In 2023, Facebook Messenger saw a drastic decrease in revenues, by over 37.5 percent compared to the previous year. Plans to monetize the instant messaging app have been active since 2017, year in which Messenger generated around 130 thousands U.S. dollars in revenue. As of January 2021, Facebook Messenger was among the most popular social networks worldwide with more than one billion active users.

In the third quarter of 2023, Facebook Messenger generated in-app purchase (IAP) revenues of around 1,938 U.S. dollars in Brazil, up from 3,181 U.S. dollars from the first quarter of this year. The messaging platform hit its peak revenue between the last quarter of 2018 and first quarter of 2019.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

In terms of revenue generated per month between 2019 and May 2021 by Facebook messenger, the highest amount was reached in January 2019, with about **** thousand U.S. dollars. According to Airnowdata, Facebook messenger had reached a second peak In February 2021 reaching about **** thousand U.S. dollars.

The in-app revenue of Facebook increased in Romania in 2024 and reached ******* U.S. dollars. This was roughly ******* U.S. dollars more than in the previous year.

Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.

During the fourth quarter of 2023, the number of daily active users on Facebook reached 2.1 billion, a minor increase on the previous quarter. When compared with the number of daily active users in the final quarter of 2022, the platform has gained around 100 million users. Facebook’s penetration rate for the United States in 2023 was 72.13 percent, up from 71.43 percent in 2022. The social network’s audience reach is projected to stand at 75.79 percent by 2027.

Most popular social media websites

As of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.

For Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube.

Meta’s revenue

Facebook Inc was renamed as Meta in 2021, in a strategic step toward the metaverse. Meta Platforms is now the parent company of Facebook, Instagram, Facebook Messenger and WhatsApp amongst others, together being known as Meta’s Family of Apps.

Meta’s annual revenue for 2021 was 117.92 billion U.S. dollars, up from 85.97 billion in 2020. Within a decade, the company has increased its annual revenue by approximately 114 billion U.S. dollars. In the most recent fiscal year, Meta’s Family of Apps were responsible for over 115 billion U.S. dollars’ worth of Meta’s revenue.

In the third quarter of 2023, Facebook generated an app revenue of more than 102.6 thousand U.S. dollars in Spain, down from 127.4 thousand U.S. dollars from the same quarter of the previous year. Meta's flagship platform also generated 685.5 thousand downloads in Spain, up from 611 thousand in the same quarter in the previous year.

Meta Platforms continues to dominate the digital landscape, with its Family of Apps segment generating a remarkable 162.4 billion U.S. dollars in revenue for 2024. This figure underscores the company's ability to monetize its vast user base across platforms like Facebook, Instagram, Messenger, and WhatsApp, despite facing challenges in recent years. Advertising fuels growth amid market fluctuations Despite experiencing its first-ever year-on-year decline in 2022, Meta rebounded strongly in 2024, with total annual revenue reaching 164.5 billion U.S. dollars. This resilience showcases Meta's adaptability in the face of market changes and its continued appeal to advertisers seeking to reach a global audience. Expanding reach and engagement Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Additionally, 2024 saw an astounding 138.9 million Reels played on Facebook and Instagram every 60 seconds.

Family of Apps includes Facebook, Instagram, Messenger, WhatsApp, and other services.

In 2023, Facebook app in Malaysia recorded the highest revenue at the beginning of the year, with around 171,000 U.S. dollars in revenue in February. The revenue for the social media app in Malaysia continued to decrease for the whole year, and it was at around 108,000 U.S. dollars in December 2023.

The global mobile messaging apps market is experiencing robust growth, driven by the increasing penetration of smartphones, affordable data plans, and the rising demand for instant communication solutions. The market, estimated at $50 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $150 billion by 2033. This expansion is fueled by several key factors. Firstly, the continuous innovation in features, such as enhanced security, multimedia sharing, and integration with other platforms, is attracting a wider user base. Secondly, the emergence of business-oriented messaging solutions is driving adoption among enterprises for communication, customer service, and marketing purposes. Finally, the growing popularity of social commerce and integrated payment gateways within messaging apps is further boosting market revenue. However, regulatory challenges related to data privacy and security, along with the intense competition among established players and emerging startups, pose significant restraints to market growth. The market is segmented by application (primarily focusing on users aged 50 and above, reflecting a growing segment of tech-savvy older adults), and deployment type (on-premise and cloud-based). The cloud-based segment dominates due to its scalability, cost-effectiveness, and accessibility. Geographic distribution shows strong growth across regions, with North America and Asia-Pacific leading the market due to high smartphone penetration and tech-savviness of their populations. The competitive landscape is characterized by a mix of established tech giants (Tencent, Facebook, etc.) and specialized players catering to niche markets. While established players benefit from substantial user bases and brand recognition, smaller companies are innovating with specialized features and tailored user experiences. The market's future hinges on the evolution of messaging functionalities, including the integration of Artificial Intelligence (AI) for personalized experiences, improved security protocols to address data breaches, and the expansion into new verticals such as healthcare and education. Successful players will need to adapt rapidly to changing user preferences, technological advancements, and regulatory environments, maintaining a delicate balance between innovation and user privacy.

