The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total **** million users (+**** percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total *** million users (+***** percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach *** billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years.User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

According to a global survey conducted in February 2024, almost 40 percent of Facebook users paid attention to news from mainstram news outlets and mainstream journalists on the social network. Additionally, 39 percent reported paying attention to personalities, such as celebrities and influencers. Around one in four Facebook users paid attention to politicians and politican activists on the network.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

The number of Facebook users in Bulgaria was forecast to continuously increase between 2024 and 2028 by in total *** million users (+***** percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach **** million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

The number of Facebook users in Hungary was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach **** million users and therefore a new peak in 2028. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Facebook users in India was forecast to continuously increase between 2024 and 2028 by in total **** million users (+*** percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach ****** million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Nepal and Pakistan.

The reach by social network in the 'Facebook' segment of the advertising market in Saudi Arabia was forecast to continuously increase between 2025 and 2030 by in total 1.4 million users (+8.45 percent). After the ninth consecutive increasing year, the reach by social network is estimated to reach 17.97 million users and therefore a new peak in 2030. Notably, the reach by social network of the 'Facebook' segment of the advertising market was continuously increasing over the past years.Find more information concerning Israel and France. The Statista Market Insights cover a broad range of additional markets.

The reach by social network in the 'Facebook' segment of the advertising market in Poland was forecast to continuously increase between 2025 and 2030 by in total 2.1 million users (+8.99 percent). After the ninth consecutive increasing year, the reach by social network is estimated to reach 25.42 million users and therefore a new peak in 2030. Notably, the reach by social network of the 'Facebook' segment of the advertising market was continuously increasing over the past years.Find more in-depth information regarding the ad spending concerning the audio advertising segment of the advertising market in the Philippines and the ad spending concerning the search advertising segment of the advertising market in Russia. The Statista Market Insights cover a broad range of additional markets.

36.8% of the entire world’s population uses Facebook at least once per month.

Using the CrowdTangle API, each of the pink slime news domains was input and searched for public Facebook Page and Group posts from 2019-2024. Since the maximum number of posts possible to return is 1,000, I created a recursive function to halve the timeframe until fewer than 1,000 posts were available and then add in the posts from all the remaining time frames. Each row is a different post from a public Facebook Page or Group linking to a known pink slime website.Ads were collected via facebook.com/ads/library using the United States location and “Issues, elections or politics” ad category. Each of the ad purchasers listed above was a separate keyword that generated its own csv via the ad library. These csv's were then uploaded into a Python dataframe and concatenated into a single dataframe. Each row represents a different ad that ran on Meta's platforms and was paid for by a pink slime news parent organization.

Users aged ******** years old made up the largest audience of Facebook in the United Kingdom in January 2025, accounting for **** percent of all users. Overall, Facebook users aged ******** were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of November 2024, there were over 55.9 million Facebook users in the UK, up from ***** million in September 2018, according to napoleoncat.com. However, since a peak of **** million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted *** million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that skyrocketed  to *** million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly *********** British pounds. In the third quarter of 2024, the company’s total European revenue reached over **** billion U.S. dollars 

