Facebook's lowest market share in Romania was recorded in January 2020 at 87.02 percent and subsequently peaked in January 2022 at 96.86 percent. By January 2025, the platform had 91.52 percent of the market share.

Facebook's market share among social media platforms in Portugal reached 76 percent in February 2022, and it increased to 78 percent by February 2023. In January 2025, it stood at 67.64 percent. Over the period under consideration, the highest figure was reached in July 2022, at 80 percent.

In June 2023, Facebook’s market share reached 55 percent in the United Kingdom, this is a slight increase on the previous month. In January 2017, Facebook's web visit share hit an all time high of 87 percent.

Lower market share, higher revenues

While the analysis shows Facebook losing market share in the UK, this doesn’t appear to have significantly hampered their ability to generate revenue. Facebook UK Limited generated approximately 211 million British pounds in revenue during 2015, a figure that increased to over billion British pounds in 2019. The company’s total European revenue amounted to 6.5 billion U.S. dollars as of the first quarter of 2021.

Growth in active users

As well as rising revenues, Facebook has also seen a slow increase in the number of monthly active users (MAUs) across Europe. During the first quarter of 2015 Facebook attracted 307 million MAUs, a figure that would rise to 423 million by the first quarter of 2021. Globally, Facebook had 2.85 billion MAUs in the first quarter of 2021.

Facebook's market share in Finland fluctuated over the period from January to December 2024. It peaked in June 2024, at 55.14 percent, and then decreased in the following month. In December 2024, the share increased to around 49.36 percent.

Which county has the most Facebook users? There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

As of January 2025, Facebook accounted for about 67 percent of the social media market across Asia. This was an increase from January of the previous year, when Facebook accounted for around 64 percent of the social media market in the region.

In May 2024, Russia ranked as the biggest Facebook market compared to other Central and Eastern European (CEE) countries with over 70.6 million users. Poland was second with almost 25 million users.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

In 2024, Instagram was the preferred social network among online marketplace shoppers in Spain, used by 57 percent of them, according to a survey. Facebook, also owned by Meta, followed closely, with 55 percent of marketplace users.

In 2023, Facebook had a market share of about 55 percent in mobile social media market in Indonesia. It accounted for the largest market share among other social media platforms for mobile devices in the country.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

Over the observed period, Facebook recorded its highest market share value in September 2022, at over 98 percent. However, the social media platform's market share fluctuated over the following months, reaching nearly 96 percent in July 2024.

In 2024, in Southeast Asia, Facebook had the highest social media market share in terms of web traffic generating capability in Brunei, at approximately 96.59 percent. In contrast, Facebook's social media market share based on referred web traffic in Laos was around 14.3 percent that year.

100% of the top 500 online shops in the UK that are selling products mainly in the category Electronics & Media, and for which information about social media usage was researched, have a profile on Facebook. This represents the maximum percentage among all categories that were considered in the analysis.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Facebook's share in India's social media market was about 51 percent in December 2024. The Meta-owned platform recorded a steady decline over the course of the year. Despite this, it remained the leading social media market player in the country.

Facebook's share in the mobile social media market across India was about 49 percent in March 2025. This was a significant drop compared to the same period in the previous year. The Meta-owned platform retained the highest market share despite the declining trend, while its sister company Instagram's market share was on an upward trajectory.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years.User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In December 2024, Facebook's market share among social media platforms in Czechia amounted to 50.24 percent which was a nine percent decrease compared to the previous month. The figure generally decreased, while peak was reached in February 2023 at over 77 percent.

As of January 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2023, there were approximately 247 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2023. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.