Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Facebook’s efforts to monetize its users have vastly differing results across global regions. In the fourth quarter of 2023, Facebook's average revenue per user (ARPU) in the Asia Pacific region was 5.52 U.S. dollars. This result pales in comparison to the combined U.S. and Canada market, where Facebook’s APRU amounted to 68.44 U.S. dollars.

Facebook revenue Facebook accumulated an impressive 69.66 billion U.S. dollars in annual ad revenues in 2019. The social network generates the majority of its revenues via social media marketing and advertising. Almost all of Facebook's ad revenue is generated via mobile – a staggering 92 percent in 2018.

Facebook is the biggest social media platform worldwide and the platform’s annual revenue in 2019 amounted to 70.7 billion U.S. dollars. Despite Facebook’s impressive growth, the company still lags behind other online companies in terms of total revenue. The company stated in its 2018 10K filing that it was dependent on the retention and engagement of its users, which has become increasingly difficult in the North American market.

Facebook usage concerns in North America With various user data controversies such as the Cambridge Analytics scandal in early spring, Facebook had a tumultuous 2018. A significant portion of U.S. Facebook users have come to rethink their Facebook usage. An April 2018 survey of adults in the United States that almost a third of respondents planned on using Facebook much less in the future. It is estimated that the average daily time spent on Facebook will stagnate at around 38 to 37 minutes per day. In comparison, Facebook-owned photo sharing app Instagram is projected to increase daily user engagement to 29 daily minutes in 2021.

Meta reported $1.81T in Market Capitalization this July of 2025, considering the latest stock price and the number of outstanding shares.Data for Meta | FB - Market Capitalization including historical, tables and charts were last updated by Trading Economics this last July in 2025.

Alternative Data Provider Market Outlook

The global alternative data provider market size was valued at approximately USD 2.5 billion in 2023 and is expected to reach around USD 11 billion by 2032, growing at a robust CAGR of 18% during the forecast period. The surge in market size is primarily driven by the increasing demand for unique insights that alternative data provides to investment firms, hedge funds, and other financial institutions.

One of the prominent growth factors fueling the alternative data provider market is the escalating number of data sources. With the digital footprint expanding across social media, web scraping, credit card transactions, and satellite data, firms are constantly seeking new ways to gain a competitive edge. Social media platforms alone generate an immense volume of data daily, enabling businesses to derive real-time insights into consumer behavior, market trends, and sentiment analysis. This vast pool of unstructured data, when properly processed and analyzed, provides a goldmine of information for investment strategies and risk management.

Another significant growth driver is the increasing adoption of advanced analytical tools and artificial intelligence (AI). These technologies enable the efficient processing and analysis of large datasets, thus enhancing the accuracy and reliability of the insights derived. AI algorithms, in particular, are adept at identifying patterns and trends that may not be immediately apparent to human analysts. Moreover, the integration of machine learning techniques allows for continuous improvement in data analysis capabilities, making alternative data an indispensable tool for financial institutions aiming to stay ahead of the market.

Furthermore, the growing regulatory emphasis on transparency and accountability in financial markets is driving the adoption of alternative data. Regulatory bodies across the globe are increasingly scrutinizing traditional data sources to ensure fair trading practices and risk mitigation. In response, financial institutions are turning to alternative data providers to gain a more comprehensive view of market dynamics and to comply with stringent regulatory requirements. This shift toward greater transparency is expected to further bolster market growth.

Regionally, North America dominates the alternative data provider market, owing to the early adoption of advanced technologies and the presence of major financial hubs. However, other regions such as Asia Pacific and Europe are rapidly catching up. In Asia Pacific, the burgeoning fintech sector and the increasing number of start-ups are contributing significantly to market growth. Europe, on the other hand, is witnessing a surge in demand due to stringent regulatory frameworks and a growing emphasis on sustainable investing practices.

Data Type Analysis

The alternative data provider market can be segmented by data type into social media data, web scraped data, credit card transactions, satellite data, and others. Social media data is a significant segment that impacts the market due to the sheer volume and variety of data generated through various platforms like Facebook, Twitter, and LinkedIn. This data includes user posts, comments, likes, shares, and other forms of engagement that can be analyzed to gauge market sentiment and predict consumer behavior. Social media data is invaluable for real-time analysis and immediate insights, making it a crucial component for investment and marketing strategies.

