Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In March 2025, Facebook’s market share reached ***** percent in the United Kingdom, this is a slight ******** on the previous month. In January 2017, Facebook's web visit share hit an all time high of ** percent. Lower market share, higher revenuesWhile the analysis shows Facebook losing market share in the UK, this doesn’t appear to have significantly hampered their ability to generate revenue. Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that increased to over billion British pounds in 2019 and close to two billion in 2021. The company’s total European revenue amounted to ** billion U.S. dollars as of the fourth quarter of 2024.    Growth in active usersAs well as rising revenues, Facebook has also seen a slow increase in the number of monthly active users (MAUs) across Europe. During the first quarter of 2015 Facebook attracted *** million MAUs, a figure that would peak at *** million in the fourth quarter of 2021. Globally, Facebook had **** billion MAUs in the fourth quarter of 2023.

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

As of September 2024, Brazil was home to 175.12 million Facebook users. In Latin America, it was followed by Mexico and Colombia with approximately 111 million and 44 million Facebook users, respectively. In the Caribbean, the Dominican Republic was the country with the largest number of people on the social media platform. Facebook’s forecasted future Brazil is expected to continue building up its Facebook audience in the coming years. It is estimated that by 2025, the South American nation will reach nearly 152.2 million users on the social network. By that same year, more than 96.33 million Mexicans are forecast to be on Facebook, according to another source. Despite such awaited growth, Facebook’s market share decreased in most of the six largest Latin American countries between 2019 and 2020 – the exception was Chile, where an increase of 5.2 percent was recorded. Concurrently, Instagram, also owned by Facebook, Inc., experienced an increase in its market share across the region. Pandemic Facebook posting In March 2020, when COVID-19 was officially characterized by the World Health Organization as a pandemic, Facebook users in Brazil made nearly 37 percent more posts than they had during the same month a year prior. Furthermore, the contents of posts addressing the virus, made during the month of March throughout Latin America, were more visual than textual. Namely, 41 percent of posts using the words ‘coronavirus’ or ‘COVID-19’ consisted of videos and almost a quarter of them contained photos, whereas only two percent included users’ statuses. At that same time, Latin American governments flocked to the social network to communicate with the region's inhabitants, increasing their Facebook posting behavior by almost 36 percent in one year.

In the fourth quarter of 2023, there were approximately 1.37 billion monthly active Facebook users across the Asia-Pacific region. Comparatively, in the first quarter of 2015, there were 471 million monthly active Facebook users across the Asia-Pacific region. Facebook’s global domination In more than two decades of existence, Facebook has expanded alongside the evolution of social media and has come to dominate the industry for most of its lifetime. With a leading worldwide social media return on investment and monthly global active users surpassing three billion, Facebook achieved an average revenue of 13 U.S. dollars per user by the end of 2023. The rapid growth of Facebook was fueled in part by the expansion of internet access and smartphone usage globally. Developed markets with high internet penetration rates, such as North America or Western Europe, have seen high Facebook usage. Meanwhile, the Asia-Pacific region, with its growing population and increasing internet use, may offer opportunities for sustained growth. Facebook in the Asia-Pacific region While the Asia-Pacific region's importance for Facebook is relatively small in terms of marginal financial weight, the region's significance in terms of user base and growth potential is considerable. For instance, India led the list of countries with the most Facebook users, with an audience size of more than 378 million in 2024. In addition, Facebook held the largest market share of social media platforms in Asia in terms of traffic generating capability, accounting for more than half of the market as of January 2025.

The market share of Facebook in Sweden has fluctuated greatly between 2019 and 2025. Peaking at 88.59 percent in November 2021, Facebook's web market share stood at 86.03 percent in March 2025. Overall, there were around 5.65 million Facebook users in Sweden at the beginning of 2024.

Social Media Contextual Advertising Market Outlook

The global social media contextual advertising market size was valued at approximately USD 150 billion in 2023 and is anticipated to reach around USD 450 billion by 2032, growing at a compound annual growth rate (CAGR) of 12.5% from 2024 to 2032. The growth is primarily driven by the increasing penetration of social media platforms and the rising need for precise targeting in advertising strategies.

One of the primary growth factors in the social media contextual advertising market is the widespread adoption of social media platforms globally. With billions of active users on platforms like Facebook, Instagram, and TikTok, advertisers have unprecedented access to a broad and diverse audience. Additionally, the sophisticated algorithms employed by these platforms enable highly targeted advertising, allowing businesses to reach potential customers with relevant content based on their interests and behavior. This level of precision not only enhances user experience but also significantly improves the return on investment for advertisers.

