Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

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Meta stock price, live market quote, shares value, historical data, intraday chart, earnings per share and news.

In this blog are the latest Facebook advertising statistics that show how effective Facebook ads are now and what’s likely to happen in the future.

A data visualization representing Facebook's top 10 countries by user base

The highest number of lifetime Facebook downloads across iOS and Android.

The chart shows that that the oldest Americans, especially those over 65, were more likely to share fake news to their Facebook friends. This is true even when holding other characteristics—including education, ideology, and partisanship—constant. The coefficient on “Age over 65” implies that being in the oldest age group was associated with sharing nearly seven times as many articles from fake news domains on Facebook as those in the youngest age group, or about 2.3 times as many as those in the next-oldest age group, holding the effect of ideology, education, and the total number of web links shared constant.

36.8% of the entire world’s population uses Facebook at least once per month.

This pie chart displays companies per Facebook link using the aggregation count in Los Angeles. The data is about companies.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

A complete list of live websites using the Facebook Page Feed Graph Api technology, compiled through global website indexing conducted by WebTechSurvey.

There were 48 230 000 Facebook users in Bangladesh in May 2021, which accounted for 26.9% of its entire population. The majority of them were men - 69.1%. People aged 18 to 24 were the largest user group (21 200 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 11 000 000.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

Meta reported $280.21B in Assets for its fiscal quarter ending in March of 2025. Data for Meta | FB - Assets including historical, tables and charts were last updated by Trading Economics this last July in 2025.

As of January 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2023, there were approximately 247 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2023. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

Meta reported $16.64B in Net Income for its fiscal quarter ending in March of 2025. Data for Meta | FB - Net Income including historical, tables and charts were last updated by Trading Economics this last July in 2025.

Meta reported $7.57B in Cost of Sales for its fiscal quarter ending in March of 2025. Data for Meta | FB - Cost Of Sales including historical, tables and charts were last updated by Trading Economics this last July in 2025.

This bar chart displays companies by Facebook link using the aggregation count in Dearborn. The data is about companies.

Meta reported $17.56B in EBIT for its fiscal quarter ending in March of 2025. Data for Meta | FB - Ebit including historical, tables and charts were last updated by Trading Economics this last July in 2025.