As of January 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2023, there were approximately 247 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2023. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

As of January 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for 24.2 percent of the social network's user base, with 12.3 percent of those users being women. Overall, 9.7 percent of users aged 35 to 44 years were women, and 9.3 percent were men. How many people use Facebook in the United States? Facebook is by far the most used social network in the world and finds a huge share of its audience in the United States. Facebook’s U.S. audience size comes second only to India. In 2023, there were over 246 million Facebook users in the U.S. By 2028, it is estimated that around 263 million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, 72 percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that 20 percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

Users aged 25 to 34 years old made up the largest audience of Facebook in the United Kingdom in January 2025, accounting for 24.7 percent of all users. Overall, Facebook users aged 35 to 44 were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of November 2024, there were over 55.9 million Facebook users in the UK, up from 39.01 million in September 2018, according to napoleoncat.com. However, since a peak of 57.1 million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted 305 million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately 211 million British pounds in revenue during 2015, a figure that skyrocketed  to 842 million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly one billion British pounds. In the third quarter of 2024, the company’s total European revenue reached over 9.49 billion U.S. dollars 

How high is the brand awareness of Facebook in the UK?When it comes to social media users, brand awareness of Facebook is at 96% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Facebook in the UK?In total, 63% of UK social media users say they like Facebook.What is the usage share of Facebook in the UK?All in all, 72% of social media users in the UK use Facebook.How loyal are the users of Facebook?Around 67% of social media users in the UK say they are likely to use Facebook again.What's the buzz around Facebook in the UK?In February 2024, about 38% of UK social media users had heard about Facebook in the media, on social media, or in advertising over the past four weeks.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

As of January 2024, Meta's largest audience were women aged 25 to 34 years, who made up 12.4 percent of users. Men of the same age group followed, accounting for 11.9 percent of users. Overall, less than 15 percent of Meta's audience, which includes platforms Facebook, Instagram, and Messenger, were aged between 65 years and above.

36.8% of the entire world’s population uses Facebook at least once per month.

The largest share of advertising across Meta platforms, including Facebook, Instagram, and Facebook Messenger, in Croatia targeted residents aged between 25 and 34 in January 2023. The female audience generally outnumbered its male counterpart, except in the age category between 25 and 34 years, where the male share was higher.

This database contains public data from publications made on Facebook by small and medium companies in the tourism sector operating in the Amazon region in Brazil. The collection was carried out from January to June 2018 using the public API provided by the platform.

These data were processed and classified by different evaluators according to the content categories proposed by Gavilanes. Thus, there is a column in the dataset called "category", which contains the classification of each publication, with each number is associated with a category, as described below:

“0” - No category

“1” - New product announcement

“2” - Sweepstakes and contest

“3” - Sales

“4” - Consumer Feedback

“5” - Infotainment

“6” - Organization Branding

“N\A” - Non-agreement between evaluators

Therefore, the columns with data present in the CSV file are:

“status_id” - Identification of each publication in the social network. String Textual content of each publication;

“status_message” - The textual content of each publication;

“link_name” - Which part of the profile the post are related;

“status_type” - The type of the publication is a ’photo’, ’video’, ’status’ and/or ’link’;

“status_link” - URL to the publications on the platform;

“status_published” - Publication date in the social network;

“num_comments” - Numbers of comments made by users;

Reactions - Numbers of emoticons reactions from users on post – these numbers are presents in the columns: "num_reactions", "num_shares", "num_likes", "num_loves", "num_wows", "num_hahas", "num_sads", "num_angrys", "num_special";

“category” - The category of content that we mentioned before.

Which county has the most Facebook users? There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

The largest share of advertising across Meta platforms, including Facebook, Instagram, and Facebook Messenger, in Serbia targeted residents aged between 25 and 34 in January 2023. Social media users aged 35 to 44 also represented a significant share of the company's advertising audience. The female audience generally outnumbered its male counterpart, except in the age category between 25 and 34 years, where the male share was slightly higher.

VERSION 1.5. The world's most accurate population datasets. Seven maps/datasets for the distribution of various populations in Ghana: (1) Overall population density (2) Women (3) Men (4) Children (ages 0-5) (5) Youth (ages 15-24) (6) Elderly (ages 60+) (7) Women of reproductive age (ages 15-49). Methodology These high-resolution maps are created using machine learning techniques to identify buildings from commercially available satellite images. This is then overlayed with general population estimates based on publicly available census data and other population statistics at Columbia University. The resulting maps are the most detailed and actionable tools available for aid and research organizations. For more information about the methodology used to create our high resolution population density maps and the demographic distributions, click here. For information about how to use HDX to access these datasets, please visit: https://dataforgood.fb.com/docs/high-resolution-population-density-maps-demographic-estimates-documentation/ Adjustments to match the census population with the UN estimates are applied at the national level. The UN estimate for a given country (or state/territory) is divided by the total census estimate of population for the given country. The resulting adjustment factor is multiplied by each administrative unit census value for the target year. This preserves the relative population totals across administrative units while matching the UN total. More information can be found here

