As of January 2025, Facebook Messenger had around *** million users in the United States. The instant messaging service found its largest audience among those aged **************, accounting for ** percent of users. Additionally, the ** to ** year age group made up ** percent of Messenger's audience.
As of February 2025, the Philippines and Vietnam were the markets where Facebook Messenger had the highest reach among internet users, with a user reach of 79.4 and 76 percent, respectively. Overall, global reach stood at 16.3 percent during the examined period, while the Meta instant messaging app has a reach of less than two percent in the United States market.
As of January 2025, **** percent of those in the United States who used Facebook Messenger were women. Additionally, the instant messaging service from Meta Platforms found its largest audience in the United States among those ages 25 to 34 years.
As of February 2025, approximately 55.6 percent of all Facebook Messenger users worldwide were men. In comparison, around 44.4 percent of those using the Meta-branded messaging platform were women.
In Germany, as of January 2025, there were a total of ***** million Facebook Messenger users. Users of the messenger service have remained steady throughout the last years, with a slight drop in the last months of 2023. In ***********, the app reached its highest ever audience, with a total of ***** million users in the country.
There were **** million Facebook Messenger users in the United Kingdom in January 2025, up from **** million in November 2023. Facebook Messenger user numbers peaked in the UK in May 2024, with a record audience of users in the country, and have remained stable ever since. Messenger users increased considerably between March 2020 and May 2020 and have since been relatively constant.
Between ************ and ************, the number of global Android users who engaged with chat app Messenger daily were *** million on average. In comparison, iOS daily active users (DAU) of Facebook Messenger were *** million on average in the examined year, with a peak of ***** million DAU in *************. The Meta-branded chat app saw more active users from mobile devices services by the Google Play Store.
In January 2025, roughly **** million people in the Netherlands used Facebook Messenger, a number that makes up around **** percent of the country's population. Over the past two years, the messaging service has seen a slight decline in user numbers in the country.
As of February 2025, Iceland held the highest reach of Facebook Messenger users, with almost 60 percent of the internet users in the country using the platform. Norway, which counted an estimated three million users on the platform, presented a Messenger reach of 50.9 percent. Sweden reported the lowest Messenger reach in the examined period, with only 44.7 percent of the country's digital population using the instant messaging platform.
As of January 2025, 54.2 percent of Facebook Messenger users in the Netherlands were women. Overall, 11.6 percent of users were women in the 25 to 34 year age group, compared to 11.1 percent of men of the same age. Respondents in the 18 to 24 years age group were the least likely to be users of the instant messaging service.In the Netherlands, WhatsApp is the dominant communication channel, with approximately 13.3 million users in 2023 and an installed base of 12.26 million as of 2018. As opposed to Belgium and Luxembourg, WhatsApp outperforms Facebook and Facebook Messenger in the Netherlands. When asked, for example, which digital communication platform Dutch consumers used first after waking up, roughly 47 percent of respondents checked WhatsApp, with 13 percent using Facebook.
As of February 2025, Facebook Messenger saw in men aged between 25 and 34 years their main demographic. More than 19 percent of men in this age group reported using the Meta-branded communication platform. Approximately 13 percent of women in the same age group reported using Messenger in the same examined period.
In January 2025, women accounted for **** percent of Facebook Messenger users in Italy. Men accounted for **** percent of Italian Messenger users. The mobile messaging service consistently ranks as one of the most-downloaded messaging apps in Italy.
Overall, Facebook's messaging service has seen the number of users in Colombia fluctuate in recent months. As of January 2025, more than **** million people in the South American country used Facebook Messenger, up from the ***** million users observed in January 2024.
In January 2025, the majority of Facebook Messenger users in Finland were between 25 and 34 years old, making up 22.6 percent of the platform's audience. The app was the least popular with those aged 18 to 24, accounting for just 10.4 percent of users.
In January 2025, there were *** thousand Facebook Messenger users in Luxembourg. Overall, the instant messaging service equally popular among men and women, with each group accounting for ** percent of its user base. Facebook Messenger was most popular with those aged 25 to 34 years, with around **** percent of users belonging to this age group. Additionally, slightly more men than women used the app in this demographic. The messaging app was also popular among those aged 35 and 44 years.
In January 2025, almost ** percent of Facebook Messenger users in the United Kingdom belonged to the 25 to 34 year age group, making them the largest audience of the instant messaging app. Overall, ** percent of users were aged between 35 and 44. Additionally, around one in ten users were aged 18 to 24 years.
In January 2025, around 115.01 million people in Brazil used Facebook Messenger. Furthermore, the South American country was home to the largest number of Messenger users in Latin America and the Caribbean.
In January 2025, women accounted for 52.3 percent of Facebook Messenger users in France, and men accounted for 47.7 percent of French Messenger users. The mobile messaging service consistently ranks as one of the most popular social platforms in France.
In January 2025, **** percent of Facebook Messenger users in Germany were men aged between 25 and 34 years, making it the largest demographic of the messaging service in the country, alongside women aged 35 to 44 years. Users aged 65 years and over made up around ***** percent of Facebook Messenger users in Germany, while users between the ages of 18 and 25 years constituted only *** percent of the network's audience base.
As of February 2024, male users in the age group of 25 to 34 years old accounted for around **** percent of the total male Facebook Messenger users in Vietnam. In that period, **** percent of users of this platform were male in the country.
As of January 2025, Facebook Messenger had around *** million users in the United States. The instant messaging service found its largest audience among those aged **************, accounting for ** percent of users. Additionally, the ** to ** year age group made up ** percent of Messenger's audience.