The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

How many people use social media? Social media usage is one of the most popular online activities. In 2025, over *** billion people were estimated to be using social media worldwide, a number projected to increase to over *** billion in 2030. Who uses social media? Social networking is one of the most popular digital activities worldwide, and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as less developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. The mobile-first market of Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

In 2022, Facebook generated nearly *** billion U.S. dollars in advertising revenue. This figure is expected to further grow to exceed *** billion U.S. dollars by 2027. The social platform is responsible for roughly ** percent of the global ad revenue.

Files contain:Raw Who Targets Me gathered advert dataset;Broken up PEB election broadcasts for analysis;Coded data from both FB adverts and PEBs.

These are the raw results of a survey examining the attitudes of Hong Kong students towards the use of targeted promotion on Facebook. It was conducted by librarians at City University of Hong Kong and Hong Kong Baptist University from 20-26 Jan 2017. A total of 1,131 responses were received.

The reach by social network in the 'Facebook' segment of the advertising market in Saudi Arabia was modeled to stand at 16.21 million users in 2024. Following a continuous upward trend, the reach by social network has risen by 5.86 million users since 2017. Between 2024 and 2030, the reach by social network will rise by 1.76 million users, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

The reach by social network in the 'Facebook' segment of the advertising market in Vietnam was modeled to be 61.24 million users in 2024. Following a continuous upward trend, the reach by social network has risen by 11.22 million users since 2017. Between 2024 and 2030, the reach by social network will rise by 3.88 million users, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

Criteo Attribution Modeling for Bidding Dataset

This dataset is released along with the paper: Attribution Modeling Increases Efficiency of Bidding in Display Advertising Eustache Diemert*, Julien Meynet* (Criteo Research), Damien Lefortier (Facebook), Pierre Galland (Criteo) *authors contributed equally 2017 AdKDD & TargetAd Workshop, in conjunction with The 23rd ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD 2017) When using this dataset, please cite the paper… See the full description on the dataset page: https://huggingface.co/datasets/criteo/criteo-attribution-dataset.

The reach by social network in the 'Facebook' segment of the advertising market in Poland was modeled to be ************ users in 2024. Following a continuous upward trend, the reach by social network has risen by ************ users since 2017. Between 2024 and 2030, the reach by social network will rise by ************ users, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

The reach by social network in the 'Facebook' segment of the advertising market in France was modeled to stand at ************* users in 2024. Following a continuous upward trend, the reach by social network has risen by ************ users from 2017 to 2024. Looking forward, the reach by social network will rise by ************ users until 2030, showing an overall upward trend with periodic ups and downs.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

The reach by social network in the 'Facebook' segment of the advertising market in Israel was modeled to be 6.44 million users in 2024. Following a continuous upward trend, the reach by social network has risen by 1.25 million users from 2017 to 2024. The reach by social network is expected to drop by 130,000 users between 2024 and 2030, showing a continuous downward movement throughout the period.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

This statistic presents Facebook user attitudes towards advertising on Facebook in the United States as of March 2017. According to the findings, **** percent of respondents said that they were indifferent to advertisements on the social platform, while **** percent stated that they found the ads on Facebook either irrelevant or annoying.

This statistic presents the share of consumers who click on Facebook ads in the United States as of March 2018, by age group. According to the findings, ** percent of respondents between the ages of 18 to 24 years said they did not click on any Facebook ads within the preceding month, while the same was true for ** percent of respondents between the ages of ** and **.

Every year billions of dollars are spent on advertising on social media in the United States. In 2022, the amount reached ** billion U.S. dollars, and included paid advertising on social networks as well as games and applications on social media. By 2025, advertisers are expected to spend over ** billion dollars on promoting their products on social networks. Facebook commands the lion’s share of these expenditures (more than ** percent), followed by LinkedIn and Pinterest with * and * percent respectively. Social network advertising – a closer look   Studies show that a little over ** percent of U.S. companies are and will be using social media for marketing purposes. In 2017, social messaging and video were thought to be the trends of the future in relation to social media advertising and believed to have the biggest effect on marketing strategies. Lo and behold, advertising spending on social video has been growing ever since, and is expected to amount to nearly ** billion U.S dollars in 2021. Even in this respect, Facebook has the lead, especially when it comes to influencer marketing. In fact, all tiers of influencers - from microinfluencers to celebrities - post the majority of their videos on Facebook. The second choice of platform to share their videos is YouTube, which despite being 'the' video sharing platform is not as popular yet among influencers most probably due to smaller user reach.

As of October 2025, men aged 25 to 34 represented Facebook’s largest user group, making up **** percent of the platform’s global audience. Across all age groups except those aged 65 and older, male users outnumbered female users. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook users The vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with *** million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

The reach by social network in the 'Facebook' segment of the advertising market in Denmark was modeled to amount to 3.83 million users in 2024. Following a continuous upward trend, the reach by social network has risen by 500,000 users from 2017 to 2024. Looking forward, the reach by social network will rise by 210,000 users until 2030, showing an overall upward trend with periodic ups and downs.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

The reach by social network in the 'Facebook' segment of the advertising market in the Philippines was modeled to amount to 64.45 million users in 2024. Following a continuous upward trend, the reach by social network has risen by 25.46 million users since 2017. Between 2024 and 2030, the reach by social network will rise by 15.43 million users, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

During a 2024 survey among business-to-business (B2B) marketers worldwide (but predominantly based in North America), approximately ** percent reported having a documented content strategy. A year earlier, the share stood at ** percent. According to the same study, LinkedIn and Facebook ranked among the most valuable social media platforms for B2B content marketers.