In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

In 2024, Meta's annual net income was 62 billion U.S. dollars, up from 39 billion USD in 2023. Meta's net income increased from 18.4 billion U.S. dollars in 2018 to 29.1 billion U.S. dollars in 2020, following the COVID-19 pandemic, subsequent lockdowns, and increased social media and internet usage. Overall, Meta's 2022 net income was closer to pre-pandemic figures.

Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.

In the first quarter of 2025, Meta's net income amounted to 16.6 billion U.S. dollars, down from 20.8 billion when compared to the previous quarter.Facebook company informationFacebook is the biggest social network worldwide. The platform generates the vast majority of its revenues through advertising – as of March 2020, 98 percent of Facebook’s revenues were derived from ad sales, making the company highly dependent on market regulations regarding digital ad sales. In 2019, Facebook was second only to Google in terms of digital advertising revenues. The company’s ad revenue during this period amounted to 69.7 billion U.S. dollars. Facebook is still among the fastest-growing tech companies in the world. In 2020, the company increased its revenue by 21.6 percent compared to the previous year. Facebook founder Mark Zuckerberg also ranks among the richest internet billionaires with a personal net worth of roughly 97 billion U.S. dollars.

Meta reported $16.64B in Net Income for its fiscal quarter ending in March of 2025. Data for Meta | FB - Net Income including historical, tables and charts were last updated by Trading Economics this last July in 2025.

In 2024, revenues from sales of Facebook Poland increased by no compared to the previous year. Net profit in this period amounted to nearly ***** million zloty, which constitutes an increase of over **** percent compared to the previous year.

In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.

In 2023, Instagram was projected to generate an estimated 23 billion U.S. dollars in revenue in the United States. The photo sharing app’s revenue is set increase to 29 billion U.S. dollars in 2025. Instagram as Facebook revenue driver Initially released in 2010 and quickly acquired by Facebook in 2012 for one billion U.S. dollars, Instagram has been in the public eye since its early days. Instagram’s monthly active users grew from a mere 90 million in January 2013 to over two billion MAU in December 2021 and the platform not showing any signs of slowing down. Apart from ongoing user growth, Instagram is also one of the most popular social media platforms used by marketers worldwide, second only to Facebook. Despite the rapid growth of Instagram under Facebook’s ownership and cross-platform promotion, not everything has been smooth sailing under the blue flag. In September 2018, founders Kevin Systrom and Mike Krieger announced their resignation amidst reports of culture and product clashes between Instagram and its parent company. Facebook was quick to appoint a new CEO, and under former Facebook News Feed product manager Adam Mosseri the social network has been trying to make the most of Instagram’s ad potential. In late June 2019, Instagram launched ads in its Explore section. The platform already allowed ads in the regular feed and Stories.

In the fiscal year 2024, Alphabet's revenue was ****** billion U.S. dollars. Comparatively, in the fiscal year of 2024, hardware-focused Apple's revenue stood at ****** billion U.S. dollars. Microsoft's revenue was *** billion U.S. dollars. Whereas all of these companies have different market strengths, there are also overlaps and thus, competition. Apple and Google are direct competitors in the mobile phone market with their iOS and Android systems.

Adyen’s net revenue kept increasing in H2 2023, growing by roughly 150 million euros when compared to the same period one year before. In the second half of 2023, the Amsterdam payment technology company continued its growth, as net revenue increased with around 25 percent when compared to the previous year. That same year, Adyen processed hundreds of billions in payment transactions worldwide. Adyen is one of Europe’s biggest unicorns (companies valued over one billion U.S. dollars) As of March 2018, only Spotify achieved more venture capital backing than Adyen. The payment platform was worth five billion U.S. dollars at that time, which was achieved in eight years after its founding. The company aims itself at global merchants as well as domestic, mid-market companies, and tries to connect merchants to multiple payment methods and currencies. Its portfolio includes companies such as booking.com, Vodafone, Etsy, Netflix, Facebook, Sephora and Uber, leading to an IPO valuation of 7.1 billion euros (8.3 billion U.S. dollars) in June 2018. High activity in Fintech investments in Europe Adyen got a banking license in Europe, which makes it a Fintech: a company that deals in financial technology. In 2018, investments into Fintech in Europe increased significantly. Part of this interest comes from PSD2, the European regulation which opens up banking to third-party providers. Fintech were deemed to have the technological know-how to facilitate for these rules.

