In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.

Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.

Meta reported $62.36B in Net Income for its fiscal quarter ending in December of 2024. Data for Meta | FB - Net Income including historical, tables and charts were last updated by Trading Economics this last March in 2025.

Meta Platforms continues to dominate the digital landscape, with its Family of Apps segment generating a remarkable 162.4 billion U.S. dollars in revenue for 2024. This figure underscores the company's ability to monetize its vast user base across platforms like Facebook, Instagram, Messenger, and WhatsApp, despite facing challenges in recent years. Advertising fuels growth amid market fluctuations Despite experiencing its first-ever year-on-year decline in 2022, Meta rebounded strongly in 2024, with total annual revenue reaching 164.5 billion U.S. dollars. This resilience showcases Meta's adaptability in the face of market changes and its continued appeal to advertisers seeking to reach a global audience. Expanding reach and engagement Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Additionally, 2024 saw an astounding 138.9 million Reels played on Facebook and Instagram every 60 seconds.

Meta reported $48.39B in Sales Revenues for its fiscal quarter ending in December of 2024. Data for Meta | FB - Sales Revenues including historical, tables and charts were last updated by Trading Economics this last March in 2025.

In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.

Meta reported $7.96 in Interest Income for its fiscal quarter ending in December of 2024. Data for Meta | FB - Interest Income including historical, tables and charts were last updated by Trading Economics this last March in 2025.

In the fourth quarter of 2024, the revenue of Meta Platforms, Inc., formerly known as Facebook, Inc., in the Asia-Pacific region amounted to over 9.2 billion U.S. dollars. This marked a significant increase from approximately 7.5 billion dollars in the last quarter of 2023.

During the fourth quarter of 2023, the number of daily active users on Facebook reached 2.1 billion, a minor increase on the previous quarter. When compared with the number of daily active users in the final quarter of 2022, the platform has gained around 100 million users. Facebook’s penetration rate for the United States in 2023 was 72.13 percent, up from 71.43 percent in 2022. The social network’s audience reach is projected to stand at 75.79 percent by 2027.

Most popular social media websites

As of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.

For Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube.

Meta’s revenue

Facebook Inc was renamed as Meta in 2021, in a strategic step toward the metaverse. Meta Platforms is now the parent company of Facebook, Instagram, Facebook Messenger and WhatsApp amongst others, together being known as Meta’s Family of Apps.

Meta’s annual revenue for 2021 was 117.92 billion U.S. dollars, up from 85.97 billion in 2020. Within a decade, the company has increased its annual revenue by approximately 114 billion U.S. dollars. In the most recent fiscal year, Meta’s Family of Apps were responsible for over 115 billion U.S. dollars’ worth of Meta’s revenue.

In the fourth quarter of 2024 social company Meta's total revenue amounted to 46.8 billion U.S. dollars, the majority of which was generated through advertising. Facebook company information It is hard to imagine internet without social media and social media without Facebook. With 2.9 billion monthly active users, Facebook is the biggest social network worldwide. In fact, almost two billion users access Facebook on a daily basis. Due to its immense reach, Facebook is a highly influential publisher and one of the leading platforms for influencer marketing worldwide, surpassed only by Instagram and YouTube. Brands value social media marketing for increased exposure, traffic, and leads, and it is no surprise that Facebook can deliver on these metrics in vast quantities.

Dataset

This dataset was created by Mehmet Sungur

Released under CC BY-SA 4.0

Contents

The price of Meta (former Facebook) shares traded on the Nasdaq stock exchange fluctuated significantly but increased overall during the period from May 2012 to January 2025. After peaking at 379.38 U.S. dollars per share in August 2021, the price of Meta shares started to fluctuate and exceeded its previous peak in 2025. The share price stood at 689.18 U.S. dollars as of the end of January 2025. Substantial fluctuations in the last few years Meta's stock prices have fluctuated particularly after the rebranding announcement in late 2021. Following the announcement and through 2022, Meta's revenue remained rather stagnant, and its net income decreased considerably. Moreover, the tech giant announced one of the industry's largest layoffs in late 2022. As a result, the share price hit a low of 93.16 U.S. dollars in October 2022, the lowest value observed since 2016. However, Meta's share price has been steadily recovering since then. Shift in strategy for the world’s first social network Meta has shifted its focus to the metaverse, virtual reality (VR), and augmented reality (AR), with the rebranding in late 2021. As a result, Reality Labs was established as a dedicated business and research unit to focus on developing metaverse and AR/VR technologies. However, as of early 2023, Meta still relies mainly on advertising and its Family of Apps to generate most of its revenue, despite having made significant investments in virtual reality. Reality Labs generated 2.1 billion U.S. dollars in revenue in 2024 and has been consistently incurring operating losses since 2019.

During the most recently reported period, social platform company Meta's revenue across European markets amounted 11.5 billion U.S. dollars. For the same period in the previous year, Meta's quarterly revenue in Europe amounted 9.4 billion U.S. dollars.

According to Cognitive Market Research, The Global Business Metaverse market will grow at a compound annual growth rate (CAGR) of 52.90% from 2023 to 2030. Increasing the Use of Metaverse Platforms by People to Provide Viable Market Output

A significant market driver for Business Metaverse has been the rapid and escalating adoption of metaverse platforms. These platforms, encompassing virtual reality, augmented reality, and online 3D spaces, are witnessing increased utilization across industries. The metaverse offers a dynamic and interactive setting, with virtual events, conferences, and product launches becoming more prevalent.

