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Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...
In the fourth quarter of 2023, there were approximately 1.37 billion monthly active Facebook users across the Asia-Pacific region. Comparatively, in the first quarter of 2015, there were 471 million monthly active Facebook users across the Asia-Pacific region. Facebook’s global domination In more than two decades of existence, Facebook has expanded alongside the evolution of social media and has come to dominate the industry for most of its lifetime. With a leading worldwide social media return on investment and monthly global active users surpassing three billion, Facebook achieved an average revenue of 13 U.S. dollars per user by the end of 2023. The rapid growth of Facebook was fueled in part by the expansion of internet access and smartphone usage globally. Developed markets with high internet penetration rates, such as North America or Western Europe, have seen high Facebook usage. Meanwhile, the Asia-Pacific region, with its growing population and increasing internet use, may offer opportunities for sustained growth. Facebook in the Asia-Pacific region While the Asia-Pacific region's importance for Facebook is relatively small in terms of marginal financial weight, the region's significance in terms of user base and growth potential is considerable. For instance, India led the list of countries with the most Facebook users, with an audience size of more than 378 million in 2024. In addition, Facebook held the largest market share of social media platforms in Asia in terms of traffic generating capability, accounting for more than half of the market as of January 2025.
According to a global survey conducted in February 2024, almost 40 percent of Facebook users paid attention to news from mainstram news outlets and mainstream journalists on the social network. Additionally, 39 percent reported paying attention to personalities, such as celebrities and influencers. Around one in four Facebook users paid attention to politicians and politican activists on the network.
As of April 2024, Facebook had an addressable ad audience reach 131.1 percent in Libya, followed by the United Arab Emirates with 120.5 percent and Mongolia with 116 percent. Additionally, the Philippines and Qatar had addressable ad audiences of 114.5 percent and 111.7 percent.
The number of Facebook users in Australia had been increasing steadily throughout the years, with a forecast of approximately 11.5 million Australians having an account on the social media platform by the year 2022. This figure would represent more than 40 percent of the Australian population, making it the most used social media platform in the nation.
Facebook - the most used social media platform
Australia had one the highest active social media penetration rates globally, with most of the population having account on a social media platform. It is partially due to the country’s high internet penetration rate and heavy influence from the United States with regard to internet and social media trends. Furthermore, social networks were the most used platform of social media with instant messenger platforms such as WhatsApp and Facebook messenger coming in second place.
Demographics of Facebook users
Younger generations in Australia were much more active Facebook users with those between 18 to 29 years using the platform four times more per week than those over the age of 65. This was not to say that the elderly did not use Facebook but the data showed that those that do use social media platforms were most likely to have a Facebook account in comparison to other generations.
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Germany WPI: 2015=100: FB: Alcoholic & Other Beverages data was reported at 105.900 2015=100 in Aug 2018. This records an increase from the previous number of 105.700 2015=100 for Jul 2018. Germany WPI: 2015=100: FB: Alcoholic & Other Beverages data is updated monthly, averaging 101.100 2015=100 from Jan 2015 (Median) to Aug 2018, with 44 observations. The data reached an all-time high of 105.900 2015=100 in Aug 2018 and a record low of 99.600 2015=100 in Feb 2015. Germany WPI: 2015=100: FB: Alcoholic & Other Beverages data remains active status in CEIC and is reported by Federal Statistics Office Germany. The data is categorized under Global Database’s Germany – Table DE.I037: Wholesale Price Index: 2015=100.
In March 2025, Facebook’s market share reached ***** percent in the United Kingdom, this is a slight ******** on the previous month. In January 2017, Facebook's web visit share hit an all time high of ** percent. Lower market share, higher revenuesWhile the analysis shows Facebook losing market share in the UK, this doesn’t appear to have significantly hampered their ability to generate revenue. Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that increased to over billion British pounds in 2019 and close to two billion in 2021. The company’s total European revenue amounted to ** billion U.S. dollars as of the fourth quarter of 2024. Growth in active usersAs well as rising revenues, Facebook has also seen a slow increase in the number of monthly active users (MAUs) across Europe. During the first quarter of 2015 Facebook attracted *** million MAUs, a figure that would peak at *** million in the fourth quarter of 2021. Globally, Facebook had **** billion MAUs in the fourth quarter of 2023.
