Meta reported $27.83B in EBITDA for its fiscal quarter ending in December of 2024. Data for Meta | FB - Ebitda including historical, tables and charts were last updated by Trading Economics this last March in 2025.

Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.

In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.

In the fiscal year 2024, Meta's earnings before income taxes amounted to 70 billion U.S. dollars. Overall, this is an increase of around 23 billion U.S. dollars when compared with the previous year, in which the company's EBIT stood at 47 billion U.S. dollars.

Das EBIT von Meta, das heißt den Gewinn vor Zinsen und Steuern, lag im Jahr 2024 bei rund 70,66 Milliarden US-Dollar. Damit hat sich der Wert im Vorjahresvergleich um rund 23 Milliarden US-Dollar erhöht und liegt bei einem neuen Höchstwert.

Meta - Los valores actuales, los datos históricos, las previsiones, estadísticas, gráficas y calendario económico - Mar 2025.Data for Meta including historical, tables and charts were last updated by Trading Economics this last March in 2025.

In the fiscal year 2024, Alphabet's revenue was 348.16 billion U.S. dollars. Comparatively, in the fiscal year of 2023, hardware-focused Apple's 383.29 billion U.S. dollar revenue was almost double the amount of Microsoft's 211.92 billion U.S. dollars. Whereas all of these companies have different market strengths, there are also overlaps and thus, competition. Apple and Google are direct competitors in the mobile phone market with their iOS and Android systems.

In 2022, X (formerly Twitter) generated 4.73 billion U.S. dollars in advertising revenue. This figure is expected to drop to 2.7 billion U.S. dollars by 2027. The social platform is responsible for roughly one percent of the global ad revenue.

Social network platform in transition

Established in 2006, California-based platform X (formerly known as Twitter) ranked among the most popular social networks worldwide by number of monthly users as of late 2023. The company has undergone a profound transformation after Elon Musk's acquisition in October 2022. After the billionaire bought the platform, advertisers and marketers have closely observed every change regarding its features and policies. Due to many contradictory developments at Twitter, industry professionals have become increasingly more cautious with their investments. A prominent example was IPG - one of the world's top five advertisers - advising its customers to temporarily abstain from putting money into the platform. Another big advertiser who has also ceased ad investment in Walmart.

Social media powerhouse: Facebook

In the meantime, nearly half of the responding marketing professionals named Facebook the most important social media platform for their business. The social network giant's revenue amounted to 114 billion dollars in 2022. Although the figure was roughly 60 percent of Google's ad revenue, Meta stood further ahead of X in terms of money earned through selling ad spaces.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

In 2017, the Italian fashion company Guccio Gucci S.p.A. registered an EBITDA, which stands for earnings before interests, taxes, depreciation and amortization, of -314 million euros. Despite registering a negative EBITDA, the company’s turnover amounted to 214 million euros in 2017.

Gucci S.p.A.

Guccio Gucci S.p.A. is active in the design and production of women’s and men’s ready-to-wear, handbags, small leather goods, accessories, footwear, jewelry, beauty products and children’s clothing. Founded in 1921 in Florence, the company has grown to become a leader in the luxury goods sector. Since 1999, Guccio Gucci S.p.A. operates as a subsidiary of the Kering Group, a giant in the luxury sector which controls brands such as Bottega Veneta and Saint Laurent.

The brand Gucci

Gucci is one of the most recognizable and desired brands worldwide. The brand Gucci generated revenues worth over eight billion euros in 2018 and its brand value was estimated at 22.4 billion euros. Moreover, Gucci counted over 24 million followers on Instagram in 2018 and over 17 million on Facebook. These figures reflect the success of the brand achieved through a well-designed expansive market strategy implemented in the last few years.

The largest social media IPO seen in the last 15 years was Facebook, which went public in May 2012 with a valuation of 104 billion U.S. dollars. Snapchat ranked second, with a valuation of 24 billion U.S. dollars in March 2017. Twitter – later known as X after its 2023 acquisition and subsequent delisting – went public in with a valuation of 18 billion U.S. dollars. Former U.S president Trump's social media app Truth Social went public on March 26, 2024, after merging with Digital World Acquisition Corp.

Digital IPOs in the U.S. The year 2021 was characterized by the highest number of IPOs recorded in the U.S. since 2000, with over a thousand companies entering the public market. During the first years of the COVD-19 pandemic, the digital and tech sectors enjoyed stellar development thanks to the increase in usage and inflated adoption trends of digital solutions among global users. In comparison, 2022 was characterized by an unusually quiet public market. Snap Inc and Meta, as well as other social media platforms, reported a loss in expected revenue driven by a slowing advertising spending trend.

While social video and streaming platform Rumble filed to go public via SPAC merger in September 2022, market volatility dragged IPO plans for others. At the end of 2023, the market appeared to be in recovery for digital companies. Fast-fashion brand Shein entered the U.S. public market in September, followed by Instacart in November.

