According to the source's analysis based on more than 26 thousand advertising account and more than 211 thousand ad campaigns, interactions were the most used Facebook ad objective globally in January and February 2024. Traffic came second, with 32.6 percent.

The latest Facebook statistics show that the platform is growing – especially when it comes to advertising. These are the latest Facebook advertising statistics you need to know.

In this blog are the latest Facebook advertising statistics that show how effective Facebook ads are now and what’s likely to happen in the future.

According to the source's analysis based on a total of 30.32 million impressions, the leading type of campaign on Facebook was brand awareness, with over 37 percent of shares. Traffic followed second, with 24.6 percent of the total.

36.8% of the entire world’s population uses Facebook at least once per month.

As of January 2024, India was the leading country in Asia in regard to Facebook advertising reach. The country had a Facebook advertising audience of approximately 367 million users. Indonesia followed, with about 118 million users reached.

As of February 2025, the Philippines had the highest potential Facebook ad reach rate in the Asia-Pacific region, amounting to around 116.6 percent of the adult population. In comparison, Facebook ads in Japan had a potential reach of about 15.3 percent among the population aged 18 years and over.

According to the source's analysis based on more than 26 thousand advertising account and more than 211 thousand ad campaigns, app promotions were the most used Facebook ad objective with highest average budget globally amounting to 1,957 U.S. dollars in January and February 2024. Leads came second, with 476 dollars in campaign budgeting.

According to the source's analysis based on more than 26 thousand advertising accounts and more than 211 thousand ad campaigns worldwide in January and February 2024, the click per cost (CPC) rate was highest in the United Kingdom - at 0.38 U.S. dollars. Germany followed with a CPC rate of 0.35 USD, while the United States rounded the top three with 0.25 in CPC.

In March 2023, apparel and footwear was the industry with the highest click-through rate (CTR) for Facebook ads worldwide, at 2.06 percent. The lowest CTR was recorded for technology products and services, at 0.93 percent.

How is ad success measured?

Click-through rate - the number of times an ad clicked divided by the number of total views - is a commonly used measure to gauge the effectiveness of an online advertisement. In the second quarter of 2023, CTR for social networks stood at 1.36 percent. This marked an increase of 13 percent compared to the previous quarter. Cost-per-mille (CPM) - the price of each 1,000 views of ads on one web page - is another noteworthy metric to examine the success of an advertisement. In the second quarter of 2023, global social media ads' CPM was 5.33 U.S. dollars.

The most click-worthy industry: apparel

The most valuable brand from the industry with the highest CTR in 2023 was Oregon-based giant Nike, which had a brand value of roughly 75 billion dollars. Apparel companies have spent heavily on advertising not only to build immense brand awareness and value, but also to cater brand loyalty. For instance, U.S. apparel and accessory stores ad spend amounted to 531 million dollars in 2022. In the same year, the average consumer spend just for female apparel in the United States was around 730 dollars. As long as consumers keep clicking on ads for clothing and footwear items, the apparel industry’s ad spend can be expected to grow proportionately.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

As of 2024, Facebook advertising was estimated to reach around 4.55 million people in Hong Kong, about 61.5 percent of its total population. Among such Facebook ad viewers, females accounted for 56.2 percent.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

The reach by social network in the 'Facebook' segment of the digital advertising market in Vietnam was forecast to decrease between 2023 and 2028 by in total 434,648 users. This overall decrease does not happen continuously, notably not in 2027 and 2028. While the indicator was increasing earlier, it deteriorated and the indicator was forecast to reach 64,287,666 users in 2028. Find more in-depth information regarding the ad spending concerning the video advertising segment of the digital advertising market in Spain and the average ad spending per internet user (ARPU) concerning the banner advertising segment of the digital advertising market in the United States. The Statista Market Insights cover a broad range of additional markets.

There were 4 317 400 Facebook users in Madagascar in January 2024, which accounted for 13.8% of its entire population. The majority of them were men - 54.7%. People aged 18 to 24 were the largest user group (2 057 700). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 716 600.

The reach by social network in the 'Facebook' segment of the advertising market in France was forecast to continuously increase between 2024 and 2030 by in total 7.6 million users (+20.02 percent). After the tenth consecutive increasing year, the reach by social network is estimated to reach 45.55 million users and therefore a new peak in 2030. Notably, the reach by social network of the 'Facebook' segment of the advertising market was continuously increasing over the past years.Find more information concerning the Philippines and Spain. The Statista Market Insights cover a broad range of additional markets.

There were 256 600 000 Facebook users in United States of America in January 2023, which accounted for 74.6% of its entire population. The majority of them were women - 54.6%. People aged 25 to 34 were the largest user group (60 200 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 11 100 000.

In 2022, Facebook generated nearly 114 billion U.S. dollars in advertising revenue. This figure is expected to further grow to exceed 127 billion U.S. dollars by 2027. The social platform is responsible for roughly 19 percent of the global ad revenue.

The reach by social network in the 'Facebook' segment of the advertising market in Saudi Arabia was forecast to continuously increase between 2024 and 2030 by in total 0.7 million users (+2.6 percent). After the ninth consecutive increasing year, the reach by social network is estimated to reach 27.58 million users and therefore a new peak in 2030. Notably, the reach by social network of the 'Facebook' segment of the advertising market was continuously increasing over the past years.Find more information concerning Israel and France. The Statista Market Insights cover a broad range of additional markets.