Which county has the most Facebook users? There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

As of the fourth quarter of 2023, Facebook had a combined 272 million monthly active users (MAU) in the United States and Canada, up by one million users when compared to the previous quarter.

Facebook user data – additional information

Facebook’s data use policy or privacy policy as it is also known, highlights the company’s guidelines concerning user privacy, information and how they are likely to be used. It also highlights the difference between public and private data and the websites and third part apps which are integrated into its services.

Federal agencies and governments have the right to request user data from Facebook. This issue was highlighted in late 2014, when Facebook came under attack from the British press for not releasing relevant information on the men responsible for the supposed pre planned murder on the British soldier Lee Rigby. In the second half of 2020, the number of user data requests issued to Facebook from the United States amounted to 61,262. This figure was higher than any other country, and India ranked second with 40,300 data requests.

The number of Facebook users in Indonesia was forecast to continuously decrease between 2024 and 2028 by in total 20 million users (-11.04 percent). According to this forecast, in 2028, the Facebook user base will have decreased for the fifth consecutive year to 161.16 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find further information concerning Thailand and Singapore.

It is estimated that Mexico had approximately 90.21 million Facebook users in 2022. According to forecasts, this figure is expected to rise up to 98.81 million by 2027 - an increase of approximately 8.6 million users. In the same year, 68.57 percent of the country's population were on Facebook, with almost half of those being aged between 18 and 34 years old.

Facebook usage Mark Zuckerberg's social network is responsible for more than half of all desktop social media visits in Mexico and its use through mobile phones has been adopted strongly among individuals of all ages. Besides being the majority of the platform's users, women are also more active than their male counterparts, tending to share and like content, and click on ads throughout the platform more frequently.

More than entertainment Facebook was used by more than three 60 percent of Mexican internet users as a news source, especially among those aged between 45-54 years old. However, social networks have also proven to be sources of misinformation. During the COVID-19 outbreak, Facebook was singled out as the platform through which users received the greatest number of fake news on the matter.

In January 2025, there were around 8.9 million Facebook users in Belgium, accounting for 73.6 percent of the total population. Overall, the social media platform has seen a growth in user numbers in recent years. Women are slightly more likely to use Facebook more than men, and the social network is most popular with 25 to 34-year-olds, followed by 18 to 24-year-olds.

In 2022, Brazil was home to 150.12 million Facebook users. The number has been projected to reach 151.63 in 2027, a drop from the 152.2 million of 2025. Brazil was the largest Facebook user base in Latin America in 2022, followed by Mexico, Colombia, and Argentina.

The upper hand among heavy users Brazilians spend more time on social media than any other population in the Western Hemisphere. Their heavy use of these platforms contributes to the prevalence of Mark Zuckerberg’s social network. Through Facebook, people in Brazil try to get to know more about the world and to keep in touch with each other: around half of adults on the social network used it as a source of news.

Limits to growth? In the first half of 2022, Facebook accounted for almost 48.56 percent of all social media site visits in Brazil. Furthermore, throughout the COVID-19 outbreak – the market shares of Facebook, YouTube, and Pinterest decreased in Brazil compared with the first half of 2019.

In January 2025, the United Kingdom had more than 55.9 million Facebook users. Four years before, in September 2020, the number of Facebook users in the UK stood at 45.85, showing a 21.9 percent growth in audience size in four years. Facebook remains the leading social network Despite a recent history of controversies and user privacy breaches - not least of which being the Cambridge Analytica scandal of 2018 - Facebook has managed to remain the top social network in the UK. As of July 2024, the platform had a 62.8 percent market share, almost six times over that of X, formerly known as Twitter. Besides being the most popular social network across all age groups, Facebook and its subsidiary WhatsApp report the highest use among those aged between 26 and 35 years old. Role in political advertising Facebook has also proved to be a lucrative advertising platform, having generated 22.7 percent of online ad revenue in the UK in 2018. This was forecast to increase to 28 percent in 2021, placing the social network second to Google within the online advertising sector. Unsurprisingly, political groups aiming to capitalize on this reach have taken to large-scale advertising on Facebook. In 2019, 3.31 million euros was spent on targeted political advertising in the UK alone, the second-highest reported figure in Europe.  

The number of Facebook users in Japan amounted to approximately 21.5 million in 2019. This figure was projected to increase to about 22.4 million users by 2025. The total population of Japan was expected to decrease from more than 126 million in 2019 to less than 124 million by 2024.

The spread of Facebook in Japan

The Japanese version of Facebook launched in 2008, during the same year that Twitter entered the Japanese market. While Facebook was able to supplant domestic social networking services (SNS) such as Mixi and GREE, Twitter showed an even higher user growth in the years that followed. Social media in general became more important over the years, as the widespread adoption of smartphones made mobile communications easier than before. A further factor was the Great East Japan Earthquake that struck Japan in 2011 and disrupted phone lines in many places. The messaging app LINE was developed in a short time period as a response to the earthquake and subsequently, became Japan’s most successful messaging app. Facebook also saw a spike in user numbers during that year, which was further supported by the release of the movie The Social Network to Japanese cinemas in October 2010. Today, the most popular profiles on Facebook each have a following of several million fans.