Web scraped data is another vital segment, offering an extensive array of information collected from various online sources like e-commerce websites, news sites, blogs, and forums. This data type provides insights into market trends, product popularity, pricing strategies, and consumer preferences. Web scraping tools extract relevant information efficiently, which can then be analyzed to provide actionable insights for businesses looking to optimize their operations and investment strategies.

Credit card transaction data is a high-value segment, offering precise insights into consumer spending patterns and financial behaviors. This data can be used to track economic trends, monitor the performance of specific sectors, and forecast future spending habits. Financial institutions and hedge funds rely heavily on this type of data to make informed investment decisions and to develop targeted marketing campaigns. The granularity and accuracy of credit card transaction data make it a powerful tool for financial analysis.

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According to a global survey conducted in February 2024, almost 40 percent of Facebook users paid attention to news from mainstram news outlets and mainstream journalists on the social network. Additionally, 39 percent reported paying attention to personalities, such as celebrities and influencers. Around one in four Facebook users paid attention to politicians and politican activists on the network.

According to Cognitive Market Research, the global Hyper-scale Data Center market size will be USD 141542.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 56616.8 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 42462.6 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 32544.7 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 7077.1 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2830.8 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
The Solution component held the highest Hyper-scale Data Center market revenue share in 2024.

Market Dynamics of Hyper-scale Data Center Market

Key Drivers for Hyper-scale Data Center Market

Growing Number of Data Centers to Increase the Demand Globally

Hyperscale data centers have evolved significantly to meet the increasing demands for computing and storage capacity, especially to support high-end applications. As of 2022, the United States accounted for more than half of the world's hyperscale data center capacity, with U.S. hyperscale revenue reaching nearly $88 billion for the year. Across the country, there are over 2,600 data centers. Northern California is renowned as a hub for many data-intensive firms like Google, Facebook, Uber, Twitter, and Yelp. Currently, Dallas hosts the highest number of data centers at 149, followed closely by the Bay Area with 147 and Los Angeles with 139. The growing number of critical business applications has heightened the complexity of data centers. Hyperscale data centers play a crucial role in efficiently managing this complexity and are poised to drive further market growth.

Radically Increasing Volume of Data to Propel Market Growth

The exponential growth in data volume, driven by advancements in data-driven technologies such as artificial intelligence (AI), machine learning (ML), IoT, blockchain, and the metaverse, is expected to fuel the expansion of the global hyperscale data center market. Approximately 402.74 million terabytes of data are generated daily, with projections indicating the creation of around 147 zettabytes of data this year and an anticipated rise to 181 zettabytes by 2025. Videos alone account for more than half of internet data traffic. In the United States, over 2,700 data centers are catering to this escalating demand for data storage and processing capabilities..

Restraint Factor for the Hyper-scale Data Center Market

Requirement of Huge Capital Investment to Limit the Sales

Hyperscale data centers support thousands of servers and are significantly larger than typical data center facilities. They require specialized high-density server racks to accommodate numerous components such as power suppliers and hard drives, while also providing ample space for engineers to replace and customize them as needed. Given the extensive equipment involved, hyperscale facilities demand substantial power resources. Moreover, the ability to customize and swap out components is crucial for their flexibility, necessitating a dedicated approach to personalized configuration. However, these requirements for building hyperscale data centers are costly, time-consuming, and pose challenges that hinder market growth.

Impact of Covid-19 on the Hyper-scale Data Center Market

The COVID-19 pandemic sparked a surge in demand for digital services like remote work tools, online collaboration platforms, e-commerce, streaming services, and telemedicine. This heightened digital activity increased the need for cloud computing and storage services, prompting hyperscale data centers to expand their capacity to handle the amplified workload. However, global supply chains were disrupted during the pandemic, impacting the availability of crucial components and equipment essential for construct...

