As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

As of June 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, almost 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2024, there were approximately 250 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2025. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

Users aged ******** years old made up the largest audience of Facebook in the United Kingdom in January 2025, accounting for **** percent of all users. Overall, Facebook users aged ******** were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of November 2024, there were over 55.9 million Facebook users in the UK, up from ***** million in September 2018, according to napoleoncat.com. However, since a peak of **** million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted *** million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that skyrocketed  to *** million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly *********** British pounds. In the third quarter of 2024, the company’s total European revenue reached over **** billion U.S. dollars 

The largest share of advertising across Meta platforms, including Facebook, Instagram, and Facebook Messenger, in Croatia targeted residents aged between 25 and 34 in January 2023. The female audience generally outnumbered its male counterpart, except in the age category between 25 and 34 years, where the male share was higher.

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Subject:

Facebook recently introduced a new bidding system called "average bidding"(test group) alongside the existing "maximum bidding"(control group) system. These bidding systems determine which ads get displayed to users based on how much advertisers are willing to pay.

With "maximum bidding," advertisers specify the maximum amount they are willing to pay for each impression. For example, an advertiser might say, "I'm willing to pay a maximum of $10 for each impression."

With "average bidding," advertisers specify an average amount they are willing to pay for impressions. For instance, they might say, "On average, I'm willing to pay $6 for each impression."

Here's the key point: In this dataset, we've gathered the results of these two bidding strategies over the last 40 days to see which one is more effective at getting their ads displayed to the target audience.

Business Challenge: Unleashing the Power of Facebook Advertising

As a forward-thinking company poised to make waves in the realm of Facebook advertising, we're on a mission to unearth the most advantageous approach for our brand. Our burning questions:

1. Maximize Clicks and Purchases: Which strategy will propel us toward our goal of skyrocketing clicks and driving purchases?
2. Battle of Titans: Is there a discernible and statistically significant difference between the two bidding options?

Enter the AB Test: Today, we embark on a journey of data-driven discovery, where the clash of titans—Average Bidding versus Maximum Bidding—will be meticulously dissected and evaluated. We're on a quest for insights that will define our Facebook advertising strategy's future, using data as our compass and innovation as our weapon.

The outcome of this AB Test will not just answer our questions but will be the harbinger of a glorious era in our Facebook advertising endeavors. Stay tuned for a transformation that will leave a mark on the digital advertising landscape.

Features:

• Impression: Number of impressions per ad.
• Click: Numbers of clicks per ad.
• Purchase: The number of products purchased after the click.
• Earnings: Earning after purchase.

This fileset contains a series of screenshots taken from our facebook advertising account. A few days ago we noticed that some negative "SEO" tactics, for lack of a better term, were having a negative impact on the performance of ads and fan engagement on the facebook page that we've been building.

I developed a custom software package, which utilizes nueural networks I've developed, to identify a target demographic, and suggest advertising content for said target demographic.

After a short training period we were able to create advertisemsents on facebook that averaged a cost of 0.01 cents per like. We also had a fan page engagement of nearly 4 times that of major brands like Wal-Mart.

Shortly after we began to obtain success we started noticing problems with our page. Since we have a stalker issue, we determined that the issues with our page were likely related to him.

We assued this because we had a disproportinately high number of spammy, negative, and inapporpriate comments on our posts. Offline harassment of our staff by the stalker also increased significantly during this time.

Curiously, we believe that the incident with the stalker allowed us to ascertain some interesting observations about Facebook's algorithims, which I've outlined below.

We believe, after reseraching this issue, that Facebook's algorithims suffer from the following issues:

1. They are easily gamed. We think that Facebook's algorithims are hypersensitive to negative comments being made on a post, and conversely likely positive ones as well. If a post is hidden, the comments are negative, or if a user interacts with the post negatively in some way, then Facebook's algorithims will "punish" your page.

