Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.

In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.

Facebook’s efforts to monetize its users have vastly differing results across global regions. In the fourth quarter of 2023, Facebook's average revenue per user (ARPU) in the Asia Pacific region was 5.52 U.S. dollars. This result pales in comparison to the combined U.S. and Canada market, where Facebook’s APRU amounted to 68.44 U.S. dollars.

Facebook revenue Facebook accumulated an impressive 69.66 billion U.S. dollars in annual ad revenues in 2019. The social network generates the majority of its revenues via social media marketing and advertising. Almost all of Facebook's ad revenue is generated via mobile – a staggering 92 percent in 2018.

Facebook is the biggest social media platform worldwide and the platform’s annual revenue in 2019 amounted to 70.7 billion U.S. dollars. Despite Facebook’s impressive growth, the company still lags behind other online companies in terms of total revenue. The company stated in its 2018 10K filing that it was dependent on the retention and engagement of its users, which has become increasingly difficult in the North American market.

Facebook usage concerns in North America With various user data controversies such as the Cambridge Analytics scandal in early spring, Facebook had a tumultuous 2018. A significant portion of U.S. Facebook users have come to rethink their Facebook usage. An April 2018 survey of adults in the United States that almost a third of respondents planned on using Facebook much less in the future. It is estimated that the average daily time spent on Facebook will stagnate at around 38 to 37 minutes per day. In comparison, Facebook-owned photo sharing app Instagram is projected to increase daily user engagement to 29 daily minutes in 2021.

In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.

Meta Platforms continues to dominate the digital landscape, with its Family of Apps segment generating a remarkable 162.4 billion U.S. dollars in revenue for 2024. This figure underscores the company's ability to monetize its vast user base across platforms like Facebook, Instagram, Messenger, and WhatsApp, despite facing challenges in recent years. Advertising fuels growth amid market fluctuations Despite experiencing its first-ever year-on-year decline in 2022, Meta rebounded strongly in 2024, with total annual revenue reaching 164.5 billion U.S. dollars. This resilience showcases Meta's adaptability in the face of market changes and its continued appeal to advertisers seeking to reach a global audience. Expanding reach and engagement Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Additionally, 2024 saw an astounding 138.9 million Reels played on Facebook and Instagram every 60 seconds.

During the fourth quarter of 2023, the number of daily active users on Facebook reached 2.1 billion, a minor increase on the previous quarter. When compared with the number of daily active users in the final quarter of 2022, the platform has gained around 100 million users. Facebook’s penetration rate for the United States in 2023 was 72.13 percent, up from 71.43 percent in 2022. The social network’s audience reach is projected to stand at 75.79 percent by 2027.

Most popular social media websites

As of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.

For Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube.

Meta’s revenue

Facebook Inc was renamed as Meta in 2021, in a strategic step toward the metaverse. Meta Platforms is now the parent company of Facebook, Instagram, Facebook Messenger and WhatsApp amongst others, together being known as Meta’s Family of Apps.

Meta’s annual revenue for 2021 was 117.92 billion U.S. dollars, up from 85.97 billion in 2020. Within a decade, the company has increased its annual revenue by approximately 114 billion U.S. dollars. In the most recent fiscal year, Meta’s Family of Apps were responsible for over 115 billion U.S. dollars’ worth of Meta’s revenue.

In 2022, Facebook generated nearly 114 billion U.S. dollars in advertising revenue. This figure is expected to further grow to exceed 127 billion U.S. dollars by 2027. The social platform is responsible for roughly 19 percent of the global ad revenue.

In 2023, Facebook was projected to generate an estimated 28 billion U.S. dollars in revenue in the United States. The social platform’s revenue is set to increase to 31 billion U.S. dollars in 2025. The CAGR of Facebook's revenue was estimated to reach six percent during the measured period.

Meta reported $62.36B in Net Income for its fiscal quarter ending in December of 2024. Data for Meta | FB - Net Income including historical, tables and charts were last updated by Trading Economics this last March in 2025.