Reddit’s IPO Reddit's entrance into the public market is expected to be the largest social media IPO since 2019, when Pinterest became a public company with a valuation of 10 billion U.S. dollars. Reddit, which is expected to go public in March 2024, is reportedly seeking a valuation of 6.5 million U.S. dollars. The company had previously reached a valuation of 10 billion U.S. dollars, after securing 410 million U.S. dollars in its Series F funding in August 2021. In February 2024, Reddit gave potential investors a peek into its financials, by releasing the company’s S1 registration statement: the company was not yet profitable in 2023, with a negative EBITDA of 70 billion U.S. dollars. Despite not having released a planned price for its stocks, Reddit invited some of its users to pre-register and grab the possibility of buying into Reddit.

In March 2024, Threads generated around 28 million downloads worldwide. Meta Platforms released its X competitor Threads in July 2023. The app generated about 73 million app downloads within the first month of release. The text-based social platform was initially launched in 100 countries but was notable absent in the EU due to data protection regulations. On December 14, 2023, Threads was finally launched in the EU.

Android maintained its position as the leading mobile operating system worldwide in the fourth quarter of 2024 with a market share of about 72.04 percent. Android's closest rival, Apple's iOS, had a market share of approximately 27.49 percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, 66 percent of iOS users had iOS 17 installed, while in the same month only 13 percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from 139 million units in 2008 to 1.39 billion units in 2023. In 2020, smartphone sales decreased to 1.38 billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

Telecom operators in the United Kingdom (UK) reported earning revenues of 31.1 billion British pounds in 2021, the fifth consecutive year in which revenues reduced. Revenues have declined overall over the past several years, falling from 42.1 billion British pounds in 2007.

Major telcos in the UK

As in other markets, major telcos generate the majority of overall revenue in the United Kingdom. BT Group, for example, took in revenues amounting to 23.46 billion British pounds in 2019, 69.67 percent of the total operator-reported revenue. Vodafone generated 6.27 billion British pounds in the same year.

Changing revenue streams

Telecommunications operators have had to adapt to evolving revenue streams, in response to changing technology and user behaviour. Average revenue per user (ARPU) is lower overall, falling from 15.57 British pounds in the first quarter of 2014, to 13.02 British pounds in the fourth quarter of 2019. Companies such as Vodafone have seen a decrease, particularly in the ARPU from contract customers, which fell by 1.2 British pounds from the levels seen in Q1 2018/2019.

SMS and voice calls, once the foundation of a typical mobile contract, are now being replicated using apps that fulfil the same function over the data network. Two of the most popular messaging apps – Whatsapp and Facebook Messenger – regularly achieve hundreds of thousands of downloads each month on android devices alone.

The revenue of the Italian luxury brand Versace has increased substantially since the company was acquired by Capri Holdings in late 2018. In the financial year 2024, Versace generated a revenue of over one billion U.S. dollars. Worldwide recognition Founded in 1978 in Milan, Gianni Versace is one of the leading international fashion design houses. The company manufactures, distributes and retails fashion and lifestyle products including high-end clothing, accessories, jewelry, eyewear, fragrances, and home furnishings. The brand Versace is one of the symbols of Italian luxury worldwide and, thanks to a strong marketing strategy and a very recognizable style, the company ranks among the most followed luxury brands on Instagram, Facebook and Twitter . Italian brands, foreign ownership Due to unfavorable economic conditions in Italy, Versace is one among several Italian brands that was acquired by larger international groups. In 2018, Versace announced that it was acquired by the Group Michael Kors Limited (later renamed Capri Holdings Limited) forming a global fashion luxury group together with the brands Michael Kors and Jimmy Choo.

In the second quarter of 2023, gaming company King (also known as King.com and King Digital Entertainment) had generated 266 million U.S. dollars in operating income. Popular titles include Candy Crush Saga, Farm Ville Saga as well as Bubble Witch Saga, all of which are monetized through in-game item purchases. King's gaming apps are available on Facebook as well as on mobile platforms. Since being acquired by by Activision Blizzard in February 2016, King operates as a reportable segment for its parent company.

In 2023, the leading constituent company of the Inditex Group in terms of net sales was Zara, with sales for the Spanish fast fashion retailer amounting to over 26 billion euros. In comparison, Inditex’s Bershka brand registered net sales worth over 2.6 billion euros that year. The only brand with net sales under one billion euros that year was Oysho. Inditex Group The Spain-based multinational clothing company, Inditex (Industria de Diseño Textil, S.A.), is the leading clothing and accessories retailer in the world. While the Group, headquartered in Galicia, is active worldwide, the majority of its revenue stems from Europe. Inditex has almost 165 thousand employees working across thousands of stores on a global scale. The Group also maintains a prominent online presence with over 100 million followers on Instagram and around 66 million followers on Facebook. Zara: The flagship The Inditex Group owns several brands, including Bershka, Pull & Bear, Oysho, and Massimo Dutti. However, with a brand value of about 13 billion U.S. dollars, their flagship clothing retailer is Zara. Furthermore, the brand performance of Zara has increased substantially over the past five years, underlining the continuous success of the brand.