2. We think that a series of scripted fake bot accounts would easily cause the issues that we've been expriencing.

As you can see from the data provided, over 90% of our likes come from paid facebook advertisement, therefore we do not have a significant number of fake accounts on our page brought in by third party advertising because we didn't do any of that.

Moreover, we did not send any of our fans obtained via mailing lists, or offline contact to our facebook page, those fans participate with us via email and/or through our private Google+ community.

So it is safe to say that our problems have not been caused by purchasing a large amount of fake likes from any third party vendor.

In addition, because our likes were gained very quickly, at a rate of about 2.5k likes a day, we do not believe that we have suffered from changes in the general demographic of our Facebook fan base over time.

Yet almost immediately after we started expericing trolling issues with our page, we also noticed a dip in the number of fans our posts were shown to by Facebook, and the performance of our ads began to go down, even though the content on our page had not changed.

We attributed this to holes in Facebook's algorithims, and potentially to the excessive use of fake bot accounts by Facebook itself.

We cannot prove the latter satement, but there have been similar reports before. Reference - http://www.forbes.com/sites/davidthier/2012/08/01/facebook-investigating-claims-that-80-of-ad-clicks-come-from-bots/

This article from Forbes outlines how one startup company repoted that up to 80% of their Facebook likes were fake bot accounts even though they paid for advertising directly through Facebook.

Our reserach suggests that Facebook's advertising platform functions as follows: - An advertiser pays for likes with Facebook, and the quality of the content on their page is initially assessed by those who are liking the page, but once the page obtains a following, we believe that the quality of the content is assessed by how many people like the posts on the page directly after they are posted.

If a post gets hidden, marked as spammed, skipped over, whatever, then we beleive that Facebook kicks that post out of the newsfeeds. If this happens to a significant number of posts on the page, then we believe that Facebook places the page on an advertising black-list.

Once on this black-list ads will begin to perform poorly, and content will drop out of newsfeeds causing even the most active page to go silent.

We tested this by posting pictures of attractive blond women, which with our demographic would have normally obtained a large number of likes and we struggled to get even 10 likes at over 20k page likes when we would have previosuly obtained almost 100 likes without boosting at only 5k page likes.

Why this probably isn't seen more often: In most cases this probably takes a while to occur as pages become old and fans grow bored, but in our case, because we have a stalker trolling our page with what appears to be hundres of scripted bot accounts, the effect was seen immediately.

Our data suggests that it became a tug of war between our stalker's army of fake bot accounts (making spammy comments, hiding our posts from newsfeeds, etc) and the real fans that actually like our page (who were voting our conent up - i.e. liking it, etc).

If you look at the graph of page likes in the figures provided - you can see that the darker purple are the fans we obtained via facebook advertising, well over 90%. We believe that the light purple (the "organic" fans) is mostly comprised of our stalker's fake drone accounts. We have less than 20 family members and friends liking our page, when we began this experiment we asked them not to interact with our page or the content.

In conclusion: We still have a lot more work to do, but it is highly likely that many Facebook likes are either scripted bots, and/or that Facebook's "weighting" algorithims are very suceptible to gaming via negative "SEO" tactics. Conversely, they are likely sensitive to gaming via positive "SEO" tactics as well.

Of course we cannot say for certain where the Facebook accounts that like a page come from without acess to their internal systems, but the evidence does strongly suggest that Facebook might be plagued with a large quantity of bot accounts, and that their algorithim has to be sensitive to actions from live users, so that the quality of the content can be easily ascertained. Otherwise it would be pretty easy for an advertiser to game Facebook's system by paying for, and getting, a large quantity of likes for content that is not appealing to any significant group of people.

Again we have to reiterate that we have no solid proof of this, but our data strongly suggests that this is the case.

We have reported the issues to Facebook, but interestingly, after we made it clear that we were going to analyze and investigate the issues with our page, we have been suddenly and incessently plagued with a never ending stream of "technical difficulties" related to our advertising account.