Introduction

Threads App Statistics: Meta (formerly known as Facebook) launched the Threads app in 2023 as a new social network aimed at rivalling X (previously known as Twitter). It covers microblogging, fast updates, and interaction in a simpler manner. The application gained momentum very quickly, particularly because of its connection to Instagram, which Meta also owns.

On July 6th, 2023, Threads–a messaging platform with a Twitter-like interface–was released, giving rise to rivalry between Elon Musk and Mark Zuckerberg along with their supporters. Although Twitter enacted tough new regulations, Threads was introduced with fewer limitations, attracting millions of users within one hour after its launch. As Threads matured in 2024, questions about its revenue model and growth have become significant issues within the technology industry.

Hence, it’s important to understand how the app earns money due to the never-ending competition on social media. This article aims to look into the Threads App statistics for 2025, focusing on key figures, trends, and comparisons with other social networks.

In 2022, Google Play users worldwide downloaded 110 billion mobile apps, down from 111.3 billion apps in 2021. Generating significantly more downloads than it’s iOS counterpart, the Apple App Store, Android apps on Google Play are available for a wider range of devices than those catering to Apple's closed ecosystem.

Google’s app sales continue to climb Google’s success was equally reflected in its app revenue which has steadily increased each year, reaching 38.6 billion U.S. dollars in 2020. Since 2019, the highest average number of apps released monthly on Google Play was 141.4 thousand in March 2019. Meanwhile, August 2021 saw the lowest number of apps released within the last two and a half years. Despite its success in the mobile app arena, the tech powerhouse still generates the vast majority of its revenues from advertising.

Social and dating apps are among most popular in 2021 In the first quarter of 2021, one year into the coronavirus pandemic and lockdowns, the number of available dating apps grew by nearly 24 percent. Meanwhile, travel apps saw relatively little growth during this period. Facebook-owned Instagram was the most downloaded Android app in July 2021. With travel restrictions still in place in many regions of the world, communication and social apps such as Snapchat, TikTok and Telegram also featured among the most popular apps downloaded that month.

As of January 2025, Facebook accounted for around ** percent of the social media market across Asia. Comparatively, Instagram accounted for about ** percent of the social media market in Asia. Meta Platforms, Inc Meta Platforms, Inc., formerly known as Facebook, Inc., is a global technology conglomerate that owns a vast social media portfolio, including Facebook, Instagram, WhatsApp, and Messenger. Facebook remains one of the world’s most popular social networks, connecting users for sharing content and building communities. Instagram focuses on photo and video sharing, including features like Stories and Reels. In 2024, Meta’s annual revenue reached ***** billion U.S. dollars, with most of its revenue coming from advertising. Meta generated approximately *** billion U.S. dollars in revenue from advertisements in that year. Meta’s market revenue and user base in APAC In 2024, Meta’s revenue from the Asia-Pacific region amounted to nearly ** billion U.S. dollars. The growing mobile-first internet user base in Asia continues to drive engagement on Meta's platforms, solidifying its dominance in the region. Asian countries such as India and Indonesia have some of the highest numbers of Facebook users globally. India also leads globally in Instagram users, reflecting the region's significant contribution to Meta's success.

The app monetization software market is experiencing robust growth, projected to reach a substantial size in the coming years. The 11.8% CAGR from 2019-2033 indicates a consistently expanding market driven by several key factors. The increasing number of mobile app downloads and users, coupled with a growing preference for in-app purchases and subscriptions, fuels this expansion. Furthermore, the continuous evolution of monetization strategies, including rewarded video ads, interstitial ads, and in-app purchases, provides developers with diverse revenue streams. The market is also benefiting from advancements in ad tech, which enables better targeting, improved user experience, and ultimately higher ad revenues. Competition is fierce amongst key players like Unity Ads, Facebook's Audience Network, Google, and others, driving innovation and market penetration. However, challenges such as ad fraud and user privacy concerns pose significant restraints, requiring the development of robust solutions and transparent monetization practices. Future growth will depend on navigating these challenges, embracing emerging technologies such as AI-powered ad optimization, and adapting to evolving user expectations. The projected market size of $163 million in 2025, growing at a CAGR of 11.8%, suggests a significant market opportunity. The forecast period of 2025-2033 presents opportunities for both established and emerging players. Market segmentation (though unspecified in the prompt) will likely include software types (SDKs, platforms, etc.), pricing models (freemium, subscription, etc.), and target app categories (gaming, social media, utility apps, etc.). Geographical segmentation is also crucial, with North America and Europe likely dominating initial market share, while Asia-Pacific could show rapid expansion in the coming years. The success of individual companies will hinge on factors such as the efficiency of their ad networks, their ability to provide user-friendly platforms, and their commitment to protecting user privacy. The landscape will remain dynamic, with companies continuously innovating to maintain market share and adapt to shifting user preferences.