The global mega data center market is experiencing robust growth, driven by the exponential increase in data generation from various sources, including cloud computing, the Internet of Things (IoT), and big data analytics. The market's Compound Annual Growth Rate (CAGR) is expected to remain strong throughout the forecast period (2025-2033), fueled by increasing digitalization across industries and the rising demand for high-performance computing capabilities. Key drivers include the need for enhanced data security, scalability, and energy efficiency, leading organizations to invest in larger, more sophisticated mega data center facilities. The market is segmented by type (e.g., hyperscale, colocation) and application (e.g., cloud computing, enterprise IT), with hyperscale data centers dominating the market share due to their ability to handle massive volumes of data. Leading companies like Apple, Facebook, Google, Microsoft, and others are making significant investments in expanding their global mega data center footprint to meet the growing demand, leading to a highly competitive landscape. Geographic expansion, particularly in regions with favorable regulatory environments and access to renewable energy sources, presents significant growth opportunities. While high capital expenditure and operational costs pose challenges, the long-term benefits of improved efficiency and scalability outweigh these restraints, ensuring continued market expansion. Despite these positive trends, the market faces certain constraints. These include the increasing complexity of managing mega data centers, the need for specialized expertise, and the growing concerns regarding energy consumption and environmental impact. Addressing these challenges through technological advancements in areas such as energy-efficient cooling systems and sustainable infrastructure will be critical for the sustained growth of the mega data center market. Furthermore, stringent regulations related to data privacy and security will continue to shape the market landscape, compelling companies to invest heavily in cybersecurity measures. Overall, the forecast suggests continued strong growth for the global mega data center market, driven by technological innovation, increasing data volumes, and the need for robust, scalable data infrastructure across diverse industries. However, navigating regulatory landscapes and addressing environmental concerns will play a crucial role in determining the long-term trajectory of this rapidly evolving sector.

The photo-sharing market, encompassing platforms and services facilitating image sharing and storage, is experiencing robust growth driven by increasing smartphone penetration, readily available high-speed internet, and the ever-expanding use of social media. The market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated value exceeding $50 billion by 2033. Key drivers include the rising popularity of user-generated content, the increasing demand for advanced photo editing and sharing features (including AI-powered enhancements), and the proliferation of cloud-based storage solutions. The market is segmented based on platform type (social media, dedicated photo-sharing apps, cloud storage services), user type (individual, professional), and geographic location. Major players like Facebook, Yahoo, and newer entrants leverage innovative features such as advanced search capabilities, augmented reality filters, and interactive storytelling tools to attract and retain users. Despite its growth, the market faces certain restraints. Concerns around data privacy and security, increasing competition among established and emerging platforms, and challenges related to managing the massive volume of data generated are factors that could impact growth. The market's future success will hinge on platforms’ abilities to effectively address user privacy concerns, innovate with engaging features, and effectively monetize their services without compromising user experience. Furthermore, the rise of AI-driven photo editing and organization tools will continue to reshape the competitive landscape, with companies investing heavily in R&D to stay ahead of the curve. Regional differences in internet penetration and mobile device ownership also influence market growth, with North America and Asia currently holding significant market share.

In the last five years, the web portal industry has recorded significant revenue growth. Industry revenue increased by an average of 3.8% per year between 2019 and 2024 and is expected to reach 12.6 billion euros in the current year. The web portal industry comprises a variety of platforms such as social networks, search engines, video platforms and email services that are used by millions of users every day. These portals enable the exchange of information and communication as well as entertainment. Web portals generate their revenue mainly through advertising, premium services and commission payments. User numbers are rising steadily as more and more people go online and everyday processes are increasingly digitalised.In 2024, industry revenue is expected to increase by 3.2 %. Although the industry is growing, it is also facing challenges, particularly in terms of data protection. Web portals are constantly collecting user data, which can lead to misuse of the collected data. The General Data Protection Regulation (GDPR) introduced in the European Union in 2018 has prompted web portal operators to review their data protection practices and amend their terms and conditions in order to avoid fines. The aim of this regulation is to improve the protection of personal data and prevent data misuse.The industry's turnover is expected to increase by an average of 3.6% per year to 15 billion euros over the next five years. Video platforms such as YouTube often generate losses despite high user numbers. The reasons for this are the high costs of operation and infrastructure as well as expenses for copyright issues and compliance. Advertising on video platforms is perceived negatively by users, but is successful when it comes to attracting attention. Politicians are debating the taxation of revenues generated by internationally operating web portals based in tax havens. Another challenge is the copying of concepts, which inhibits innovation in the industry and can lead to legal problems.

