As of June 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, almost 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2024, there were approximately 250 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2025. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

Users aged ******** years old made up the largest audience of Facebook in the United Kingdom in January 2025, accounting for **** percent of all users. Overall, Facebook users aged ******** were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of November 2024, there were over 55.9 million Facebook users in the UK, up from ***** million in September 2018, according to napoleoncat.com. However, since a peak of **** million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted *** million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that skyrocketed  to *** million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly *********** British pounds. In the third quarter of 2024, the company’s total European revenue reached over **** billion U.S. dollars 

There were 55 500 000 Facebook users in United Kingdom in January 2025, which accounted for 80.2% of its entire population. The majority of them were women - 53.2%. People aged 25 to 34 were the largest user group (13 800 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 2 800 000.

As of June 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for **** percent of the social network's user base, with **** percent of those users being women. Overall, *** percent of users aged 35 to 44 years were women, and *** percent were men. How many people use Facebook in the United States? ******** is by far the most used social network in the world and finds a huge share of its audience in ****************** Facebook’s U.S. audience size comes second only to India. In 2023, there were over *** million Facebook users in the U.S. By 2028, it is estimated that around *** million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, ** percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that ** percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

As of January 2025, around *********** of Facebook users in Canada were aged between ********* years, meaning that this age group accounted for the largest share of Facebook's audience in the country. Users aged 35 to 44 years accounted for **** percent of users.

There were 32 200 000 Facebook users in Canada in March 2024, which accounted for 81.8% of its entire population. The majority of them were women - 53.1%. People aged 25 to 34 were the largest user group (8 200 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 600 000.

There were 277 009 300 Facebook users in United States of America in May 2024, which accounted for 80.2% of its entire population. The majority of them were women - 53.8%. People aged 25 to 34 were the largest user group (67 000 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 13 000 000.

In the United Kingdom in January 2025, women aged 25 to 34 years made up Facebook's largest audience in the country, accounting for almost ** percent of all users. Men in the same age bracket were the second-largest audience base, accounting for ** percent of users. Around ** percent of Facebook users in the UK were aged 65 and older. Facebook UK  Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that skyrocketed to **** billion British pounds in 2017. According to Facebook UK, this was the result of the company commencing advertiser reseller services in April 2016. For the year 2019, the company declared a revenue of roughly *** billion British pounds within the UK. In the first quarter of 2021, the company generated a total European revenue of *** billion U.S. Dollars.     Growth in European active users As well as rising revenues, Facebook has also seen a slow increase in the number of monthly active users (MAUs) across Europe. During the first quarter of 2015, Facebook attracted *** million MAUs, a figure that would rise to *** million by the first quarter of 2021. Globally, Facebook had roughly **** billion MAUs by the first quarter of 2021.

Introduction

Facebook Users Statistics: Despite the rise of many applications, Facebook still retains its status as the most widely used social media platform. The scale and variety of its user base in 2025 may surprise you, especially when compared with its competitors. As of April 2024, Facebook reported over three billion monthly active users (MAU). India has the largest Facebook audience in the world, with 378 million users documented in early 2024.

Furthermore, the United States, Indonesia, and Brazil each had more than 100 million Facebook users. Additionally, nearly 20% of global Facebook users were men who were between 25 and 34 years old, while around 13% of users were women within the same age range. Facebook has firmly established itself as the first social network to surpass one billion registered accounts globally.

As the flagship platform of Meta Platforms, which also includes Instagram, Facebook Messenger, and WhatsApp, Facebook continues to be the most widely used social media platform.

As of January 2025, the majority of Facebook users in Belgium were between 25 and 34 years old. Slightly more women used the social media platform than men, accounting for **** percent of all users. Facebook’s penetration rate in Belgium in 2023 was **** percent and is projected to reach **** percent by 2026. Facebook expects to have a total of **** million users in Belgium in two years’ time. In September 2022, Facebook was the fifth most downloaded social networking app onto iPhone devices, with almost ** thousand downloads by iPhone users in Belgium. Although Facebook has faced controversy in recent months regarding content regulation, ** percent of internet users got their news from the platform in 2023. Facebook was the leading social media brand used for accessing news in 2023 in Belgium, followed by YouTube, WhatsApp, and Instagram. Facebook Messenger in Belgium As of January 2025, in Belgium, Facebook’s instant messaging service Facebook Messenger was most popular with women, making up **** percent of all users. Men in the 25 to 34 year age group were the platform’s largest audience when considering age and gender. Social media in Belgium There were of total of **** million social media users in Belgium in 2021. In addition, TikTok's user base in Belgium was **** million in 2023. As of January 2025, there were around **** million users of Instagram in Belgium, which is around ** percent of the country's total population.

As of December 2024, there were over **** million Facebook users in Nigeria, accounting for **** percent of the population in the country. Overall, those between the ages of ** and ** accounted for **** percent of the users, while those between the ages of ** and ** accounted for ** percent of the users, making these two groups the largest age groups of Facebook users in the country, respectively. The least represented age group of Facebook users were those between the ages of ** and ** with a mere share of *** percent.

As of January 2025, most users of Facebook Messenger in Belgium could be found in the age group of 25 to 34 years, accounting for **** percent of the audience. Women made up **** percent of these users. Overall, the majority of Meta's Facebook Messenger users in Belgium were women, accounting for **** percent of the instant messaging app's audience. Additionally, **** percent of users were aged 65 years and older.

The majority of Danes up to 70 years old, with internet access, had Facebook profiles in 2018. The largest share of users was among the ** to 34-year-olds. ** percent of the individuals in that age group were registered on Facebook.

According to information from NapoleonCat, the highest share of Facebook users in Indonesia, ** percent, were between the ages of 25 and 34 years as of December 2024. As of this date, there were approximately *** million Facebook users in Indonesia, of which **** percent were female.

As of January 2025, there were ********* users of Facebook in Ireland, the majority of which were women. People aged 25 to 34 comprised the largest share of users with **** percent, followed by those aged 35 to 44, who accounted for **** percent of users. People aged 65 years and olden made up only *** percent of Facebook's audience in Ireland.

According to the results of a study looking at social media news consumption in the United States in 2024, the majority of Facebook news users were aged 30 to 49 years old, whereas ** percent were aged 65 or above. Facebook news users also skewed female, white, and with high school education or less.

Survey data collected in Canada, 2019. n = 1539. Using, Age, Facebook use and meme understanding to determine differences between demographics in relation to Instagram use

There were 9 189 300 Facebook users in Sweden in May 2023, which accounted for 86.7% of its entire population. The majority of them were women - 53.7%. People aged 25 to 34 were the largest user group (2 000 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 518 200.

There were 6 404 300 Facebook users in Hong Kong in May 2024, which accounted for 83.6% of its entire population. The majority of them were women - 57.6%. People aged 25 to 34 were the largest user group (1 856 700). The highest difference between men and women occurs within people aged 25 to 34, where women lead by 756 700.