The world's most accurate population datasets. Seven maps/datasets for the distribution of various populations in Congo: (1) Overall population density (2) Women (3) Men (4) Children (ages 0-5) (5) Youth (ages 15-24) (6) Elderly (ages 60+) (7) Women of reproductive age (ages 15-49). Methodology These high-resolution maps are created using machine learning techniques to identify buildings from commercially available satellite images. This is then overlayed with general population estimates based on publicly available census data and other population statistics at Columbia University. The resulting maps are the most detailed and actionable tools available for aid and research organizations. For more information about the methodology used to create our high resolution population density maps and the demographic distributions, click here. For information about how to use HDX to access these datasets, please visit: https://dataforgood.fb.com/docs/high-resolution-population-density-maps-demographic-estimates-documentation/ Adjustments to match the census population with the UN estimates are applied at the national level. The UN estimate for a given country (or state/territory) is divided by the total census estimate of population for the given country. The resulting adjustment factor is multiplied by each administrative unit census value for the target year. This preserves the relative population totals across administrative units while matching the UN total. More information can be found here

Tajikistan Consumer Price Index (CPI): Goods: FB: Vegetables data was reported at 101.920 Prev Mth=100 in May 2018. This records an increase from the previous number of 99.740 Prev Mth=100 for Apr 2018. Tajikistan Consumer Price Index (CPI): Goods: FB: Vegetables data is updated monthly, averaging 101.400 Prev Mth=100 from Jan 2000 (Median) to May 2018, with 221 observations. The data reached an all-time high of 146.700 Prev Mth=100 in Oct 2000 and a record low of 68.500 Prev Mth=100 in Jun 2003. Tajikistan Consumer Price Index (CPI): Goods: FB: Vegetables data remains active status in CEIC and is reported by Аgency on Statistics under the President of the Republic of Tajikistan. The data is categorized under Global Database’s Tajikistan – Table TJ.I002: Consumer Price Index: Previous Month=100. For seasonal items (fruits and vegetables) prices are only collected during the season. During off season, either the products are dropped or the last reported price is carried forward until the product reappears in the market and collection resumes.

Abstract

The Future of Business Survey is a new source of information on small and medium-sized enterprises (SMEs). Launched in February 2016, the monthly survey - a partnership between Facebook, OECD, and The World Bank - provides a timely pulse on the economic environment in which businesses operate and who those businesses are to help inform decision-making at all levels and to deliver insights that can help businesses grow. The Future of Business Survey provides a perspective from newer and long-standing digitalized businesses and provides a unique window into a new mobilized economy.

Policymakers, researchers and businesses share a common interest in the environment in which SMEs operate, as well their outlook on the future, not least because young and innovative SMEs in particular are often an important source of considerable economic and employment growth. Better insights and timely information about SMEs improve our understanding of economic trends, and can provide new insights that can further stimulate and help these businesses grow.

To help provide these insights, Facebook, OECD and The World Bank have collaborated to develop a monthly survey that attempts to improve our understanding of SMEs in a timely and forward-looking manner. The three organizations share a desire to create new ways to hear from businesses and help them succeed in the emerging digitally-connected economy. The shared goal is to help policymakers, researchers, and businesses better understand business sentiment, and to leverage a digital platform to provide a unique source of information to complement existing indicators.

With more businesses leveraging online tools each day, the survey provides a lens into a new mobilized, digital economy and, in particular, insights on the actors: a relatively unmeasured community worthy of deeper consideration and considerable policy interest.

Geographic coverage

Argentina Australia Belgium Brazil Canada Colombia Egypt France Germany Ghana India Indonesia Ireland Israel Italy Kenya Mexico Nigeria Pakistan Philippines (the) Poland Portugal Russian Federation (the) South Africa Spain Taiwan Turkey United Kingdom of Great Britain and Northern Ireland (the) United States of America (the) Viet Nam

Analysis unit

The study describes small and medium-sized enterprises.

Universe

The target population consists of SMEs that have an active Facebook business Page and include both newer and longer-standing businesses, spanning across a variety of sectors. With more businesses leveraging online tools each day, the survey provides a lens into a new mobilized, digital economy and, in particular, insights on the actors: a relatively unmeasured community worthy of deeper consideration and considerable policy interest.

Kind of data

Sample survey data [ssd]

Sampling procedure

Twice a year in over 97 countries, the Facebook Survey Team sends the Future of Business to admins and owners of Facebook-designated small business pages. When we share data from this survey, we anonymize responses to all survey questions and only share country-level data publicly. To achieve better representation of the broader small business population, we also weight our results based on known characteristics of the Facebook Page admin population.

