As of June 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, almost 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2024, there were approximately 250 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2025. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

As of October 2025, men aged 25 to 34 represented Facebook’s largest user group, making up **** percent of the platform’s global audience. Across all age groups except those aged 65 and older, male users outnumbered female users. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook users The vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with *** million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

There were 55 500 000 Facebook users in United Kingdom in January 2025, which accounted for 80% of its entire population. The majority of them were women - 53.2%. People aged 25 to 34 were the largest user group (13 800 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 2 800 000.

As of December 2025, the United States had ***** million Facebook users, **** percent of whom were women. By age group, users aged 25 to 34 represented the largest share of the platform’s audience. How many people use Facebook in the United States? Facebook is by far the most used social network in the world and finds a huge share of its audience in the United States. Facebook’s U.S. audience size comes second only to India. In 2023, there were over *** million Facebook users in the U.S. By 2028, it is estimated that around *** million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, ** percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that ** percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

In December 2025, adults aged 25 to 34 made up the largest audience segment on Facebook in the United Kingdom, accounting for **** percent of all users. By gender, women represented **** percent of the platform’s user base. Dip in overall user numbers As of January 2025, there were over 55.9 million Facebook users in the UK, up from ***** million in September 2018, according to napoleoncat.com. However, since a peak of **** million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted *** million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that skyrocketed  to *** million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly *********** British pounds. In the third quarter of 2024, the company’s total European revenue reached over **** billion U.S. dollars 

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

In the United Kingdom in February 2026, women aged 25 to 34 years made up Facebook's largest audience in the country, accounting for about **** percent of all users. Men in the same age bracket were the second-largest audience base, accounting for **** percent of users. Around **** percent of Facebook users in the UK were aged 65 and older.

Facebook has over 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

There were 277 009 700 Facebook users in United States of America in February 2025, which accounted for 80% of its entire population. The majority of them were women - 53.8%. People aged 25 to 34 were the largest user group (69 000 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 14 000 000.

In Hong Kong, as of February 2026, the largest user group of Facebook was between 25 and 34 years old, comprising around ** percent of the user base. Females aged 25 to 34 constituted the largest share, equaling **** percent.

There were 84 812 700 Facebook users in Viet Nam in January 2025, which accounted for 81.8% of its entire population. The slight majority of them were women - 50.4%. People aged 25 to 34 were the largest user group (26 000 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 10 000 000.

There were 32 300 000 Facebook users in Canada in January 2025, which accounted for 81.7% of its entire population. The majority of them were women - 52.6%. People aged 25 to 34 were the largest user group (8 300 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 700 000.

As of November 2025, Canada had **** million Facebook users. Approximately **** percent of them were between 25 and 34 years old. By gender, women accounted for **** percent of the platform’s audience.

36.6% of Twitter users are aged 25-34 and make up the biggest age group on the platform. Only 2.4% of Twitter users are aged 13-17.

There were 44 000 000 Facebook users in Germany in January 2025, which accounted for 53.9% of its entire population. The majority of them were women - 51.6%. People aged 25 to 34 were the largest user group (12 200 000). The highest difference between men and women occurs within people aged 45 to 54, where women lead by 3 000 000.

80% of parents say that their children under the age of 11 watch YouTube regularly.

A line chart that shows % of U.S. adults who say they ever use …

There were 103 320 300 Facebook users in Philippines in January 2025, which accounted for 85.8% of its entire population. The majority of them were women - 52.6%. People aged 25 to 34 were the largest user group (33 000 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 15 000 000.

The vast majority of TikTok users are below 30 years old. Approximately 37 million Gen-Zers used TikTok in the US.

As of November 2025, Ireland had **** million Facebook users, **** percent of whom were women. By age group, users aged 25 to 34 represented the largest share of the platform’s audience in this country.