Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.

In the first quarter of 2025, Meta's net income amounted to 16.6 billion U.S. dollars, down from 20.8 billion when compared to the previous quarter.Facebook company informationFacebook is the biggest social network worldwide. The platform generates the vast majority of its revenues through advertising – as of March 2020, 98 percent of Facebook’s revenues were derived from ad sales, making the company highly dependent on market regulations regarding digital ad sales. In 2019, Facebook was second only to Google in terms of digital advertising revenues. The company’s ad revenue during this period amounted to 69.7 billion U.S. dollars. Facebook is still among the fastest-growing tech companies in the world. In 2020, the company increased its revenue by 21.6 percent compared to the previous year. Facebook founder Mark Zuckerberg also ranks among the richest internet billionaires with a personal net worth of roughly 97 billion U.S. dollars.

In 2023, Facebook was projected to generate an estimated ** billion U.S. dollars in revenue in the United States. The social platform’s revenue is set to increase to ** billion U.S. dollars in 2025. The CAGR of Facebook's revenue was estimated to reach six percent during the measured period.

Facebook’s efforts to monetize its users have vastly differing results across global regions. In the fourth quarter of 2023, Facebook's average revenue per user (ARPU) in the Asia Pacific region was 5.52 U.S. dollars. This result pales in comparison to the combined U.S. and Canada market, where Facebook’s APRU amounted to 68.44 U.S. dollars.

Facebook revenue Facebook accumulated an impressive 69.66 billion U.S. dollars in annual ad revenues in 2019. The social network generates the majority of its revenues via social media marketing and advertising. Almost all of Facebook's ad revenue is generated via mobile – a staggering 92 percent in 2018.

Facebook is the biggest social media platform worldwide and the platform’s annual revenue in 2019 amounted to 70.7 billion U.S. dollars. Despite Facebook’s impressive growth, the company still lags behind other online companies in terms of total revenue. The company stated in its 2018 10K filing that it was dependent on the retention and engagement of its users, which has become increasingly difficult in the North American market.

Facebook usage concerns in North America With various user data controversies such as the Cambridge Analytics scandal in early spring, Facebook had a tumultuous 2018. A significant portion of U.S. Facebook users have come to rethink their Facebook usage. An April 2018 survey of adults in the United States that almost a third of respondents planned on using Facebook much less in the future. It is estimated that the average daily time spent on Facebook will stagnate at around 38 to 37 minutes per day. In comparison, Facebook-owned photo sharing app Instagram is projected to increase daily user engagement to 29 daily minutes in 2021.

In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.

Meta Platforms's annual revenue was $164.50 B in fiscal year 2024. The annual revenue increased $29.60 B from $134.90 B (in 2023) to $164.50 B (in 2024), representing a 21.94% year-over-year growth.

In 2023, Facebook Messenger saw a drastic decrease in revenues, by over 37.5 percent compared to the previous year. Plans to monetize the instant messaging app have been active since 2017, year in which Messenger generated around 130 thousands U.S. dollars in revenue. As of January 2021, Facebook Messenger was among the most popular social networks worldwide with more than one billion active users.

Taiwan FB: All: RG: Service Revenue data was reported at 5,380.000 NTD mn in 2017. This records an increase from the previous number of 5,218.000 NTD mn for 2016. Taiwan FB: All: RG: Service Revenue data is updated yearly, averaging 6,666.500 NTD mn from Dec 2006 (Median) to 2017, with 12 observations. The data reached an all-time high of 29,515.000 NTD mn in 2006 and a record low of 5,218.000 NTD mn in 2016. Taiwan FB: All: RG: Service Revenue data remains active status in CEIC and is reported by Banking Bureau, Financial Supervisory Commission. The data is categorized under Global Database’s Taiwan – Table TW.KB025: Income Statement: Local Branches of Foreign Banks.

Japan FB: GA: Tax & Stamp Revenue: Tax: Income Tax data was reported at 17,948.000 JPY bn in 2018. This records an increase from the previous number of 17,710.000 JPY bn for 2017. Japan FB: GA: Tax & Stamp Revenue: Tax: Income Tax data is updated yearly, averaging 15,067.000 JPY bn from Mar 1998 (Median) to 2018, with 21 observations. The data reached an all-time high of 19,530.000 JPY bn in 1998 and a record low of 12,764.000 JPY bn in 2010. Japan FB: GA: Tax & Stamp Revenue: Tax: Income Tax data remains active status in CEIC and is reported by Ministry of Finance. The data is categorized under Global Database’s Japan – Table JP.F021: Government Budget: Final: General Account: Revenue.

