Introduction

Facebook Live Statistics: Facebook Live is transforming the way we connect online. It empowers users to broadcast live videos directly to their followers and connect with them in real time through comments and reactions. Launched in 2016, Facebook Live has rapidly become a vital resource for marketers, influencers, and content creators.

According to Facebook Live statistics, live videos generate six times more engagement than standard videos, showcasing their power to captivate audiences. Read this article to find out how you can leverage Facebook Live to enhance your online presence and foster meaningful interactions.

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

Between May 2020 and May 2021, only 18.87 percent of brand's video posts on Facebook were live videos. In comparison, 81.13 percent of brand's video posts were pre-recorded. The majority of brands posting pre-recorded videos was due to the ability edit and have control over what will be seen in the content.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

Corpus consisting of 10,000 Facebook posts manually annotated on sentiment (2,587 positive, 5,174 neutral, 1,991 negative and 248 bipolar posts). The archive contains data and statistics in an Excel file (FBData.xlsx) and gold data in two text files with posts (gold-posts.txt) and labels (gols-labels.txt) on corresponding lines.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

This fileset contains a series of screenshots taken from our facebook advertising account. A few days ago we noticed that some negative "SEO" tactics, for lack of a better term, were having a negative impact on the performance of ads and fan engagement on the facebook page that we've been building.

I developed a custom software package, which utilizes nueural networks I've developed, to identify a target demographic, and suggest advertising content for said target demographic.

After a short training period we were able to create advertisemsents on facebook that averaged a cost of 0.01 cents per like. We also had a fan page engagement of nearly 4 times that of major brands like Wal-Mart.

Shortly after we began to obtain success we started noticing problems with our page. Since we have a stalker issue, we determined that the issues with our page were likely related to him.

We assued this because we had a disproportinately high number of spammy, negative, and inapporpriate comments on our posts. Offline harassment of our staff by the stalker also increased significantly during this time.

Curiously, we believe that the incident with the stalker allowed us to ascertain some interesting observations about Facebook's algorithims, which I've outlined below.

We believe, after reseraching this issue, that Facebook's algorithims suffer from the following issues:

1. They are easily gamed. We think that Facebook's algorithims are hypersensitive to negative comments being made on a post, and conversely likely positive ones as well. If a post is hidden, the comments are negative, or if a user interacts with the post negatively in some way, then Facebook's algorithims will "punish" your page.

2. We think that a series of scripted fake bot accounts would easily cause the issues that we've been expriencing.

As you can see from the data provided, over 90% of our likes come from paid facebook advertisement, therefore we do not have a significant number of fake accounts on our page brought in by third party advertising because we didn't do any of that.

Moreover, we did not send any of our fans obtained via mailing lists, or offline contact to our facebook page, those fans participate with us via email and/or through our private Google+ community.

So it is safe to say that our problems have not been caused by purchasing a large amount of fake likes from any third party vendor.

In addition, because our likes were gained very quickly, at a rate of about 2.5k likes a day, we do not believe that we have suffered from changes in the general demographic of our Facebook fan base over time.

Yet almost immediately after we started expericing trolling issues with our page, we also noticed a dip in the number of fans our posts were shown to by Facebook, and the performance of our ads began to go down, even though the content on our page had not changed.

We attributed this to holes in Facebook's algorithims, and potentially to the excessive use of fake bot accounts by Facebook itself.

We cannot prove the latter satement, but there have been similar reports before. Reference - http://www.forbes.com/sites/davidthier/2012/08/01/facebook-investigating-claims-that-80-of-ad-clicks-come-from-bots/

This article from Forbes outlines how one startup company repoted that up to 80% of their Facebook likes were fake bot accounts even though they paid for advertising directly through Facebook.

Our reserach suggests that Facebook's advertising platform functions as follows: - An advertiser pays for likes with Facebook, and the quality of the content on their page is initially assessed by those who are liking the page, but once the page obtains a following, we believe that the quality of the content is assessed by how many people like the posts on the page directly after they are posted.

If a post gets hidden, marked as spammed, skipped over, whatever, then we beleive that Facebook kicks that post out of the newsfeeds. If this happens to a significant number of posts on the page, then we believe that Facebook places the page on an advertising black-list.

Once on this black-list ads will begin to perform poorly, and content will drop out of newsfeeds causing even the most active page to go silent.

We tested this by posting pictures of attractive blond women, which with our demographic would have normally obtained a large number of likes and we struggled to get even 10 likes at over 20k page likes when we would have previosuly obtained almost 100 likes without boosting at only 5k page likes.

Why this probably isn't seen more often: In most cases this probably takes a while to occur as pages become old and fans grow bored, but in our case, because we have a stalker trolling our page with what appears to be hundres of scripted bot accounts, the effect was seen immediately.