Purpose For the purpose of informing tobacco intervention programs, this dataset was created and used to explore how online social networks of smokers differed from those of nonsmokers. The study was a secondary analysis of data collected as part of a randomized control trial conducted within Facebook. (See "Other References" in "Metadata" for parent study information.) Basic description of 4 anonymized data files of study participants. fbr_friends: Anonymized Facebook friends networks, basic ego demographics, basic ego social media activity fbr_family: Anonymized Facebook family networks, basic ego demographics, basic ego social media activity fbr_photos: Anonymized Facebook photo networks, basic ego demographics, basic ego social media activity fbr_groups: Anonymized Facebook group networks, basic ego demographics, basic ego social media activity Each network comprises the ego, the ego's first degree connections, and the (second degree) connections between the ego's friends. Missing data and users who did not have friend, family, photo, or group networks were cleaned from the data beforehand. Each data file contains the following columns of data, taken with participant knowledge and consent participant_id: Nonidentifying ids assigned to different study participants. is_smoker: Binary value (0,1) that takes on the value 1 if participant was a smoker and 0 otherwise. gender: One of three categories: male, female, or blank, which signified Other (different from missing data). country: One of four categories: Canada (ca), US (us), Mexico (mx), or Other (xx). likes_count: Numeric data indicating number of Facebook likes the participant had made up to the date the data was collected. wall_count: Numeric data indicating number of Facebook wall posts the participant had made up to the date the data was collected. t_count_page_views: Numeric data indicating number of pages participant had visited in the UbiQUITous app up to the date the data was collected. yearsOld: Numeric data indicating age in years of the participant; right censored at 90 years for data anonymity. vertices: Number of people in the participant's network. edges: Number of connections between people in the network. density: The portion of potential connections in a network that are actual connections; a network-level metric; calculated after removing ego and isolates. mean_betweenness_centrality: An average of the relative importance of all individuals within their own network; a network-level metric; calculated after removing ego and isolates. transitivity: The extent to which the relationship between two nodes in a network that are connected by an edge is transitive (calculated as the number of triads divided by all possible connections); a network-level metric; calculated after removing ego and isolates. mean_closeness: Average of how closely associated members are to one another; a network-level metric; calculated after removing ego and isolates. isolates2: Number of individuals with no connections other than to the ego; a network-level metric. diameter3: Maximum degree of separation between any two individuals in the network; a network-level metric; calculated after removing ego and isolates. clusters3: Number of subnetworks; a network-level metric; calculated after removing ego and isolates. communities3: Number of groups, sorted to increase dense connections within the group and decrease sparse connections outside it (i.e., to maximize modularity); a network-level metric; calculated after removing ego and isolates. modularity3: The strength of division of a network into communities (calculated as the fraction of ties between community members in excess of the expected number of ties within communities if ties were random); a network-level metric. Detailed information on network metrics in the associated manuscript: "An exploration of the Facebook social networks of smokers and non-smokers" by Fu, L, Jacobs MA, Brookover J, Valente TW, Cobb NK, and Graham AL.

https://www.googleapis.com/download/storage/v1/b/kaggle-user-content/o/inbox%2F16190527%2F53f929ff911508241fa2b6808c9d885f%2FFacebookAdsBidding-1200x630-1.jpg?generation=1696942877786519&alt=media" alt="">

Subject:

Facebook recently introduced a new bidding system called "average bidding"(test group) alongside the existing "maximum bidding"(control group) system. These bidding systems determine which ads get displayed to users based on how much advertisers are willing to pay.

With "maximum bidding," advertisers specify the maximum amount they are willing to pay for each impression. For example, an advertiser might say, "I'm willing to pay a maximum of $10 for each impression."

With "average bidding," advertisers specify an average amount they are willing to pay for impressions. For instance, they might say, "On average, I'm willing to pay $6 for each impression."

Here's the key point: In this dataset, we've gathered the results of these two bidding strategies over the last 40 days to see which one is more effective at getting their ads displayed to the target audience.

Business Challenge: Unleashing the Power of Facebook Advertising

As a forward-thinking company poised to make waves in the realm of Facebook advertising, we're on a mission to unearth the most advantageous approach for our brand. Our burning questions:

1. Maximize Clicks and Purchases: Which strategy will propel us toward our goal of skyrocketing clicks and driving purchases?
2. Battle of Titans: Is there a discernible and statistically significant difference between the two bidding options?

Enter the AB Test: Today, we embark on a journey of data-driven discovery, where the clash of titans—Average Bidding versus Maximum Bidding—will be meticulously dissected and evaluated. We're on a quest for insights that will define our Facebook advertising strategy's future, using data as our compass and innovation as our weapon.

The outcome of this AB Test will not just answer our questions but will be the harbinger of a glorious era in our Facebook advertising endeavors. Stay tuned for a transformation that will leave a mark on the digital advertising landscape.

Features:

• Impression: Number of impressions per ad.
• Click: Numbers of clicks per ad.
• Purchase: The number of products purchased after the click.
• Earnings: Earning after purchase.

The number of Facebook users in France was forecast to continuously increase between 2024 and 2028 by in total *** million users (+***** percent). After the ***** consecutive increasing year, the Facebook user base is estimated to reach ***** million users and therefore a new peak in 2028. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Belgium and Luxembourg.