With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

During the fourth quarter of 2023, the number of daily active users on Facebook reached 2.1 billion, a minor increase on the previous quarter. When compared with the number of daily active users in the final quarter of 2022, the platform has gained around 100 million users. Facebook’s penetration rate for the United States in 2023 was 72.13 percent, up from 71.43 percent in 2022. The social network’s audience reach is projected to stand at 75.79 percent by 2027.

Most popular social media websites

As of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.

For Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube.

Meta’s revenue

Facebook Inc was renamed as Meta in 2021, in a strategic step toward the metaverse. Meta Platforms is now the parent company of Facebook, Instagram, Facebook Messenger and WhatsApp amongst others, together being known as Meta’s Family of Apps.

Meta’s annual revenue for 2021 was 117.92 billion U.S. dollars, up from 85.97 billion in 2020. Within a decade, the company has increased its annual revenue by approximately 114 billion U.S. dollars. In the most recent fiscal year, Meta’s Family of Apps were responsible for over 115 billion U.S. dollars’ worth of Meta’s revenue.

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

There were 516 900 000 Facebook users in India in February 2023, which accounted for 35.2% of its entire population. The majority of them were men - 68.4%. People aged 25 to 34 were the largest user group (173 000 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 121 900 000.

In the fourth quarter of 2023, Meta's Facebook had 408 million monthly active users (MAUs) in Europe. During the same quarter of 2022, the platform amassed around 407 million MAUs in Europe.

Monthly active users worldwide

In the fourth quarter of 2008 Facebook provided a service for just 100 million active users. Thirteen years on, as of the second quarter of 2021 that number had risen to an astounding 2.89 billion MAUs. The number of MAUs has never taken a backward step during the examined period.

 Growth outside of Europe and North America 

Facebook continues to focus on regions outside of Europe and North America, and the reward of this effort can be seen in areas such as the Asia Pacific region, where the company has seen significant gains in terms of growing the active user base. Facebook reached over 788 million daily active users (DAU) in the second quarter of 2021.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

There were 21 904 700 Facebook users in Australia in April 2023, which accounted for 79.8% of its entire population. The majority of them were women - 53.2%. People aged 25 to 34 were the largest user group (5 300 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 897 600.

There were 84 600 000 Facebook users in Viet Nam in April 2023, which accounted for 82.1% of its entire population. The majority of them were women - 51.2%. People aged 25 to 34 were the largest user group (24 500 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 10 200 000.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

According to the forecast presented, the number of monthly active Facebook users is projected to reach almost ** million individuals in Poland in 2029. Facebook connects the Poles The term “active users” refers to the number of individuals who continue to visit a virtual place and interact with its functions within a chosen timeframe (e.g., on a monthly or weekly basis). This can be calculated by observing the logging-in rates or analyzing users’ engagement with the platform’s contents. At the moment, Facebook is one of the most popular and engaging social networking platforms for Polish internet users, with over ** percent of Poles visiting the domain in 2024. Demographics of Polish Facebook users The leading age group for the platform’s use was 25 to 34 years, with women accounting for almost ** percent of the platform users in this age group. Facebook is projected to reach ** percent of the total Polish population in 2027.

In the fourth quarter of 2023, there were approximately 1.37 billion monthly active Facebook users across the Asia-Pacific region. Comparatively, in the first quarter of 2015, there were 471 million monthly active Facebook users across the Asia-Pacific region. Facebook’s global domination In more than two decades of existence, Facebook has expanded alongside the evolution of social media and has come to dominate the industry for most of its lifetime. With a leading worldwide social media return on investment and monthly global active users surpassing three billion, Facebook achieved an average revenue of 13 U.S. dollars per user by the end of 2023. The rapid growth of Facebook was fueled in part by the expansion of internet access and smartphone usage globally. Developed markets with high internet penetration rates, such as North America or Western Europe, have seen high Facebook usage. Meanwhile, the Asia-Pacific region, with its growing population and increasing internet use, may offer opportunities for sustained growth. Facebook in the Asia-Pacific region While the Asia-Pacific region's importance for Facebook is relatively small in terms of marginal financial weight, the region's significance in terms of user base and growth potential is considerable. For instance, India led the list of countries with the most Facebook users, with an audience size of more than 378 million in 2024. In addition, Facebook held the largest market share of social media platforms in Asia in terms of traffic generating capability, accounting for more than half of the market as of January 2025.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

There were 25 464 300 Facebook users in Morocco in July 2023, which accounted for 65.1% of its entire population. The majority of them were men - 57.3%. People aged 18 to 24 were the largest user group (8 100 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 4 500 000.

During the fourth quarter of 2023, Meta stated that 3.98 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram, or Messenger) each month. This was a slight increase of monthly active users (MAU) when compared to the previous quarter. Daily active users (DAU) of Meta's core products also saw year-over-year increases.

There were 87 400 000 Facebook users in Philippines in January 2023, which accounted for 73.3% of its entire population. The majority of them were women - 53.4%. People aged 18 to 24 were the largest user group (26 600 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 12 200 000.

There were 2 625 100 Facebook users in Somalia in February 2023, which accounted for 14.5% of its entire population. The majority of them were men - 55.6%. People aged 18 to 24 were the largest user group (1 008 600). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 497 600.

There were 25 193 700 Facebook users in Saudi Arabia in March 2023, which accounted for 66.3% of its entire population. The majority of them were men - 62.5%. People aged 25 to 34 were the largest user group (10 400 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 6 700 000.

According to a global survey conducted in February 2024, almost 40 percent of Facebook users paid attention to news from mainstram news outlets and mainstream journalists on the social network. Additionally, 39 percent reported paying attention to personalities, such as celebrities and influencers. Around one in four Facebook users paid attention to politicians and politican activists on the network.

Facebook is a web traffic powerhouse: in March 2024 approximately 16.6 billion visits were measured to the Facebook.com, making it one of the most-visited websites online. In the third quarter of 2023, Facebook had nearly three billion monthly active users.