A random sample of firms, representing the target population in each country, is selected to respond to the Future of Business Survey each month.

Mode of data collection

Internet [int]

Research instrument

The survey includes questions about perceptions of current and future economic activity, challenges, business characteristics and strategy. Custom modules include questions related to regulation, access to finance, digital payments, and digital skills. The full questionnaire is available for download.

Response rate

Response rates to online surveys vary widely depending on a number of factors including survey length, region, strength of the relationship with invitees, incentive mechanisms, invite copy, interest of respondents in the topic and survey design.

Note: Response rates are calculated as the number of respondents who completed the survey divided by the total number of SMEs invited.

Sampling error estimates

Any survey data is prone to several forms of error and biases that need to be considered to understand how closely the results reflect the intended population. In particular, the following components of the total survey error are noteworthy:

Sampling error is a natural characteristic of every survey based on samples and reflects the uncertainty in any survey result that is attributable to the fact that not the whole population is surveyed.

Other factors beyond sampling error that contribute to such potential differences are frame or coverage error (sampling frame of page owners does not include all relevant businesses but also may include individuals that don't represent businesses), and nonresponse error.

Note that the sample is meant to reflect the population of businesses on Facebook, not the population of small businesses in general. This group of digitized SMEs is itself a community worthy of deeper consideration and of considerable policy interest. However, care should be taken when extrapolating to the population of SMEs in general. Moreover, future work should evaluate the external validity of the sample. Particularly, respondents should be compared to the broader population of SMEs on Facebook, and the economy as a whole.

Iceland Consumer Price Index (CPI): Weights: FB: Food: Meat: Pork data was reported at 19.000 Per 10TH in 2017. This records a decrease from the previous number of 20.000 Per 10TH for 2016. Iceland Consumer Price Index (CPI): Weights: FB: Food: Meat: Pork data is updated yearly, averaging 19.500 Per 10TH from Feb 1996 (Median) to 2017, with 22 observations. The data reached an all-time high of 26.000 Per 10TH in 2013 and a record low of 13.000 Per 10TH in 2000. Iceland Consumer Price Index (CPI): Weights: FB: Food: Meat: Pork data remains active status in CEIC and is reported by Statistics Iceland . The data is categorized under Global Database’s Iceland – Table IS.I009: Consumer Price Index: Weights.

United States CPI U: AW: FB: Food: Away: Others data was reported at 0.246 % in 2017. This stayed constant from the previous number of 0.246 % for 2016. United States CPI U: AW: FB: Food: Away: Others data is updated yearly, averaging 0.311 % from Dec 1997 (Median) to 2017, with 21 observations. The data reached an all-time high of 0.391 % in 2003 and a record low of 0.172 % in 1997. United States CPI U: AW: FB: Food: Away: Others data remains active status in CEIC and is reported by Bureau of Labor Statistics. The data is categorized under Global Database’s USA – Table US.I011: Consumer Price Index: Urban: Weights (Annual).

According to information from NapoleonCat, the highest share of Facebook users in Indonesia, 38 percent, were between the ages of 25 and 34 years as of December 2024. As of this date, there were approximately 174 million Facebook users in Indonesia, of which 46.2 percent were female.

United States CPI U: FB: Food: Away: Others data was reported at 193.123 Dec1997=100 in Sep 2018. This records an increase from the previous number of 192.907 Dec1997=100 for Aug 2018. United States CPI U: FB: Food: Away: Others data is updated monthly, averaging 149.166 Dec1997=100 from Dec 1997 (Median) to Sep 2018, with 250 observations. The data reached an all-time high of 193.123 Dec1997=100 in Sep 2018 and a record low of 100.000 Dec1997=100 in Dec 1997. United States CPI U: FB: Food: Away: Others data remains active status in CEIC and is reported by Bureau of Labor Statistics. The data is categorized under Global Database’s USA – Table US.I002: Consumer Price Index: Urban.

Macau Composite Consumer Price Index (CPI): Weight: FB: Food: CB: Rice data was reported at 0.365 % in Jun 2018. This stayed constant from the previous number of 0.365 % for May 2018. Macau Composite Consumer Price Index (CPI): Weight: FB: Food: CB: Rice data is updated monthly, averaging 0.365 % from Oct 2014 (Median) to Jun 2018, with 45 observations. The data reached an all-time high of 0.365 % in Jun 2018 and a record low of 0.365 % in Jun 2018. Macau Composite Consumer Price Index (CPI): Weight: FB: Food: CB: Rice data remains active status in CEIC and is reported by Statistics and Census Service. The data is categorized under Global Database’s Macau – Table MO.I002: Composite Consumer Price Index: October 13-September 14=100: Weights.