In the fourth quarter of 2024, Meta's net income amounted to 20.8 billion U.S. dollars, up from 15.7 billion when compared to the previous quarter.Facebook company informationFacebook is the biggest social network worldwide. The platform generates the vast majority of its revenues through advertising – as of March 2020, 98 percent of Facebook’s revenues were derived from ad sales, making the company highly dependent on market regulations regarding digital ad sales. In 2019, Facebook was second only to Google in terms of digital advertising revenues. The company’s ad revenue during this period amounted to 69.7 billion U.S. dollars. Facebook is still among the fastest-growing tech companies in the world. In 2020, the company increased its revenue by 21.6 percent compared to the previous year. Facebook founder Mark Zuckerberg also ranks among the richest internet billionaires with a personal net worth of roughly 97 billion U.S. dollars.

In 2023, Facebook Messenger saw a drastic decrease in revenues, by over 37.5 percent compared to the previous year. Plans to monetize the instant messaging app have been active since 2017, year in which Messenger generated around 130 thousands U.S. dollars in revenue. As of January 2021, Facebook Messenger was among the most popular social networks worldwide with more than one billion active users.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

This statistic provides information regarding Facebook's worldwide mobile advertising revenue from 2012 to 2018. In the most recently reported fiscal year, the social network generated approximately 50.6 billion U.S. dollars in mobile ad revenues. The company stated that mobile accounted for 92 percent of its total advertising revenue.

Global Event Management as a Service market size 2025 was XX Million. Event Management as a Service Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

In the fourth quarter of 2024, the revenue of Meta Platforms, Inc., formerly known as Facebook, Inc., in the Asia-Pacific region amounted to over 9.2 billion U.S. dollars. This marked a significant increase from approximately 7.5 billion dollars in the last quarter of 2023.

According to Cognitive Market Research, the global Social Commerce Market size will be USD 769485.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 32.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 307794.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 230845.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 176981.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 34.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 38474.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 15389.70 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.9% from 2024 to 2031.
The business to consumer (B2C) held the highest Social Commerce Market revenue share in 2024.

Market Dynamics of Social Commerce Market

Key Drivers for Social Commerce Market

Growth of E-Commerce and social media to Increase the Demand Globally

The Social Commerce Market has experienced growth due to increasing penetration of social media. Social media platforms are quickly emerging as vital avenues for businesses to interact with customers, highlight their goods, and increase revenue. Moreover, customers are finding it simpler to find and buy things without ever leaving the app thanks to the direct integration of shopping functions into social media sites like Facebook and Instagram. Furthermore, the expanding user base on social media platforms is generating profitable expansion prospects for the industry as a whole.

Advancements in Technology to Propel Market Growth

The Social Commerce Market has witnessed steady growth, driven by advancements in technology. Mobile technology has advanced significantly over the last ten years, and smartphones are now an essential part of people's everyday lives. Users are increasingly choosing to shop straight from their smartphones because to improved smartphone capabilities and internet connectivity, which has expanded mobile commerce. Additionally, more people are using smartphones due to rising disposable incomes, which ultimately enhances the social commerce market value environment.

Restraint Factor for the Social Commerce Market

Serious concerns regarding customers' privacy to Limit the Sales

The Social Commerce Market, driven by its rapid rise in the application of social media marketing and advertising strategies. After discovering that social commerce platforms handle significant amounts of sensitive information, including financial and personal data, hackers turn their attention to social networking networks. Any data leak these days has the potential to harm a company's brand as well as cause emotional and financial harm to an individual. Additionally, there is a high likelihood of data misuse. Social commerce businesses stress the importance of keeping proper data security in addition to backing up important data.

Impact of Covid-19 on the Social Commerce Market

The Social Commerce Market has witnessed growth due to rising number of smartphones. Key drivers include technological advancements, increasing internet penetration, and expanding influencer marketing. However, the COVID-19 pandemic temporarily disrupted production and supply chains, affecting market dynamics. The lockdowns led to reduced consumer spending and manufacturing delays. Despite these challenges, market recovery was swift as the industries resumed operations. Long-term trends indicate a resilient market with steady growth due to ongoing social media platforms and a rebound in business activities. Introduction of the Social Commerce Market

Social commerce describes online stores that use social media platforms like Facebook, Instagram, and Twitter to market and sell goods and services. The level of consumer interaction with a company's marketing through retweets, likes, and shares determines the effectiveness of a social commerce campaign. Additionally, social media marketers pr...