[Keywords] Market include Dell Inc, Teradata Corp, Data Inc, Facebook, Hewlett Packard Enterprise (Hpe)

The global vector database market size was valued at USD XX million in 2023 and is projected to expand at a CAGR of XX% from 2023 to 2033. Vector databases are specialized database management systems (DBMS) designed to handle and process large volumes of vector data, which is characterized by its high dimensionality and sparsity. The growing adoption of machine learning (ML), natural language processing (NLP), and computer vision (CV) applications is driving the demand for vector databases as they offer efficient storage, indexing, and retrieval of vector data, which is essential for training and deploying these AI models. The market is segmented based on type (open source and commercial), application (NLP, CV, recommender systems, etc.), and region (North America, Europe, Asia Pacific, etc.). Key players in the market include Shanghai Yirui Information Technology, Qdrant, Milvus, Weaviate, Pinecone, Vespa, pgvector, opensearch, Alibaba Cloud, cVector, Vearch, Troy Information Technology, Actionsky, Facebook, Tencent Cloud, and others. The market is expected to witness significant growth in the coming years due to the increasing adoption of AI applications across various industries, including healthcare, finance, and manufacturing.

The location-targeted mobile advertising market is experiencing robust growth, driven by the increasing adoption of smartphones, the proliferation of location-based services, and the rising demand for precise audience targeting. Between 2019 and 2024, the market demonstrated significant expansion, and we project continued substantial growth from 2025 to 2033. This expansion is fueled by several key factors. Firstly, the sophistication of location data analytics is improving, enabling advertisers to create more effective and personalized campaigns. Secondly, the rise of omnichannel marketing strategies necessitates precise targeting, and location data plays a vital role in bridging the online and offline customer journeys. Thirdly, advancements in privacy-preserving technologies are addressing growing concerns about user data, fostering trust and further enabling the growth of the sector. Competition in the market is fierce, with established tech giants like Google and Facebook alongside specialized location data providers. The market segment is characterized by several players innovating in areas such as location-based behavioral analysis and real-time campaign optimization. This dynamic environment contributes to rapid technological progress and continuous market expansion. The projected Compound Annual Growth Rate (CAGR) suggests a sustained period of high growth for the sector. This implies significant opportunities for both established players and new entrants to capture market share. However, challenges remain, including data privacy regulations that require careful navigation and the increasing focus on user consent management. Strategic partnerships and investment in advanced technologies will be crucial for success. Key growth areas will be seen in hyperlocal advertising, which leverages precise location data for highly targeted campaigns, and in the integration of location data with other data sources for richer customer profiles. The increasing adoption of programmatic advertising will further drive efficiency and scalability within this segment. The market segmentation shows a diversity of offerings, ranging from basic location-based ads to advanced solutions incorporating behavioral insights and real-time data processing. Successful companies will need to balance technological innovation with a deep understanding of evolving consumer preferences and regulatory landscapes.

As per Cognitive Market Research's latest published report, the Global Customer Data Platform market size was USD 1.32 billion in 2022 and it is forecasted to reach USD 7.34 billion by 2030. Customer Data Platform Industry's Compound Annual Growth Rate will be 26.2% from 2023 to 2030. What is Driving Customer Data Platform Market?

Increasing awareness regarding the features and benefits of customer data platforms, and growing demand for telemedicine are the major driving factors for the customer data platform. Growing investment by companies in advertising & marketing activities and increasing funding and investments by the different organizations in customer data platforms are expected to create immense opportunities for market growth. However, huge investment is needed for the adoption of customer data platforms, which can hinder the growth of the market. What is Customer Data Platform?

A customer data platform (CDP) is software that collects and unifies first-party customer data from multiple sources—to build a single, coherent, complete view of each customer. Data is gathered using this program from several touchpoints, including emails, websites, Facebook, and others. Customer data is required for CDP to operate, and this data is in the form of first-party data, which is information gathered by a firm and only utilized for its marketing.

