Neighborhoods 25 Hipsters and Geeks 26 High Density Diversity 27 Young Coastal Technocrats 28 Asian-Hispanic Fusion 29 Big Apple Dreamers 30 True Grit 31 Working Hispania 32 Struggling Singles 33 Nor'Easters 34 Midwestern Comforts 35 Generational Dreams 36 Olde New England 37 Faded Industrial Dreams 38 Failing Prospects 39 Second City Beginnings 40 Beltway Commuters 41 Garden Variety Suburbia 42 Rising Fortunes 43 Classic Interstate Suburbia 44 Pacific Second City 45 Northern Blues 46 Recessive Singles 47 Simply Southern 48 Tex-Mex 49 Sierra Siesta 50 Great Plains, Great Struggles 51 Boots and Brews 52 Great Open Country 53 Classic Dixie 54 Off the Beaten Path 55 Hollows and Hills 56 Gospel and Guns 57 Cap and Gown 58 Marking Time 59 Hispanic Working Poor 60 Bordertown Blues 61 Communal Living 62 Living Here in Allentown 63 Southern Small City Blues 64 Struggling Southerners 65 Forgotten Towns 66 Post Industrial Trauma 67 Starting Out 68 Rust Belt Poverty

Percentage of responses in the range 0-6 for 'Happy Yesterday' by LSOA in the First ONS Annual Experimental Subjective Wellbeing survey, April 2011 - March 2012

The Department for Communities and Local Government (DCLG) has estimated the expected wellbeing of residents at Lower-layer Super Output Area (LSOA) level. The purpose is to illustrate the likely degree of variation between neighbourhoods.

These are modelled estimates for local areas based on national findings from the ONS Annual Population Survey 2011-2012. They are not the actual survey responses of people living in those areas [1]. As such, DCLG encourage local areas to test these expected findings against their own local knowledge and data.

DCLG used CACI’s ACORN geo-demographic segmentation to estimate the likely wellbeing characteristics of each neighbourhood. Analysis of the APS provided a national profile of wellbeing by ACORN Type, with estimates of average subjective wellbeing and low subjective wellbeing for each of the 56 Types. The national profile was then applied to localities, to reflect their composition according to ACORN Type [2].

The method presumes the national profile of wellbeing for the ACORN types is broadly the same in each local authority. For all of the subjective wellbeing measures, DCLG tested this assumption broadly held across the nine regions. As a result, DCLG made a minimal number of adjustments to the profiles for life satisfaction, worthwhile, and happy yesterday, and determined that the method was not robust for modelling anxiety [3].

Feedback on the neighbourhood estimates and requests for further details of the methodology can sent to wellbeing@communities.gsi.gov.uk.

In October, DCLG will be producing wellbeing profiles to enable users to apply the same methodology using geo-demographic classifications: Experian’s MOSAIC and ONS’s Output Area Classification (OAC).

[1] This is because sample sizes from the APS do not permit reliable estimates of subjective wellbeing below the 90 unitary authorities and counties reported in the First ONS Annual Experimental Subjective Well-being Results.

[2] ACORN is a segmentation based on shared characteristics of people’s life-stage, income, profession and housing, as well as characteristics of places including whether they are urban, suburban or rural. Each respondent on the APS had been classified into one ACORN Type, based on the full postcode in which they live – approximately 16 addresses.) ACORN provided estimates of the population in each ACORN Type in each LSOA and local authority district.

[3] These adjustments were made only where there was reliable evidence (based on samples of more than 100 respondents) from APS that the national wellbeing ACORN profile was substantially different from the regional one, and where the implications for neighbourhood maps would be highly geographically clustered.

Dataset Description This dataset contains information about 8,500+ mobile service customers, including demographic details, device usage, billing patterns, and call behavior. The primary goal of this dataset is to enable analysis and modeling to predict customer churn — i.e., customers who decide to drop their mobile service provider.

The data includes 33 features and one binary target column (customer_dropped). This dataset is ideal for exploring churn prediction models, customer segmentation, lifetime value analysis, and marketing strategy development.

Features - customer_id: Unique identifier for each customer - age: Age of the customer - job: Occupation or profession of the customer - urban_rural: Indicates whether the customer resides in an urban or rural area - marital_status: Marital status of the customer - kids: Number of children the customer has - disposable_income: Disposable income of the customer - mobiles_changed: Number of times the customer has changed their mobile device - mobile_age: Age of the current mobile device - own_smartphone: Indicates whether the customer owns a smartphone - current_mobile_price: Price of the customer's current mobile device - credit_card_type: Type of credit card held - own_house: Indicates whether the customer owns a house - own_cr_card: Indicates whether the customer owns a credit card - monthly_bill: Monthly bill for mobile service - call_mins: Total call minutes used - basic_plan_amount: Basic mobile plan amount - extra_mins: Extra minutes used beyond the plan - roam_call_mins: Roaming call minutes - call_mins_delta: Change in call minutes compared to the previous billing period - bill_amount_delta: Change in bill amount compared to the previous billing period - incoming_call_mins: Total incoming call minutes - outgoing_calls: Number of outgoing calls - incoming_calls: Number of incoming calls - day_night_call_ratio: Ratio of call minutes during the day versus night - day_night_call_delta: Change in day vs night call minutes compared to the previous period - calls_dropped: Number of calls dropped - loyalty_months: Customer tenure in months - complaint_calls: Number of complaint calls made - promo_calls_made: Number of promotional calls made - promo_offers_accepted: Number of promotional offers accepted - new_numbers_called: Number of new contacts called - customer_dropped: Target column indicating churn (1 = churned, 0 = retained)

Use Cases - Develop machine learning models for churn prediction - Perform customer segmentation and behavioral profiling - Analyze call usage trends and billing sensitivity - Identify key drivers of customer loyalty or attrition - Design data-driven retention strategies

WanFall is a large-scale synthetic activity recognition dataset designed for fall detection and activities of daily living research. The dataset features computer-generated videos of human actors performing various activities in controlled virtual environments.

Key Features: - 12,000 video clips with dense temporal annotations - 16 activity classes including falls, posture transitions, and static states - 19,228 temporal segments with frame-level precision - 5.0625 seconds per video clip (81 frames @ 16 fps) - Rich demographic metadata (soft labels): age, gender, ethnicity, body type, height, skin tone - Scene attributes: environment, camera angle, frame rate - Multiple evaluation splits: random (80/10/10) and cross-demographic (age, ethnicity, BMI)

Use Cases: - Fall detection research - Activity recognition with temporal segmentation - Bias and fairness analysis across demographics - Cross-demographic generalization studies