As of January 2024, 56.8 percent Facebook's audience were male and 43.2 percent were female. By the end of 2023, Facebook had over three billion monthly active users (MAU).

Facebook is one of the most popular social networks in the United States and as of January 2025, 53.8 percent of U.S. Facebook users were women. Facebook usage in the United StatesThanks to its wide reach and vast range of products including Facebook Messenger, Instagram and WhatsApp, many internet users would find it hard to imagine an online experience without the company that arguably made social media mainstream. In 2021, 93 percent of the U.S. population were aware of Facebook, an all-time high and still improving on years of consistently high ranking in this area. In May 2024, Facebook had over 236 million unique visitors from the United States, making it the seventh most popular multi-platform web property in the United States. Facebook usage concernsDespite near universal Facebook awareness and wide-ranking adoption, many consumers are wary of the social network’s influence on their digital experience and life. In 2018, the company was plagued by scandals, ranging from being a tool in the alleged foreign influence of the U.S. elections in 2016, to being utilized in spreading misinformation by bad actors due to lax content policies, to the mishandling of user data. During a March 2018 survey, 50 percent of internet users in the United States stated that large digital platforms such as Facebook (and also Google and Twitter) should be regulated.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

In January 2025, 53.3 percent of Facebook users in the United Kingdom were women, and 46.7 percent were men. In 2022, there were 51.9 million Facebook users in the UK, a figure which is expected to decrease to 49.4 million by 2027.

As of January 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for 24.2 percent of the social network's user base, with 12.3 percent of those users being women. Overall, 9.7 percent of users aged 35 to 44 years were women, and 9.3 percent were men. How many people use Facebook in the United States? Facebook is by far the most used social network in the world and finds a huge share of its audience in the United States. Facebook’s U.S. audience size comes second only to India. In 2023, there were over 246 million Facebook users in the U.S. By 2028, it is estimated that around 263 million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, 72 percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that 20 percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

In January 2025, 52.8 percent of Facebook users in Canada were women, and 47.2 percent of Facebook users in the country were men. There are around 30.5 million Facebook users in Canada as of 2024, a number which is projected to reach over 34.1 million by 2029.

As of January 2025, Facebook in Germany was most popular among women in the 25 to 34 year age group, with 13.7 percent of its users belonging to this demographic. Overall, 27 percent of users were between the age of 25 to 34 years. Just six percent of total Facebook audiences in Germany were over the age of 65 years. Facebook users in Germany The total number of Facebook users in Germany as of December 2024 was 46.6 million. Between December 2019 and December 2020, Facebook’s audience size in Germany grew by 6 million users - from 37.55 to 43.55 million. From 2020 to 2021, the number of people using the platform remained stable, with only a change of 0.1 million additional users. In addition, the penetration rate for Facebook in Germany was 51.36 percent in 2022 and 53.68 percent in 2023. There were 45.24 million social media users in Germany in 2023, an increase of over six million users since 2020. By 2026, this figure is expected to reach 52.93 million. Social media platforms in Germany Facebook Messenger, Facebook’s instant messaging app, had a total of 25.89 million users as of December 2024, an increase of more than two million users from the previous year. Men in the 25 to 34 year age group and women aged 35 to 44 years were the most likely audience of the instant messaging platform, with each group accounting for 13.1 percent of its user base. Social media network Instagram had 33.8 million users in Germany in 2024, a decrease of around 0.4 million users when compared to the previous year. This app was more favorable with women in the 25 to 34 year age group, followed by men of the same age range.

According to information from NapoleonCat, 53.8 percent of Facebook users in Indonesia were male as of December 2024. There were approximately 174 million Facebook users in Indonesia that time.

As of September 2024, approximately 55.3 percent of Facebook users in Brazil were women, and 44.7 percent of them identified as male. It is expected that the platform will have up to 152 million users in 2026, thus reaching nearly 68.57 percent of the country's population, but then reduce its rate during the next years.

As of September 2024, approximately 96.84 million Facebook users in Brazil were women. Female users represented therefore 55.3 percent of Facebook users in the South American country. Furthermore, most Facebook users in Brazil were between 25 and 34 years old.

As of January 2025, the largest group of Facebook users in the Netherlands were aged 25 to 34 years, making up around three million users of the social network in the country. WhatsApp and Facebook remain the two most popular online social platforms in the Netherlands, with more than ten million users each. The amount of daily active users (DAU) of social media platforms like WhatsApp, Facebook, YouTube, Instagram, and Snapchat in the Netherlands has increased in recent years.

Out of all adult Facebook users in Greece as of January 2025, the largest share of 11.6 percent were men in the age group from 25 to 34 years. Furthermore, women between 35 and 44 years of age represented 10.4 percent of the user base.

In January 2025, there were almost 4.6 million Facebook users in Norway, accounting for 80.7 percent of the total population. Overall, women accounted for 52.8 percent of users in the country. Facebook's largest audience could be found among users aged 25 to 34 years, making up 21.8 percent of its user base in Norway. Additionally, 13.2 percent of users were aged between 55 and 64 years.

As of January 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2023, there were approximately 247 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2023. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

As of December 2024, 52.1 percent of the 111.4 million Facebook users in Mexico were women. Furthermore, most of Facebook users in the country were between 25 and 34 years old.

According to information from NapoleonCat, the majority of Facebook users in Thailand were female, accounting for approximately 52.3 percent as of July 2024. In that same period, there were around 58.3 million Facebook users in Thailand.

As of January 2024, over 53 percent of Facebook users in Trinidad and Tobago were women, whereas 46.8 percent were men. During this time, over 79 percent of Trinidad and Tobago's population were online.

Facebook is more popular among male users in Angola. In December 2024, 58.5 percent of the social media users in the country were men, while women corresponded to 41.5 percent. In the same month, some 5.8 million people used Facebook in Angola, which accounted for 15 percent of the country's population.

In January 2025, there were over nine million Facebook users in Portugal, making up for 90 percent of the population. The social network was used mostly by people aged 25 to 34 years, followed by those aged 35 to 44 years, with 23.1 percent and 18.7, respectively. Additionally, 52.7 percent of users were women.

Hungary had 7.11 million Facebook users as of July 2024, with over 11 percent being men between 25 and 34 years of age. Women of the same age group accounted for another 11 percent of the platform's users.