In this blog are the latest Facebook advertising statistics that show how effective Facebook ads are now and what’s likely to happen in the future.

36.8% of the entire world’s population uses Facebook at least once per month.

During a January 2025 global survey among marketers, 61 percent reported plans to increase their organic use of LinkedIn for marketing purposes in the following 12 months. YouTube and Instagram followed, respectively, mentioned by 60 and 55 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.

During a 2025 global survey, approximately 48 percent of responding business-to-consumer (B2C) marketers said Facebook was the most important social media platform. Among business-to-business (B2B) professionals, LinkedIn ranked first, selected by 53 percent. According to the same study, YouTube and LinkedIn were the social media in which most global marketers planned to increase their investments throughout that year.

As of February 2025, India was the leading country in Asia in regard to Facebook advertising reach. The country had a Facebook advertising audience of approximately 383.5 million users. Indonesia followed, with about 122.3 million users reached.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

In 2024, Meta, formerly known as Facebook Inc., incurred advertising expenses of over 2.06 U.S. dollars. For the year 2023, Meta's advertising expenses totaled 2.02 billion and for 2022, this figure was 2.65 billion U.S. dollars.

According to the source's analysis based on a total of ***** million impressions, the leading type of campaign on Facebook was brand awareness, with over ** percent of shares. Traffic followed second, with **** percent of the total.

Using the CrowdTangle API, each of the pink slime news domains was input and searched for public Facebook Page and Group posts from 2019-2024. Since the maximum number of posts possible to return is 1,000, I created a recursive function to halve the timeframe until fewer than 1,000 posts were available and then add in the posts from all the remaining time frames. Each row is a different post from a public Facebook Page or Group linking to a known pink slime website.Ads were collected via facebook.com/ads/library using the United States location and “Issues, elections or politics” ad category. Each of the ad purchasers listed above was a separate keyword that generated its own csv via the ad library. These csv's were then uploaded into a Python dataframe and concatenated into a single dataframe. Each row represents a different ad that ran on Meta's platforms and was paid for by a pink slime news parent organization.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

According to the source's analysis based on more than ** thousand advertising account and more than *** thousand ad campaigns, interactions were the most used Facebook ad objective globally in January and February 2024. Traffic came second, with **** percent.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

Introduction

Business On Facebook Statistics: In 2024, Facebook will still be the business giant with a big audience. With more than 3 million active users, it remains the most used worldwide. Businesses crowd on Facebook for its sheer reach and for its access to advertising opportunities that give businesses exponential growth.

This article will share business on Facebook statistics and provide us with major insights into user engagement and advertisement revenue.

Auto-generated structured data of Windsor.ai Documentation - Facebook Ads (Meta) Field Reference from table Available options

Auto-generated structured data of Windsor.ai Documentation - Facebook Ads (Meta) Field Reference from table Fields

This dataset contains detailed Facebook advertising data for the political party Sumar and its leader Yolanda Díaz for the period from 9 January to 21 July 2023. This timeframe includes the campaign and pre-campaign periods of the 2023 Spanish general election. The dataset provides a comprehensive overview of the party's advertising strategies on Facebook, including unique ad IDs from Facebook's ad library, average cost per ad, dates, ad text, links, ad categories and estimated reach segmented by age, gender and geography. The dataset also includes information on the languages used in the ads, providing insights into the party's targeting and communication approaches during this crucial election period.

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Subject:

Facebook recently introduced a new bidding system called "average bidding"(test group) alongside the existing "maximum bidding"(control group) system. These bidding systems determine which ads get displayed to users based on how much advertisers are willing to pay.

With "maximum bidding," advertisers specify the maximum amount they are willing to pay for each impression. For example, an advertiser might say, "I'm willing to pay a maximum of $10 for each impression."

With "average bidding," advertisers specify an average amount they are willing to pay for impressions. For instance, they might say, "On average, I'm willing to pay $6 for each impression."

Here's the key point: In this dataset, we've gathered the results of these two bidding strategies over the last 40 days to see which one is more effective at getting their ads displayed to the target audience.

Business Challenge: Unleashing the Power of Facebook Advertising

As a forward-thinking company poised to make waves in the realm of Facebook advertising, we're on a mission to unearth the most advantageous approach for our brand. Our burning questions:

1. Maximize Clicks and Purchases: Which strategy will propel us toward our goal of skyrocketing clicks and driving purchases?
2. Battle of Titans: Is there a discernible and statistically significant difference between the two bidding options?