Another crucial factor propelling the market is the advancement in artificial intelligence (AI) and machine learning (ML) technologies. These technologies are integral in analyzing vast amounts of data generated by users on social media platforms. By leveraging AI and ML, advertisers can gain deeper insights into user behavior, preferences, and trends, which in turn helps in creating more personalized and effective advertising campaigns. This technological integration is expected to continue evolving, further driving the market growth during the forecast period.

The increasing shift towards mobile usage is also contributing significantly to market expansion. With the majority of social media access occurring via mobile devices, advertisers are focusing more on mobile-friendly ad formats such as video ads and stories ads that are engaging and easily consumable on smartphones. This trend is expected to continue, given the growing reliance on mobile devices for both social interaction and digital consumption, thus providing a substantial boost to the social media contextual advertising market.

Regionally, North America currently holds the largest market share due to the high penetration of social media users and robust digital infrastructure. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. The burgeoning internet user base, increasing smartphone adoption, and rising disposable incomes in countries like China and India are fostering the growth of social media advertising in this region. Additionally, the growing acceptance of e-commerce and online shopping platforms is encouraging businesses to invest heavily in social media advertisements.

Ad Format Analysis

In the realm of social media contextual advertising, ad formats play a pivotal role in shaping user engagement and effectiveness of the campaigns. Image ads remain a staple in social media advertising due to their simplicity and visual appeal. These ads are particularly effective on platforms like Instagram and Pinterest, where visual content is highly valued. The flexibility to include text, logos, and call-to-action buttons makes image ads a versatile choice for a wide range of industries looking to enhance brand visibility and drive traffic to their websites.

Video ads are increasingly gaining traction as they offer dynamic storytelling capabilities and higher engagement rates. Platforms such as YouTube, Facebook, and TikTok have become hotspots for video advertising, allowing brands to create immersive and memorable experiences for viewers. The integration of features like autoplay, shoppable videos, and live streaming further enhances the effectiveness of video ads by making them interactive and directly actionable. This format is particularly popular among industries like media and entertainment and retail, where showcasing products or services in action can significantly influence purchasing decisions.

Carousel ads provide a unique opportunity to display multiple images or videos within a single ad unit. This format is highly effective for showcasing a range of products, highlighting different features, or telling a sequential story. Platforms like Facebook and Instagram extensively use carousel ads to allow users to swipe through different slides, making it an engaging format that encourages user interaction. This format is especially beneficial for e-commerce businesses that want to display a variety of products or options

As of January 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2023, there were approximately 247 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2023. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over **** ******* people were using social media worldwide, a number projected to increase to over *** billion in 2028. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

Ad Builder Tools Market Outlook

The global Ad Builder Tools market size is projected to grow from USD 2.5 billion in 2023 to USD 5.8 billion by 2032, exhibiting a robust CAGR of 9.7% during the forecast period. This growth is fueled by the increasing emphasis on digital advertising and the need for efficient, customizable, and scalable ad creation solutions by businesses of all sizes across various sectors.

A key growth factor driving the Ad Builder Tools market is the rapid digitalization of businesses worldwide. As companies increasingly shift their marketing efforts online, the demand for sophisticated tools that can streamline ad creation and distribution has surged. These tools allow for the creation of visually appealing, targeted advertisements that can be easily tailored to specific audiences, thereby improving engagement and conversion rates. The integration of artificial intelligence and machine learning technologies in ad builder tools has also enhanced personalization and effectiveness, further propelling market growth.

Another significant growth driver is the proliferation of social media platforms and their role in global marketing strategies. With billions of users active on platforms like Facebook, Instagram, Twitter, and LinkedIn, businesses are leveraging ad builder tools to create compelling advertisements that resonate with their target demographics. These tools simplify the process of designing ads tailored for different social media formats and specifications, ensuring optimal performance and reach. The shift towards mobile-first advertising has also necessitated the use of these tools, as they enable the creation of responsive, mobile-friendly ads.

Additionally, the growing importance of data-driven marketing strategies is bolstering the Ad Builder Tools market. Modern ad builder tools are equipped with advanced analytics and reporting features that provide valuable insights into ad performance. This allows businesses to make informed decisions, optimize their ad campaigns in real-time, and achieve a higher return on investment. The ability to track and measure key performance indicators such as click-through rates, conversion rates, and audience engagement is particularly beneficial for marketers looking to refine their strategies and improve outcomes.

