According to a survey conducted in Indonesia in 2019, 90.6 percent of the respondents stated that they have friends and acquaintances from school and college as Facebook friends. This was followed by 84.1 percent of respondents who stated that they have family members and co-workers as Facebook friends. The total number of Facebook users in Indonesia amounted to around 64.6 million people in 2018.

Young people in Australia are more likely to have more friends on Facebook, with the average user between the ages of 18 to 29 years having almost *** friends on the platform. This is in contrast with senior citizens (65 years and above) who seem to be more selective, having an average of just under ** friends on Facebook.

The most used social media platform  

Australia has very high social media penetration rate, with a majority of the population having an account on a social media platform. It is partially due to the country’s high internet penetration rate and cultural influences from the western world on social media trends. Furthermore, the number of Facebook users in Australia has been increasing steadily, with a forecast of approximately **** million Australians having an account on the social media platform by the year 2022. This figure would represent more than ** percent of the nation’s population, making it the most used social media platform in Australia. 

Demographics of Facebook users  

The use of Facebook in Australia is dominated by 25- to 34-year-old millennials, with around *** million Australians in this age bracket using the social networking site in 2018. Younger generations in Australia are also more active Facebook users with those between 18 to 29 years using the platform four times more per week than those over the age of 65 years. Elderly users of social media however were most likely to have a Facebook account in comparison to other generations.   

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

This fileset contains a series of screenshots taken from our facebook advertising account. A few days ago we noticed that some negative "SEO" tactics, for lack of a better term, were having a negative impact on the performance of ads and fan engagement on the facebook page that we've been building.

I developed a custom software package, which utilizes nueural networks I've developed, to identify a target demographic, and suggest advertising content for said target demographic.

After a short training period we were able to create advertisemsents on facebook that averaged a cost of 0.01 cents per like. We also had a fan page engagement of nearly 4 times that of major brands like Wal-Mart.

Shortly after we began to obtain success we started noticing problems with our page. Since we have a stalker issue, we determined that the issues with our page were likely related to him.

We assued this because we had a disproportinately high number of spammy, negative, and inapporpriate comments on our posts. Offline harassment of our staff by the stalker also increased significantly during this time.

Curiously, we believe that the incident with the stalker allowed us to ascertain some interesting observations about Facebook's algorithims, which I've outlined below.

We believe, after reseraching this issue, that Facebook's algorithims suffer from the following issues:

1. They are easily gamed. We think that Facebook's algorithims are hypersensitive to negative comments being made on a post, and conversely likely positive ones as well. If a post is hidden, the comments are negative, or if a user interacts with the post negatively in some way, then Facebook's algorithims will "punish" your page.

2. We think that a series of scripted fake bot accounts would easily cause the issues that we've been expriencing.

As you can see from the data provided, over 90% of our likes come from paid facebook advertisement, therefore we do not have a significant number of fake accounts on our page brought in by third party advertising because we didn't do any of that.

Moreover, we did not send any of our fans obtained via mailing lists, or offline contact to our facebook page, those fans participate with us via email and/or through our private Google+ community.

So it is safe to say that our problems have not been caused by purchasing a large amount of fake likes from any third party vendor.

In addition, because our likes were gained very quickly, at a rate of about 2.5k likes a day, we do not believe that we have suffered from changes in the general demographic of our Facebook fan base over time.

Yet almost immediately after we started expericing trolling issues with our page, we also noticed a dip in the number of fans our posts were shown to by Facebook, and the performance of our ads began to go down, even though the content on our page had not changed.

We attributed this to holes in Facebook's algorithims, and potentially to the excessive use of fake bot accounts by Facebook itself.

We cannot prove the latter satement, but there have been similar reports before. Reference - http://www.forbes.com/sites/davidthier/2012/08/01/facebook-investigating-claims-that-80-of-ad-clicks-come-from-bots/

This article from Forbes outlines how one startup company repoted that up to 80% of their Facebook likes were fake bot accounts even though they paid for advertising directly through Facebook.

Our reserach suggests that Facebook's advertising platform functions as follows: - An advertiser pays for likes with Facebook, and the quality of the content on their page is initially assessed by those who are liking the page, but once the page obtains a following, we believe that the quality of the content is assessed by how many people like the posts on the page directly after they are posted.

If a post gets hidden, marked as spammed, skipped over, whatever, then we beleive that Facebook kicks that post out of the newsfeeds. If this happens to a significant number of posts on the page, then we believe that Facebook places the page on an advertising black-list.

Once on this black-list ads will begin to perform poorly, and content will drop out of newsfeeds causing even the most active page to go silent.

We tested this by posting pictures of attractive blond women, which with our demographic would have normally obtained a large number of likes and we struggled to get even 10 likes at over 20k page likes when we would have previosuly obtained almost 100 likes without boosting at only 5k page likes.

