As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

As of January 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2023, there were approximately 247 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2023. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

As of January 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for 24.2 percent of the social network's user base, with 12.3 percent of those users being women. Overall, 9.7 percent of users aged 35 to 44 years were women, and 9.3 percent were men. How many people use Facebook in the United States? Facebook is by far the most used social network in the world and finds a huge share of its audience in the United States. Facebook’s U.S. audience size comes second only to India. In 2023, there were over 246 million Facebook users in the U.S. By 2028, it is estimated that around 263 million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, 72 percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that 20 percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

Users aged 25 to 34 years old made up the largest audience of Facebook in the United Kingdom in January 2025, accounting for 24.7 percent of all users. Overall, Facebook users aged 35 to 44 were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of November 2024, there were over 55.9 million Facebook users in the UK, up from 39.01 million in September 2018, according to napoleoncat.com. However, since a peak of 57.1 million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted 305 million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately 211 million British pounds in revenue during 2015, a figure that skyrocketed  to 842 million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly one billion British pounds. In the third quarter of 2024, the company’s total European revenue reached over 9.49 billion U.S. dollars 

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

The Facebook Users by Country Data (Cleaned) dataset is a collection of information on Facebook users from different countries. The dataset contains five columns of data, which are named as follows:

• Names: This column contains the names of the countries for which the data is collected.
• Users: This column provides the number of Facebook users in millions for each respective country.
• Facebook_Users: This column shows the percentage of the total population of each country that uses Facebook.
• Date_of_Data: This column indicates the date on which the data was collected and compiled.
• Population: This column represents the total population of each country.

How you can use this Dataset?

The Facebook Users by Country Data (Cleaned) dataset can be used in several ways. Here are some potential use cases:

• Market Research: Marketers can use this dataset to identify markets with the highest concentration of Facebook users. This information can be used to target Facebook ads to specific regions, optimize social media campaigns, and determine which markets to expand into.

• Business Strategy: Businesses can use this dataset to identify potential markets for their products or services. By analyzing Facebook usage rates in different countries, businesses can identify countries with high engagement rates and target those markets.

• Social Media Analysis: Researchers can use this dataset to analyze social media behavior in different countries. By comparing Facebook usage rates across different countries, researchers can identify cultural and social differences that affect social media behavior.

The largest share of advertising across Meta platforms, including Facebook, Instagram, and Facebook Messenger, in Croatia targeted residents aged between 25 and 34 in January 2023. The female audience generally outnumbered its male counterpart, except in the age category between 25 and 34 years, where the male share was higher.

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The size and share of this market is categorized based on Ad Formats (Image Ads, Video Ads, Carousel Ads, Stories Ads, Collection Ads) and Platforms (Facebook, Instagram, Twitter, LinkedIn, Snapchat) and Target Audience (Demographic Targeting, Behavioral Targeting, Interest Targeting, Geo-Targeting, Custom Audiences) and geographical regions (North America, Europe, Asia-Pacific, South America, Middle-East and Africa).

Coca-Cola is one of the most recognizable brands worldwide, which in this case translates to almost 107 million Facebook followers. Due its global reach, advertisers and marketers have recognized Facebook’s potential as a marketing tool to reach new and existing customers and as a result have come up with new and innovative ways of connecting with their target audiences.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

80% of parents say that their children under the age of 11 watch YouTube regularly.

The online advertising market, currently valued at $151.41 billion (2025), is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 10.9% from 2025 to 2033. This expansion is fueled by several key factors. The increasing penetration of smartphones and internet access globally drives higher user engagement and ad viewability. The proliferation of social media platforms and the evolution of targeted advertising techniques, leveraging sophisticated algorithms and data analytics, further contribute to the market's growth. Moreover, the rise of programmatic advertising, automating the buying and selling of ad inventory, increases efficiency and transparency within the advertising ecosystem. E-commerce growth significantly boosts online advertising spending as businesses leverage digital channels to reach their target audiences effectively. Competition among major players like Amazon, Google, Facebook, and others also fuels innovation and market expansion. However, the market faces certain challenges. Data privacy concerns and evolving regulations, such as GDPR and CCPA, necessitate a more responsible approach to data collection and utilization for advertising. Ad blocking technology and increasing consumer awareness of targeted advertising practices present hurdles for advertisers. Furthermore, the ever-changing digital landscape demands constant adaptation and innovation to remain competitive. Maintaining user trust and engagement while complying with regulatory requirements is crucial for sustained growth in this dynamic market. Despite these restraints, the overall outlook for online advertising remains positive, driven by technological advancements and a continuous increase in digital consumption globally. The projected market size in 2033, based on the provided CAGR, will likely exceed $400 billion, illustrating the significant potential for future expansion.

As of January 2024, 56.8 percent Facebook's audience were male and 43.2 percent were female. By the end of 2023, Facebook had over three billion monthly active users (MAU).

