With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

As of June 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, almost 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2024, there were approximately 250 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2025. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

Users aged ******** years old made up the largest audience of Facebook in the United Kingdom in January 2025, accounting for **** percent of all users. Overall, Facebook users aged ******** were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of November 2024, there were over 55.9 million Facebook users in the UK, up from ***** million in September 2018, according to napoleoncat.com. However, since a peak of **** million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted *** million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that skyrocketed  to *** million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly *********** British pounds. In the third quarter of 2024, the company’s total European revenue reached over **** billion U.S. dollars 

In January 2025, the United Kingdom had more than **** million Facebook users. Four years before, in September 2020, the number of Facebook users in the UK stood at *****, showing a **** percent growth in audience size in four years. Facebook remains the leading social network Despite a recent history of controversies and user privacy breaches - not least of which being the Cambridge Analytica scandal of 2018 - Facebook has managed to remain the top social network in the UK. As of July 2024, the platform had a **** percent market share, almost six times over that of X, formerly known as Twitter. Besides being the most popular social network across all age groups, Facebook and its subsidiary WhatsApp report the highest use among those aged between 26 and 35 years old. Role in political advertising Facebook has also proved to be a lucrative advertising platform, having generated **** percent of online ad revenue in the UK in 2018. This was forecast to increase to ** percent in 2021, placing the social network second to Google within the online advertising sector. Unsurprisingly, political groups aiming to capitalize on this reach have taken to large-scale advertising on Facebook. In 2019, **** million euros was spent on targeted political advertising in the UK alone, the second-highest reported figure in Europe.  

Facebook is one of the most popular social networks in the United States and as of June 2025, **** percent of U.S. Facebook users were women. Facebook usage in the United StatesThanks to its wide reach and vast range of products including Facebook Messenger, Instagram and WhatsApp, many internet users would find it hard to imagine an online experience without the company that arguably made social media mainstream. In 2021, ** percent of the U.S. population were aware of Facebook, an all-time high and still improving on years of consistently high ranking in this area. In 2024, Facebook had over *** million users from the United States, making it the leading social media platform in the country.Facebook usage concernsDespite near universal Facebook awareness and wide-ranking adoption, many consumers are wary of the social network’s influence on their digital experience and life. In 2018, the company was plagued by scandals, ranging from being a tool in the alleged foreign influence of the U.S. elections in 2016, to being utilized in spreading misinformation by bad actors due to lax content policies, to the mishandling of user data. During a March 2018 survey, ** percent of internet users in the United States stated that large digital platforms such as Facebook (and also Google and Twitter) should be regulated.

As of January 2025, Facebook in Germany was most popular among ***** in the ***to ** year age group, with **** percent of its users belonging to this demographic. Overall, ** percent of users were between the age of 25 to 34 years. Just *** percent of total Facebook audiences in Germany were over the age of 65 years. Facebook users in Germany The total number of Facebook users in Germany as of December 2024 was **** million. Between December 2019 and December 2020, Facebook’s audience size in Germany grew by *** million users - from ***** to ***** million. From 2020 to 2021, the number of people using the platform remained stable, with only a change of *** million additional users. In addition, the penetration rate for Facebook in Germany was ***** percent in 2022 and ***** percent in 2023. There were ***** million social media users in Germany in 2023, an increase of over *** million users since 2020. By 2026, this figure is expected to reach ***** million. Social media platforms in Germany Facebook Messenger, Facebook’s instant messaging app, had a total of ***** million users as of December 2024, an increase of more than *** million users from the previous year. Men in the ** to ** year age group and women aged 35 to 44 years were the most likely audience of the instant messaging platform, with each group accounting for 13.1 percent of its user base. Social media network Instagram had **** million users in Germany in 2024, a decrease of around *** million users when compared to the previous year. This app was more favorable with women in the ** to ** year age group, followed by men of the same age range.

As of February 2025, Sweden had around 5.8 million Facebook users, whilst Denmark was home to roughly 3.45 million Facebook users. Additionally, 3.25 million people in Norway were using Meta's most popular social network. The Faroe Islands and Greenland both had under 40,000 active Facebook users as of early 2025. Social media platforms of choice in the Nordics With a plethora of social networks to choose from, users in Denmark still lean towards using Meta's Facebook. Overall, the social network had an 86 percent reach rate in the country. YouTube and Instagram are also popular, with 60 percent of internet users accessing the services in Denmark as of March 2023. Facebook's audience Although Facebook is considered as a social media platform for older audiences, Swedish users are mainly Millennials and Generation Z. In fact, Facebook finds its largest audience with users aged 25 to 34 years, with 22.4 percent of its audience falling into this age group. The service is also popular with users aged 18 to 24 years. In terms of gender, women accounted for 53.5 percent of Swedish users.

