As of September 2024, 14 percent of Facebook users in the United Kingdom made between 22,800 and 31,200 GPB a year. Furthermore, a further 13 percent of Facebook users earned between 31,200 and 43,200 GBP annually.

In January 2025, the United Kingdom had more than 55.9 million Facebook users. Four years before, in September 2020, the number of Facebook users in the UK stood at 45.85, showing a 21.9 percent growth in audience size in four years. Facebook remains the leading social network Despite a recent history of controversies and user privacy breaches - not least of which being the Cambridge Analytica scandal of 2018 - Facebook has managed to remain the top social network in the UK. As of July 2024, the platform had a 62.8 percent market share, almost six times over that of X, formerly known as Twitter. Besides being the most popular social network across all age groups, Facebook and its subsidiary WhatsApp report the highest use among those aged between 26 and 35 years old. Role in political advertising Facebook has also proved to be a lucrative advertising platform, having generated 22.7 percent of online ad revenue in the UK in 2018. This was forecast to increase to 28 percent in 2021, placing the social network second to Google within the online advertising sector. Unsurprisingly, political groups aiming to capitalize on this reach have taken to large-scale advertising on Facebook. In 2019, 3.31 million euros was spent on targeted political advertising in the UK alone, the second-highest reported figure in Europe.  

In 2021, Facebook UK Limited held net assets worth approximately 687 million British pounds, up from 528 million British pounds in the preceding fiscal period. During the most recently reported year, the company stated 1.37 billion British pounds in fixed assets.

In 2023, there were 51.2 million users of social media platform Facebook in the United Kingdom. In 2028, the number of monthly active Facebook users is projected to reach 49 million individuals. In January 2020, Facebook reached a market share of 37.27 percent. In 2018, the services offered through Facebook reached all age groups in the country but slightly more female users than male users. Facebook gets used more than once a day by around 45 percent of the UK online population. Only 21 percent of UK adults that go online don't use Facebook at all.

Users aged 25 to 34 years old made up the largest audience of Facebook in the United Kingdom in January 2025, accounting for 24.7 percent of all users. Overall, Facebook users aged 35 to 44 were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of November 2024, there were over 55.9 million Facebook users in the UK, up from 39.01 million in September 2018, according to napoleoncat.com. However, since a peak of 57.1 million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted 305 million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately 211 million British pounds in revenue during 2015, a figure that skyrocketed  to 842 million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly one billion British pounds. In the third quarter of 2024, the company’s total European revenue reached over 9.49 billion U.S. dollars 

In January 2023, there were just under one million female Facebook users between the ages of 13 and 17 in the United Kingdom. Additionally, there were 722 thousand male users of the same age group. For the measured time period, Facebook had more users aged 13 to 17 years than Instagram and Facebook Messenger.

Additional file 2. Lookup table between level 13 Bing tiles, UK local authority districts and NUTS regions

United Kingdom BD: UR: FB: Public Administration & Defence data was reported at 29,962.000 GBP mn in Jun 2018. This records an increase from the previous number of 29,485.000 GBP mn for May 2018. United Kingdom BD: UR: FB: Public Administration & Defence data is updated monthly, averaging 36,533.500 GBP mn from Jul 2009 (Median) to Jun 2018, with 108 observations. The data reached an all-time high of 58,455.000 GBP mn in Nov 2009 and a record low of 26,914.000 GBP mn in Mar 2011. United Kingdom BD: UR: FB: Public Administration & Defence data remains active status in CEIC and is reported by Bank of England. The data is categorized under Global Database’s UK – Table UK.KB001: Bank Deposits From UK Residents: By Industry: All Currencies.

United Kingdom BL: UR: FB: Public Administration & Defence data was reported at 12,334.000 GBP mn in Aug 2018. This records an increase from the previous number of 11,573.000 GBP mn for Jul 2018. United Kingdom BL: UR: FB: Public Administration & Defence data is updated monthly, averaging 10,147.500 GBP mn from Jul 2009 (Median) to Aug 2018, with 110 observations. The data reached an all-time high of 14,171.000 GBP mn in Mar 2018 and a record low of 8,306.000 GBP mn in Nov 2012. United Kingdom BL: UR: FB: Public Administration & Defence data remains active status in CEIC and is reported by Bank of England. The data is categorized under Global Database’s UK – Table UK.KB005: Bank Lending to UK Residents: By Industries: All Currencies.