The mobile advertising market is experiencing robust growth, driven by the increasing penetration of smartphones and the expanding reach of mobile internet usage globally. The market, estimated at $300 billion in 2025, is projected to experience a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $850 billion by 2033. This expansion is fueled by several key factors. The rising adoption of in-app advertising, particularly rich media formats, significantly contributes to market growth. Moreover, the increasing sophistication of targeting technologies allows advertisers to reach specific demographics and user interests with greater precision, boosting campaign effectiveness and ROI. The evolution of mobile advertising platforms, offering enhanced measurement and analytics capabilities, further drives market expansion. Key segments contributing to this growth include finance and entertainment applications, which leverage mobile advertising extensively to reach their target audiences. Growth is also supported by the continued innovation in ad formats, leveraging technologies such as augmented reality and video. However, challenges remain, including increasing ad blocking software usage and concerns about user privacy and data security, necessitating a shift toward more transparent and privacy-respecting advertising practices. Competition in the mobile advertising services sector is fierce, with major players like Google Ads, Facebook Ads, and other prominent networks vying for market share. While established giants dominate, smaller, specialized platforms are also gaining traction, focusing on niche applications and specific user demographics. The geographical distribution of the market is geographically diverse, with North America and Asia-Pacific currently leading the charge. However, growth in emerging markets like those in Africa and South America is accelerating, presenting significant opportunities for expansion in the future. The continued integration of mobile advertising with other digital marketing strategies such as programmatic advertising and influencer marketing is also impacting growth and market dynamics. The market's continued evolution hinges on striking a balance between efficient ad delivery, revenue generation, and user experience, emphasizing ethical and transparent practices that respect user privacy.

The Location Targeted Mobile Advertising market is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) exceeding 16.87% from 2025 to 2033. This expansion is fueled by several key factors. The increasing adoption of smartphones and mobile devices, coupled with advancements in location technologies like geofencing, beacons, and hyper-contextual targeting, enables highly precise and effective advertising campaigns. Retail, banking, and travel sectors are leading adopters, leveraging location data to deliver personalized promotions and enhance customer experiences. The market’s segmentation reflects this diverse application; geofencing and beacon technologies dominate, while hyper-contextual targeting shows significant upward potential due to its ability to provide highly relevant ads based on user context and location. Competition is fierce, with established tech giants like Google, Facebook, and Apple vying with specialized location technology providers such as Verve Inc., GroundTruth, and InMarket. The geographical distribution shows North America currently holding a significant market share, but Asia-Pacific is poised for rapid expansion driven by increasing smartphone penetration and rising digital advertising expenditure in countries like China and India. Continued innovation in location data privacy and security measures will be crucial for sustaining market growth and consumer trust. Further fueling market expansion is the shift towards data-driven marketing strategies. Businesses are increasingly recognizing the value of location data in optimizing campaigns, measuring ROI, and improving customer engagement. This has led to the development of sophisticated analytics tools and platforms that provide marketers with granular insights into consumer behavior and preferences based on their location. However, challenges such as data privacy concerns and regulatory changes present headwinds. Maintaining transparency and responsible data handling practices will be vital for fostering long-term market growth. The future success of location-targeted mobile advertising hinges on the industry's ability to balance the benefits of precise targeting with the need to safeguard consumer privacy. Continued investment in advanced technologies and data security protocols will shape the market landscape in the coming years. Key drivers for this market are: , Increased Development of Technologies Related to Real-time Location Tracking; Higher Adoption of Location-based Application among Consumers. Potential restraints include: High Cost of System Acquisition and Deployment. Notable trends are: Retail Segment to Witness Significant Growth.

ABSTRACT Facebook, as a collaborative Internet platform that aggregates multiple social networks, it is a tool to reach a large number of potentially interested in what there registered profiles intent to offer. Besides thar, it is an excellent channel for the dissemination and marketing. Among the different categories of professionals with Facebook profile there are Brazilians Councils Library Regional (CRBs) seeking there mark their digital presence and reach their target audience with information of interest to librarians. This article shows the results of a documental research, that aims to present, discuss and categorize content by 13 CRBs posts in Facebook during the year 2014, analysed using R software. A total of 3240 posts were identified during the study, analyzed in 9 categories, among which Links Indication was the most used, with 1297 posts. Among the CRBs with the largest number of publications are the CRB -1 with 766 publications, followed by CRB-6 with 587 and CRB-13 with 461 publications. Based on the results, we found that Facebook is a tool that provides an opportunity to CRBs a less formal contact your target audience, allowing you to create a new identity that the approach of librarians beyond the austerity of fiscalization aspects of its municipal nature.

The selective advertising market, encompassing precise targeting and personalized campaigns across digital platforms, is experiencing robust growth. While the exact market size for 2025 isn't provided, considering the presence of major players like Facebook, Google, and ByteDance, and a projected long-term study period (2019-2033), a reasonable estimate for the 2025 market size would be in the range of $250 billion. This significant valuation reflects the increasing sophistication of advertising technologies and the growing demand for efficient, data-driven marketing strategies. Key drivers include the proliferation of mobile devices, the rise of programmatic advertising, and the ongoing evolution of artificial intelligence (AI) and machine learning (ML) for audience segmentation and campaign optimization. The market is segmented by advertising platform (social media, search engines, etc.), targeting methods (behavioral, demographic, contextual), and industry verticals. Competition is intense among established tech giants and specialized advertising technology (AdTech) firms. Looking ahead to 2033, continued growth is anticipated. Assume a conservative Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This CAGR accounts for potential market saturation in some segments, while factoring in the continued expansion of digital advertising into new emerging markets and innovative targeting techniques. Restraints include data privacy concerns, increasing advertising costs, and the ongoing need for advertisers to adapt to constantly evolving algorithms and platform policies. However, the overall trend indicates that selective advertising will remain a crucial component of marketing strategies across numerous industries. The market will witness significant innovations in areas such as AI-powered creative optimization and advanced audience analytics, driving further growth in coming years.