As of January 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2023, there were approximately 247 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2023. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

As of January 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for 24.2 percent of the social network's user base, with 12.3 percent of those users being women. Overall, 9.7 percent of users aged 35 to 44 years were women, and 9.3 percent were men. How many people use Facebook in the United States? Facebook is by far the most used social network in the world and finds a huge share of its audience in the United States. Facebook’s U.S. audience size comes second only to India. In 2023, there were over 246 million Facebook users in the U.S. By 2028, it is estimated that around 263 million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, 72 percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that 20 percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

Users aged 25 to 34 years old made up the largest audience of Facebook in the United Kingdom in January 2025, accounting for 24.7 percent of all users. Overall, Facebook users aged 35 to 44 were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of November 2024, there were over 55.9 million Facebook users in the UK, up from 39.01 million in September 2018, according to napoleoncat.com. However, since a peak of 57.1 million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted 305 million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately 211 million British pounds in revenue during 2015, a figure that skyrocketed  to 842 million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly one billion British pounds. In the third quarter of 2024, the company’s total European revenue reached over 9.49 billion U.S. dollars 

In Hong Kong, as of January 2025, the largest user group of Facebook was between 25 and 44 years old, comprising nearly 55 percent of the user base. Females aged 25 to 34 constituted the largest share, equaling 17.2 percent.

In the United Kingdom in January 2025, women aged 25 to 34 years made up Facebook's largest audience in the country, accounting for almost 13 percent of all users. Men in the same age bracket were the second-largest audience base, accounting for 12 percent of users. Around 11 percent of Facebook users in the UK were aged 65 and older. Facebook UK  Facebook UK Limited generated approximately 211 million British pounds in revenue during 2015, a figure that skyrocketed to 1.27 billion British pounds in 2017. According to Facebook UK, this was the result of the company commencing advertiser reseller services in April 2016. For the year 2019, the company declared a revenue of roughly one billion British pounds within the UK. In the first quarter of 2021, the company generated a total European revenue of 6.5 billion U.S. Dollars.     Growth in European active users As well as rising revenues, Facebook has also seen a slow increase in the number of monthly active users (MAUs) across Europe. During the first quarter of 2015, Facebook attracted 307 million MAUs, a figure that would rise to 423 million by the first quarter of 2021. Globally, Facebook had roughly 2.85 billion MAUs by the first quarter of 2021.

As of January 2025, around one quarter of Facebook users in Canada were aged between 25 and 34 years, meaning that this age group accounted for the largest share of Facebook's audience in the country. Users aged 35 to 44 years accounted for 19.4 percent of users.

According to information from NapoleonCat, the highest share of female Facebook users in Indonesia, 17.4 percent, were between the ages of 25 and 34 years. As of December 2024, there were approximately 174 million Facebook users in Indonesia, of which 46.2 percent were female.

As of December 2024, around four percent of Facebook users in Mexico were aged 65 years and older, whereas 30.1 percent of users were aged 25 to 34. Similarly, in Colombia, the highest percentage of users on this social platform were also between 25 and 34 years old.

As of January 2025, there were 4,063,400 users of Facebook in Ireland, accounting for 79 percent of the total population. Overall, women were more likely to use Facebook than men, as 55.1 percent of the network's audience was female. Additionally, Facebook found popularity with users aged 25 to 34 years, who made up 24.1 percent of its user base.

In January 2025 in Italy, Facebook was most popular amongst users aged 25 to 34 years, accounting for 20.6 percent of the country's audience. Overall, 18.6 percent of Facebook users in Italy were aged 45 to 54 years, and 17.4 percent belonged to the 35 to 44 year age group. In addition, users aged 65 years and older made up 11.7 percent of Facebook users, and 17.2 percent of users belonged to the 18 to 24 years age group.

As of January 2025, 9.9 percent of Facebook users in France were aged 65 years and older, whereas 20.1 percent of platform users were aged between 18 and 24 years. Users between the ages of 25 and 34 years accounted for the largest group of Facebook users in France, with 24.9 percent.