The global website monetization platform market is experiencing robust growth, projected to reach $1090.2 million in 2025. While the provided CAGR is missing, considering the rapid adoption of digital advertising and the increasing demand for diverse monetization strategies across websites and apps, a conservative estimate would place the CAGR in the range of 15-20% for the forecast period (2025-2033). This growth is driven by several factors. The proliferation of websites and mobile applications necessitates diverse revenue streams beyond subscriptions. Furthermore, the increasing sophistication of ad technologies, including programmatic advertising and personalized ad experiences, enhances both advertiser ROI and publisher revenue. The market is segmented by platform type (website, app, video) and application size (large enterprises, SMEs), reflecting the varied needs and monetization strategies employed across different business models. Major players like Google AdSense, Facebook Audience Network, and others dominate the landscape, offering a range of solutions from contextual advertising to affiliate marketing and in-app purchases. Competition is fierce, prompting continuous innovation in ad formats, targeting capabilities, and fraud prevention measures. The geographic distribution is widespread, with North America and Europe currently holding significant market shares. However, rapid growth is expected in Asia-Pacific regions like India and China due to increasing internet penetration and mobile adoption. The market faces certain challenges, including ad blocking technology, evolving user privacy concerns, and the need for constant adaptation to changing advertising regulations. However, these challenges are being met with innovative solutions such as privacy-focused advertising technologies and improved ad experiences that respect user preferences. The continued development of advanced analytics and optimization tools further fuels the market's growth, allowing publishers to maximize their revenue potential while enhancing the overall user experience. Ultimately, the website monetization platform market shows significant promise, driven by technology advancements and the evolving digital landscape.

Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users, although there is rapid uptake among older age groups. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the last few years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform reported that it averaged revenue growth of over 450% between 2019 and 2022. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers have pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. Revenue is expected to grow by 14.3% in 2024-25, constrained by a slowdown in user growth for most major social media platforms. Over the five years through 2024-25, revenue is forecast to expand at a compound annual rate of 32.8% to reach £9.8 billion. Looking forward, regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The rising prominence of AI will require the introduction of adequate regulations. The Online Safety Bill sets out new guidelines for social media platforms to abide by, with hefty fines in store for those who do not. Operating costs will swell as platforms look to meet consumers’ expectations, weighing on profit. Over the five years through 2029-30, social media platforms' revenue is projected to climb at an estimated 9.4% to reach £15.4 billion.

As of the third quarter of 2024, WhatsApp was the most active social network among internet users in the United Kingdom (UK), with 79.9 percent of internet users reporting use of the service. Facebook was very close behind, with a rate of 72.3 percent, followed by Facebook Messenger with 56.6 percent. YouTube’s broad audience in the United Kingdom YouTube reaches a broad audience in the UK, making it an attractive partner for advertisers of almost any product. More than 75 percent of individuals of every income bracket watch YouTube, with the likelihood of watching increasing with the pay-grade. Whether advertising basic items or luxury products, marketers should be able to connect with UK audiences through YouTube. There are almost no people in the UK to not use YouTube at least monthly. According to a survey conducted in the third quarter of 2020, 46 percent of respondents went on YouTube on a daily basis. Facebook in the United Kingdom  Facebook enjoys a healthy market position in the UK, holding an estimated  55 percent share of the market. The service attracted  50.6 million UK users during May 2021, and Facebook UK Limited  generated 1.1 billion British pounds in revenue  during 2019. The UK division of the company  posted an operating profit of 121.9 million British pounds that year. 

The global website monetization tools market, currently valued at $685 million in 2025, is projected to experience robust growth, driven by the increasing reliance on digital advertising and the expanding online content landscape. A compound annual growth rate (CAGR) of 8% is anticipated from 2025 to 2033, indicating a significant market expansion. Key drivers include the growing preference for diverse monetization strategies beyond traditional advertising, such as affiliate marketing and subscription models. The rise of mobile-first content consumption fuels the demand for app monetization tools, a significant segment within this market. Furthermore, the increasing sophistication of ad tech, enabling more targeted and effective advertising, contributes to market growth. Large enterprises are major adopters, leveraging these tools for comprehensive revenue generation strategies. However, challenges like ad blocking technology and evolving user privacy concerns present restraints to market growth. The market is segmented by application (large enterprises and SMEs) and type (website, app, and video monetization), reflecting the varied needs of different stakeholders. The competitive landscape is dynamic, with established players like Google AdSense and Facebook Audience Network alongside specialized solutions providers. Regional variations exist, with North America and Europe currently holding substantial market share, although Asia Pacific is anticipated to show significant growth due to increasing internet penetration and digital adoption. The market's segmentation offers opportunities for specialized tools catering to specific needs. For instance, video monetization tools are gaining prominence with the rise of video platforms, offering features like pre-roll, mid-roll, and overlay ads. Similarly, the SME segment presents a considerable growth potential as businesses increasingly recognize the value of online monetization. The adoption of advanced analytics and AI-powered optimization tools is further shaping the market. Competition among vendors is likely to intensify, prompting further innovation in user experience and monetization strategies. The forecast period, 2025-2033, promises significant growth fueled by continuous technological advancements and the ever-expanding digital ecosystem. Continued focus on user privacy and responsible advertising practices will be crucial for sustainable growth within this sector.