Apart from being the most-followed person on Instagram, Cristiano Ronaldo is also the most-followed person on Facebook with over 122 million subscribers to his Facebook page in January 2023. Only Facebook itself and tech conglomerate Samsung had more followers on the social network. Ronaldo’s position in the ranking is even more impressive given that the list of most popular fan pages on Facebook is dominated by global brands rather than individual celebrities. Social media advertising Brand presence on social media is a serious business. Social media advertising revenues was the strongest-growing ad category in the United States in 2020 and 2021. As social networks are a significant traffic generator for retail sites in the United States, it is no wonder that brands and retailers are particularly keen to invest in social media advertising. Facebook is also the digital channel with the most influence on purchasing decisions according to internet users in the United States, ranking ahead of YouTube and Instagram. Facebook advertising Facebook advertising influence extends beyond social media – the company consistently ranks among the U.S. media companies with the biggest advertising revenues. Google is the only digital competitor with more ad revenue, but Facebook ranks miles ahead of traditional media juggernauts such as Disney, Fox, and Viacom.

Newsner.com was the media company whose Facebook page had most fans as of March 2021. The news resource Facebook page was liked by over *** million people in Sweden. Next in the ranking was AIKompis, which is the biggest media house in Arabian language for the Nordic countries. The page had over *** million fans that year. SVT and TV4 came third and fourth, respectively, with roughly *** and *** thousand fans on Facebook. However, news pages were not the main reason for using Facebook. The activity which most Swedes reported to be using Facebook for, was Messenger, according to over ** percent of people. ** percent used the platform to participate in groups and ** percent- to upload pictures. Online news in Sweden A survey, conducted in 2020, ranked the leading online news brands in Sweden that year. Aftonbladet online had the highest weekly reach percentage of ** percent. It was followed by Expressen and SVT News Online, which had ** percent and ** percent, respectively. Who uses Facebook?  The ‘90s generation was the generations with highest share of Facebook users in Sweden. ** percent of people born in the *** used the platform in 2018. Second most active Facebook users were Swedes born in the ****, ** percent of whom used the platform. In contrast, only ** percent of the ‘00s generations used it.

This statistic shows a ranking of the leading ten auto brands based on number of Facebook page fans in the United Kingdom (UK) in 2020. As of October 2020, Audi UK had approximately ****** thousand Facebook page fans.

The nature-focused page Aurora Borealis Observatory - Visit Senja was the most popular Facebook page in Norway in January 2021, by number of fans, with over *** million fans. The Aurora Borealis Observatory page also ranked first in the list of most popular Facebook pages of brands in Norway the same year. The Facebook penetration rate in Norway was high in 2020 and ** percent of people aged between 30 and 39 years used the platform as of the third quarter of the year. Music Facebook pages The music branch was also popular on Facebook in Norway that year. The Norwegian DJ’s Alan Walker and Kygo came second and fourth in the ranking with **** million and **** million fans respectively. One Direction Norway and A-ha followed with **** million and **** million fans per each page. Demographics  Facebook is one of the leading social media platforms in Europe. In the second quarter of 2020, 89 percent of women and ** percent of men between 18 and 29 years were reported to be Facebook users in Norway. Furthermore, in the thrid quarter of 2020 82 percent of respondents who had Facebook profiles used it daily.

Aurora Borealis Observatory was the most popular brand page on Facebook in Norway as of January 2021, with nearly *** million fans, while SAS - Scandinavian Airlines ranked second with more than *** million fans.

MTV Finland led in the ranking of Facebook pages of media companies in Finland in 2020. As of August that year, this Facebook page had over *** million fans. Second in the ranking was Iltalehti with over *** thousand Facebook fans.

The Facebook page of Nightwish had the highest number of fans among pages in Finland. As of January 2021, the symphonic metal band from Kitee, Finland, had roughly *** million Facebook fans. Finnish metal clearly had a strong presence on Facebook since the rock bands Apocalyptica, Children of Bodom and Heartagram ranked respectively second, third and fourth in the list of most followed Facebook pages in the country. Finnish people seemed to use Facebook mainly for social purposes in 2019: to keep in touch with friends and family. The second most common usage purpose was entertainment. Less than one fourth of Finns used the platform as a news source.

  How often did Finns use Facebook   Regarding usage frequency, ** percent of Finns reported to be using Facebook daily in 2020. Despite being frequently used by the majority, Facebook was used just once a week by **** percent of the respondents to a survey, conducted in 2019. Just *** percent used the platform less often than monthly.

  Social media in the Nordics   Even though Finns seemed to have used social networks often, the country had in fact, the smallest share of active social media users within the Nordic region in 2020, amounting to ** percent. Iceland topped the ranking, with ** percent of active social media users.

The media company with the most fans on their Facebook page in Denmark, as of January 2021, was TV2 Nyhederne. The page had over *** thousand fans. Second in the ranking was P3 – DR with about *** thousand fans. Among the other most liked Facebook pages within the media category during the evaluated period were BT, DR Nyheder, Kinfolk, Ekstra Bladet, TV 2 ZULU and TV2 – all of which with over *** thousand people who liked them. The most liked Facebook page in the country, in general, was the page of the Danish singer and song-producer Benjamin Lasnier, with over **** million people liking it. Second in the ranking was One Direction Denmark, and Mærsk Group ranked third. Why did Danes use Facebook?  ** percent of Danes interviewed in 2019 reported that keeping contact with friends and family was the most popular purpose of using Facebook. Roughly ** percent of the respondents used it for entertainment and ** percent used the platform for news that year.

