In 2024, the average engagement rate of posts by ************ on Facebook was **** percent, the highest engagement rate of all selected industries. Additionally, this figure is significantly higher than the overall average of **** percent. Overall, Influencers achieved a Facebook post engagement rate of *** percent, while Higher Education reached an engagement rate of **** percent. Verticals such as Fashion, Health and Beauty, and Home Decor had among the lowest engagement rates.

In 2024, Facebook posts saw a year-over-year change in engagement of ***** percent. Interactions interactions saw a change of ***** percent, and overall impressions *********.

As of November 2024, the average Facebook page fan engagement with posts on a page was **** percent. Image posts drew the highest level of engagement from page fans, having an interaction rate of **** percent. Furthermore, link posts saw the lowest engagement rate with **** percent.

Between September 1 and November 30, 2024, the highest average engagement rate for a Facebook page in Romania was registered for pages related to status posts. By contrast, Facebook pages concerned with link posts had the lowest average engagement rate - ***** percent.

As of 2024, photo posts on Facebook pages accrued the highest engagement rate in India, indicated by the page engagement-to-total fans ratio of **** percent. Link posts garnered the lowest rates of engagement that year. However, a declining trend had developed in the country since the previous year, with engagement on the Meta-owned platform reducing across content types. Instagram and user-generated content in India While Facebook and Instagram together control most of India’s social media market, it is the latter that has truly refined the content creation experience for Indian users. User-generated content is no longer limited to simply posting pictures and comments and presents a unique opportunity for marketing as well. Given its high engagement rate and wildly popular short video feature Reels, Instagram is the preferred platform for influencer marketing and brand collaboration. Meta platforms Since being rebranded, Meta Platforms Inc. has gained wider control over the Indian market. The largest user bases of the company’s trinity of platforms- Facebook, WhatsApp, and Instagram- are housed in the South Asian country. Tech-savvy Indian users are increasingly on the lookout for new trends and were quick to hop on to Meta’s new microblogging platform, Threads.

Between January and June 2023 in the United States, influencers on Facebook with a following of between 100 and *** thousand followers had an average engagement rate of **** percent, the highest of all influencers using the platform. Facebook influencers in the U.S. with over *** million followers achieved an engagement rate of **** percent.

In the first quarter of 2024, Huge Facebook accounts, which had over ****** followers, reported an engagement rate of approximately **** percent on their Reels. In comparison, Tiny and Small Facebook accounts, which had a following of ***** or fewer, reported engagement rates for their Reels of ****, respectively. Medium Facebook accounts, which had a following between ***** and ****** users, reported Reels engagement rates of **** percent.

As of April 2024, Facebook had an addressable ad audience reach 131.1 percent in Libya, followed by the United Arab Emirates with 120.5 percent and Mongolia with 116 percent. Additionally, the Philippines and Qatar had addressable ad audiences of 114.5 percent and 111.7 percent.

As of *********, influencers on Facebook in Thailand with a follower count between 100 thousand and *** thousand had the highest engagement rate of about *** percent. By comparison, Facebook influencers with the follower count of over *********** had the engagement rate of around *** percent.

In the fourth quarter of 2020, Facebook status posts had the highest engagement rate in New Zealand, with an average engagement rate of around *** percent. Whereas, link posts only had an engagement rate of **** percent.

In the first half of 2020, video posts appeared to attract the highest number of user engagements, with an average of ***** engagements per post. In comparison, photos gathered one thousand engagements per post on average during the period of consideration.

Facebook status posts had the highest engagement rate among Danes between September and November 2024, with an interaction rate of **** percent. Overall, photo posts followed in the ranking, with an engagement rate of **** percent, while video posts had a rate of **** percent.

In the observed period, the average engagement rate of Facebook in Portugal was of **** percent. The most engaged type of publication were photo posts, with **** percent of engagement, while the least engaged were status posts, with only ***** percent, while link post recorded an engagement of ***** percent.

The statistic presents the total Facebook engagements for the top 20 election stories in the United States in 2016, by authenticity. According to the source, there were a total of 8.7 million Facebook engagements for fake news stories about the election, in comparison to 7.3 million engagements for mainstream news stories.

As of November 2024, about **** percent of Facebook page followers in Taiwan were engaged in responding activities, namely reactions, comments, and shares to page posts. Among all content formats, photo posts enjoyed the highest engagement rate.

As of June 2023, influencers on Facebook with a follower count between 100 thousand and 250 thousand had an engagement rate of about 7.39 percent. By comparison, influencers with a follower count of over one million had an engagement rate of less than one percent.

As of June 2023, beauty influencer Elizabeth Ashley had a Facebook engagement rate of over ** percent, making her the leading beauty influencer in the United States. Nia Imani and Emily had engagement rates of ***** percent and **** percent on Facebook in the U.S., respectively.

As of November 2024, about *** percent of Facebook page followers in Hong Kong were engaged in responding activities, namely reactions, comments, and shares to page posts. Among all content formats, status and photo posts enjoyed the highest engagement rate.

According to a report published by DataReportal, in 2023, Facebook photo posts and status posts had the highest engagement rate in Thailand, with an average engagement rate of around **** percent. This was followed by photo posts which reached **** percent.

Between September and November 2023, Facebook video posts in Belgium had an engagement rate of **** percent, the most engagement for any type of post on the social media platform. Additionally, photo posts on the social media platform had an average engagement rate of **** percent. Overall, all types of posts on Facebook in Belgium had an average engagement rate of *** percent.