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Austria Consumer Price Index (CPI): 2015=100: FB: Food: Fruit data was reported at 103.700 2015=100 in Dec 2020. This records a decrease from the previous number of 104.000 2015=100 for Nov 2020. Austria Consumer Price Index (CPI): 2015=100: FB: Food: Fruit data is updated monthly, averaging 101.700 2015=100 from Jan 2015 (Median) to Dec 2020, with 72 observations. The data reached an all-time high of 105.600 2015=100 in May 2018 and a record low of 96.200 2015=100 in Jun 2019. Austria Consumer Price Index (CPI): 2015=100: FB: Food: Fruit data remains active status in CEIC and is reported by Statistics Austria. The data is categorized under Global Database’s Austria – Table AT.I006: Consumer Price Index: 2015=100.
Users aged 25 to 34 years old made up the largest audience of Facebook in the United Kingdom in January 2025, accounting for 24.7 percent of all users. Overall, Facebook users aged 35 to 44 were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of November 2024, there were over 55.9 million Facebook users in the UK, up from 39.01 million in September 2018, according to napoleoncat.com. However, since a peak of 57.1 million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted 305 million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately 211 million British pounds in revenue during 2015, a figure that skyrocketed to 842 million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly one billion British pounds. In the third quarter of 2024, the company’s total European revenue reached over 9.49 billion U.S. dollars
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Austria Wholesale Price Index: 2015=100: FB: Sugar, Chocolate and Confectionery data was reported at 102.600 2015=100 in Dec 2020. This records a decrease from the previous number of 104.000 2015=100 for Nov 2020. Austria Wholesale Price Index: 2015=100: FB: Sugar, Chocolate and Confectionery data is updated monthly, averaging 101.300 2015=100 from Dec 2015 (Median) to Dec 2020, with 61 observations. The data reached an all-time high of 117.000 2015=100 in Dec 2015 and a record low of 97.800 2015=100 in Apr 2019. Austria Wholesale Price Index: 2015=100: FB: Sugar, Chocolate and Confectionery data remains active status in CEIC and is reported by Statistics Austria. The data is categorized under Global Database’s Austria – Table AT.I021: Wholesale Price Index: 2015=100.
Facebook is the leading social network worldwide, and its accessibility through multiple mobile apps as well as its mobile website. In January 2021, over 98 percent of active user accounts worldwide accessed the social network via any kind of mobile phone.
Facebook in mobile-first markets India is thecountry with the largest Facebook audience by far, with 340 million users on the platform, followed the United States, Indonesia, and Brazil all of which have more than 100 million Facebook users each. With the exception of the United States, all of these are digital markets with mobile-first audiences. In many emerging markets, mobile is often the first online experience, providing online users with their first internet experience through inexpensive smartphones and mobile data contracts. In India and Indonesia, mobile by far surpasses desktop in terms of audiences and time spent.
Mobile Facebook access Due to the social network’s wide reach on mobile, it is unsurprising that Facebook consistently ranks as one of the most-downloaded app publishers worldwide. Some of the apps published by Facebook include the eponymous social networking app (and its low-bandwidth version, Facebook Lite), Facebook Messenger (also available as Messenger Lite), Facebook Pages Manager and Facebook Local. In the Google Play Store, Facebook Messenger, Messenger Lite and Facebook frequently rank among the top downloaded apps every month.
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Article-Level Metrics (ALM) measure the reach and online engagement of scholarly works. This PLOS ALM report contains the cumulative stats collected for all works through October 10, 2015. Data are generated by the Lagotto open source software. Go to the Lagotto forum for questions or comments.
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Norway Consumer Price Index (CPI): Food & Non Alcoholic Beverages (FB) data was reported at 136.800 2015=100 in Mar 2025. This records a decrease from the previous number of 137.800 2015=100 for Feb 2025. Norway Consumer Price Index (CPI): Food & Non Alcoholic Beverages (FB) data is updated monthly, averaging 78.500 2015=100 from Jan 1979 (Median) to Mar 2025, with 555 observations. The data reached an all-time high of 137.900 2015=100 in Jul 2024 and a record low of 27.000 2015=100 in Feb 1979. Norway Consumer Price Index (CPI): Food & Non Alcoholic Beverages (FB) data remains active status in CEIC and is reported by Statistics Norway. The data is categorized under Global Database’s Norway – Table NO.I004: Consumer Price Index: 2015=100.
