As of October 2025, men aged 25 to 34 represented Facebook’s largest user group, making up **** percent of the platform’s global audience. Across all age groups except those aged 65 and older, male users outnumbered female users. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook users The vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with *** million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

Facebook data is a valuable resource for businesses. It delivers essential information about your target audience. Over 2.9 billion people use Facebook worldwide. For example, you may learn about their demographics, hobbies, and online activities. Moreover, Facebook data may assist you in categorizing your target demographic. As a result, you may target your messaging to certain groups of people. This enhances the likelihood of your campaigns connecting with them. Furthermore, you may utilize Facebook data to monitor the effectiveness of your initiatives. This allows you to determine what is working and what is not. You can then make changes to enhance your outcomes. Facebook’s data is continually changing. Stay current with the newest trends and best practices. List To Data will help you get the most out of this important resource. Facebook number database is an invaluable tool for marketers looking to engage with their target demographic. This directory, often known as a contact list or dataset, contains crucial information such as user profiles and engagement metrics. This platform provides a wide reservoir of possible leads. Using this content, you may design tailored campaigns that increase engagement. Moving from general techniques to data-driven initiatives will help you achieve better outcomes. This information enables you to modify your messaging for higher response rates. Furthermore, this resource is updated regularly, guaranteeing that your campaigns always have new connections. Visit List To Data to get premium Facebook number databases and boost your company!

Users aged ******** years old made up the largest audience on Facebook in the United Kingdom in October 2025, accounting for **** percent of all users. Overall, Facebook users aged 35 to 44 were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of January 2025, there were over 55.9 million Facebook users in the UK, up from ***** million in September 2018, according to napoleoncat.com. However, since a peak of **** million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted *** million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that skyrocketed  to *** million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly *********** British pounds. In the third quarter of 2024, the company’s total European revenue reached over **** billion U.S. dollars 

Global Facebook Ads Targeting Market is segmented by Application (E-commerce_Lead Generation_Brand Awareness_Event Promotion_App Install Campaigns), Type (Demographic Targeting_Behavioral Targeting_Interest-Based Targeting_Lookalike Audiences_Retargeting Ads), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

The Facebook Users by Country Data (Cleaned) dataset is a collection of information on Facebook users from different countries. The dataset contains five columns of data, which are named as follows:

• Names: This column contains the names of the countries for which the data is collected.
• Users: This column provides the number of Facebook users in millions for each respective country.
• Facebook_Users: This column shows the percentage of the total population of each country that uses Facebook.
• Date_of_Data: This column indicates the date on which the data was collected and compiled.
• Population: This column represents the total population of each country.

How you can use this Dataset?

The Facebook Users by Country Data (Cleaned) dataset can be used in several ways. Here are some potential use cases:

• Market Research: Marketers can use this dataset to identify markets with the highest concentration of Facebook users. This information can be used to target Facebook ads to specific regions, optimize social media campaigns, and determine which markets to expand into.

• Business Strategy: Businesses can use this dataset to identify potential markets for their products or services. By analyzing Facebook usage rates in different countries, businesses can identify countries with high engagement rates and target those markets.