Enter the AB Test: Today, we embark on a journey of data-driven discovery, where the clash of titans—Average Bidding versus Maximum Bidding—will be meticulously dissected and evaluated. We're on a quest for insights that will define our Facebook advertising strategy's future, using data as our compass and innovation as our weapon.

The outcome of this AB Test will not just answer our questions but will be the harbinger of a glorious era in our Facebook advertising endeavors. Stay tuned for a transformation that will leave a mark on the digital advertising landscape.

Features:

• Impression: Number of impressions per ad.
• Click: Numbers of clicks per ad.
• Purchase: The number of products purchased after the click.
• Earnings: Earning after purchase.

In the third quarter of 2020, Facebook stated that 10 million active advertisers were using the social networking platform to promote their products and services, up from seven million advertisers in the first quarter of the previous year. Facebook advertising revenue Facebook generates the vast majority of its revenues through advertising. In 2020, the social network’s ad revenue amounted to over 84.2 billion U.S. dollars, compared to 1.7 billion U.S. dollars in other revenues.

Most of Facebook’s ad sales are generated via mobile, to the tune of 50.6 billion U.S. dollars in 2018. The company stated that mobile accounted for 92 percent of its total advertising revenue. This is hardly surprising when looking at the dominance of Facebook’s mobile presence which includes the namesake platform app but also Facebook Messenger, Instagram, WhatsApp, and various other Facebook properties and products.

As of the second quarter of 2021, Facebook’s advertising revenue in the United States and Canada amounted to roughly 13.3 billion U.S. dollars. Other revenues came to 372 million U.S. dollars. During the same period, global Facebook ad revenues amounted to 28.5 billion U.S. dollars.

UPDATED 08/12/2013: The editor of Indie Review Magazine, spoke with Facebook on 08/12/2013, and it was confirmed that the technical difficulities with the advertising account have been resolved.

They will be assisting in an investigation to handle the troll problem with the magazne's page, and the other difficulties the page has been experiencing as a direct result of the stalker's harassment.

Attached you will find screenshots of various ads that we've released on Facebook.

The conclusion: The software predicted a performance for all of the ads pictured of 0.01 - 0.03. Prior to having major issues with negative "SEO" tactics on our facebook page the software's predictions for advertising perforamnce was extremely accurate.

After we began experiencing the troll problem, the advertisements began to perform in a very unpredicatble, sporadic, and oftentimes schizophrenic fashion.

The same ad, with the swimsuit model, showed a sustained performance of 0.08 earlier in the day, and later in the evening, after a series of technial difficulties on Facebook's end (with our page) the perforamance of the ad shot down to 0.19.

We took video of the ads from the moment they began to run until we paused them after the money started to deplete at an alarming rate, and what we found was shocking.

In the first 30 minutes our page was growing at a rate of around 3 likes a second (which is what is expected for the predicted growth rate of the ad - 0.01 to 0.03). This rate of growth had been sustained for days in the past with a very similar ad.

Then suddenly the ad performance plunged to dismal numbers that do not accurately reflect the rate at which our likes were initially gained. Not on the specific day in question nor in the past (with the same or similar ad and page content).

At this time, we have paused all of our facebook ads and plan to thoroughly analyze this data.

As stated in a previous article, which is linked below, we cannot comment directly on the internal workings of Facebook's advertising platform as we do not have access to that system - but our data highly suggests that if someone is using bot accounts they can significantly impact page performance.

We have been relying heavily on our custom software pagacke to anaylze the sitaution, and with the help of my neural networks we were able to identify patterns which revealed problem areas and allowed us to adjust our advertising strategy so that our page would be less suspectible to negative SEO tactics.

UPDATE: 08/10/2013 Facebook will be speaking with the editor of Indie Review Magazine, they indicated that there were experiencing technical difficulties. These technical difficulties have been impacting our page for days, thus we've halted our experimentation and will update with another figshare article, once more information has been obtained.

Reference: 1. http://www.forbes.com/sites/davidthier/2012/08/01/facebook-investigating-claims-that-80-of-ad-clicks-come-from-bots/ 2. Previous figshare article: http://figshare.com/articles/Potential_Issues_with_FB_Advertising_Algorithms_/767331