Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

Apart from being the most-followed person on Instagram, Cristiano Ronaldo is also the most-followed person on Facebook with over 122 million subscribers to his Facebook page in January 2023. Only Facebook itself and tech conglomerate Samsung had more followers on the social network. Ronaldo’s position in the ranking is even more impressive given that the list of most popular fan pages on Facebook is dominated by global brands rather than individual celebrities. Social media advertising Brand presence on social media is a serious business. Social media advertising revenues was the strongest-growing ad category in the United States in 2020 and 2021. As social networks are a significant traffic generator for retail sites in the United States, it is no wonder that brands and retailers are particularly keen to invest in social media advertising. Facebook is also the digital channel with the most influence on purchasing decisions according to internet users in the United States, ranking ahead of YouTube and Instagram. Facebook advertising Facebook advertising influence extends beyond social media – the company consistently ranks among the U.S. media companies with the biggest advertising revenues. Google is the only digital competitor with more ad revenue, but Facebook ranks miles ahead of traditional media juggernauts such as Disney, Fox, and Viacom.

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

Facebook is one of the most popular social networks in the United States and as of January 2025, **** percent of U.S. Facebook users were women. Facebook usage in the United StatesThanks to its wide reach and vast range of products including Facebook Messenger, Instagram and WhatsApp, many internet users would find it hard to imagine an online experience without the company that arguably made social media mainstream. In 2021, ** percent of the U.S. population were aware of Facebook, an all-time high and still improving on years of consistently high ranking in this area. In May 2024, Facebook had over *** million unique visitors from the United States, making it the seventh most popular multi-platform web property in the United States. Facebook usage concernsDespite near universal Facebook awareness and wide-ranking adoption, many consumers are wary of the social network’s influence on their digital experience and life. In 2018, the company was plagued by scandals, ranging from being a tool in the alleged foreign influence of the U.S. elections in 2016, to being utilized in spreading misinformation by bad actors due to lax content policies, to the mishandling of user data. During a March 2018 survey, ** percent of internet users in the United States stated that large digital platforms such as Facebook (and also Google and Twitter) should be regulated.

Traffic analytics, rankings, and competitive metrics for facebook.com as of May 2025

The attached figures will show how Facebook's algorithims are sensitive to negative SEO tactics.

Indie Review Magazine obtained the majority of their likes via paid advertising through Facebook.

They achieved ad performance in both international and US markets of 0.01 to 0.03 cents a like on average. However, the magazine is suffering from a very serious troll sitaution.

A violent stalker - who has also been sending employees death threats and threatening messages/etc on social media sites - began targeting the magazine's facebook page as soon as it obtained some success.

You can see from the graphs that the organic likes (the light purple) increased as the paid likes increased, but decreased disproportionatly to the paid likes.

Thus, a massive decline in the organic likes directly preceeded a steady decline in paid page likes, which was a direct result of plumuting ad performance (because the "ranking" algorithims at Facebook, disproportionately value page un-likes). As a result it is possible for negative SEO firms and/or individuals to game the system.

As a result of these negative SEO tactics the magazine has noted ad performance which ranges from 0.02 cents per like and swiftly changing to greater than 4 dollars a like. This is what they refer to as the "money dump".

Slowly over time, the stalker has built up greater than one thousand fake scripted accounts, that he usses to automatically unlike their page whenever a promising post is made.

We suspect and our data highly suggests that Facebook's content ranking algorithims are especially sensitive to this tactic, thus it is possible that there are many pages out there who are suffering from dismal ad performance which may be directly related to sitatuions out of their control.

Negative SEO tactics emloyed by a competitor or in the case of Indie Review Magazine, a stalker, can have a very significant negative impact on the performance of an advertising campaign.

Without acess to Facebook's ranking algorithims we cannot say for certain what is going on behind the scenes at Facenook, but it is obvious from our data that Facebook's algorithims are very suceptible to negative SEO tactics.

If you would like to contact me regarding this reserach, you may email me at Jamie@ITSmoleculardesign.com.

