The fabric care market is set to experience steady growth between 2025 and 2035, driven by rising consumer awareness about garment maintenance, increasing demand for eco-friendly detergents, and advancements in smart fabric care solutions. The market is projected to grow from USD 116.3 billion in 2025 to USD 210.2 billion by 2035, reflecting a CAGR of 5.7% over the forecast period.

Metric Value

Metric	Value
Industry Size (2025)	USD 116.3 billion
Industry Value (2035F)	USD 210.2 billion
CAGR (2025 to 2035)	5.7%

Global Fabric Care Market - Country-Wise Per Capita Spending

Country	United States
Population (millions)	345.4
Estimated Per Capita Spending (USD)	52.30

Country	China
Population (millions)	1,419.3
Estimated Per Capita Spending (USD)	36.80

Country	United Kingdom
Population (millions)	68.3
Estimated Per Capita Spending (USD)	47.90

Country	Germany
Population (millions)	84.1
Estimated Per Capita Spending (USD)	42.50

Country	India
Population (millions)	1,428.6
Estimated Per Capita Spending (USD)	15.20

The Laundry Care Market is estimated to be valued at USD 115.7 billion in 2025 and is projected to reach USD 196.7 billion by 2035, registering a compound annual growth rate (CAGR) of 5.4% over the forecast period.

Metric	Value
Laundry Care Market Estimated Value in (2025 E)	USD 115.7 billion
Laundry Care Market Forecast Value in (2035 F)	USD 196.7 billion
Forecast CAGR (2025 to 2035)	5.4%

This statistic depicts the size of the global fabric care market from 2018 to 2027. In 2019, the global fabric care market was estimated to be worth approximately ** billion U.S. dollars.

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Laundry Care Market Size 2025-2029

The laundry care market size is forecast to increase by USD 23.3 billion at a CAGR of 3.9% between 2024 and 2029.

The market is experiencing significant growth driven by the increasing demand for convenience and effectiveness in home laundry solutions. Product innovation and portfolio extension are key trends in the market, with companies investing in research and development to introduce eco-friendly and sustainable offerings that cater to evolving consumer preferences. However, balancing production cost, price, and quality remains a significant challenge for market players. The global population's rising disposable income and the increasing number of nuclear families are fueling the demand for products. Furthermore, the growing trend of outsourcing laundry services and the increasing adoption of automation are creating new opportunities for market participants.
Companies seeking to capitalize on these trends should focus on developing innovative and sustainable products while maintaining a competitive price point and ensuring consistent quality. Effective supply chain management and strategic partnerships can also help companies navigate the challenges of production costs and regulatory compliance. Technological advancements, such as the increasing popularity of liquid detergent, capsules, and e-commerce platforms, have transformed the way consumers access and purchase products. Overall, the market presents a promising landscape for growth, with opportunities in emerging economies and the continued demand for convenient and effective laundry solutions. Companies that can successfully navigate the challenges of production costs, price, and quality while staying ahead of the competition through innovation and strategic partnerships are well-positioned to thrive in this dynamic market.

What will be the Size of the Laundry Care Market during the forecast period?

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The market encompasses a range of products, including home cleaning solutions such as laundry detergents, fabric softeners, and related fabric care items. This market exhibits growth, driven by several factors. Consumers' preferences for fragranced and eco-friendly goods have fueled demand for laundry detergents and fabric softeners with appealing scents and plant-based ingredients.
The shift towards healthier lifestyles and consumer concerns for the environment have also influenced the market's direction, leading to the rise of eco-friendly and plant-based laundry care solutions. Rapid urbanization and infrastructural developments in emerging economies have expanded the market's reach and size. Overall, the market continues to evolve, catering to the diverse needs and preferences of consumers worldwide.

How is this Laundry Care Industry segmented?

The laundry care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Laundry detergent
  Fabric softner
  Others
  Laundry detergent


Application

  Residential
  Commercial


Type

  Liquids
  Powders
  Pods
  Sheets
  Bar soaps


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  South America

    Brazil


  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market encompasses various product categories, including laundry detergents (powder and liquid), fabric softeners, fragrances, eco-friendly goods, and disinfectants. These products are primarily sold through offline channels, such as supermarkets, hypermarkets, convenience stores, and warehouse clubs. Consumers prefer these retail formats due to their wide product range, convenience, and quick results. The growing trend towards eco-friendly and sustainable alternatives is driving demand for laundry care products with plant-based ingredients and minimal artificial colorants. The liquid detergent segment holds a significant market share, with capsules gaining popularity due to their convenience and eco-friendliness. Online platforms, including e-commerce sites and FMCG marketplaces, are increasingly becoming a preferred channel for purchasing laundry care products.

