As of August 2025, the largest group of Facebook users in the Netherlands were aged ******** years, making up around ************* users of the social network in the country. WhatsApp, YouTube, and Facebook remain the three most popular online social platforms in the Netherlands, with approximately *********** users each. The amount of daily active users (DAU) of social media platforms like WhatsApp, Facebook, YouTube, Instagram, and Snapchat in the Netherlands has increased in recent years.

In 2023, about *********** people in the Netherlands used Facebook. This represents the first time since 2016 that the number of Facebook users in the Netherlands was less than ***********. WhatsApp, YouTube and Facebook remain the most popular online social platforms in the Netherlands, with around *********** users each.

Which demographic uses Facebook the most?
Facebook being the most widely used network, it is interesting to see which part of the Dutch population is most impacted by it. As of 2021, there is a slight majority of women using the platform In terms of demographic groups, Millennials were the most present generation on Facebook, accounting for approximately ** percent of Facebook users in the Netherlands.

Facebook penetration rate
In line with the overall industry shift to mobile social media usage, Facebook access via computer has decreased steadily since 2017 as more Dutch users have started visiting the platform via mobile devices. It is estimated that by 2025 the Facebook usage penetration among the Dutch population will increase to about ** percent. Thanks to this meaningful use of social networks, advertising spending on social networks in the Netherlands has been steadily growing in recent years, with an expenditure of *********** U.S. dollars planned for mobile advertising in 2025.

In August 2025, the majority of Facebook users in the Netherlands were aged between 25 and 34 years old, accounting for **** percent of the user base. Overall, Meta's Facebook was the least popular among those aged 65 years and older, who accounted for just **** percent of the audience.

There were 11 856 000 Facebook users in Netherlands in October 2025, which accounted for 67.5% of its entire population. The majority of them were women - 52.9%. People aged 25 to 34 were the largest user group (3 200 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 670 700.

As of January 2025, women constituted the majority of the Facebook user base in the Netherlands, accounting for 54 percent of the social platform users in the country. The remaining 46 percent were men.

There were 11 979 600 Facebook users in Netherlands in September 2025, which accounted for 68.2% of its entire population. The majority of them were women - 52.9%. People aged 25 to 34 were the largest user group (3 200 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 671 500.

In January 2025, roughly **** million people in the Netherlands used Facebook Messenger, a number that makes up around **** percent of the country's population. Over the past two years, the messaging service has seen a slight decline in user numbers in the country.

General statistics about the Facebook pages included in our sample.

The files of this dataset are no longer available. A revised version has been published at: https://doi.org/10.17026/dans-235-tba9The main goal of the DFS data collection project is to map the online friendship networks of Dutch adolescents. Specifically, the Facebook networks of Dutch adolescents participating in the offline CILS4EU and CILSNL data collection are mapped. Facebook is an American social networking site (SNS) where users create an online profile, provide personal information on this profile and invite other users to become connected as friends. With these connections, users can interact via personal messaging, post directly on others’ personal profile pages and react to others’ posts. During the time of our data collection, in 2014, Facebook was the largest SNS of the world with approximately 1.3 billion members. The DFS data are collected to study the relationship between offline face-to-face contacts, and online friendship network on Facebook. To this purpose we coded variables that show respondents’ Facebook friends’ gender, numbers of friends, privacy settings and ethnicity.

The main goal of the DFS data collection project is to map the online friendship networks of Dutch adolescents. Specifically, the Facebook networks of Dutch adolescents participating in the offline CILS4EU and CILSNL data collection are mapped. Facebook is an American social networking site (SNS) where users create an online profile, provide personal information on this profile and invite other users to become connected as friends. With these connections, users can interact via personal messaging, post directly on others’ personal profile pages and react to others’ posts. During the time of our data collection, in 2014, Facebook was the largest SNS of the world with approximately 1.3 billion members. The DFS data are collected to study the relationship between offline face-to-face contacts, and online friendship network on Facebook. To this purpose we coded variables that show respondents’ Facebook friends’ gender, numbers of friends, privacy settings and ethnicity.

The number of Facebook users in the Netherlands was forecast to continuously decrease between 2024 and 2028 by in total *** million users (-**** percent). According to this forecast, in 2028, the Facebook user base will have decreased for the seventh consecutive year to ***** million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like France and Belgium.