This study examines the effects of a series of significant algorithm changes within Facebook’s News Feed on user engagement with news content on the platform between 2011-2020. By tracking public announcements, industry research, and leaks to the press, we constructed a timeline of algorithm changes and collected data on 1 million news articles from The Guardian over the 10-year period, alongside their associated Facebook engagement metrics (likes, comments, shares, etc.) using the CrowdTangle API. Using time series analysis techniques including cross-correlation, Granger causality, and anomaly detection, we modeled this data to test for the relationship between significant algorithmic ranking updates to Facebook’s News Feed algorithms and user engagement with Guardian articles on the platform. Our results show that strategic interventions to the News Feed algorithm significantly impacted engagement with hard news items, whereas opinion, lifestyle, sports, and arts content were less affected. This study challenges the notion of algorithms as ‘black boxes’ by demonstrating how Facebook’s deliberate adjustments influence user engagement with news content. We conclude by outlining the limitations and challenges for systemic auditing of social media algorithms, advocating for greater data access, and discussing the opportunities afforded by the EU’s Digital Services Act to advance this research agenda.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

This statistic shows a ranking of major American denominations in 2010, by percentage of parishes or congregations using Facebook. In 2010, about 69 percent of congregations of the Assemblies of God were using Facebook.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

The statistic shows a ranking on the leading countries based on their share of Facebook users worldwide as of January 2018. During the measured period, the United States accounted for 11 percent of the global Facebook population. India accounted for 12 percent of total Facebook users worldwide, having finally overtaken the United States in terms of Facebook user figures.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

This dataset tracks annual overall school rank from 2011 to 2022 for F B Mccord Elementary School

Newsner.com was the media company whose Facebook page had most fans as of March 2021. The news resource Facebook page was liked by over *** million people in Sweden. Next in the ranking was AIKompis, which is the biggest media house in Arabian language for the Nordic countries. The page had over *** million fans that year. SVT and TV4 came third and fourth, respectively, with roughly *** and *** thousand fans on Facebook. However, news pages were not the main reason for using Facebook. The activity which most Swedes reported to be using Facebook for, was Messenger, according to over ** percent of people. ** percent used the platform to participate in groups and ** percent- to upload pictures.

Online news in Sweden

A survey, conducted in 2020, ranked the leading online news brands in Sweden that year. Aftonbladet online had the highest weekly reach percentage of ** percent. It was followed by Expressen and SVT News Online, which had ** percent and ** percent, respectively.

 Who uses Facebook? 

The ‘90s generation was the generations with highest share of Facebook users in Sweden. ** percent of people born in the *** used the platform in 2018. Second most active Facebook users were Swedes born in the ****, ** percent of whom used the platform. In contrast, only ** percent of the ‘00s generations used it.

This dataset tracks annual overall school rank from 2016 to 2022 for F. B. Gwynn Educational Center

In 2022, Madrid topped the ranking of the Spanish cities with the highest number of Facebook profiles, with approximately 2.2 million. Barcelona and Valencia ranked second and third with 1.2 million and 530.7 thousand users, respectively. Facebook has maintained a relatively stable number of users in the country since 2019, although declining to 21.1 million in 2022.

This dataset tracks annual overall school rank from 2010 to 2018 for Samuel F. B. Morse Elementary School

This statistic shows a ranking of sororities in the United States, according to "largest national footprint, most devoted sisters, and greatest philanthropic footprint". To measure this, the daily beast considered the number of active collegiate chapters, the number of Twitter followers, the number Facebook fans and the amount of money donated by the sorority to nonprofit organizations. In this graph the variables: number of Facebook fans and number twitter followers are depicted. Zeta Tau Alpha was ranked as the top sorority in 2012 with a massive 40,647 Facebook fans.

This dataset represents point locations for various recreation sites within the state of New York symbolized by total number of new Facebook check-ins. This dataset is used to understand the value of New York recreational sites using social media crowdsource information to be used in planning activities. Other information is available on number of Facebook likes, new posts, and rating.View Dataset on the Gateway

Means and SD for the ranked likability of each profile (1 = most likeable; 9 = least likeable), including the median rank, and minimum to maximum rank.Ranked Likeability.