Social Advertising Tools have become indispensable in the modern marketing landscape, particularly with the rise of social media platforms as dominant advertising channels. These tools offer businesses the ability to create, manage, and optimize ads specifically designed for social media, ensuring they meet the unique requirements and formats of each platform. By leveraging Social Advertising Tools, companies can enhance their engagement with target audiences through tailored content that resonates with users' interests and behaviors. The integration of analytics and performance tracking features within these tools allows marketers to refine their strategies in real-time, maximizing the effectiveness of their campaigns. As social media continues to evolve, these tools are adapting to include advanced functionalities such as influencer collaboration and social listening, further cementing their role in comprehensive digital marketing strategies.

Regionally, North America holds a significant share of the Ad Builder Tools market, driven by the high adoption rate of digital marketing solutions and the presence of major industry players. Europe follows closely, with a strong focus on innovative advertising techniques and stringent data privacy regulations that necessitate the use of sophisticated ad creation tools. The Asia Pacific region is expected to witness the highest growth rate, fueled by rapid economic development, increasing internet penetration, and the burgeoning e-commerce sector. Latin America and the Middle East & Africa are also emerging markets, with growing investments in digital infrastructure and marketing technologies.

Component Analysis

The Ad Builder Tools market is segmented into Software and Services. The software segment dominates the market, driven by the increasing demand for user-friendly, feature-rich tools that enable marketers to create, manage, and optimize their ad campaigns effectively. These software solutions offer a range of functionalities, including template libraries, drag-and-drop editors, and integration capabilities with various platforms. The continuous innovation in software design and the incorporation of AI and ma

As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

The number of Facebook users in Croatia was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+13.76 percent). After the sixth consecutive increasing year, the Facebook user base is estimated to reach 2.45 million users and therefore a new peak in 2028. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Facebook users in China was forecast to continuously decrease between 2024 and 2028 by in total 1,050,636 users. After the seventh consecutive decreasing year, the Facebook user base is estimated to reach 4,240,000 users and therefore a new minimum in 2028. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Facebook users in Lithuania was forecast to continuously increase between 2024 and 2028 by in total 0.03 million users (+1.86 percent). After the third consecutive increasing year, the Facebook user base is estimated to reach 1.64 million users and therefore a new peak in 2028. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Facebook users in Germany was forecast to continuously increase between 2024 and 2028 by in total 2.5 million users (+6.25 percent). After the seventh consecutive increasing year, the Facebook user base is estimated to reach 42.5 million users and therefore a new peak in 2028. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In January 2025, the United Kingdom had more than **** million Facebook users. Four years before, in September 2020, the number of Facebook users in the UK stood at *****, showing a **** percent growth in audience size in four years. Facebook remains the leading social network Despite a recent history of controversies and user privacy breaches - not least of which being the Cambridge Analytica scandal of 2018 - Facebook has managed to remain the top social network in the UK. As of July 2024, the platform had a **** percent market share, almost six times over that of X, formerly known as Twitter. Besides being the most popular social network across all age groups, Facebook and its subsidiary WhatsApp report the highest use among those aged between 26 and 35 years old. Role in political advertising Facebook has also proved to be a lucrative advertising platform, having generated **** percent of online ad revenue in the UK in 2018. This was forecast to increase to ** percent in 2021, placing the social network second to Google within the online advertising sector. Unsurprisingly, political groups aiming to capitalize on this reach have taken to large-scale advertising on Facebook. In 2019, **** million euros was spent on targeted political advertising in the UK alone, the second-highest reported figure in Europe.  

In 2023, the number of Facebook users in Canada amounted to 28 million and is projected to grow to over 34 million million by 2029. The current Facebook usage penetration in Canada is about 77 percent of the population. Social media in CanadaSocial networking is a popular online activity in Canada. Most recently, 68.5 percent of the population accessed social networks via any device on a monthly basis. Unsurprisingly, Facebook was ranked first in terms of popularity among Canadian internet users, with 25 to 34-year-olds constituting the biggest user group. Mobile social media in CanadaMobile social media access is also increasingly popular, with mobile websites and social apps generating a significant amount of Canadian social traffic. In March 2019, Facebook generated more than half of mobile social website visits in Canada. The most downloaded social apps in Canada include WhatsApp, Facebook Messenger, Facebook and Pinterest, again highlighting Facebook’s dominance in the Canadian social media market.