Meta Platforms had ****** full-time employees as of December 2024, down from ****** people in 2023. As of December 2023, more than ******* employees at tech companies worldwide were laid off throughout the year across more than 1,000 companies. Facebook: how it all beganIn 2003, a sophomore at named Mark Zuckerberg hacked into protected areas of the university's computer network in order to find photos of other students. He then would pair two of them next to each other on a program called “Facemash” and ask users to choose the more attractive person. At the beginning of 2004, Zuckerberg launched “The Facebook,” a social network dedicated to Harvard students, which later grew to encompass Columbia, Yale and Stanford. The popularity of this new service sky-rocketed and in mid-2004, Zuckerberg interrupted his studies and moved his operation to Palo Alto, California, in the heart of Silicon Valley. By 2006, Facebook was open to the general public. In 2020, the company reported almost ** billion U.S. dollars in revenue and a net income of ***** billion US dollars. It is also the most popular social network in the world, with *** billion monthly active users as of December 2020. Facebook employee diversity criticismLike many other tech companies, Facebook has been criticized for having a diversity problem. As of June 2020, tech positions, as well as management roles in U.S. offices were overwhelmingly occupied by men. Furthermore, almost ** percent of Facebook employees in the U.S. are White and only *** percent are African-American, which has sparked concern regarding representation and equal opportunities. Around **** percent of senior level positions are occupied by White employees and only *** percent by Hispanic-Americans.

In 2024, Google's parent company reported an annual revenue increase of ** percent. In 2024, video content and streaming platform Netflix increased its annual revenue by ** percent. Meta Platforms (formerly Facebook Inc.) generated a ** percent year-on-year revenue increase during the same period. Additionally, Amazon had a year-over-year revenue increase of ** percent for its fiscal year of 2024.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

In 2024, Apple generated the highest revenue per employee amongst the leading tech companies (by market capitalization) with **** million U.S. dollars. Meta and NVIDIA were the only other companies with revenues per employee exceeding *** million U.S. dollars.

As of January 2025, Amazon's market capitalization surpassed 2.4 trillion U.S. dollars, making it the most valuable internet company by market capitalization worldwide. Second-ranked Alphabet had a market capitalization of approximately 2.2 trillion U.S. dollars. Social networking company Meta Platforms (née Facebook Inc.) ranked third. Facebook is the leading social network worldwide and has successfully taken advantage of the increasingly mobile online environment. Amazon's position in the market Amazon is one of the biggest internet companies worldwide by revenue. It generates profit from its position as the world's largest online retailer. In 2023, the company's net sales revenue amounted to 574.78 billion U.S. dollars. The e-commerce giant's net revenue, generated through online stores, was 231.87 billion U.S. dollars. Google and its most profitable services Google, with the parent company Alphabet inc, generates its revenue mainly from advertising. The company uses its advertisement services, such as Google AdWords – which takes advantage of Google searches and appears as small advertisements next to search results – and Google AdSense, which generates advertisements based on a user's search history and location, among others. Advertisements based on AdSense appear across Google-owned sites, including YouTube and Google Finance. The online company also profits from the development of Android OS, licensing, and mobile apps. In 2024, Google’s total revenue amounted to 348.16 billion U.S. dollars.

The price of Meta (former Facebook) shares traded on the Nasdaq stock exchange fluctuated significantly but increased overall during the period from May 2012 to January 2025. After peaking at 379.38 U.S. dollars per share in August 2021, the price of Meta shares started to fluctuate and exceeded its previous peak in 2025. The share price stood at 689.18 U.S. dollars as of the end of January 2025. Substantial fluctuations in the last few years Meta's stock prices have fluctuated particularly after the rebranding announcement in late 2021. Following the announcement and through 2022, Meta's revenue remained rather stagnant, and its net income decreased considerably. Moreover, the tech giant announced one of the industry's largest layoffs in late 2022. As a result, the share price hit a low of 93.16 U.S. dollars in October 2022, the lowest value observed since 2016. However, Meta's share price has been steadily recovering since then. Shift in strategy for the world’s first social network Meta has shifted its focus to the metaverse, virtual reality (VR), and augmented reality (AR), with the rebranding in late 2021. As a result, Reality Labs was established as a dedicated business and research unit to focus on developing metaverse and AR/VR technologies. However, as of early 2023, Meta still relies mainly on advertising and its Family of Apps to generate most of its revenue, despite having made significant investments in virtual reality. Reality Labs generated 2.1 billion U.S. dollars in revenue in 2024 and has been consistently incurring operating losses since 2019.

In 2023, ****** accounted for an estimated **** percent of the total digital advertising revenue generated in the United States and was the largest digital ad publisher in the country. ******** and ****** followed, with **** and **** percent, respectively.