Facebook usage

A survey from 2019 revealed that three quarters of Japanese used SNS on a daily basis. While this finding indicated a high presence of social media in peoples’ daily lives, penetration rates varied depending on the service. There also exist internal variations among the user bases. In the case of Facebook, breakdowns of the penetration rate by gender and by age group showed that the service was used equally by men and women, but much more commonly by people in their twenties and thirties than other age groups. According to a survey on the willingness to pay (WTP) for the use of SNS, Facebook users on average were willing to pay the highest amount of money among the users of major services.

In 2023, the number of Facebook users in Canada amounted to 28 million and is projected to grow to over 34 million million by 2029. The current Facebook usage penetration in Canada is about 77 percent of the population. Social media in CanadaSocial networking is a popular online activity in Canada. Most recently, 68.5 percent of the population accessed social networks via any device on a monthly basis. Unsurprisingly, Facebook was ranked first in terms of popularity among Canadian internet users, with 25 to 34-year-olds constituting the biggest user group. Mobile social media in CanadaMobile social media access is also increasingly popular, with mobile websites and social apps generating a significant amount of Canadian social traffic. In March 2019, Facebook generated more than half of mobile social website visits in Canada. The most downloaded social apps in Canada include WhatsApp, Facebook Messenger, Facebook and Pinterest, again highlighting Facebook’s dominance in the Canadian social media market.

As of January 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2023, there were approximately 247 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2023. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

The number of Facebook users in Hungary amounted to 7.11 million as of November 2024, making Facebook the most widely used social media platform in the country. The highest number of users was recorded in March 2022 at 7.43 million people. Facebook user demographics The Hungarian version of Facebook was launched in 2008 and quickly became an almost essential part of people’s lives. As of 2023, approximately 63 percent of Hungarians had a Facebook account. The social media platform has been nearly equally popular with both genders, recording a slightly higher share of female users. Furthermore, in 2023, most Hungarian Facebook users were between the ages of 25 to 34 years old, while the second-biggest user group consisted of people between 35 and 44 years. Facebook Messenger user demographics Messenger, the messaging platform developed by Facebook in 2008, can be considered the primary channel of communication for most Hungarians. In January 2023, Facebook Messenger had approximately 5.6 million registered users in the country. The majority of these users were men between the ages of 25 and 35 years, while women of the same age constituted the second-largest age group.

As of December 2024, Facebook had around 6.4 million adult users in Hong Kong, showing a slight decline compared to the previous year. The largest audience on the platform were females aged 25 to 34 years.

In 2040, the number of Facebook users in India was expected to reach 970 million, up from nearly 497 million in 2023, indicating a steady growth in the social media platform's user base.

Facebook users in India – additional information

Facebook, headquartered in Menlo Park, California, is by far the leading social network in the world. Not only has the company been leading the market in number of active users – more than 1.7 billion active users as of September 2016 – but Facebook also owns three of the most popular social networks in the world, WhatApp, Facebook Messenger and Instagram. As of September 2016, WhatApp and Facebook Messenger had one billion active users each, while photo-sharing Instagram’s active users added up to a total of 500 million active users during the measured period. Social networking, one of the main online activities, shows healthy projections for the coming years, as the number of social network users worldwide is forecast to grow from 2.14 billion in 2015 to nearly three billion in 2020.

The number of social network users in India stood at around 216.5 million in 2016, and is forecast to amount to more than 336 million by 2020. From this figure, Facebook accounts for the majority of these users, as the social network is the most popular social network the country. There were about 195 million Facebook users in India as of May 2016, against about 191 million in the U.S. and 90 million in Brazil. These figures place India as the country with the largest Facebook user base in the world. The number of Facebook users in India is forecast to continue to grow in the coming years, and add up to nearly 320 million by 2021. In line with this growth in users, Facebook penetration rate in India is expected to jump from almost 15 percent in 2016 to around 23 percent in 2021.

In January 2025, there were around 46.6 million Facebook users in Germany, accounting for 56.9 percent of the total population. This number shows an increase from the first month of the previous examined year in January 2024, the platform saw 45.1 million users in Germany. In April 2023, Facebook users in Germany peaked, as 47,578,000 people were using the social media platform in the country. In Germany, Facebook's largest audience was aged between 25 and 34 years.

The number of Facebook users in Italy was forecast to continuously increase between 2024 and 2028 by in total 5.6 million users (+18.4 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 35.98 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Facebook users in Slovakia was forecast to decrease between 2024 and 2028 by in total 0.03 million users (-0.88 percent). This overall decrease does not happen continuously, notably not in 2028. While the Facebook user base was increasing earlier, it deteriorated and the Facebook user base was forecast to reach 3.37 million users in 2028. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

As of January 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for 24.2 percent of the social network's user base, with 12.3 percent of those users being women. Overall, 9.7 percent of users aged 35 to 44 years were women, and 9.3 percent were men. How many people use Facebook in the United States? Facebook is by far the most used social network in the world and finds a huge share of its audience in the United States. Facebook’s U.S. audience size comes second only to India. In 2023, there were over 246 million Facebook users in the U.S. By 2028, it is estimated that around 263 million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, 72 percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that 20 percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

The number of Facebook users in Croatia was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+13.76 percent). After the sixth consecutive increasing year, the Facebook user base is estimated to reach 2.45 million users and therefore a new peak in 2028. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).