As of June 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, almost 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2024, there were approximately 250 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2025. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

As of October 2025, men aged 25 to 34 represented Facebook’s largest user group, making up **** percent of the platform’s global audience. Across all age groups except those aged 65 and older, male users outnumbered female users. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook users The vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with *** million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

As of October 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for **** percent of the social network's user base, with **** percent of those users being women. Overall, *** percent of users aged 35 to 44 years were women, and *** percent were men. How many people use Facebook in the United States? ******** is by far the most used social network in the world and finds a huge share of its audience in ****************** Facebook’s U.S. audience size comes second only to India. In 2023, there were over *** million Facebook users in the U.S. By 2028, it is estimated that around *** million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, ** percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that ** percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

Users aged ******** years old made up the largest audience on Facebook in the United Kingdom in October 2025, accounting for **** percent of all users. Overall, Facebook users aged 35 to 44 were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of January 2025, there were over 55.9 million Facebook users in the UK, up from ***** million in September 2018, according to napoleoncat.com. However, since a peak of **** million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted *** million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that skyrocketed  to *** million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly *********** British pounds. In the third quarter of 2024, the company’s total European revenue reached over **** billion U.S. dollars 

In the United Kingdom in October 2025, women aged 25 to 34 years made up Facebook's largest audience in the country, accounting for about **** percent of all users. Men in the same age bracket were the second-largest audience base, accounting for **** percent of users. Around **** percent of Facebook users in the UK were aged 65 and older. Facebook UK  Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that skyrocketed to *** billion British pounds in 2020. According to Facebook UK, this was the result of the company commencing advertiser reseller services in April 2016. For the year 2019, the company declared a revenue of roughly *** billion British pounds within the UK. In the first quarter of 2021, the company generated a total European revenue of *** billion U.S. Dollars.     Growth in European active users As well as rising revenues, Facebook has also seen a slow increase in the number of monthly active users (MAUs) across Europe. During the first quarter of 2015, Facebook attracted *** million MAUs, a figure that would rise to *** million by the first quarter of 2021. Globally, Facebook had roughly **** billion MAUs by the first quarter of 2021.

As of November 2025, Canada had **** million Facebook users. Approximately **** percent of them were between 25 and 34 years old. By gender, women accounted for **** percent of the platform’s audience.

According to information from NapoleonCat, the highest share of Facebook users in Indonesia, ** percent, were between the ages of 25 and 34 years as of December 2024. As of this date, there were approximately *** million Facebook users in Indonesia, of which **** percent were female.

As of January 2025, there were ********* users of Facebook in Ireland, the majority of which were women. People aged 25 to 34 comprised the largest share of users with **** percent, followed by those aged 35 to 44, who accounted for **** percent of users. People aged 65 years and olden made up only *** percent of Facebook's audience in Ireland.

In Hong Kong, as of August 2025, the largest user group of Facebook was between 25 and 44 years old, comprising nearly ** percent of the user base. Females aged 25 to 34 constituted the largest share, equaling **** percent.

As of August 2025, **** percent of Facebook users in France were aged 65 years and older, whereas **** percent of platform users were aged between 18 and 24 years. Users between the ages of 25 and 34 years accounted for the largest group of Facebook users in France, with **** percent.

In August 2025 in Italy, Facebook was most popular amongst users aged 25 to 34 years, accounting for **** percent of the country's audience. Overall, **** percent of Facebook users in Italy were aged 45 to 54 years, and **** percent belonged to the 35 to 44 year age group. In addition, users aged 65 years and older made up **** percent of Facebook users, and **** percent of users belonged to the 18 to 24 years age group.