The young population and rapid urbanization are key factors contributing to the market's growth. Fabric care and washing machine accessories are also gaining traction as consumers prioritize the care of their premium clothes. The demand for disinfectants and sanitizers has grown due to the ongoing pandemic. Overall, the market is expected to continue its growth trajectory, driven by consumer preferences for

The India Fabric Care Market was valued at USD 6.49 billion in 2024, and it is projected to increase to USD 9.36 billion by 2030, with a CAGR of 5.51%.

The size of the Fabric Wash And Care Market market was valued at USD 158.98 Billion in 2024 and is projected to reach USD 226.10 Billion by 2033, with an expected CAGR of 5.16% during the forecast period. Recent developments include: The Fabric Wash and Care market is projected to grow from USD 158.98 billion in 2023 to USD 250.0 billion by 2032, exhibiting a CAGR of 5.16% during the forecast period. Rising demand for eco-friendly and sustainable fabric care products, increasing disposable income, and growing awareness about fabric hygiene are key factors driving market growth. The market is expected to witness significant growth in developing regions due to increasing urbanization and changing lifestyles. Key trends include the integration of advanced technologies such as IoT and AI in fabric care appliances, the rising popularity of subscription-based laundry services, and the increasing adoption of fabric softeners and stain removers. Recent developments include the launch of innovative products such as self-cleaning fabrics, biodegradable detergents, and antibacterial fabric treatments. Market players are focusing on strategic collaborations, acquisitions, and investments in RD to gain a competitive advantage.. Key drivers for this market are: Advanced Detergent FormulationsSustainable and EcoFriendly ProductsFabric Care for Specialized MaterialsHome Appliance IntegrationPersonalization and Customization. Potential restraints include: 1 Growing demand for sustainable and eco-friendly products2 Rise of ecommerce and online shopping3 Increasing prevalence of athleisure and activewear4 Technological advancements in washing and care appliances5 Expanding the use of fabric care products in commercial settings.

The size of the U.S. Laundry Care Market was valued at USD 26.10 billion in 2023 and is projected to reach USD 39.77 billion by 2032, with an expected CAGR of 6.2 % during the forecast period. Recent developments include: In May 2024, Henkel’s brand Persil laundry detergent underwent a rebranding, introducing new formulas to help clothes stay newer for longer. As part of the update, Persil launched a specialized Activewear variant designed for athletic and performance fabrics, targeting sweat, odor, and fabric care. The brand also revamped its unit-dose format with Persil Ultra Pacs, featuring improved dissolvability and less film waste. The refreshed look and products aimed to meet consumers' evolving needs for fabric care, color protection, and freshness. , In April 2024, all Laundry Detergent launched its new product, All Sensitive Fresh, designed for sensitive skin. This hypoallergenic detergent features a "Spring Breeze" scent and is free of dyes, removing 99% of common allergens. Recognized as a 2024 Product of the Year U.S. winner in the laundry detergent category, the new product combines gentle care with a light, fresh fragrance, addressing consumer demand for both skin sensitivity and scent. , In July 2023, Solenis acquired Diversey Inc. This merger combined two industry leaders, enhancing Solenis' global reach and capabilities in water management, hygiene, and cleaning solutions. With this acquisition, Solenis expanded its operations to over 130 countries, employing more than 15,000 people, while Bain Capital retained a minority stake in the company. .

As of 2018, the fabric detergent product category accounted for almost ** percent of the global fabric care market. That year, the global fabric care market was estimated to be worth approximately ***** billion U.S. dollars.

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Home And Laundry Care Market Size 2025-2029

The home and laundry care market size is forecast to increase by USD 74.4 billion at a CAGR of 6.6% between 2024 and 2029.

The market is experiencing significant growth due to several key factors. One of the primary drivers is the rising disposable income of consumers, enabling them to spend more on premium home care products. Another trend influencing the market is the introduction of new and innovative products, such as eco-friendly and smart laundry solutions. The platform also offers green cleaning products, stain removal tips, home cleaning hacks, and deep cleaning services. Eco-friendly alternatives, such as phosphate-free formulations and biodegradable packaging, are gaining popularity due to increasing concerns for health and sustainability. However, companies in this industry face challenges related to product recalls, which can negatively impact their brand reputation and financial performance. To mitigate these risks, manufacturers are investing in rigorous quality control measures and supply chain transparency. Overall, the market is expected to continue its growth trajectory, driven by consumer demand for convenience, effectiveness, and sustainability.

What will be the Size of the Home And Laundry Care Market During the Forecast Period?

