As of June 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, almost 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2024, there were approximately 250 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2025. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

As of October 2025, men aged 25 to 34 represented Facebook’s largest user group, making up **** percent of the platform’s global audience. Across all age groups except those aged 65 and older, male users outnumbered female users. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook users The vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with *** million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

There were 55 500 000 Facebook users in United Kingdom in January 2025, which accounted for 80.1% of its entire population. The majority of them were women - 53.2%. People aged 25 to 34 were the largest user group (13 800 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 2 800 000.

In the United Kingdom in October 2025, women aged 25 to 34 years made up Facebook's largest audience in the country, accounting for about **** percent of all users. Men in the same age bracket were the second-largest audience base, accounting for **** percent of users. Around **** percent of Facebook users in the UK were aged 65 and older. Facebook UK  Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that skyrocketed to *** billion British pounds in 2020. According to Facebook UK, this was the result of the company commencing advertiser reseller services in April 2016. For the year 2019, the company declared a revenue of roughly *** billion British pounds within the UK. In the first quarter of 2021, the company generated a total European revenue of *** billion U.S. Dollars.     Growth in European active users As well as rising revenues, Facebook has also seen a slow increase in the number of monthly active users (MAUs) across Europe. During the first quarter of 2015, Facebook attracted *** million MAUs, a figure that would rise to *** million by the first quarter of 2021. Globally, Facebook had roughly **** billion MAUs by the first quarter of 2021.

Users aged ******** years old made up the largest audience on Facebook in the United Kingdom in October 2025, accounting for **** percent of all users. Overall, Facebook users aged 35 to 44 were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of January 2025, there were over 55.9 million Facebook users in the UK, up from ***** million in September 2018, according to napoleoncat.com. However, since a peak of **** million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted *** million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that skyrocketed  to *** million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly *********** British pounds. In the third quarter of 2024, the company’s total European revenue reached over **** billion U.S. dollars 

There were 277 009 700 Facebook users in United States of America in February 2025, which accounted for 80.2% of its entire population. The majority of them were women - 53.8%. People aged 25 to 34 were the largest user group (69 000 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 14 000 000.

As of October 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for **** percent of the social network's user base, with **** percent of those users being women. Overall, *** percent of users aged 35 to 44 years were women, and *** percent were men. How many people use Facebook in the United States? ******** is by far the most used social network in the world and finds a huge share of its audience in ****************** Facebook’s U.S. audience size comes second only to India. In 2023, there were over *** million Facebook users in the U.S. By 2028, it is estimated that around *** million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, ** percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that ** percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

There were 84 812 700 Facebook users in Viet Nam in January 2025, which accounted for 82% of its entire population. The slight majority of them were women - 50.4%. People aged 25 to 34 were the largest user group (26 000 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 10 000 000.

There were 44 000 000 Facebook users in Germany in January 2025, which accounted for 53.9% of its entire population. The majority of them were women - 51.6%. People aged 25 to 34 were the largest user group (12 200 000). The highest difference between men and women occurs within people aged 45 to 54, where women lead by 3 000 000.

As of October 2025, India had the largest Facebook audience worldwide, with over 403 million users. To put this figure into perspective, if India’s Facebook user base were a country, it would rank as the third most populous nation globally. Besides India, three other markets had more than 100 million Facebook users each: the United States, Indonesia and Brazil. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

There were 32 200 000 Facebook users in Canada in March 2024, which accounted for 81.7% of its entire population. The majority of them were women - 53.1%. People aged 25 to 34 were the largest user group (8 200 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 600 000.

There were 8 210 300 Facebook users in Belgium in March 2025, which accounted for 68% of its entire population. The majority of them were women - 51.8%. People aged 25 to 34 were the largest user group (1 954 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 458 200.

There were 7 024 500 Facebook users in Greece in January 2025, which accounted for 64.5% of its entire population. The slight majority of them were women - 50.1%. People aged 25 to 34 were the largest user group (1 639 500). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 856 800.

There were 42 900 000 Facebook users in Italy in August 2025, which accounted for 72.1% of its entire population. The majority of them were women - 50.6%. People aged 25 to 34 were the largest user group (9 500 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 5 000 000.

As of January 2025, there were ********* users of Facebook in Ireland, the majority of which were women. People aged 25 to 34 comprised the largest share of users with **** percent, followed by those aged 35 to 44, who accounted for **** percent of users. People aged 65 years and olden made up only *** percent of Facebook's audience in Ireland.

As of May 2022, North America had the highest active Facebook usage rate with 82.3 percent of the population accessing the social media platform. Overall, Facebook penetration was lowest in Africa, where only 20.83 percent of the population used the social network. In addition, the global penetration rate of Facebook was just under 40 percent.

According to information from NapoleonCat, the highest share of Facebook users in Indonesia, ** percent, were between the ages of 25 and 34 years as of December 2024. As of this date, there were approximately *** million Facebook users in Indonesia, of which **** percent were female.

There were 3 909 200 Facebook users in Ireland in August 2025, which accounted for 75.5% of its entire population. The majority of them were women - 54.1%. People aged 25 to 34 were the largest user group (1 041 100). The highest difference between men and women occurs within people aged 45 to 54, where women lead by 298 900.

Facebook is one of the most popular social networks in the United States and as of June 2025, **** percent of U.S. Facebook users were women. Facebook usage in the United States Thanks to its wide reach and vast range of products including Facebook Messenger, Instagram and WhatsApp, many internet users would find it hard to imagine an online experience without the company that arguably made social media mainstream. In 2021, ** percent of the U.S. population were aware of Facebook, an all-time high and still improving on years of consistently high ranking in this area. In 2024, Facebook had over *** million users from the United States, making it the leading social media platform in the country. Facebook usage concerns Despite near universal Facebook awareness and wide-ranking adoption, many consumers are wary of the social network’s influence on their digital experience and life. In 2018, the company was plagued by scandals, ranging from being a tool in the alleged foreign influence of the U.S. elections in 2016, to being utilized in spreading misinformation by bad actors due to lax content policies, to the mishandling of user data. During a March 2018 survey, ** percent of internet users in the United States stated that large digital platforms such as Facebook (and also Google and Twitter) should be regulated.

There were 5 845 600 Facebook users in China in January 2025, which accounted for 0.4% of its entire population. The majority of them were men - 51.8%. People aged 25 to 34 were the largest user group (2 700 000). The highest difference between men and women occurs within people aged 35 to 44, where men lead by 555 300.