According to Cognitive Market Research, The Global Business Metaverse market will grow at a compound annual growth rate (CAGR) of 52.90% from 2023 to 2030. Increasing the Use of Metaverse Platforms by People to Provide Viable Market Output

A significant market driver for Business Metaverse has been the rapid and escalating adoption of metaverse platforms. These platforms, encompassing virtual reality, augmented reality, and online 3D spaces, are witnessing increased utilization across industries. The metaverse offers a dynamic and interactive setting, with virtual events, conferences, and product launches becoming more prevalent.

For instance, Meta invested $150 billion to train the next generation of creators to build immersive educational content on 28th October 2021. Facebook changed its name to Meta Platforms Inc. to reflect the focus and interest on metaphors. The company has started working on ways to protect users in the metaverse. It has collaborated with Color in Tech, a UK-based organization that works on a transparent and inclusive Tech economy. This collaboration will increase competition and will support new ideas in this field.

(Source:about.fb.com/news/2021/10/facebook-company-is-now-meta/)

Moreover, the metaverse's potential to revolutionize e-commerce, gaming, education, and remote work drives investment and innovation. As businesses recognize the metaverse's ability to amplify brand presence and customer experiences, the market is poised for significant growth, prompting technological advancements and transformative economic opportunities.

Market Dynamics of Business Metaverse

Technological Fragmentation to Hinder Market Growth

The constraints of technological fragmentation affected the Business Metaverse market. The diverse range of virtual environments, platforms, and protocols complicated cross-platform transactions and collaboration. Additionally, concerns surrounding data privacy and security within interconnected virtual spaces can lead to hesitancy among consumers and enterprises. Ensuring smoother cross-platform experiences and fostering trust among users and businesses can drive the market's growth.

Impact of COVID–19 on the Business Metaverse Market

The pandemic accelerated the development and adoption of metaverse solutions, reshaping how businesses engage with customers and operate in a digitally transformed landscape. As physical interactions became limited, businesses turned to virtual environments for networking, collaboration, and commerce. Companies adapted their strategies to encompass virtual events, remote work setups, and immersive customer experiences. However, challenges like connectivity disparities and privacy concerns arose. Introduction of Business Metaverse

Technological advancements such as innovations in VR, AR and blockchain, increase in remote work using virtual collaboration tools, increasing use of metaverse in the gaming industry, integration of e-commerce, increased use of digital platforms into industries for regular operations, increased use of metaverse in art and recreational activities, emerging opportunities from various markets and brand promotions widen the Business Metaverse market.

These developments empower businesses to offer better-tailored solutions and services, which, in turn, contribute to the growth of the Business Metaverse industry.

For instance, in November 2021, Barbados, a Caribbean country, was the first to have an embassy in the metaverse. The country is establishing an embassy in the metaverse and formally declaring virtual property its absolute territory. The Ministry of Foreign Affairs and Foreign Trade of Barbados and Decentraland joined a contract to create a virtual embassy. Moreover, the government is also working to make agreements with other metaverse platforms, including SuperWorld, Somnium Space, and others.

(Source:www.indiatimes.com/technology/news/barbados-will-become-the-first-country-with-an-embassy-in-the-metaverse-555318.html)

The Indian branch of Meta, Facebook India Online Services, generated an income of more than 30 billion Indian rupees in the financial year 2024. This was a result of a nine percent increase in operating revenues and a 25 percent decrease in non-operating revenue that year. Simultaneously, the company's profits spiked by 43 percent that year.

Key Digital Marketing Statistics

• Digital Marketing Market size is expected to be worth around USD 1,310.3 Billion by 2033, from USD 366.1 Billion in 2023.
• By the year 2023, digital advertising is anticipated to hit $602.25 billion.
• Search Advertising comprises the biggest segment, with a market volume of $202.40 billion.
• Expected to spend $232.7 billion on ads, the United States will be leading globally.
• The expected mean expenditure on social media advertising by every user in 2023, is $45.11.
• The proportion of smartphone-related advertising expenses is predicted to be 69% by 2026.
• The projected estimate for programmatic advertising contribution to digital advertising revenue is around 87% by the year 2026.
• A projection of 17 compound annual growth is expected for digital marketing. There will be a 6% decrease between 2021-2026.
• By 2023, social media advertising will exceed $230 billion.
• Facebook and Google Ads have the highest ROI rate in paid advertising.
• Digital advertising spending in 2021 was $436 billion US dollars. Traditional advertising was at $196 billion.

(Source: Statista, WordStream)

In 2020, TikTok brought in $33.4 billion in revenue.