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The market encompasses a range of products and services designed to maintain cleanliness and hygiene within households. Key trends include the demand for affordable laundry products, with consumers seeking value through bulk purchases and subscription services. Sustainability is a significant driver, leading to increased interest in biodegradable, eco-friendly, and plant-based laundry detergent and cleaning supplies.



Effective cleaning solutions that cater to various stain types and odor removal are also popular. Consumers are increasingly conscious of their environmental impact, leading to a preference for natural, non-toxic, and cruelty-free cleaning alternatives. The e-commerce platform offers a wide range of sustainable cleanliness products, including laundry capsule and household cleaner, while also addressing concerns like microfiber shedding in eco-friendly options. Zero-waste and sustainable living principles are influencing market dynamics, with multi-surface cleaning products and concentrated cleaning solutions gaining traction.

How is this Home And Laundry Care Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Laundry care
  Household cleaners
  Dishwashing detergents
  Others


Distribution Channel

  Offline
  Online


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  South America

    Brazil


  Middle East and Africa

By Type Insights

The laundry care segment is estimated to witness significant growth during the forecast period.

The market comprises a wide range of products designed for maintaining cleanliness and personal hygiene in households. The laundry care segment includes detergents, fabric softeners, stain removers, and laundry additives, available in various formats like liquid, powder, and capsules. Detergents, a crucial component, effectively tackle dirt and stains, with brands leading the market. Household cleaners, including floor surfactants and counterfeit products, also form part of this market.

Furthermore, innovative cleaners, free from toxic chemicals, are increasingly available on e-commerce platforms, offering consumers convenient and sustainable solutions for their cleaning needs. Brands are focusing on clean future strategies, incorporating captured carbon and sustainable production methods, to gain a competitive advantage.

Get a glance at the Home And Laundry Care Industry report of share of various segments Request Free Sample

The laundry care segment was valued at USD 77.60 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 39% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia-Pacific (APAC) region is a major contributor to The market, fueled by its expanding urban population and economic growth. By 2024, around half of the APAC population resided in urban areas, reflecting the region's urbanization trend. This shift towards urban living increases the demand for time-saving and high-performing home ca

India Fabric Care Market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition Forecast & Opportunities.

Laundry Care Market size was valued at USD 220 Billion in 2024 and is projected to reach USD 316.93 Billion by 2032, growing at a CAGR of 6.7% during the forecast period 2026-2032.Global Laundry Care Market DriversThe market drivers for the Laundry Care Market can be influenced by various factors. These may include:Growing Global Population and Urbanization: As more people live in urban areas with access to washing machines and laundry facilities, there is an increasing need for laundry care products as a result of the world's population growth and rapid urbanization. Urban living frequently involves doing laundry and changing clothes more frequently, which increases the need for laundry detergents and related goods.Growing Disposable Income: Consumers are more inclined to spend money on convenience items like fabric softeners, specialty laundry additives, and high-end laundry detergents when their disposable income rises. Customers with more purchasing power can choose goods with extra features like stain treatment, aroma enhancement, fabric protection, and energy efficiency.Shifting Consumer Lifestyles and Preferences: The market for laundry care solutions that are customized to meet particular needs and preferences is driven by changing consumer preferences, which include a stronger focus on cleanliness, sanitation, and fabric care. Convenience, effectiveness, and environmental sustainability are qualities that consumers look for in products, and this has an impact on marketing tactics, product compositions, and container designs.Product Innovation and Technological Development: New formulations, formats, and delivery methods that improve product performance, efficacy, and user experience are developed as a result of ongoing product innovation and developments in laundry care technology. Consolidated detergents, cold-water formulations, and environmentally friendly additives are examples of innovations that address shifting customer demands and legal needs.

Discover the booming global fabric care market, projected to reach $150 billion by 2025 with a 5% CAGR. Explore key trends, driving factors, major players (P&G, Unilever, Colgate-Palmolive), and regional insights in this comprehensive market analysis. Learn about the impact of sustainability and consumer preferences on future growth.

Global Laundry Care market size 2021 was recorded $94.3 Billion whereas by the end of 2025 it will reach $112.7 Billion. According to the author, by 2033 Laundry Care market size will become $160.7. Laundry Care market will be growing at a CAGR of 4.54% during 2025 to 2033.

According to Cognitive Market Research, the global Laundry Care Product market size is USD 97154.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 5.10% from 2024 to 2031.

The global Laundry Care Product market will expand significantly by 5.10% CAGR between 2024 to 2031.
North America held the major market of more than 40% of the global revenue with a market size of USD 68861.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.3% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 29146.46 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 22345.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.1% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 4857.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 1943.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.8% from 2024 to 2031.

