Facebook's lowest market share in Romania was recorded in January 2020 at ***** percent and subsequently peaked in January 2022 at ***** percent. By January 2025, the platform had ***** percent of the market share.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

In July 2025, Russia ranked as the biggest Facebook market compared to other Central and Eastern European (CEE) countries with over **** million users. Poland was second with almost ** million users.

Introduction

Facebook Users Statistics: Despite the rise of many applications, Facebook still retains its status as the most widely used social media platform. The scale and variety of its user base in 2025 may surprise you, especially when compared with its competitors. As of April 2024, Facebook reported over three billion monthly active users (MAU). India has the largest Facebook audience in the world, with 378 million users documented in early 2024.

Furthermore, the United States, Indonesia, and Brazil each had more than 100 million Facebook users. Additionally, nearly 20% of global Facebook users were men who were between 25 and 34 years old, while around 13% of users were women within the same age range. Facebook has firmly established itself as the first social network to surpass one billion registered accounts globally.

As the flagship platform of Meta Platforms, which also includes Instagram, Facebook Messenger, and WhatsApp, Facebook continues to be the most widely used social media platform.

In March 2025, Facebook’s market share reached ***** percent in the United Kingdom, this is a slight ******** on the previous month. In January 2017, Facebook's web visit share hit an all time high of ** percent. Lower market share, higher revenuesWhile the analysis shows Facebook losing market share in the UK, this doesn’t appear to have significantly hampered their ability to generate revenue. Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that increased to over billion British pounds in 2019 and close to two billion in 2021. The company’s total European revenue amounted to ** billion U.S. dollars as of the fourth quarter of 2024.    Growth in active usersAs well as rising revenues, Facebook has also seen a slow increase in the number of monthly active users (MAUs) across Europe. During the first quarter of 2015 Facebook attracted *** million MAUs, a figure that would peak at *** million in the fourth quarter of 2021. Globally, Facebook had **** billion MAUs in the fourth quarter of 2023.

In 2023, Facebook had a market share of about ** percent in mobile social media market in Indonesia. It accounted for the largest market share among other social media platforms for mobile devices in the country.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

This layer shows the market potential that an adult has visited facebook.com in the last 30 days in the U.S. in 2016 in a multiscale map (by country, state, county, ZIP Code, tract, and block group). The pop-up is configured to include the following information for each geography level:Market Potential Index and count of adults expected to visit FacebookMarket Potential Index and count of adults expected to visit various social media websitesMarket Potential Index and count of adults expected to visit various news websitesEsri's 2016 Market Potential (MPI) data measures the likely demand for a product or service in an area. The database includes an expected number of consumers and a Market Potential Index (MPI) for each product or service. An MPI compares the demand for a specific product or service in an area with the national demand for that product or service. The MPI values at the US level are 100, representing average demand for the country. A value of more than 100 represents higher demand than the national average, and a value of less than 100 represents lower demand than the national average. For example, an index of 120 implies that demand in the area is 20 percent higher than the US average; an index of 80 implies that demand is 20 percent lower than the US average. See Market Potential database to view the methodology statement and complete variable list.Esri's Electronics & Internet Data Collection includes data that measures the likely demand for electronics and internet usage. The database includes an expected number of consumers and a Market Potential Index (MPI) for each product, activity, or service. See the United States Data Browser to view complete variable lists for each Esri demographics collection.Additional Esri Resources:U.S. 2016/2021 Esri Updated DemographicsEssential demographic vocabularyEsri's arcgis.com demographic map layers

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

facebook.com is ranked #4 in US with 9.94B Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

You might be surprised how much Truth Social is worth based on its small number of users.

Facebook's share in India's social media market was about ** percent in December 2024. The Meta-owned platform recorded a steady decline over the course of the year. Despite this, it remained the leading social media market player in the country.

The Social Media market has fundamentally transformed how businesses connect with consumers, with its roots tracing back to the early 2000s when platforms like Facebook and Twitter emerged. Today, the global social media market is valued at over $200 billion, with historical data indicating a consistent annual growt