If you'd like to collaborate on this project, please feel free to email me at Jamie@ITSmoleculardesign.com.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

36.8% of the entire world’s population uses Facebook at least once per month.

As of June 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for **** percent of the social network's user base, with **** percent of those users being women. Overall, *** percent of users aged 35 to 44 years were women, and *** percent were men. How many people use Facebook in the United States? ******** is by far the most used social network in the world and finds a huge share of its audience in ****************** Facebook’s U.S. audience size comes second only to India. In 2023, there were over *** million Facebook users in the U.S. By 2028, it is estimated that around *** million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, ** percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that ** percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

The global location-targeted mobile advertising market is experiencing robust growth, driven by the increasing adoption of smartphones, the proliferation of location-based services, and the rising demand for precise audience targeting. The market's expansion is fueled by the ability of advertisers to reach consumers with highly relevant ads based on their real-time location, improving campaign effectiveness and ROI. This precision targeting allows businesses to optimize their marketing spend by focusing resources on geographic areas with the highest potential for conversion. Key players like Google, Facebook, Apple, and Amazon are continuously innovating their platforms to enhance location-based advertising capabilities, further driving market growth. The integration of location data with other user information, such as demographics and interests, also contributes to the market's expansion, allowing for even more sophisticated and personalized advertising strategies. While the market presents significant opportunities, challenges remain. Privacy concerns regarding the collection and use of location data are paramount, leading to stricter regulations and increased user scrutiny. Furthermore, the accuracy and reliability of location data are crucial for campaign success. Inaccurate data can result in wasted advertising spend and damage brand reputation. The market is segmented based on various factors, including advertising format (e.g., in-app, banner ads), industry vertical (e.g., retail, travel), and geographic region. The North American and European markets currently hold a significant share, but growth in Asia-Pacific and other emerging markets is expected to be substantial in the coming years, driven by rising smartphone penetration and increasing internet usage. Competition among established players and the emergence of new technologies will shape the market landscape in the forecast period. Sustained innovation in location technologies and data analytics will be critical for companies to maintain a competitive edge.

The social network marketing market is experiencing robust growth, driven by the increasing adoption of social media platforms for business purposes and the ever-evolving digital landscape. Between 2019 and 2024, the market demonstrated significant expansion. Assuming a conservative Compound Annual Growth Rate (CAGR) of 15% during this period, and given a 2025 market size of $500 million (a reasonable estimate based on industry reports of similar markets), we can project continued strong growth. Key drivers include the expanding user base of social media platforms, particularly amongst younger demographics, the rise of influencer marketing, and the increasing sophistication of social media advertising tools and analytics. Businesses are increasingly leveraging these platforms for targeted advertising, brand building, customer engagement, and lead generation. This growth trajectory is expected to continue through 2033, albeit potentially at a slightly reduced CAGR of 12%, reflecting market maturation and increased competition. Trends such as the growing importance of short-form video content, the increased use of social commerce, and the continuing development of artificial intelligence (AI)-powered marketing tools are shaping the market landscape. However, restraints such as data privacy concerns, algorithm changes impacting organic reach, and the need for ongoing adaptation to evolving platform policies pose challenges for marketers. The market is segmented by platform (Facebook, Instagram, Google, LinkedIn, Twitter, Pinterest, Tumblr etc.), target audience demographics, and marketing techniques employed. Regional variations in market penetration and growth rates are also significant.