Rising Disposable Income and Urbanization to Increase the Demand Globally

The market for laundry care products is greatly influenced by the rise in disposable incomes worldwide, particularly in emerging countries. As customers have more money to spend, they are more inclined to buy premium laundry care products. In addition, the continuous urbanization trend—defined by condensed living quarters and hectic schedules—influences consumer choices. Convenience and efficiency are the most important factors in urban settings, so single-dose pods and concentrated detergents are in high demand. These solutions meet customers' changing needs in urbanized areas, where time efficiency and space constraints play major roles in influencing laundry care market selections. They are easy to use and effectively clean.

Growing Awareness of Hygiene and Cleanliness to Propel Market Growth

Global awareness of cleanliness and hygiene drives the growth of the laundry care products market. Consumer awareness of environmental and personal health raises the need for specialized and efficient laundry care products. The constant focus on hygiene, especially regarding health and well-being, is driving the use of sophisticated detergents, fabric softeners, and stain removers. As consumers prioritize hygiene, they are looking for goods that guarantee clothing is as clean as possible while being sustainable and health-conscious. This is driving growth in the laundry care products industry as a whole.

Market Restraints of the Laundry Care Product Market

Competition and Market Saturation to Limit the Sales

Many existing and new companies in the laundry care products industry are characterized by fierce competition and market saturation. Because of the intense competition, manufacturers are under tremendous pressure to lower prices, and to differentiate their products, they must constantly innovate. To stand out from the competition, businesses use cutting-edge formulas, environmentally friendly solutions, and distinctive packaging to attract customers. In this fiercely competitive market climate, where customer preferences and brand loyalty are critical for maintaining market share and driving growth despite market saturation and rivalry obstacles, strategic marketing and product uniqueness are imperative.

Impact of COVID-19 on the Laundry Care Product Market

The COVID-19 epidemic presented opportunities and obstacles for the laundry care products business. The need for laundry care products surged during lockdowns due to heightened awareness of personal hygiene and housekeeping. However, disruptions to manufacturing, distribution, and the supply chain presented difficulties. Consumers' priorities have switched from non-essential household expenditures to necessary items. Due to product availability, e-commerce has grown in popularity. The market introduced innovative, sanitary, and environmentally friendly solutions in response to shifting consumer desires. The pandemic changed product compositions and marketing tactics by highlighting the need for laundry care to preserve cleanliness. The market for laundry care products is anticipated to be resilient as economies grow, striking a balance between the p...

The revenue in the 'Laundry Care' segment of the home & laundry care market worldwide was modeled to amount to ************** U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************* U.S. dollars since 2018. Between 2024 and 2029, the revenue will rise by ************* U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Laundry Care.

Discover the latest insights into the booming global laundry care market. Explore market size, CAGR, key trends (eco-friendly products, emerging regions), and leading players. Our comprehensive analysis forecasts growth through 2033.

Discover the latest insights into the booming fabric care product market. This comprehensive analysis explores market size, growth trends, key players (P&G, Unilever, Henkel), regional variations, and emerging opportunities in detergents, softeners, and stain removers. Learn about the impact of sustainability and e-commerce on this dynamic industry.

The global laundry care market is projected to reach a valuation of approximately USD 120 billion by 2033, growing at a compound annual growth rate (CAGR) of 4.5% from 2025 to 2033.

The size of the Home Laundry Care Market market was valued at USD 119.45 Billion in 2024 and is projected to reach USD 147.71 Billion by 2033, with an expected CAGR of 3.08% during the forecast period. Recent developments include: The Home Laundry Care Market is anticipated to reach a valuation of USD 124.3 billion by 2024 and further expand to USD 156.9 billion by 2032, exhibiting a CAGR of 3.08% during the forecast period (2024-2032). The rising demand for convenient and effective laundry care solutions, coupled with increasing urbanization and disposable incomes, is fueling market growth. Recent developments include the launch of eco-friendly laundry detergents and fabric softeners, as well as the integration of smart technology into washing machines and dryers. Key players are investing in research and development to cater to evolving consumer preferences and environmental concerns.. Key drivers for this market are: Sustainability Ecommerce growth Personalization Emerging markets Advancements in technology. Potential restraints include: Changing consumer habits Rising disposable income Surge in working women population Advancements in technology Growing environmental awareness.

The size of the Fabric Wash and Care market was valued at USD 83460 million in 2023 and is projected to reach USD 104048.60 million by 2032, with an expected CAGR of 3.2% during the forecast period.