As of June 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, almost 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2024, there were approximately 250 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2025. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

Discover key Facebook statistics, including user growth, engagement trends, ad performance, demographics, and platform usage!

As of October 2025, men aged 25 to 34 represented Facebook’s largest user group, making up **** percent of the platform’s global audience. Across all age groups except those aged 65 and older, male users outnumbered female users. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook users The vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with *** million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

As of October 2025, India had the largest Facebook audience worldwide, with over 403 million users. To put this figure into perspective, if India’s Facebook user base were a country, it would rank as the third most populous nation globally. Besides India, three other markets had more than 100 million Facebook users each: the United States, Indonesia and Brazil. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

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Facebook has over 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

The latest Facebook statistics show that the platform is growing – especially when it comes to advertising. These are the latest Facebook advertising statistics you need to know.

In this blog are the latest Facebook advertising statistics that show how effective Facebook ads are now and what’s likely to happen in the future.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

Real-time Facebook post volume, engagement metrics, and community insights providing brand health monitoring, demographic targeting, and social media intelligence for institutional investment research.

In 2025, there are around *** billion global Facebook users, up from *** billion in the previous year. By 2029, there will be almost *** billion users. Facebook continues to dominate the social media landscape. Despite new platforms regularly emerging, Facebook still comes out on top in terms of user numbers.

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There were 278 009 600 Facebook users in United States of America in January 2025, which accounted for 80.3% of its entire population. The majority of them were women - 53.6%. People aged 25 to 34 were the largest user group (69 000 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 14 000 000.

There were 55 500 000 Facebook users in United Kingdom in January 2025, which accounted for 80% of its entire population. The majority of them were women - 53.2%. People aged 25 to 34 were the largest user group (13 800 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 2 800 000.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

36.8% of the entire world’s population uses Facebook at least once per month.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

There were 45 100 000 Facebook users in France in January 2025, which accounted for 67.1% of its entire population. The majority of them were women - 52.8%. People aged 25 to 34 were the largest user group (11 600 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 2 100 000.

There were 9 191 500 Facebook users in Sweden in April 2023, which accounted for 86.5% of its entire population. The majority of them were women - 53.7%. People aged 25 to 34 were the largest user group (2 000 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 516 400.