During the first half of 2024, 84.4 percent of requests for user data issued to Facebook by the government of the United Kingdom (UK) resulted in some data being shared. In the first half of 2021, the share of user data requests where some data was produced to the government agencies peaked at 92 percent.

Social commerce revenue in the United Kingdom is poised for significant growth, with Facebook leading the charge. By 2029, Facebook's social commerce revenue is projected to reach 7 billion U.S. dollars, showcasing the platform's dominance in the evolving digital marketplace. This trend reflects the increasing integration of shopping experiences within social media platforms, transforming how consumers discover and purchase products online.

United Kingdom BD: UR: FB: Mfg: Textiles & Leather data was reported at 1,503.000 GBP mn in Jun 2018. This records a decrease from the previous number of 1,510.000 GBP mn for May 2018. United Kingdom BD: UR: FB: Mfg: Textiles & Leather data is updated monthly, averaging 1,276.500 GBP mn from Jul 2009 (Median) to Jun 2018, with 108 observations. The data reached an all-time high of 2,005.000 GBP mn in Dec 2016 and a record low of 1,016.000 GBP mn in Apr 2011. United Kingdom BD: UR: FB: Mfg: Textiles & Leather data remains active status in CEIC and is reported by Bank of England. The data is categorized under Global Database’s UK – Table UK.KB001: Bank Deposits From UK Residents: By Industry: All Currencies.

In the fourth quarter of 2022, TikTok was the most popular social media platform for Gen Z consumers to buy products from in the United Kingdom. Meanwhile, Facebook continued to be the preferred choice for older generations. Additionally, millennials displayed an equal preference for TikTok and Instagram, with 45 percent of respondents stating that they had shopped through each platform.

Amazon UK was the most popular brand page on Facebook in the United Kingdom (UK) as of March 2020, attracting 5.73 million local fans. This was followed by UNREEL, with nearly 4.86 million fans.

 Amazon UK: more than just e-commerce   Amazon has enjoyed significant growth in the UK market in recent years. Not just the flagship e-commerce platform, but also in terms of streaming and sharing digital content and their current dominance of the UK smart speaker market. Amazon Prime Video is closing the gap to Netflix when it comes to content available for UK customers. In January 2017, the hours of content available on Amazon Prime Video came in at 62.2 less than Netflix, however, they reduced that gap to just 24 percent.

 Amazon’s global growth      Over the past 14 years, Amazon’s global growth has been astounding. In 2004, the company’s annual net revenue stood at 6.92 billion U.S. dollars. By 2018, that figure had grown to 232.89 billion U.S. dollars. The company generates the majority of its net revenues through online retail product sales, followed by retail third party seller services.

During the first half of 2024, Facebook received 10,648 requests from the United Kingdom (UK) government for user data. These requests included emergency requests as well as requests for data needed for legal processes.

There were 39.1 million Facebook Messenger users in the United Kingdom in January 2025, up from 38.6 million in November 2023. Facebook Messenger user numbers peaked in the UK in May 2024, with a record audience of users in the country, and have remained stable ever since. Messenger users increased considerably between March 2020 and May 2020 and have since been relatively constant.

Which county has the most Facebook users? There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

This statistic displays the number of individuals employed by Facebook UK in the United Kingdom (UK) from 2011 to 2019. The number of employees based in the UK has increased significantly since 2011, reaching an average of 2,710 employees monthly in 2019.

In January 2025 in the United Kingdom, there were a total of 39.1 million users of Facebook Messenger. The largest group according to age and gender was women aged 25 to 34 years, with a total of 12 percent of users belonging to this demographic. Additionally, 11.8 percent of users were men in the same age group. Furthermore, just 5.6 percent of users of the instant messaging service were male users aged 65 years and older.

100% of the top 500 online shops in the UK that are selling products mainly in the category Electronics & Media, and for which information about social media usage was researched, have a profile on Facebook. This represents the maximum percentage among all categories that were considered in the analysis.