• Social Media Analysis: Researchers can use this dataset to analyze social media behavior in different countries. By comparing Facebook usage rates across different countries, researchers can identify cultural and social differences that affect social media behavior.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The location-targeted mobile advertising market is experiencing robust growth, driven by the increasing adoption of smartphones, the proliferation of location-based services, and the rising demand for precise audience targeting. Between 2019 and 2024, the market demonstrated significant expansion, and we project continued substantial growth from 2025 to 2033. This expansion is fueled by several key factors. Firstly, the sophistication of location data analytics is improving, enabling advertisers to create more effective and personalized campaigns. Secondly, the rise of omnichannel marketing strategies necessitates precise targeting, and location data plays a vital role in bridging the online and offline customer journeys. Thirdly, advancements in privacy-preserving technologies are addressing growing concerns about user data, fostering trust and further enabling the growth of the sector. Competition in the market is fierce, with established tech giants like Google and Facebook alongside specialized location data providers. The market segment is characterized by several players innovating in areas such as location-based behavioral analysis and real-time campaign optimization. This dynamic environment contributes to rapid technological progress and continuous market expansion. The projected Compound Annual Growth Rate (CAGR) suggests a sustained period of high growth for the sector. This implies significant opportunities for both established players and new entrants to capture market share. However, challenges remain, including data privacy regulations that require careful navigation and the increasing focus on user consent management. Strategic partnerships and investment in advanced technologies will be crucial for success. Key growth areas will be seen in hyperlocal advertising, which leverages precise location data for highly targeted campaigns, and in the integration of location data with other data sources for richer customer profiles. The increasing adoption of programmatic advertising will further drive efficiency and scalability within this segment. The market segmentation shows a diversity of offerings, ranging from basic location-based ads to advanced solutions incorporating behavioral insights and real-time data processing. Successful companies will need to balance technological innovation with a deep understanding of evolving consumer preferences and regulatory landscapes.

As of June 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, almost 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2024, there were approximately 250 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2025. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

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Subject:

Facebook recently introduced a new bidding system called "average bidding"(test group) alongside the existing "maximum bidding"(control group) system. These bidding systems determine which ads get displayed to users based on how much advertisers are willing to pay.

With "maximum bidding," advertisers specify the maximum amount they are willing to pay for each impression. For example, an advertiser might say, "I'm willing to pay a maximum of $10 for each impression."

With "average bidding," advertisers specify an average amount they are willing to pay for impressions. For instance, they might say, "On average, I'm willing to pay $6 for each impression."

Here's the key point: In this dataset, we've gathered the results of these two bidding strategies over the last 40 days to see which one is more effective at getting their ads displayed to the target audience.

Business Challenge: Unleashing the Power of Facebook Advertising

As a forward-thinking company poised to make waves in the realm of Facebook advertising, we're on a mission to unearth the most advantageous approach for our brand. Our burning questions:

1. Maximize Clicks and Purchases: Which strategy will propel us toward our goal of skyrocketing clicks and driving purchases?
2. Battle of Titans: Is there a discernible and statistically significant difference between the two bidding options?

Enter the AB Test: Today, we embark on a journey of data-driven discovery, where the clash of titans—Average Bidding versus Maximum Bidding—will be meticulously dissected and evaluated. We're on a quest for insights that will define our Facebook advertising strategy's future, using data as our compass and innovation as our weapon.

The outcome of this AB Test will not just answer our questions but will be the harbinger of a glorious era in our Facebook advertising endeavors. Stay tuned for a transformation that will leave a mark on the digital advertising landscape.

Features:

• Impression: Number of impressions per ad.
• Click: Numbers of clicks per ad.
• Purchase: The number of products purchased after the click.
• Earnings: Earning after purchase.

Over the five years through 2025-26, industry revenue is forecast to expand at a compound annual rate of 20.3% to reach £12.5 billion. Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the past five years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform has over 30 million monthly users in the UK in 2025. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. In 2025, more social media platforms are using AI to boost user engagement. This improves click-through rates and drives higher advertising revenue. Industry revenue is expected to grow by 6.3% in 2025-26. Over the five years through 2030-31, social media platforms' revenue is projected to climb at an estimated 9.2% to reach £19.4 billion. Regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The tightening of regulations will raise industry compliance costs, weighing on profit margin. Older age groups present a new revenue opportunity for social media platforms if they can bridge the gap between passive TV consumption and interactive digital engagement. Augmented Reality (AR) technology will move beyond filters to become standard for immersive product trials, interactive ads, and virtual meetups

Discover the booming location-targeted mobile advertising market! This comprehensive analysis reveals key trends, growth drivers, and challenges, projecting a market size of $32 billion by 2033. Learn about major players like Google, Facebook, and Amazon, and understand the impact of privacy regulations on this rapidly expanding sector.

Nymblr offers the only solution for custom and verified B2B audiences that allow you to activate your sales and marketing campaigns via numerous channels like email, Facebook Ads, Google Ads, and even LinkedIn Ads.

