There were 25 193 700 Facebook users in Saudi Arabia in March 2023, which accounted for 66.4% of its entire population. The majority of them were men - 62.5%. People aged 25 to 34 were the largest user group (10 400 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 6 700 000.

The reach by social network in the 'Facebook' segment of the advertising market in Saudi Arabia was forecast to continuously increase between 2025 and 2030 by in total 1.4 million users (+8.45 percent). After the ninth consecutive increasing year, the reach by social network is estimated to reach 17.97 million users and therefore a new peak in 2030. Notably, the reach by social network of the 'Facebook' segment of the advertising market was continuously increasing over the past years.Find more information concerning Israel and France. The Statista Market Insights cover a broad range of additional markets.

The number of Facebook users in Saudi Arabia was forecast to continuously decrease between 2024 and 2028 by in total 1,440,000 users (-6.1 percent). After the sixth consecutive decreasing year, the Facebook user base is estimated to reach 22,170,000 users and therefore a new minimum in 2028. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Facebook users in Saudi Arabia was forecast to continuously decrease between 2024 and 2028 by in total 1.4 million users (-5.93 percent). According to this forecast, in 2028, the Facebook user base will have decreased for the seventh consecutive year to 22.17 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Israel and Iraq.

According to a survey about internet usage in Saudi Arabia, WhatsApp was the most used social media platform, with 86.3 percent of internet users reporting using it as of the third quarter of 2024. In comparison, Instagram listed second in terms of usage, with 76.6 percent. Saudi Arabia, happier with social media The social media landscape in Saudi Arabia can be characterized by the popularity of WhatsApp, the growing number of social media users, the dominance of Facebook in web traffic referrals, and the high percentage of internet users who watch online video content. Given the latter, it should come as no surprise that potential ad reach on social media is led by platforms like YouTube and TikTok. Consumers primarily use the platforms to keep in touch with their loved ones or to make the most out of their spare time. The majority of the social media users in Saudi Arabia have reported positive sentiments by saying that social media makes them happier. Social media and internet freedom Saudi Arabia has a high internet penetration rate and many young, active social media users. Nevertheless, Saudi Arabia ranks relatively low when it comes to internet freedom. However, internet users in the kingdom generally support necessary social media restrictions.

As of early 2025, Saudi Arabia had the highest social media penetration rate globally out of selected countries and territories, with a whopping 102 percent. UAE and South Korea followed, with 96 percent and 94 percent of active usage reach, respectively. Kenya, Ghana, and Nigeria had some of the lowest social network penetration rates in the world, with less than 26 percent of the population accessing social media in each country. How many people use social media? Although the top three countries with the highest social media penetration rates globally were in Eastern and Southwestern Asia in 2023, the region with the greatest social media reach was Northern Europe with 83.6 percent, followed by Western Europe with 83.3 percent and Southern Europe with 76.7 percent. In 2022, more than 4.59 billion people reported using social media, and this number is projected to reach almost six billion by 2027. Facebook: the most popular social network Meta’s Facebook, the social media giant and the first platform to reach this kind of scale, was the leading social network as of October 2023 with more than three billion global monthly active users (MAU). Additionally, Meta owns four of the biggest social media platforms, all with more than one billion MAU each: Facebook, WhatsApp, Instagram, and Messenger. As of January 2023, India was home to Facebook’s largest audience with more than 300 million MAU, followed by the United States with 175 million MAU.

As of April 2025, India had the biggest Snapchat user base in the world, with an audience of 210 million users. The United States ranked in second place with a Snapchat audience base of over 105 million users. Snapchat’s popularity Being one of the most popular social networks worldwide and especially liked by younger online audiences, Snapchat is an increasingly attractive platform for advertisers. According to industry estimates, Snapchat’s 2019 advertising revenue is forecast to amount to over 2.6 billion U.S. dollars in 2021, up from 1.53 billion U.S. dollars in 2019. Snapchat is a mobile-first social network, with the majority of visits generated via mobile phones. According to U.S. Snapchat users, the main reason for using the platform was to keep in contact with friends and family. Snapchat’s vanishing photo sharing function has popularized the sharing of everyday photos in a story stream, a setup that has since also been adopted by other photo and messaging apps such as Instagram, WhatsApp, and Facebook Messenger. Despite the competition, Snapchat users are among the most engaged – a total of 48 percent of U.S. Snapchat users post content to the app on a weekly basis. Only WhatsApp and Facebook can boast a more active audience.

During the first quarter of 2024, TikTok content recorded an average of 18,173 views, making the platform rank as the most engaging for social and short-form video content. Instagram was the second most popular platform, with its Reels generating 16,152 average views. Facebook short form videos, also called Reels, ranked third. In comparison, YouTube Shorts ranked the lowest based on average video views - approximately 650 as of the examined time. TikTok as a profession: from followers to career goals In 2024, TikTok had an average reach of around 13,000 users on the platform, though accounts’ reach exhibited an upward trend as the follower count increased. Tiny TikTok accounts with up to 500 followers had a reach of 10,000 users, while huge accounts with over 50,000 followers recorded a reach of 71,000 users during the same examined year. As of July 2024, Khabane Lame, who is known for his silent comedy about life hacks, held the crown of the most followed TikToker with around 163 million followers. American social media star Charli D’Amelio and MrBeast followed with over 155 and 97 million followers, respectively. As of September 2023, Charli D’Amelio was the highest earning TikTok creator, with estimated annual earnings of 23 million U.S. dollars. Khabane Lame’s followed with estimated annual earnings of 16.5 million U.S. dollars. But do TikTok users consider content creation as a job? As of March 2024, six percent of the TikTok users in the United States reported considering content creation as a full-time job, while 11 percent reported planning to adopt content creation as a profession. If TikTok had to face a ban in the country, around 30 percent of U.S. TikTok influencers would consider YouTube, and Facebook as their potential alternatives for content creation as of April 2024. Instagram followed, as 15 percent of respondents reported they would adopt the platform in the case of the TikTok ban. Who uses TikTok? As of July 2024, over 54 percent of the global TikTok audience were men, while women comprised around 45 percent of the audience share. Men between the ages of 25 and 34 held the largest share of 19 percent of total TikTok users during the same examined period. Indonesia was the country with the highest number of TikTok users, as around 158 million users based in the region reported accessing the platform as of July 2024. The United States, and Brazil followed with over 120 and 105 million TikTok users, respectively. In terms of TikTok penetration rate, the United Arab Emirates, Saudi Arabia, and Malaysia dominated other regions, as virtually everyone based in these countries registered using the famous short-video platform during the same period.