As of June 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, almost 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2024, there were approximately 250 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2025. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

This data set contains the complete Facebook Insights back-end download for The Salmon Project, an Alaska non-profit communications, outreach and social identity project. The Insights data from the organization's active period, 2013-2019, includes data for periods of time when the project's monthly reach exceeded 1 million people. Data includes page likes and unlikes, post and video engagements, full text of all posts, timestamps, and all other data made available by Facebook Insights. The data is suitable for statistical and psychographic analysis, particularly for researchers interested in self-identity as it relates conservation, natural resource use, communications and messaging strategy, and social change movements. All data in .csv format. Broken into 3 files per year for ease of download (Jan-Apr, May-Sep, Oct-Dec) for all years except 2019, which ends on 2019-10-31.

Second Hand Apparel Market size was valued at USD 71.25 Billion in 2024 and is projected to reach USD 251.1 Billion by 2031, growing at a CAGR of 15.2% during the forecast period 20242031.

Global Second Hand Apparel Market Drivers

The market drivers for the Second Hand Apparel Market can be influenced by various factors. These may include:

Sustainability Awareness: Consumers are increasingly driven by environmental concerns and the desire to reduce carbon footprints. As climate consciousness rises, many are choosing secondhand apparel to avoid the environmental impact associated with fast fashion. Brands like Patagonia and initiatives like the Ellen MacArthur Foundation’s circular economy model are promoting this shift by highlighting the sustainable benefits of reused clothing. Economic Savings: With ongoing economic uncertainties, many individuals are looking for ways to save money. Secondhand apparel offers a costeffective alternative to buying new clothes. Platforms like ThredUp and Depop report substantial user growth, indicating that budgetconscious consumers are turning to used items to make their dollars stretch further. Unique Fashion Finds: The quest for unique, vintage, or hardtofind clothing is driving many fashion enthusiasts towards secondhand markets. Social media influencers and fashion bloggers often showcase distinctive outfits sourced from thrift stores, inspiring their followers to hunt for similar oneofakind pieces, leading to increased popularity of secondhand shopping. Digital Marketplace Growth: The exponential rise of online resale platforms has made buying secondhand clothes more accessible and userfriendly. Websites and apps like Poshmark, eBay, and Vinted have streamlined the process of selling and buying preloved apparel, fostering a robust digital secondhand market ecosystem. Celebrity Influence: Highprofile endorsements and fashion statements by celebrities wearing secondhand or vintage clothing have significantly contributed to the trend. Notable figures like Meghan Markle and Emma Watson frequently sport thrifted outfits, bringing secondhand fashion into mainstream consciousness and making it a desirable option. Quality and Longevity: A growing appreciation for wellmade, durable clothing is causing many consumers to seek out vintage and secondhand items, which often boast superior craftsmanship compared to contemporary fast fashion items. This trust in the longevity and quality of older garments enhances the appeal of the secondhand market. Social Media and Online Communities: Platforms like Instagram and Facebook are fostering vibrant communities dedicated to buying, selling, and exchanging secondhand clothes. Groups and hashtags such as #ThriftStoreFinds and #SecondHandFashion have garnered considerable followings, creating a sense of community and social validation that encourages more people to participate. Circular Economy Initiatives: Companies and governments are increasingly promoting circular economy principles, which prioritize reusing and recycling materials to reduce waste. This has led to legislative support and the creation of programs that incentivize consumers to buy secondhand apparel. As a result, brands that align with these principles gain consumer trust and support. Changing Consumer Dynamics: Millennials and Gen Z are particularly influential in driving the secondhand apparel market. These younger generations value experiences over possessions, sustainability over brand new, and they continue to fuel the demand for secondhand goods as they prioritize values of reducing waste and ethical consumption. Retail Collaborations and Integrations: Traditional retail brands are increasingly collaborating with resale platforms or initiating their own secondhand sales channels. For instance, brands like Urban Outfitters and Levi's have launched initiatives to sell vintage and upcycled items, integrating secondhand options directly into their retail strategy, further normalizing and encouraging the practice of purchasing preloved clothing.

This statistic shows the profile of Millennial travelers in the United States as of July 2016. Millennial travelers were characterized most by their cultural interest with an average Traveler Psychographic Intensity Index score of 70.3 in this category.

Millennial travelers were the generation group whose activity choices were most influenced by what was posted on social media. They were more than double as likely to be influenced by sites such as Facebook and Instagram than Baby Boomer travelers.