The median, mean and standard deviation of the number of interactions (reactions, comments, and shares) per post, for mainstream news and junk news.

The median value of posts liked in the past 30 days by a typical female Facebook user in the Netherlands was ** posts as of June 2021. In contrast, male users had only liked an average of ***** posts in the same period. The corresponding value for adverts clicked in the same period was ** ads for female users, about *** more than male users.

The statistic displays the distribution of the total number of Facebook users in the Netherlands in 2017 and 2018, by age group (in thousands). In both 2017 and 2018, the number of 25 to 35 year olds using Facebook in the Netherlands surpassed the number of Facebook users in other age groups. Across all age groups the number of Facebook users either increased or saw little change in 2018, the number of Facebook users in the youngest age bracket decreased more significantly, whereas in 2017 there were roughly *** thousand 13 to 17 year olds using Facebook, that number decreased to just over half a million in 2018.

In 2022, the penetration of social network users in the Netherlands was 83.16 percent, up from 81.43 in 2021. Social media usage in the Netherlands will continue to grow, and by 2027 it is estimated that over 87 percent of the country's population will be active on social media.

This statistic illustrates the year on year percentage change on previous year of Facebook users in the Netherlands in 2016, by age. In 2016, there was an increase of roughly *** percent of Facebook users among 65 to 79 year olds in comparison to 2015.

As of February 2025, there were 6.4 million users of Facebook in Belgium and 8.05 million users of the social network in the Netherlands. Overall, Luxembourg was home to around 317,000 Facebook users as of early 2025. In addition, there are approximately 10 million social media users in Belgium.

WhatsApp, Facebook and YouTube ranked as the most popular social media for Dutch Millennials or 20-to-39-year-olds in 2020, beating, for example, Instagram. In 2020, roughly 90 percent of the Millennial respondents in the Netherlands said they used WhatsApp. Facebook was also popular, with 82 percent indicating they actively used this platform. Both social networks had over ten million users in the country, of which 9.1 million were daily users for WhatsApp and 6.8 million for Facebook. Millennials are less active on Facebook Despite that Facebook ranks as the second-most popular social media platform, the Silicon Valley application experienced upheaval in the Netherlands. In a different question asked by the source, 57 percent of the Millennials agreed with a statement that said they spent less time on Facebook than they used to. Privacy concerns were one possible explanation for this. Some respondents also mentioned, though, that the platform had become too time-consuming and would rather spend it on “real life” activities. Instagram and Snapchat a gateway to Generation Z, not Millennials Are Dutch Millennials leaving Facebook then for other social networks, such as Instagram or Snapchat? The ranking provided here does to indicate that the 23-to-37-year-olds are part of the user base of the two photo apps. Data looking at the growing penetration rate of the two platforms by different age groups in the Netherlands confirms this. This same data does mention, though, that consumers aged 15-19 used the apps a lot more. Between 2015 and 2018, Instagram’s penetration rate among Generation Z increased by roughly 25 percentage points whilst the youngest generation was the first in the Netherlands to use Snapchat.

In August 2021, Facebook had an online reach of nearly **** million people in the Netherlands. This represents a small decrease when compared to the same period one year before. Dutch audiences were most exposed to Facebook on their smartphone, with around *** million users in the country accessing the social media platform with this type of device.

WhatsApp and Facebook were the most used social media in the Netherlands, both having the highest overall number of users but also seeing much daily use. WhatsApp had over ** million Dutch users, whereas Facebook had around ** million users. The daily active users (DAU) of social media in the Netherlands like WhatsApp, Facebook, YouTube, Instagram and Snapchat increased in recent years. As of 2023, roughly *** million individuals in the Netherlands used Instagram every day. Most popular social media among Millennials in the Netherlands WhatsApp and Facebook ranked as the most popular apps for 22-to-36-year-olds. 90 percent of the Millennials said they used the messaging app, whereas the social network reached a usage rate of ** percent. Instagram and Snapchat, however, were more popular among respondents aged **************** Is social media use expected to increase or decrease? Estimates from Statista’s Digital Market Outlook indicate that social media use in the Netherlands is believed to increase until 2024. The social media user penetration was projected roughly ** percent that year, compared to ** percent in 2018.