In the fourth quarter of 2023, Facebook had 914 million daily active users throughout the Asia-Pacific region. This was the highest number of quarterly daily active users Facebook had in the Asia-Pacific region to date; certainly a significant increase from 2015, by the end of which there were 309 million daily active Facebook users in the Asia-Pacific region.
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Finland Consumer Price Index (CPI): Food & Non Alcoholic Beverages (FB) data was reported at 127.310 2015=100 in Mar 2025. This records an increase from the previous number of 126.720 2015=100 for Feb 2025. Finland Consumer Price Index (CPI): Food & Non Alcoholic Beverages (FB) data is updated monthly, averaging 102.440 2015=100 from Jan 2015 (Median) to Mar 2025, with 123 observations. The data reached an all-time high of 127.310 2015=100 in Mar 2025 and a record low of 97.170 2015=100 in Jan 2017. Finland Consumer Price Index (CPI): Food & Non Alcoholic Beverages (FB) data remains active status in CEIC and is reported by Statistics Finland. The data is categorized under Global Database’s Finland – Table FI.I005: Consumer Price Index: 2015=100.
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Tunisia Consumer Price Index (CPI): FB: Food: Fruits data was reported at 128.909 2015=100 in Jan 2019. This records a decrease from the previous number of 129.703 2015=100 for Dec 2018. Tunisia Consumer Price Index (CPI): FB: Food: Fruits data is updated monthly, averaging 112.351 2015=100 from Jan 2015 (Median) to Jan 2019, with 49 observations. The data reached an all-time high of 137.267 2015=100 in Apr 2018 and a record low of 98.411 2015=100 in Aug 2015. Tunisia Consumer Price Index (CPI): FB: Food: Fruits data remains active status in CEIC and is reported by National Statistics Institute. The data is categorized under Global Database’s Tunisia – Table TN.I001: Consumer Price Index: 2015=100.
In the United Kingdom in January 2025, women aged 25 to 34 years made up Facebook's largest audience in the country, accounting for almost ** percent of all users. Men in the same age bracket were the second-largest audience base, accounting for ** percent of users. Around ** percent of Facebook users in the UK were aged 65 and older. Facebook UK Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that skyrocketed to **** billion British pounds in 2017. According to Facebook UK, this was the result of the company commencing advertiser reseller services in April 2016. For the year 2019, the company declared a revenue of roughly *** billion British pounds within the UK. In the first quarter of 2021, the company generated a total European revenue of *** billion U.S. Dollars. Growth in European active users As well as rising revenues, Facebook has also seen a slow increase in the number of monthly active users (MAUs) across Europe. During the first quarter of 2015, Facebook attracted *** million MAUs, a figure that would rise to *** million by the first quarter of 2021. Globally, Facebook had roughly **** billion MAUs by the first quarter of 2021.
As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.
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Croatia Consumer Price Index (CPI): 2015=100: Food & Non Alcoholic Beverages (FB) data was reported at 149.500 2015=100 in Mar 2025. This records a decrease from the previous number of 149.900 2015=100 for Feb 2025. Croatia Consumer Price Index (CPI): 2015=100: Food & Non Alcoholic Beverages (FB) data is updated monthly, averaging 105.000 2015=100 from Jan 2016 (Median) to Mar 2025, with 111 observations. The data reached an all-time high of 150.700 2015=100 in Jan 2025 and a record low of 99.000 2015=100 in Mar 2016. Croatia Consumer Price Index (CPI): 2015=100: Food & Non Alcoholic Beverages (FB) data remains active status in CEIC and is reported by Croatian Bureau of Statistics. The data is categorized under Global Database’s Croatia – Table HR.I002: Consumer Price Index: 2015=100.
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Sweden PPI: Mfg: FB: Food data was reported at 109.300 2015=100 in Oct 2018. This records an increase from the previous number of 108.600 2015=100 for Sep 2018. Sweden PPI: Mfg: FB: Food data is updated monthly, averaging 79.300 2015=100 from Jan 1990 (Median) to Oct 2018, with 346 observations. The data reached an all-time high of 109.300 2015=100 in Oct 2018 and a record low of 70.500 2015=100 in Apr 1990. Sweden PPI: Mfg: FB: Food data remains active status in CEIC and is reported by Statistics Sweden. The data is categorized under Global Database’s Sweden – Table SE.I015: Producer Price Index: 2015=100.
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Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...