G5 Entertainment Games had over ************* fans on its Facebook page, which was the most of all Swedish brands as of January 2021. G5 Entertainment Games is a game developer, primarily focusing on mobile games. The second most liked Swedish Facebook page was the one of Scandinavian Airlines SAS, with nearly *********** fans. The football player Zlatan Ibrahimović had the most liked Facebook page in the country in the start of 2020, overall, reaching more than ********** Facebook fans. Top pages worldwide The most liked Facebook page on a global scale was, unsurprisingly, the page of Facebook, with over *********** fans. It was followed by the technology company Samsung and third in the ranking was Christiano Ronaldo’s page. Social network advertising Social media has grown into a mass advertising platform in recent years.The social network advertising spending increased from approximately ********** U.S. dollars in 2016, to nearly ********** U.S. dollars forecast for 2020. Facebook’s revenue, in particular, saw an enormous increase from *********** U.S. dollars in 2009, to nearly ********** U.S. dollars in 2019.

TOPP was the most popular media Facebook page in Norway as of January 2021 with nearly *** million Facebook fans. VG ranked second with about *** thousand fans, while TV 2 was ranked third with around *** thousand likes.

This statistic shows a ranking of print media with the most likes on Facebook fan pages in Germany. In December 2023, the Bild newspaper ranked first with *** million German-speaking fans on Facebook.

The Danish singer and song-producer Benjamin Lasnier had the most popular Facebook page in Denmark in January 2021, by number of fans, with **** million fans. It was followed by One Direction Denmark, which had **** million fans. Mærsk Group ranked third and had over ***** million fans on Facebook in the evaluated period. Furthermore, the transport and logistics conglomerate ranked first among brands pages on Facebook in Denmark the same year.

Social media in Denmark

The Danes were keen on using social media in the past years, especially the younger generations. A 2020 study showed that ** percent of people aged between 16 and 24 years old were using social media in Denmark. Facebook was the platform which led among social media users in 2018and ** percent of the users visited the site daily.

Facebook in Nordic countries

Compared to other Nordic countries, Denmark came second in the ranking of the number of monthly Facebook usersas of January 2018. The Danish monthly users were roughly **** million, while the Swedish ones were over ***** million. Norway and Finland respectively had *** million and *** million monthly Facebook users that year.

This statistic shows a ranking of the leading ten fictional characters based on number of Facebook page fans in the United Kingdom (UK) in 2016. As of October 2016, Alan Partridge had nearly *** thousand Facebook page fans.

As of February 2021, the Facebook profile of Laura Pausini was the musician page in Italy recording the highest number of page fans. Overall, her Facebook page registered roughly *** million likes. Eros Ramazzotti followed in the ranking with about *** million Facebook page fans.

The singer Benjamin Lasnier was the most followed celebrity in Denmark as of January 2021. The singer had roughly *** million Facebook fans. In fact, he had the most followed Facebook page in Denmark in general. Second in the celebrity ranking was the Danish DJ Martin Jensen with nearly *** million fans.

Cristiano Ronaldo arrasa en las plataformas sociales de Mark Zuckerberg. No solo es el personaje público más seguido en Instagram, con más de 600 millones de followers, sino que en Facebook cuenta igualmente con un lugar destacado. Nada menos que 170,97 millones de usuarios seguían al futbolista luso en esta última mencionada red social. Hegemonía de Facebook Facebook es la red social con más usuarios del mundo. Este hecho se ve reflejado de manera flagrante en sus ingresos, que no han cesado de crecer en la última década. Su potencia de crecimiento y expansión es tal, que pasó rápidamente a formar parte de los “Big Five” del sector tecnológico (también conocido como grupo GAFAM), es decir, las cinco grandes empresas estadounidenses con mayor capitalización de mercado en el índice Dow Jones. Usuarios de Facebook en España Si bien es cierto que el perfil en español de Cristiano Ronaldo no forma parte del ranking de los fan pages con más seguidores en Facebook, el fútbol sí que juega un papel preponderante en los contenidos de la plataforma a nivel nacional. De hecho, más de 115 millones usuarios de Facebook eran seguidores del perfil oficial del Real Madrid C.F., que se convierte así en la fan page con más followers. Muy de cerca le seguía el FC Barcelona, con más de 103 millones.

According to the number of fans on the Facebook page, the most favorite confectionery product in Italy was Pan di Stelle with almost *** million fans. An American product followed in the ranking with almost *** million fans, M&M'S. Pan di Stelle are popular Italian cookies manufactured by Mulino Bianco, which belongs to Barilla, one of the most known Italian food company worldwide. Barilla is based in Parma, North Italy. However, the multination company has different factories all over world. Moreover, an other worldwide famous confectionery product manufactured by a big Italian multinational company pop up in the list: Kinder Sorpresa. Kinder belongs to Ferrero S.p.A., the third biggest chocolate producer and confectionery company in the world. It is especially well known for the first product launched on the market, Nutella.

As of **********, Giuseppe Conte, the previous Prime Minister of Italy, counted some *** million fans on Facebook, ranking second among the most popular politcal pages on Facebook in Italy. Matteo Salvini had the largest number of Facebook fans, with over ************.

In the Italian ranking of leading travel blogs in 2014, based on the number of Facebook fans, Turisti Per Caso was the most popular one. The Facebook page of the multi-author travel blog counted *** thousand fans, followed by Dove Viaggi with **** thousand fans as of 2014.

Die Statistik bildet ein Ranking der 20 beliebtesten deutschen Business-to-Business Unternehmen nach der Anzahl ihrer Fans auf Facebook ab. Der Softwarehersteller SAP konnte im Oktober 2020 rund 1,1 Millionen Fans auf seiner Facebook-Fanpage verzeichnen.