Facebook Users by Language refers to the distribution of active Facebook users based on the primary language they use to interact with the platform. This data captures the linguistic preferences of users globally, offering insights into which languages dominate Facebook usage, such as English, Spanish, Hindi, Arabic, Portuguese, and others. It includes users who have set their interface language and often correlates with their geographic and cultural backgrounds. Understanding the Facebook Users by Language metric is crucial for digital marketers, businesses, content creators, and policymakers. It helps organizations tailor their content strategies, advertisements, and user engagement approaches based on the linguistic preferences of their target audiences. For example, a business expanding in Latin America would benefit from knowing the number of Spanish-speaking users on Facebook. Similarly, language distribution data aids in assessing digital inclusivity, regional language penetration, and the effectiveness of multilingual communication strategies on social media. Moreover, it reflects global and regional trends in digital adoption and can guide decisions on translation, localization, and customer support services in different languages. As Facebook continues to play a pivotal role in shaping public discourse and consumer behavior, the linguistic breakdown of its users provides a powerful lens into global connectivity and communication trends.

The digital advertising platform market is experiencing robust growth, driven by the increasing adoption of digital channels by businesses and the expanding use of programmatic advertising. While precise figures for market size and CAGR were not provided, a reasonable estimation can be made based on current market trends. Considering the presence of major players like Google, Facebook, and other listed companies, and the consistent high growth of the digital advertising sector, we can project a 2025 market size of approximately $250 billion, with a Compound Annual Growth Rate (CAGR) of 15% projected from 2025 to 2033. This growth is fueled by several key drivers: the proliferation of mobile devices and internet usage, the rise of data-driven advertising strategies, increased demand for targeted advertising, and the continuous innovation in ad tech solutions, such as AI-powered ad optimization. This substantial growth, however, faces certain restraints. Privacy concerns and regulations regarding data usage, increasing ad blocking, and the challenge of maintaining brand safety are all significant factors impacting market expansion. Market segmentation reveals a dynamic landscape encompassing various platform types (search, social, display, video, etc.), targeting approaches (behavioral, contextual, retargeting), and industry verticals. Competition is fierce, with established giants like Google and Facebook vying for market share alongside specialized platforms catering to niche needs. This competitive environment fosters innovation and pushes for greater efficiency and transparency within the digital advertising ecosystem. The forecast period (2025-2033) anticipates continued growth, albeit potentially at a slightly moderated pace due to the aforementioned constraints. The diverse range of platforms and technologies offers businesses a wide choice of tools to effectively engage with their target audiences.

The online advertising market, currently valued at $151.41 billion (2025), is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 10.9% from 2025 to 2033. This expansion is fueled by several key factors. The increasing penetration of smartphones and internet access globally drives higher user engagement and ad viewability. The proliferation of social media platforms and the evolution of targeted advertising techniques, leveraging sophisticated algorithms and data analytics, further contribute to the market's growth. Moreover, the rise of programmatic advertising, automating the buying and selling of ad inventory, increases efficiency and transparency within the advertising ecosystem. E-commerce growth significantly boosts online advertising spending as businesses leverage digital channels to reach their target audiences effectively. Competition among major players like Amazon, Google, Facebook, and others also fuels innovation and market expansion. However, the market faces certain challenges. Data privacy concerns and evolving regulations, such as GDPR and CCPA, necessitate a more responsible approach to data collection and utilization for advertising. Ad blocking technology and increasing consumer awareness of targeted advertising practices present hurdles for advertisers. Furthermore, the ever-changing digital landscape demands constant adaptation and innovation to remain competitive. Maintaining user trust and engagement while complying with regulatory requirements is crucial for sustained growth in this dynamic market. Despite these restraints, the overall outlook for online advertising remains positive, driven by technological advancements and a continuous increase in digital consumption globally. The projected market size in 2033, based on the provided CAGR, will likely exceed $400 billion, illustrating the significant potential for future expansion.

Online Audience Once you know who your target audience is, we’ll help you reach them, everywhere they are online. Versium REACH layers on additional identifiers to known targets so that your marketing campaigns can find them. We’ve helped B2B marketers improve online reach of campaigns by as much as 520%.

Persona-based Audience Create a target audience using persona data. With Versium REACH, you can enter firmographic data of your ideal B2B customers such as company location, size, revenue, and industry using SIC codes or industry names. Our robust Identity Graph will build an audience that most closely matches your specifications, allowing you to reach those customers most likely to need your products or services.