[Keywords] Market include Apple, Affirm, China Unicom, AWS, Amdocs

[Keywords] Market include Facebook, China Mobile International Limited (CMI), Katalyst Data Management, AirTrunk Operating, Equinix

The local search engine market, encompassing services like business directories, review platforms, and mapping services, is a dynamic and rapidly evolving sector. Driven by the increasing reliance on mobile devices and the demand for hyperlocal information, this market is experiencing significant growth. While precise market sizing data is unavailable from the provided text, considering the presence of major players like Google, Yelp, and Facebook, and the consistent growth of online reviews and location-based services, a reasonable estimate places the 2025 market size at approximately $50 billion USD. This figure reflects a substantial contribution from advertising revenue, subscription fees for enhanced business listings, and data licensing agreements. The market's Compound Annual Growth Rate (CAGR) is likely to remain robust in the coming years, fueled by factors such as the rise of e-commerce and the increasing sophistication of location-based advertising. This growth, however, faces certain constraints, including data privacy concerns, the need for continuous innovation to maintain user engagement, and the challenges of maintaining data accuracy and relevance in a constantly changing marketplace.
Segmentation of the market highlights the dominance of individual user applications (e.g., searching for local restaurants), with business users increasingly adopting these platforms for marketing and customer acquisition. The diverse types of platforms involved create a competitive landscape characterized by continuous innovation and strategic partnerships. Emerging trends, such as the integration of artificial intelligence (AI) for improved search results and personalized recommendations, along with voice search optimization, are reshaping the user experience and driving further market evolution. Future growth will depend on the ability of companies to effectively address user privacy concerns, leverage big data analytics for targeted advertising, and provide reliable and relevant local information across diverse platforms.

The global data compression software market is experiencing robust growth, projected to reach a market size of $2566.8 million in 2025. While the provided CAGR is missing, considering the rapid advancements in data generation and storage needs across sectors like IT & Telecommunications, Media & Entertainment, and the increasing demand for efficient data management, a conservative estimate of a 15% CAGR from 2025 to 2033 seems reasonable. This suggests substantial market expansion in the coming years. Key drivers include the exponential growth of data volumes from various sources, the need for faster data transmission speeds, reduced storage costs, and enhanced data security. Trends like cloud computing, the Internet of Things (IoT), and big data analytics further fuel this market expansion, necessitating efficient data compression techniques. However, constraints such as the complexity of implementing compression algorithms and potential compatibility issues across different systems present challenges. Market segmentation reveals significant opportunities in lossless and lossy compression technologies across diverse applications. The strong presence of established players like Google Corporation and Facebook, alongside specialized software vendors, indicates a competitive yet dynamic market landscape. The North American market currently holds a significant share, driven by technological advancements and high adoption rates, but rapid growth is anticipated in the Asia Pacific region due to increasing digitalization. The market’s future trajectory is shaped by several factors. The continued adoption of cloud-based solutions and the increasing reliance on edge computing will create a greater need for efficient data compression. Furthermore, advancements in AI and machine learning are leading to the development of more sophisticated compression algorithms, optimizing performance and minimizing data loss. The emergence of new applications, particularly in sectors like genomics and advanced manufacturing, will further fuel market growth. Companies are focusing on developing innovative solutions that address the unique challenges of various industries, emphasizing interoperability and scalability. This focus on adaptability and advanced features will define the competitive landscape and drive future market expansion.

The social media search engine market is experiencing robust growth, driven by the increasing reliance on social platforms for information gathering and the evolution of sophisticated search algorithms within these platforms. The market, while difficult to precisely quantify due to the interwoven nature of search functionality within social media platforms (many don't offer dedicated search engines), is estimated to be valued at approximately $50 billion in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This growth is fueled by several key factors: the expanding user base of social media platforms, the increasing sophistication of social media search algorithms (better understanding of natural language queries and visual search capabilities), and the rise of social commerce, which intrinsically relies on effective search within social networks to discover products and services. The dominance of established platforms like Google, Facebook, and YouTube in this space is undeniable, but emerging platforms and innovative search functionalities continue to challenge the status quo. Segmentation reveals strong growth in both individual and business user applications, with video search showing particularly strong potential given the visual nature of many social media platforms. However, the market also faces restraints. Data privacy concerns are paramount, leading to regulatory scrutiny and evolving user expectations about how their data is used. Algorithm transparency and the potential for biased or manipulated search results also pose challenges for sustainable growth. Furthermore, competition is fierce, with established players constantly innovating and new entrants vying for market share. The ability to effectively monetize social media search, whilst balancing user experience and privacy, remains a critical factor shaping the industry's trajectory. Looking forward, we expect to see continued investment in AI-powered search technologies, increased integration of social search with e-commerce platforms, and a greater focus on personalized and contextual search experiences tailored to individual user preferences. This will require navigating the delicate balance between delivering relevant results, ensuring user privacy, and avoiding the spread of misinformation.

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