For instance, Meta invested $150 billion to train the next generation of creators to build immersive educational content on 28th October 2021. Facebook changed its name to Meta Platforms Inc. to reflect the focus and interest on metaphors. The company has started working on ways to protect users in the metaverse. It has collaborated with Color in Tech, a UK-based organization that works on a transparent and inclusive Tech economy. This collaboration will increase competition and will support new ideas in this field.

(Source:about.fb.com/news/2021/10/facebook-company-is-now-meta/)

Moreover, the metaverse's potential to revolutionize e-commerce, gaming, education, and remote work drives investment and innovation. As businesses recognize the metaverse's ability to amplify brand presence and customer experiences, the market is poised for significant growth, prompting technological advancements and transformative economic opportunities.

Market Dynamics of Business Metaverse

Technological Fragmentation to Hinder Market Growth

The constraints of technological fragmentation affected the Business Metaverse market. The diverse range of virtual environments, platforms, and protocols complicated cross-platform transactions and collaboration. Additionally, concerns surrounding data privacy and security within interconnected virtual spaces can lead to hesitancy among consumers and enterprises. Ensuring smoother cross-platform experiences and fostering trust among users and businesses can drive the market's growth.

Impact of COVID–19 on the Business Metaverse Market

The pandemic accelerated the development and adoption of metaverse solutions, reshaping how businesses engage with customers and operate in a digitally transformed landscape. As physical interactions became limited, businesses turned to virtual environments for networking, collaboration, and commerce. Companies adapted their strategies to encompass virtual events, remote work setups, and immersive customer experiences. However, challenges like connectivity disparities and privacy concerns arose. Introduction of Business Metaverse

Technological advancements such as innovations in VR, AR and blockchain, increase in remote work using virtual collaboration tools, increasing use of metaverse in the gaming industry, integration of e-commerce, increased use of digital platforms into industries for regular operations, increased use of metaverse in art and recreational activities, emerging opportunities from various markets and brand promotions widen the Business Metaverse market.

These developments empower businesses to offer better-tailored solutions and services, which, in turn, contribute to the growth of the Business Metaverse industry.

For instance, in November 2021, Barbados, a Caribbean country, was the first to have an embassy in the metaverse. The country is establishing an embassy in the metaverse and formally declaring virtual property its absolute territory. The Ministry of Foreign Affairs and Foreign Trade of Barbados and Decentraland joined a contract to create a virtual embassy. Moreover, the government is also working to make agreements with other metaverse platforms, including SuperWorld, Somnium Space, and others.

(Source:www.indiatimes.com/technology/news/barbados-will-become-the-first-country-with-an-embassy-in-the-metaverse-555318.html)

The Game Streaming Market is Segmented by Revenue Model (In-Game Advertising Model, Subscription Model, and Other Revenue Models), Solutions (Web-Based (Twitch, Youtube, Facebook, Dailymotion) and Applications-Based (Xbox Game Streaming, Remotr, Steam Link, Rainway Inc)), and Geography (North America (United States, Canada), Europe (Germany, United Kingdom, Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Rest of Asia-Pacific), Rest of the World). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

In 2024, Google's parent company reported an annual revenue increase of 14 percent. In 2023, video content and streaming platform Netflix increased its annual revenue by seven percent. Meta Platforms (formerly Facebook Inc.) generated a 16 percent year-on-year revenue increase during the same period. Additionally, Amazon had a year-over-year revenue increase of 12 percent for its fiscal year of 2023.

Meta Platforms had 74,067 full-time employees as of December 2024, down from 67317 people in 2023. As of December 2023, more than 262,000 employees at tech companies worldwide were laid off throughout the year across more than one thousand companies. Facebook: how it all beganIn 2003, a sophomore at named Mark Zuckerberg hacked into protected areas of the university's computer network in order to find photos of other students. He then would pair two of them next to each other on a program called “Facemash” and ask users to choose the more attractive person. At the beginning of 2004, Zuckerberg launched “The Facebook,” a social network dedicated to Harvard students, which later grew to encompass Columbia, Yale and Stanford. The popularity of this new service sky-rocketed and in mid-2004, Zuckerberg interrupted his studies and moved his operation to Palo Alto, California, in the heart of Silicon Valley. By 2006, Facebook was open to the general public. In 2020, the company reported almost 86 billion U.S. dollars in revenue and a net income of 29.15 billion US dollars. It is also the most popular social network in the world, with 2.7 billion monthly active users as of December 2020. Facebook employee diversity criticismLike many other tech companies, Facebook has been criticized for having a diversity problem. As of June 2020, tech positions, as well as management roles in U.S. offices were overwhelmingly occupied by men. Furthermore, almost 41 percent of Facebook employees in the U.S. are White and only 3.9 percent are African-American, which has sparked concern regarding representation and equal opportunities. Around 63.2 percent of senior level positions are occupied by White employees and only 4.3 percent by Hispanic-Americans.

In March 2024, Threads generated around 28 million downloads worldwide. Meta Platforms released its X competitor Threads in July 2023. The app generated about 73 million app downloads within the first month of release. The text-based social platform was initially launched in 100 countries but was notable absent in the EU due to data protection regulations. On December 14, 2023, Threads was finally launched in the EU.

In the fiscal year 2024, Alphabet's revenue was 348.16 billion U.S. dollars. Comparatively, in the fiscal year of 2023, hardware-focused Apple's 383.29 billion U.S. dollar revenue was almost double the amount of Microsoft's 211.92 billion U.S. dollars. Whereas all of these companies have different market strengths, there are also overlaps and thus, competition. Apple and Google are direct competitors in the mobile phone market with their iOS and Android systems.

In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.