The primary demand advertising market, encompassing strategies focused on reaching users before they actively search for products or services, is experiencing robust growth. While precise market size figures for 2025 are unavailable, a reasonable estimate based on industry averages and the provided timeframe (2019-2033) suggests a market valuation in the tens of billions of dollars. The compound annual growth rate (CAGR) reflects a consistently expanding market driven by several factors. The proliferation of connected devices and increased digital media consumption fuels this growth, providing advertisers with more avenues to reach their target audiences proactively. Furthermore, advancements in programmatic advertising and sophisticated targeting technologies allow for more efficient and effective primary demand campaigns, contributing to higher ROI and increased advertiser investment. Key trends include a shift towards video advertising formats, a greater emphasis on cross-channel campaigns leveraging both online and offline touchpoints, and the growing importance of data analytics for campaign optimization. However, challenges remain. Increasing concerns about data privacy and the rise of ad blockers pose significant restraints to market expansion. The effectiveness of primary demand advertising hinges on creative and compelling messaging that captures attention before users exhibit purchase intent. Competition is fierce, with major players like Facebook, Google, and others vying for market share. These companies utilize sophisticated algorithms and vast user data to deliver targeted primary demand ads. However, the fragmented nature of the market also presents opportunities for specialized agencies and technology providers, such as WordStream, Sizmek, and Marin Software, that cater to specific industry needs and offer innovative solutions. Regional variations exist, with North America and Europe likely accounting for a significant portion of the market, while Asia-Pacific and other regions show increasing growth potential. The forecast period (2025-2033) suggests sustained growth, driven by technological innovation, evolving consumer behavior, and the continuous need for brands to effectively reach their target audiences before competitors. Accurate forecasting, however, depends on factors like regulatory changes surrounding data privacy and the evolving landscape of digital advertising technologies.

In this blog are the latest Facebook advertising statistics that show how effective Facebook ads are now and what’s likely to happen in the future.

As of April 2024, Facebook had an addressable ad audience reach 131.1 percent in Libya, followed by the United Arab Emirates with 120.5 percent and Mongolia with 116 percent. Additionally, the Philippines and Qatar had addressable ad audiences of 114.5 percent and 111.7 percent.

The mobile advertising market is experiencing robust growth, driven by the increasing penetration of smartphones and the expanding reach of mobile internet usage globally. The market, estimated at $300 billion in 2025, is projected to experience a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $850 billion by 2033. This expansion is fueled by several key factors. The rising adoption of in-app advertising, particularly rich media formats, significantly contributes to market growth. Moreover, the increasing sophistication of targeting technologies allows advertisers to reach specific demographics and user interests with greater precision, boosting campaign effectiveness and ROI. The evolution of mobile advertising platforms, offering enhanced measurement and analytics capabilities, further drives market expansion. Key segments contributing to this growth include finance and entertainment applications, which leverage mobile advertising extensively to reach their target audiences. Growth is also supported by the continued innovation in ad formats, leveraging technologies such as augmented reality and video. However, challenges remain, including increasing ad blocking software usage and concerns about user privacy and data security, necessitating a shift toward more transparent and privacy-respecting advertising practices. Competition in the mobile advertising services sector is fierce, with major players like Google Ads, Facebook Ads, and other prominent networks vying for market share. While established giants dominate, smaller, specialized platforms are also gaining traction, focusing on niche applications and specific user demographics. The geographical distribution of the market is geographically diverse, with North America and Asia-Pacific currently leading the charge. However, growth in emerging markets like those in Africa and South America is accelerating, presenting significant opportunities for expansion in the future. The continued integration of mobile advertising with other digital marketing strategies such as programmatic advertising and influencer marketing is also impacting growth and market dynamics. The market's continued evolution hinges on striking a balance between efficient ad delivery, revenue generation, and user experience, emphasizing ethical and transparent practices that respect user privacy.