Females and males aged 25 to 34 constituted the largest share of active Facebook users in Australia as of October 2025. Both females and males in that age bracket made up approximately **** percent. Facebook: the world’s favorite online hangout Facebook continues to rank as the world’s most popular social network. With just over ***** billion users in a worldwide population of around eight billion people, Facebook has left its mark on the modern world - and its wallet. In 2021, Facebook’s owner, Meta, formerly Facebook Inc., generated over *** billion dollars in revenue, a figure that has continued to soar since Facebook’s inception in 2004. Advertising and Meta’s family of apps, which, among others, includes Facebook, Instagram, and WhatsApp, have made up the majority of the company’s revenue in recent years. The internet as a source of hope  ‘Screen time,’ or time spent using a device such as a phone, computer, television, or video game console, often gets a bad name. The average Australian spends close to ***** hours daily surfing the internet on a mobile phone, which puts Australians above the world average for minutes spent on the internet on a mobile daily. With young people making up a significant portion of the internet-using population, it is reassuring to know that close to ** percent of young Australians also use the internet to seek help or information on issues important to them, like the environment, equity and discrimination, and mental health.

As of August 2025, the largest group of Facebook users in the Netherlands were aged ******** years, making up around ************* users of the social network in the country. WhatsApp, YouTube, and Facebook remain the three most popular online social platforms in the Netherlands, with approximately *********** users each. The amount of daily active users (DAU) of social media platforms like WhatsApp, Facebook, YouTube, Instagram, and Snapchat in the Netherlands has increased in recent years.

In August 2025, the majority of Facebook users in the Netherlands were aged between 25 and 34 years old, accounting for **** percent of the user base. Overall, Meta's Facebook was the least popular among those aged 65 years and older, who accounted for just **** percent of the audience.

According to the source, there were over **** million Facebook users in Poland as of March 2025, with*** percent of those users being between 25 and 34 years old. Insight into Facebook’s popularity With a nearly ************* market share, Facebook dominates social media in Poland above any other global social media platform like Instagram or Twitter. The number of Facebook users in Poland is also forecasted to continue increasing. In addition to hosting user communities, Facebook is a popular tool for brands, institutions, and public figures to get publicity and to interact with their audiences. The most popular Facebook pages in Poland are those of Polish athletes (particularly, of the footballer Robert Lewandowski), well-established national companies, and meme pages. Is Facebook getting too old? As this statistic shows, most Facebook users in Poland are between 25 and 34 years old – an older demographic than for platforms like Instagram or TikTok. Social media are more commonly used by younger audiences, meaning that trendy new platforms could be big competitors for Facebook.

As of January 2025, users aged 25 and ** made up the largest audience of Facebook, accounting for **** percent of the platform's audience. Similarly, users aged 25 to 34 constituted the largest share of Instagram's user base in Sweden, making up **** percent of its audience.

In January 2025, ** percent of Facebook users in Germany belonged to the ** to ** year age group. Overall, **** percent of users were aged 35 to 44 years, and **** percent of users were aged 18 to 24 years. In recent months, Facebook has seen relatively stable user levels in Germany.

As of August 2025, around **** percent of Facebook users in Mexico were aged 65 years and older, whereas **** percent of users were aged 25 to 34. Similarly, in Colombia, the highest percentage of users on this social platform were also between 25 and 34 years old.

There were **** million Facebook users in Hungary as of March 2025, with ** percent being between 25 and 34 years of age. Hungarians aged between 35 and 44 years made up the second-largest user group.

As of January 2025, ** percent of social media users in the United States aged 40 to 49 years were users of Facebook, as were ** percent of ** to ** year olds in the country. Overall, ** percent of those aged 18 to 29 years were using Instagram in the U.S. The social media market in the United States The number of social media users in the United States has shown continuous growth in the past years, and it is forecast to continue increasing to reach *** million users in 2029. As of 2023, the social network user penetration in the United States amounted to an impressive ***** percent, meaning that more than nine in ten people in the country engaged with online platforms. Furthermore, Facebook was by far the most popular social media platform in the United States, accounting for ** percent of all social media visits in 2023, followed by Pinterest with **** percent of visits. The global social media landscape As of April 2024, **** billion people were social media users, accounting for **** percent of the world’s population. Northern Europe was the region with the highest social media penetration rate with a reach of **** percent, followed by Western Europe with **** percent and Eastern Asia **** percent. In contrast, less than one in ten people in Middle Africa used social networks. Facebook’s popularity is not limited to the United States: this network leads the market on a global scale, and it accumulated more than three billion monthly active users (MAU) as of 2024, which is far more any other social media platform. YouTube, Instagram, and WhatsApp followed, all with *** billion or more MAU.