Increase conversion by targeting your ideal customers via the channels they prefer. Our platform and data allow you to build B2B audiences based on job titles, seniority, department, industry, SIC & NAICS, specific company, skills, and location down to the ZIP code.

This fileset contains a series of screenshots taken from our facebook advertising account. A few days ago we noticed that some negative "SEO" tactics, for lack of a better term, were having a negative impact on the performance of ads and fan engagement on the facebook page that we've been building.

I developed a custom software package, which utilizes nueural networks I've developed, to identify a target demographic, and suggest advertising content for said target demographic.

After a short training period we were able to create advertisemsents on facebook that averaged a cost of 0.01 cents per like. We also had a fan page engagement of nearly 4 times that of major brands like Wal-Mart.

Shortly after we began to obtain success we started noticing problems with our page. Since we have a stalker issue, we determined that the issues with our page were likely related to him.

We assued this because we had a disproportinately high number of spammy, negative, and inapporpriate comments on our posts. Offline harassment of our staff by the stalker also increased significantly during this time.

Curiously, we believe that the incident with the stalker allowed us to ascertain some interesting observations about Facebook's algorithims, which I've outlined below.

We believe, after reseraching this issue, that Facebook's algorithims suffer from the following issues:

1. They are easily gamed. We think that Facebook's algorithims are hypersensitive to negative comments being made on a post, and conversely likely positive ones as well. If a post is hidden, the comments are negative, or if a user interacts with the post negatively in some way, then Facebook's algorithims will "punish" your page.

2. We think that a series of scripted fake bot accounts would easily cause the issues that we've been expriencing.

As you can see from the data provided, over 90% of our likes come from paid facebook advertisement, therefore we do not have a significant number of fake accounts on our page brought in by third party advertising because we didn't do any of that.

Moreover, we did not send any of our fans obtained via mailing lists, or offline contact to our facebook page, those fans participate with us via email and/or through our private Google+ community.

So it is safe to say that our problems have not been caused by purchasing a large amount of fake likes from any third party vendor.

In addition, because our likes were gained very quickly, at a rate of about 2.5k likes a day, we do not believe that we have suffered from changes in the general demographic of our Facebook fan base over time.

Yet almost immediately after we started expericing trolling issues with our page, we also noticed a dip in the number of fans our posts were shown to by Facebook, and the performance of our ads began to go down, even though the content on our page had not changed.

We attributed this to holes in Facebook's algorithims, and potentially to the excessive use of fake bot accounts by Facebook itself.

We cannot prove the latter satement, but there have been similar reports before. Reference - http://www.forbes.com/sites/davidthier/2012/08/01/facebook-investigating-claims-that-80-of-ad-clicks-come-from-bots/

This article from Forbes outlines how one startup company repoted that up to 80% of their Facebook likes were fake bot accounts even though they paid for advertising directly through Facebook.

Our reserach suggests that Facebook's advertising platform functions as follows: - An advertiser pays for likes with Facebook, and the quality of the content on their page is initially assessed by those who are liking the page, but once the page obtains a following, we believe that the quality of the content is assessed by how many people like the posts on the page directly after they are posted.

If a post gets hidden, marked as spammed, skipped over, whatever, then we beleive that Facebook kicks that post out of the newsfeeds. If this happens to a significant number of posts on the page, then we believe that Facebook places the page on an advertising black-list.

Once on this black-list ads will begin to perform poorly, and content will drop out of newsfeeds causing even the most active page to go silent.

We tested this by posting pictures of attractive blond women, which with our demographic would have normally obtained a large number of likes and we struggled to get even 10 likes at over 20k page likes when we would have previosuly obtained almost 100 likes without boosting at only 5k page likes.

Why this probably isn't seen more often: In most cases this probably takes a while to occur as pages become old and fans grow bored, but in our case, because we have a stalker trolling our page with what appears to be hundres of scripted bot accounts, the effect was seen immediately.