The social media search engine market is experiencing robust growth, driven by the increasing penetration of social media platforms and the evolving user behavior of searching for information within these platforms. The market size in 2025 is estimated at $15 billion, reflecting a compound annual growth rate (CAGR) of 15% from 2019 to 2025. This growth is fueled by several key factors. Firstly, the sheer volume of user-generated content on platforms like Facebook, Twitter, and Instagram creates an enormous index of information that users actively seek. Secondly, advancements in natural language processing (NLP) and artificial intelligence (AI) are enhancing the search capabilities of these platforms, delivering more relevant and personalized results. Thirdly, the increasing integration of e-commerce functionalities within social media platforms further drives the demand for effective search tools. This allows users to seamlessly discover and purchase products directly within their preferred social media environment. Segment-wise, business users are expected to drive significant growth due to enhanced marketing and advertising opportunities through targeted search results. The dominance of word search currently outweighs image and video search; however, the latter two are projected to gain substantial traction in the coming years fueled by the rise of short-form video content and visually driven platforms like TikTok and Instagram. Geographical growth is projected to be highest in the Asia-Pacific region, driven by the massive user base and increasing smartphone penetration across countries like India and China. While the market faces challenges such as data privacy concerns and algorithm manipulation, the overall growth trajectory remains positive, with continued innovation in search technologies and increasing user dependence on social media platforms. The forecast period of 2025-2033 anticipates a sustained high growth rate, driven by continuous technological advancements and an expanding social media landscape.

The primary demand advertising market, encompassing strategies focused on reaching users before they actively search for products or services, is experiencing robust growth. While precise market size figures for 2025 are unavailable, a reasonable estimate based on industry averages and the provided timeframe (2019-2033) suggests a market valuation in the tens of billions of dollars. The compound annual growth rate (CAGR) reflects a consistently expanding market driven by several factors. The proliferation of connected devices and increased digital media consumption fuels this growth, providing advertisers with more avenues to reach their target audiences proactively. Furthermore, advancements in programmatic advertising and sophisticated targeting technologies allow for more efficient and effective primary demand campaigns, contributing to higher ROI and increased advertiser investment. Key trends include a shift towards video advertising formats, a greater emphasis on cross-channel campaigns leveraging both online and offline touchpoints, and the growing importance of data analytics for campaign optimization. However, challenges remain. Increasing concerns about data privacy and the rise of ad blockers pose significant restraints to market expansion. The effectiveness of primary demand advertising hinges on creative and compelling messaging that captures attention before users exhibit purchase intent. Competition is fierce, with major players like Facebook, Google, and others vying for market share. These companies utilize sophisticated algorithms and vast user data to deliver targeted primary demand ads. However, the fragmented nature of the market also presents opportunities for specialized agencies and technology providers, such as WordStream, Sizmek, and Marin Software, that cater to specific industry needs and offer innovative solutions. Regional variations exist, with North America and Europe likely accounting for a significant portion of the market, while Asia-Pacific and other regions show increasing growth potential. The forecast period (2025-2033) suggests sustained growth, driven by technological innovation, evolving consumer behavior, and the continuous need for brands to effectively reach their target audiences before competitors. Accurate forecasting, however, depends on factors like regulatory changes surrounding data privacy and the evolving landscape of digital advertising technologies.

The mobile analytics software market is experiencing robust growth, projected to reach $7.29 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 24.20% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing adoption of mobile devices and applications across diverse sectors, including retail, BFSI (Banking, Financial Services, and Insurance), and government, necessitates sophisticated analytics tools for understanding user behavior, optimizing marketing campaigns, and improving service delivery. Furthermore, the growing demand for personalized user experiences and data-driven decision-making across various industries is significantly contributing to market growth. Emerging trends like AI-powered analytics, enhanced data visualization capabilities, and the integration of mobile analytics with other business intelligence tools are further accelerating market expansion. While data privacy concerns and the complexity of integrating mobile analytics solutions into existing infrastructure pose certain restraints, the overall market outlook remains positive due to the increasing reliance on mobile data for business success. The market segmentation reveals significant opportunities across various application types and end-user verticals. Application analytics, focusing on app performance and user engagement, holds a substantial market share, followed by campaign analytics which utilizes mobile data to optimize marketing strategies. Service analytics, crucial for understanding and enhancing customer service interactions within mobile applications, is also a rapidly growing segment. Among end-user verticals, retail and BFSI sectors are leading adopters due to their high reliance on mobile channels for customer acquisition and engagement. The significant presence of major players such as Contentsquare, OpenText, Google, AppsFlyer, Salesforce, Microsoft, Adobe, Oracle, and Facebook underscores the market's maturity and competitive landscape. The continuous innovation in mobile technology and the expanding capabilities of analytics software will likely sustain this strong growth trajectory throughout the forecast period. Recent developments include: February 2022 - IronSource has announced a new app analytics tool to help app and game creators increase revenue, customer retention, and growth. IronSource is offering a one-stop solution for app monetization, user recruitment, and analytics with the beta edition of App Analytics. Analytics has grown in popularity, as have platforms and techniques for success in mobile apps and games. IronSource claims that the app analytics platform's usability (UX) is far superior to most other alternatives., August 2022 - Pinterest released real-time statistics for their Pin Analytics on smartphones. The tools are designed to provide additional information about how Pins function at any given time. The device is also accessible on its online Analytics platform. However, making it mobile means more individuals can view their analytics while on the go., April 2022 - Adjust Datascape, a highly innovative analytics solution designed to give business-critical KPIs and performance metrics quicker and more simply, was released by the mobile marketing analytics platform Adjust. Phone app developers may extract valuable insights and make smarter marketing strategy decisions in real time with unified data and increased visual context.. Key drivers for this market are: Smartphone Revolution to Generate Enormous Data, Data Explosion from E- commerce Likely to Propel the Market. Potential restraints include: Failure of the Widespread Adoption of 4G Services Due to Insufficient Users, Lack of Internet Penetration in Certain Areas. Notable trends are: Retail Industry Holds Significant Market Share.