Why this probably isn't seen more often: In most cases this probably takes a while to occur as pages become old and fans grow bored, but in our case, because we have a stalker trolling our page with what appears to be hundres of scripted bot accounts, the effect was seen immediately.

Our data suggests that it became a tug of war between our stalker's army of fake bot accounts (making spammy comments, hiding our posts from newsfeeds, etc) and the real fans that actually like our page (who were voting our conent up - i.e. liking it, etc).

If you look at the graph of page likes in the figures provided - you can see that the darker purple are the fans we obtained via facebook advertising, well over 90%. We believe that the light purple (the "organic" fans) is mostly comprised of our stalker's fake drone accounts. We have less than 20 family members and friends liking our page, when we began this experiment we asked them not to interact with our page or the content.

In conclusion: We still have a lot more work to do, but it is highly likely that many Facebook likes are either scripted bots, and/or that Facebook's "weighting" algorithims are very suceptible to gaming via negative "SEO" tactics. Conversely, they are likely sensitive to gaming via positive "SEO" tactics as well.

Of course we cannot say for certain where the Facebook accounts that like a page come from without acess to their internal systems, but the evidence does strongly suggest that Facebook might be plagued with a large quantity of bot accounts, and that their algorithim has to be sensitive to actions from live users, so that the quality of the content can be easily ascertained. Otherwise it would be pretty easy for an advertiser to game Facebook's system by paying for, and getting, a large quantity of likes for content that is not appealing to any significant group of people.

Again we have to reiterate that we have no solid proof of this, but our data strongly suggests that this is the case.

We have reported the issues to Facebook, but interestingly, after we made it clear that we were going to analyze and investigate the issues with our page, we have been suddenly and incessently plagued with a never ending stream of "technical difficulties" related to our advertising account.

If you'd like to collaborate on this project, please feel free to email me at Jamie@ITSmoleculardesign.com.

According to a global survey conducted in February 2024, almost 40 percent of Facebook users paid attention to news from mainstram news outlets and mainstream journalists on the social network. Additionally, 39 percent reported paying attention to personalities, such as celebrities and influencers. Around one in four Facebook users paid attention to politicians and politican activists on the network.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

There were 31 800 000 Facebook users in Canada in January 2024, which accounted for 80.9% of its entire population. The majority of them were women - 52.8%. People aged 25 to 34 were the largest user group (8 100 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 600 000.

There were 59 100 000 Facebook users in Thailand in March 2024, which accounted for 83.9% of its entire population. The majority of them were women - 52.5%. People aged 25 to 34 were the largest user group (20 200 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 4 700 000.

There were 279 809 300 Facebook users in United States of America in December 2024, which accounted for 81.2% of its entire population. The majority of them were women - 53.8%. People aged 25 to 34 were the largest user group (67 700 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 13 300 000.

As of January 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for **** percent of the social network's user base, with **** percent of those users being women. Overall, *** percent of users aged 35 to 44 years were women, and *** percent were men. How many people use Facebook in the United States? ******** is by far the most used social network in the world and finds a huge share of its audience in ****************** Facebook’s U.S. audience size comes second only to India. In 2023, there were over *** million Facebook users in the U.S. By 2028, it is estimated that around *** million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, ** percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that ** percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

In this blog are the latest Facebook advertising statistics that show how effective Facebook ads are now and what’s likely to happen in the future.

There were 28 625 400 Facebook users in Iraq in July 2023, which accounted for 61.4% of its entire population. The majority of them were men - 66.3%. People aged 25 to 34 were the largest user group (9 800 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 6 500 000.

There were 489 400 Facebook users in Chad in January 2023, which accounted for 2.5% of its entire population. The majority of them were men - 78.7%. People aged 25 to 34 were the largest user group (172 600). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 136 100.

There were 47 300 000 Facebook users in France in June 2024, which accounted for 70.6% of its entire population. The majority of them were women - 52.9%. People aged 25 to 34 were the largest user group (11 800 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 2 000 000.

There were 27 281 400 Facebook users in Morocco in April 2024, which accounted for 69.8% of its entire population. The majority of them were men - 57.8%. People aged 18 to 24 were the largest user group (9 700 000). The highest difference between men and women occurs within people aged 35 to 44, where men lead by 3 100 000.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

There were 1 671 800 Facebook users in Jamaica in October 2023, which accounted for 57.6% of its entire population. The majority of them were women - 54.7%. People aged 25 to 34 were the largest user group (531 100). The highest difference between men and women occurs within people aged 25 to 34, where women lead by 242 900.

These are the key social media statistics that you need to know.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total *** million users (+***** percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach *** billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years.User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).