Our data suggests that it became a tug of war between our stalker's army of fake bot accounts (making spammy comments, hiding our posts from newsfeeds, etc) and the real fans that actually like our page (who were voting our conent up - i.e. liking it, etc).

If you look at the graph of page likes in the figures provided - you can see that the darker purple are the fans we obtained via facebook advertising, well over 90%. We believe that the light purple (the "organic" fans) is mostly comprised of our stalker's fake drone accounts. We have less than 20 family members and friends liking our page, when we began this experiment we asked them not to interact with our page or the content.

In conclusion: We still have a lot more work to do, but it is highly likely that many Facebook likes are either scripted bots, and/or that Facebook's "weighting" algorithims are very suceptible to gaming via negative "SEO" tactics. Conversely, they are likely sensitive to gaming via positive "SEO" tactics as well.

Of course we cannot say for certain where the Facebook accounts that like a page come from without acess to their internal systems, but the evidence does strongly suggest that Facebook might be plagued with a large quantity of bot accounts, and that their algorithim has to be sensitive to actions from live users, so that the quality of the content can be easily ascertained. Otherwise it would be pretty easy for an advertiser to game Facebook's system by paying for, and getting, a large quantity of likes for content that is not appealing to any significant group of people.

Again we have to reiterate that we have no solid proof of this, but our data strongly suggests that this is the case.

We have reported the issues to Facebook, but interestingly, after we made it clear that we were going to analyze and investigate the issues with our page, we have been suddenly and incessently plagued with a never ending stream of "technical difficulties" related to our advertising account.

If you'd like to collaborate on this project, please feel free to email me at Jamie@ITSmoleculardesign.com.

Discover the booming location-targeted mobile advertising market! This comprehensive analysis reveals key trends, growth drivers, and leading players, projecting substantial growth through 2033. Learn about geo-fencing, beacon technology, and hyper-contextual targeting strategies in retail, banking, and tourism. Explore regional market shares and unlock opportunities in this dynamic sector.

Discover the booming Social Media Contextual Advertising market! Our in-depth analysis reveals impressive growth projections, key drivers, challenges, and competitive landscape insights for 2025-2033. Learn about leading players like Google, Facebook, and more. Unlock strategic opportunities in this dynamic sector.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

Discover the booming contextual advertising market! Explore its $145.46B (2025) valuation, 10.7% CAGR, key drivers, and leading players like Google & Facebook. Learn about market trends, challenges, and future projections in our comprehensive analysis.

The online advertising market, currently valued at $151.41 billion (2025), is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 10.9% from 2025 to 2033. This expansion is fueled by several key factors. The increasing penetration of smartphones and internet access globally drives higher user engagement and ad viewability. The proliferation of social media platforms and the evolution of targeted advertising techniques, leveraging sophisticated algorithms and data analytics, further contribute to the market's growth. Moreover, the rise of programmatic advertising, automating the buying and selling of ad inventory, increases efficiency and transparency within the advertising ecosystem. E-commerce growth significantly boosts online advertising spending as businesses leverage digital channels to reach their target audiences effectively. Competition among major players like Amazon, Google, Facebook, and others also fuels innovation and market expansion. However, the market faces certain challenges. Data privacy concerns and evolving regulations, such as GDPR and CCPA, necessitate a more responsible approach to data collection and utilization for advertising. Ad blocking technology and increasing consumer awareness of targeted advertising practices present hurdles for advertisers. Furthermore, the ever-changing digital landscape demands constant adaptation and innovation to remain competitive. Maintaining user trust and engagement while complying with regulatory requirements is crucial for sustained growth in this dynamic market. Despite these restraints, the overall outlook for online advertising remains positive, driven by technological advancements and a continuous increase in digital consumption globally. The projected market size in 2033, based on the provided CAGR, will likely exceed $400 billion, illustrating the significant potential for future expansion.

These are the raw results of a survey examining the attitudes of Hong Kong students towards the use of targeted promotion on Facebook. It was conducted by librarians at City University of Hong Kong and Hong Kong Baptist University from 20-26 Jan 2017. A total of 1,131 responses were received.