According to the source, there were over **** million Facebook users in Poland as of March 2025, with*** percent of those users being between 25 and 34 years old. Insight into Facebook’s popularity With a nearly ************* market share, Facebook dominates social media in Poland above any other global social media platform like Instagram or Twitter. The number of Facebook users in Poland is also forecasted to continue increasing. In addition to hosting user communities, Facebook is a popular tool for brands, institutions, and public figures to get publicity and to interact with their audiences. The most popular Facebook pages in Poland are those of Polish athletes (particularly, of the footballer Robert Lewandowski), well-established national companies, and meme pages. Is Facebook getting too old? As this statistic shows, most Facebook users in Poland are between 25 and 34 years old – an older demographic than for platforms like Instagram or TikTok. Social media are more commonly used by younger audiences, meaning that trendy new platforms could be big competitors for Facebook.

The number of Facebook users in India was forecast to continuously increase between 2024 and 2028 by in total **** million users (+*** percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach ****** million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Nepal and Pakistan.

As of January 2025, Russia had the most Facebook users in the Caucasus region, with over ** million users. Azerbaijan ranked second with approximately *** million users.   Facebook usage in Russia Facebook, together with some other social media platforms of Meta, were banned in Russia in 2022. Prior to the ban, Facebook’s popularity in Russia was conditioned by the presence of VK, or previously VKontakte, for some the local version of the former. In 2022, Facebook ranked sixth by number of social media publications in the country, while VK listed first. When it comes to user demographics, users aged 25 to 34 years represented the largest share of Meta Platforms' advertising audience in the country. Global overview Even though Facebook was not the most popular social media platform in Russia, it remained the global leader with more than ***** billion active users as of 2024. In terms of usage by country, the largest number of the Facebook users was recorded in India, at approximately *** million as of April 2024.

As of April 2022, there were 26.8 million Facebook users in the United States aged under 25 years, compared to 151.5 million users of the social network who were aged over 25 years. Over the coming years, users aged 25 and under will continue to decline. In 2023, it is forecast that 15 percent of Facebook users will be under 25 years old, as younger social media users continue to opt for video-based apps, such as TikTok.

In the United Kingdom in January 2025, women aged 25 to 34 years made up Facebook's largest audience in the country, accounting for almost ** percent of all users. Men in the same age bracket were the second-largest audience base, accounting for ** percent of users. Around ** percent of Facebook users in the UK were aged 65 and older. Facebook UK  Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that skyrocketed to **** billion British pounds in 2017. According to Facebook UK, this was the result of the company commencing advertiser reseller services in April 2016. For the year 2019, the company declared a revenue of roughly *** billion British pounds within the UK. In the first quarter of 2021, the company generated a total European revenue of *** billion U.S. Dollars.     Growth in European active users As well as rising revenues, Facebook has also seen a slow increase in the number of monthly active users (MAUs) across Europe. During the first quarter of 2015, Facebook attracted *** million MAUs, a figure that would rise to *** million by the first quarter of 2021. Globally, Facebook had roughly **** billion MAUs by the first quarter of 2021.

In January 2025 in Italy, ******** was most popular amongst users aged ******** years, accounting for **** percent of the country's audience. Overall, **** percent of Facebook users in Italy were aged 45 to 54 years, and **** percent belonged to the 35 to 44 year age group. In addition, users aged 65 years and older made up **** percent of Facebook users, and **** percent of users belonged to the 18 to 24 years age group.

As of January 2025, *** percent of Facebook users in France were aged 65 years and older, whereas **** percent of platform users were aged between 18 and 24 years. Users between the ages of *************** accounted for the largest group of Facebook users in France, with **** percent.

The number of Facebook users in Indonesia was forecast to continuously decrease between 2024 and 2028 by in total 20 million users (-11.04 percent). According to this forecast, in 2028, the Facebook user base will have decreased for the fifth consecutive year to 161.16 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Thailand and Vietnam.

The number of Facebook users in Japan amounted to approximately **** million in 2019. This figure was projected to increase to about **** million users by 2025. The total population of Japan was expected to decrease from more than *** million in 2019 to less than *** million by 2024.

The spread of Facebook in Japan

The Japanese version of Facebook launched in 2008, during the same year that Twitter entered the Japanese market. While Facebook was able to supplant domestic social networking services (SNS) such as Mixi and GREE, Twitter showed an even higher user growth in the years that followed. Social media in general became more important over the years, as the widespread adoption of smartphones made mobile communications easier than before. A further factor was the Great East Japan Earthquake that struck Japan in 2011 and disrupted phone lines in many places. The messaging app LINE was developed in a short time period as a response to the earthquake and subsequently, became Japan’s most successful messaging app. Facebook also saw a spike in user numbers during that year, which was further supported by the release of the movie The Social Network to Japanese cinemas in October 2010. Today, the most popular profiles on Facebook each have a following of several million fans.

Facebook usage

A survey from 2019 revealed that three quarters of Japanese used SNS on a daily basis. While this finding indicated a high presence of social media in peoples’ daily lives, penetration rates varied depending on the service. There also exist internal variations among the user bases. In the case of Facebook, breakdowns of the penetration rate by gender and by age group showed that the service was used equally by men and women, but much more commonly by people in their twenties and thirties than other age groups. According to a survey on the willingness to pay (WTP) for the use of SNS, Facebook users on average were willing to pay the highest amount of money among the users of major services.

The number of Facebook users in Serbia was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach **** million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).