Our data suggests that it became a tug of war between our stalker's army of fake bot accounts (making spammy comments, hiding our posts from newsfeeds, etc) and the real fans that actually like our page (who were voting our conent up - i.e. liking it, etc).

If you look at the graph of page likes in the figures provided - you can see that the darker purple are the fans we obtained via facebook advertising, well over 90%. We believe that the light purple (the "organic" fans) is mostly comprised of our stalker's fake drone accounts. We have less than 20 family members and friends liking our page, when we began this experiment we asked them not to interact with our page or the content.

In conclusion: We still have a lot more work to do, but it is highly likely that many Facebook likes are either scripted bots, and/or that Facebook's "weighting" algorithims are very suceptible to gaming via negative "SEO" tactics. Conversely, they are likely sensitive to gaming via positive "SEO" tactics as well.

Of course we cannot say for certain where the Facebook accounts that like a page come from without acess to their internal systems, but the evidence does strongly suggest that Facebook might be plagued with a large quantity of bot accounts, and that their algorithim has to be sensitive to actions from live users, so that the quality of the content can be easily ascertained. Otherwise it would be pretty easy for an advertiser to game Facebook's system by paying for, and getting, a large quantity of likes for content that is not appealing to any significant group of people.

Again we have to reiterate that we have no solid proof of this, but our data strongly suggests that this is the case.

We have reported the issues to Facebook, but interestingly, after we made it clear that we were going to analyze and investigate the issues with our page, we have been suddenly and incessently plagued with a never ending stream of "technical difficulties" related to our advertising account.

If you'd like to collaborate on this project, please feel free to email me at Jamie@ITSmoleculardesign.com.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

Facebook Gaming accumulated 382 million hours of live streams watched in the third quarter of 2022, down from an all-time high in the third quarter of 2021 with over 1.29 billion hours of streaming content watched.

According to a survey among e-commerce sellers in Southeast Asia from November 2022, 37.9 percent of the respondents in Thailand used Facebook for live selling. In comparison, around ten percent of the sellers in Indonesia used Facebook as a live selling channel as of November 2022.

The global esports live streaming platform market is experiencing explosive growth, driven by the surging popularity of esports itself and the increasing accessibility of high-speed internet. The market, estimated at $2 billion in 2025, is projected to maintain a robust Compound Annual Growth Rate (CAGR) of 20% from 2025 to 2033, reaching an impressive $9 billion by the end of the forecast period. This growth is fueled by several key factors. The rise of mobile gaming and increased viewership on platforms like Twitch, YouTube Live, and Facebook Gaming contribute significantly. Moreover, the diversification of revenue streams, including advertisements, subscriptions, rewards, virtual gifts, and sponsorships, ensures a sustainable and expanding market. The professional esports leagues segment commands a significant market share, but the amateur events segment is rapidly gaining traction, creating a larger and more inclusive audience. Geographic expansion, particularly in rapidly developing Asian markets, presents a considerable opportunity for market players. However, challenges remain. Competition is fierce amongst established and emerging platforms, requiring continuous innovation and investment in technology and content. Maintaining user engagement and mitigating issues such as toxicity and cheating within the streaming environment are also crucial. Regulation and copyright issues related to streaming content also present hurdles. Despite these challenges, the long-term outlook for the esports live streaming platform market remains extremely positive, with continued growth driven by technological advancements, expanding esports viewership, and new monetization strategies. The segmentation by application (advertisements, subscriptions, etc.) and type (professional/amateur leagues) allows for targeted marketing and platform development, further fueling growth across different segments of the market.

According to a survey, Facebook was the most popular social media platform for live streaming shopping, used for this activity by nearly ** percent of global internet users. Instagram ranked second, with ** percent of respondents, followed by TikTok, with almost ** percent.

There were 22 500 000 Facebook users in Australia in March 2024, which accounted for 82% of its entire population. The majority of them were women - 52.9%. People aged 25 to 34 were the largest user group (5 700 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 100 000.

There were 66 766 100 Facebook users in Bangladesh in April 2024, which accounted for 37.3% of its entire population. The majority of them were men - 64.6%. People aged 18 to 24 were the largest user group (32 900 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 14 400 000.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

The Live Game Streaming Platforms market has emerged as a dynamic segment within the broader gaming industry, revolutionizing how players and audiences engage with video games. With the rise of platforms like Twitch, YouTube Gaming, and Facebook Gaming, millions of gamers are streaming live gameplay, creating intera

As of April 2020, Facebook brand accounts with between 5,000 and 10,000 followers had an average engagement rate of 1.12 percent on live videos, and a 0.59 percent engagement rate on pre-recorded videos. In comparison, Facebook brand accounts with over 100,000 followers had a 0.24 percent engagement rate on live videos and a 0.25 percent engagement rate on pre-recorded videos.

YouTube gets an average of 14.3 billion total worldwide visits every month.

The average Twitter user spends 5.1 hours per month on the platform.