As of January 2025, the largest group of Facebook users in the Netherlands were aged 25 to 34 years, making up around three million users of the social network in the country. WhatsApp and Facebook remain the two most popular online social platforms in the Netherlands, with more than ten million users each. The amount of daily active users (DAU) of social media platforms like WhatsApp, Facebook, YouTube, Instagram, and Snapchat in the Netherlands has increased in recent years.

In January 2025, there were over nine million Facebook users in Portugal, making up for 90 percent of the population. The social network was used mostly by people aged 25 to 34 years, followed by those aged 35 to 44 years, with 23.1 percent and 18.7, respectively. Additionally, 52.7 percent of users were women.

In January 2025, 27 percent of Facebook users in Germany belonged to the 25 to 34 year age group. Overall, 21.5 percent of users were aged 35 to 44 years, and 19.3 percent of users were aged 18 to 24 years. In recent months, Facebook has seen relatively stable user levels in Germany.

According to the source, there were over 24.7 million Facebook users in Poland as of August 2024, with 25 percent of those users being between 25 and 34 years old. Insight into Facebook’s popularity With a nearly three-quarter market share, Facebook dominates social media in Poland above any other global social media platform like Instagram or Twitter. The number of Facebook users in Poland is also forecasted to continue increasing. In addition to hosting user communities, Facebook is a popular tool for brands, institutions, and public figures to get publicity and to interact with their audiences. The most popular Facebook pages in Poland are those of Polish athletes (particularly, of the footballer Robert Lewandowski), well-established national companies, and meme pages. Is Facebook getting too old? As this statistic shows, most Facebook users in Poland are between 25 and 34 years old – an older demographic than for platforms like Instagram or TikTok. Social media are more commonly used by younger audiences, meaning that trendy new platforms could be big competitors for Facebook.

In January 2025, the majority of Facebook users in the Netherlands were aged between 25 and 34 years old, accounting for 24.1 percent of the user base. Overall, Meta's Facebook was the least popular among those aged 65 years and older, who accounted for just 11.6 percent of the audience.

As of January 2025, Facebook in Germany was most popular among women in the 25 to 34 year age group, with 13.7 percent of its users belonging to this demographic. Overall, 27 percent of users were between the age of 25 to 34 years. Just six percent of total Facebook audiences in Germany were over the age of 65 years. Facebook users in Germany The total number of Facebook users in Germany as of December 2024 was 46.6 million. Between December 2019 and December 2020, Facebook’s audience size in Germany grew by 6 million users - from 37.55 to 43.55 million. From 2020 to 2021, the number of people using the platform remained stable, with only a change of 0.1 million additional users. In addition, the penetration rate for Facebook in Germany was 51.36 percent in 2022 and 53.68 percent in 2023. There were 45.24 million social media users in Germany in 2023, an increase of over six million users since 2020. By 2026, this figure is expected to reach 52.93 million. Social media platforms in Germany Facebook Messenger, Facebook’s instant messaging app, had a total of 25.89 million users as of December 2024, an increase of more than two million users from the previous year. Men in the 25 to 34 year age group and women aged 35 to 44 years were the most likely audience of the instant messaging platform, with each group accounting for 13.1 percent of its user base. Social media network Instagram had 33.8 million users in Germany in 2024, a decrease of around 0.4 million users when compared to the previous year. This app was more favorable with women in the 25 to 34 year age group, followed by men of the same age range.

As of December 2024, there were some 56.4 million users of Meta's Facebook, which represented 48.9 percent of the population. Users aged 25 to 34 made up the largest user group, accounting for 31.4 percent of Facebook's user base in the country. People over 65 made up the smallest user group, with just three percent. Additionally, men were more likely to use Facebook than women in Egypt.

As of January 2025, users aged 25 and 34 made up the largest audience of Facebook, accounting for 22.5 percent of the platform's audience. Similarly, users aged 25 to 34 constituted the largest share of Instagram's user base in Sweden, making up 24.1 percent of its audience.