Meta Platforms continues to dominate the digital landscape, with its Family of Apps segment generating a remarkable 162.4 billion U.S. dollars in revenue for 2024. This figure underscores the company's ability to monetize its vast user base across platforms like Facebook, Instagram, Messenger, and WhatsApp, despite facing challenges in recent years. Advertising fuels growth amid market fluctuations Despite experiencing its first-ever year-on-year decline in 2022, Meta rebounded strongly in 2024, with total annual revenue reaching 164.5 billion U.S. dollars. This resilience showcases Meta's adaptability in the face of market changes and its continued appeal to advertisers seeking to reach a global audience. Expanding reach and engagement Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Additionally, 2024 saw an astounding 138.9 million Reels played on Facebook and Instagram every 60 seconds.

In the fourth quarter of 2024, the revenue of Meta Platforms, Inc., formerly known as Facebook, Inc., in the Asia-Pacific region amounted to over 9.2 billion U.S. dollars. This marked a significant increase from approximately 7.5 billion dollars in the last quarter of 2023.

In 2021, Facebook UK Limited generated total revenue of **** billion GBP, an increase from **** billion British pounds from the previous year. Overall, 2021 saw the largest revenue for Facebook UK Ltd to date. The company's revenue has risen steadily over the past four years, after a significant drop from 2016 to 2017.

During the fourth quarter of 2023, the number of daily active users on Facebook reached 2.1 billion, a minor increase on the previous quarter. When compared with the number of daily active users in the final quarter of 2022, the platform has gained around 100 million users. Facebook’s penetration rate for the United States in 2023 was 72.13 percent, up from 71.43 percent in 2022. The social network’s audience reach is projected to stand at 75.79 percent by 2027.

Most popular social media websites

As of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.

For Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube.

Meta’s revenue

Facebook Inc was renamed as Meta in 2021, in a strategic step toward the metaverse. Meta Platforms is now the parent company of Facebook, Instagram, Facebook Messenger and WhatsApp amongst others, together being known as Meta’s Family of Apps.

Meta’s annual revenue for 2021 was 117.92 billion U.S. dollars, up from 85.97 billion in 2020. Within a decade, the company has increased its annual revenue by approximately 114 billion U.S. dollars. In the most recent fiscal year, Meta’s Family of Apps were responsible for over 115 billion U.S. dollars’ worth of Meta’s revenue.

UAB "FB SPLIT" financial data: profit, annual turnover, paid taxes, sales revenue, equity, assets (long-term and short-term), profitability indicators.

Japan FB: GA: Revenue: Misc: Contributions data was reported at 708.440 JPY bn in 2018. This records a decrease from the previous number of 880.975 JPY bn for 2017. Japan FB: GA: Revenue: Misc: Contributions data is updated yearly, averaging 918.996 JPY bn from Mar 1998 (Median) to 2018, with 21 observations. The data reached an all-time high of 2,099.082 JPY bn in 2012 and a record low of 581.034 JPY bn in 2004. Japan FB: GA: Revenue: Misc: Contributions data remains active status in CEIC and is reported by Ministry of Finance. The data is categorized under Global Database’s Japan – Table JP.F021: Government Budget: Final: General Account: Revenue.

Japan Final Budget (FB): General Account (GA): Govt Revenue Total data was reported at 99,109.488 JPY bn in 2018. This records a decrease from the previous number of 100,222.015 JPY bn for 2017. Japan Final Budget (FB): General Account (GA): Govt Revenue Total data is updated yearly, averaging 78,034.005 JPY bn from Mar 1976 (Median) to 2018, with 43 observations. The data reached an all-time high of 107,510.467 JPY bn in 2012 and a record low of 20,837.157 JPY bn in 1976. Japan Final Budget (FB): General Account (GA): Govt Revenue Total data remains active status in CEIC and is reported by Ministry of Finance. The data is categorized under Global Database’s Japan – Table JP.F021: Government Budget: Final: General Account: Revenue. Figures for FY2014 are drafted budget figures released by the source, and are subjected to revise.

Japan Final Budget(FB): SA: Revenue: Local Allocation & Local Transfer Tax data was reported at 51,921.585 JPY bn in 2019. This records a decrease from the previous number of 52,222.381 JPY bn for 2018. Japan Final Budget(FB): SA: Revenue: Local Allocation & Local Transfer Tax data is updated yearly, averaging 54,894.981 JPY bn from Mar 1998 (Median) to 2019, with 22 observations. The data reached an all-time high of 74,656.436 JPY bn in 2007 and a record low of 33,947.242 JPY bn in 1998. Japan Final Budget(FB): SA: Revenue: Local Allocation & Local Transfer Tax data remains active status in CEIC and is reported by Ministry of Finance. The data is categorized under Global Database’s Japan – Table JP.F024: Government Budget: Final: Special Account: Revenue.

UAB "F.B. Production" financial data: profit, annual turnover, paid taxes, sales revenue, equity, assets (long-term and short-term), profitability indicators.