Facebook's market share among social media platforms in Poland amounted to ***** percent in March 2025.

In 2024, Instagram was the preferred social network among online marketplace shoppers in Spain, used by ** percent of them, according to a survey. Facebook, also owned by Meta, followed closely, with ** percent of marketplace users.

The cross-platform and mobile advertising market is experiencing robust growth, driven by the increasing penetration of smartphones and the expanding reach of mobile applications. The market, estimated at $250 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 15% between 2025 and 2033, reaching approximately $800 billion by 2033. This surge is fueled by several key factors. Firstly, the escalating adoption of mobile devices across diverse demographics continues to broaden the potential audience for advertisers. Secondly, advancements in ad targeting technologies, including programmatic advertising and data-driven optimization, empower brands to reach specific consumer segments with greater precision and effectiveness. Thirdly, the burgeoning popularity of in-app advertising and the integration of mobile advertising into broader cross-platform marketing strategies are also significant contributors to market expansion. Key players like Google, Facebook, and Apple dominate the landscape, leveraging their extensive user bases and advanced technological capabilities. However, the market also presents challenges, including rising concerns about data privacy and increasing ad-blocking technology usage, which necessitate innovative solutions for maintaining consumer trust and campaign efficiency. While the market thrives on technological advancements, several restraints are emerging. The increasing sophistication of ad blockers presents a significant hurdle, as consumers become more adept at avoiding unwanted advertisements. Regulatory scrutiny regarding data privacy and user consent is also intensifying, imposing stricter compliance requirements on advertisers and data processors. Finally, the constantly evolving digital landscape demands continuous innovation and adaptation from market participants to maintain competitiveness and relevance. The segmentation of the market includes various advertising formats (video, display, in-app), targeting methods (behavioral, demographic, contextual), and industry verticals (e-commerce, gaming, finance). The geographic distribution of the market reveals strong growth in emerging economies, driven by increasing smartphone penetration and rising internet connectivity. Companies like Amobee, AOL, and Rhythm play a crucial role in providing ad-tech solutions and supporting cross-platform campaigns, while e-commerce giants like Flipkart demonstrate the increasing significance of mobile advertising in driving sales. Despite these constraints, the ongoing expansion of mobile connectivity and the refinement of targeted advertising techniques indicate a consistently optimistic outlook for this dynamic sector.

The Ad Tech market is experiencing robust growth, driven by the increasing adoption of digital advertising across various industries and the continuous evolution of programmatic advertising. The market, estimated at $400 billion in 2025, is projected to maintain a healthy Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $1.2 trillion by 2033. This expansion is fueled by several key factors, including the escalating demand for targeted advertising, the proliferation of mobile devices and connected TVs, and the rising sophistication of data analytics used to optimize ad campaigns. Key players like Google, Facebook, Amazon, and others are investing heavily in research and development, leading to innovative ad formats, improved targeting capabilities, and enhanced measurement solutions. The market is segmented by delivery method (web-based, cloud-based, on-premise) and target customer (large enterprises and SMEs). Cloud-based solutions are experiencing significant traction due to their scalability, flexibility, and cost-effectiveness, while large enterprises represent a substantial revenue stream due to their higher ad spending. Geographic distribution shows a strong presence in North America and Europe, but the Asia-Pacific region demonstrates significant growth potential given its burgeoning digital population and increasing internet penetration. However, challenges such as increasing regulatory scrutiny regarding data privacy and the need for greater transparency in ad measurement pose potential restraints to market growth. The competitive landscape is highly concentrated, with a few major players dominating the market. However, the emergence of innovative startups and specialized ad tech companies is fostering competition and driving innovation. The market's future trajectory will be significantly influenced by the ongoing evolution of artificial intelligence (AI) and machine learning (ML) in ad targeting and optimization, as well as advancements in cross-device tracking and identity resolution. Furthermore, the increasing importance of addressing ad fraud and brand safety will shape industry practices and technological developments. To maintain competitive advantage, ad tech companies are focusing on delivering robust analytics, improving campaign performance, and ensuring compliance with evolving data privacy regulations. This necessitates a continuous adaptation to the changing technological landscape and consumer behavior.