With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

This statistic shows the number of unique visitors to Facebook at the end of 2014. During the survey period, it was found that the social network had 449 million monthly visitors from the Asia Pacific region. This figure represents a 51 percent growth compared to 2012.

Which county has the most Facebook users? There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

How many users does Facebook have? With roughly 2.85 billion monthly active users as of the first quarter of 2021, Facebook is the biggest social network worldwide. In the third quarter of 2012, the number of active Facebook users surpassed one billion, making it the first social network ever to do so. Active users are those who have logged into Facebook during the past 30 days. During the first quarter of 2021, the company stated that 3.45 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram, or Messenger) each month.

Facebook’s beginnings Founded in 2004, Facebook is currently the biggest social networking service based on global reach and total active users. Launched by Harvard student Mark Zuckerberg and some of his contemporaries, the service was initially only available to Harvard students but soon expanded to regional universities, the Ivy League and further colleges before opening up to high school students and global users aged 13 or over. As of January 2021, India ranks first in terms of Facebook user base size.

How Facebook works Facebook users must register before using the social network and are free to create a personal profile in order to interact with other users which they can add as friends. Furthermore, Facebook users may join user groups based on workplace, college or school and can also categorize their Facebook contacts into lists. Users can post status updates or other content, and message each other. Facebook users can also interact with a wide selection of applications including social games or other Facebook-owned services like photo-sharing app Instagram.

Facebook on mobile As of January 2021, most Facebook users access the social platform almost exclusively via mobile devices. The availability of Facebook on mobile has enabled the company to lay an early claim to mobile-first online markets such as India. Facebook also publishes apps based on original Facebook features such as Facebook Messenger. The wide range of Facebook-related apps ensure that the company is one of the most popular app publishers worldwide based on downloads.

As of the fourth quarter of 2023, Facebook had a combined 272 million monthly active users (MAU) in the United States and Canada, up by one million users when compared to the previous quarter.

Facebook user data – additional information

Facebook’s data use policy or privacy policy as it is also known, highlights the company’s guidelines concerning user privacy, information and how they are likely to be used. It also highlights the difference between public and private data and the websites and third part apps which are integrated into its services.

Federal agencies and governments have the right to request user data from Facebook. This issue was highlighted in late 2014, when Facebook came under attack from the British press for not releasing relevant information on the men responsible for the supposed pre planned murder on the British soldier Lee Rigby. In the second half of 2020, the number of user data requests issued to Facebook from the United States amounted to 61,262. This figure was higher than any other country, and India ranked second with 40,300 data requests.

There were 279 206 100 Facebook users in United States of America in February 2024, which accounted for 81.2% of its entire population. The majority of them were women - 53.9%. People aged 25 to 34 were the largest user group (68 000 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 13 100 000.

The number of Facebook users in Latvia was forecast to remain on a similar level in 2028 as compared to 2024 with 1.14 million users. According to this forecast, the Facebook user base will stay nearly the same over the forecast period. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Facebook is one of the most popular social networks in the United States and as of January 2025, 53.8 percent of U.S. Facebook users were women. Facebook usage in the United StatesThanks to its wide reach and vast range of products including Facebook Messenger, Instagram and WhatsApp, many internet users would find it hard to imagine an online experience without the company that arguably made social media mainstream. In 2021, 93 percent of the U.S. population were aware of Facebook, an all-time high and still improving on years of consistently high ranking in this area. In May 2024, Facebook had over 236 million unique visitors from the United States, making it the seventh most popular multi-platform web property in the United States. Facebook usage concernsDespite near universal Facebook awareness and wide-ranking adoption, many consumers are wary of the social network’s influence on their digital experience and life. In 2018, the company was plagued by scandals, ranging from being a tool in the alleged foreign influence of the U.S. elections in 2016, to being utilized in spreading misinformation by bad actors due to lax content policies, to the mishandling of user data. During a March 2018 survey, 50 percent of internet users in the United States stated that large digital platforms such as Facebook (and also Google and Twitter) should be regulated.

There were 43 202 300 Facebook users in Colombia in February 2024, which accounted for 81.9% of its entire population. The majority of them were women - 51.9%. People aged 25 to 34 were the largest user group (12 700 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 100 000.

The number of Facebook users in Switzerland was forecast to continuously increase between 2024 and 2028 by in total 0.2 million users (+3.52 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 5.9 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

There were 100 915 600 Facebook users in Philippines in March 2024, which accounted for 85.1% of its entire population. The majority of them were women - 52.7%. People aged 18 to 24 were the largest user group (33 800 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 15 700 000.

In July 2020, the video-sharing social media platform TikTok had accumulated more than 64 million visitors across Argentina, Brazil, and Mexico. This represents a growth of over 300 percent compared to the almost 16 million internet users visiting the website and app of the social network in January of the same year. Unlike Facebook, Instagram also registered, even if slightly, an increase in the number of visitors in that period, reaching close to 153 million by mid-2020.

In January 2025, the United Kingdom had more than 55.9 million Facebook users. Four years before, in September 2020, the number of Facebook users in the UK stood at 45.85, showing a 21.9 percent growth in audience size in four years. Facebook remains the leading social network Despite a recent history of controversies and user privacy breaches - not least of which being the Cambridge Analytica scandal of 2018 - Facebook has managed to remain the top social network in the UK. As of July 2024, the platform had a 62.8 percent market share, almost six times over that of X, formerly known as Twitter. Besides being the most popular social network across all age groups, Facebook and its subsidiary WhatsApp report the highest use among those aged between 26 and 35 years old. Role in political advertising Facebook has also proved to be a lucrative advertising platform, having generated 22.7 percent of online ad revenue in the UK in 2018. This was forecast to increase to 28 percent in 2021, placing the social network second to Google within the online advertising sector. Unsurprisingly, political groups aiming to capitalize on this reach have taken to large-scale advertising on Facebook. In 2019, 3.31 million euros was spent on targeted political advertising in the UK alone, the second-highest reported figure in Europe.  

In the fourth quarter of 2023, there were approximately 1.37 billion monthly active Facebook users across the Asia-Pacific region. Comparatively, in the first quarter of 2015, there were 471 million monthly active Facebook users across the Asia-Pacific region. Facebook’s global domination In more than two decades of existence, Facebook has expanded alongside the evolution of social media and has come to dominate the industry for most of its lifetime. With a leading worldwide social media return on investment and monthly global active users surpassing three billion, Facebook achieved an average revenue of 13 U.S. dollars per user by the end of 2023. The rapid growth of Facebook was fueled in part by the expansion of internet access and smartphone usage globally. Developed markets with high internet penetration rates, such as North America or Western Europe, have seen high Facebook usage. Meanwhile, the Asia-Pacific region, with its growing population and increasing internet use, may offer opportunities for sustained growth. Facebook in the Asia-Pacific region While the Asia-Pacific region's importance for Facebook is relatively small in terms of marginal financial weight, the region's significance in terms of user base and growth potential is considerable. For instance, India led the list of countries with the most Facebook users, with an audience size of more than 378 million in 2024. In addition, Facebook held the largest market share of social media platforms in Asia in terms of traffic generating capability, accounting for more than half of the market as of January 2025.

In January 2025, there were around 46.6 million Facebook users in Germany, accounting for 56.9 percent of the total population. This number shows an increase from the first month of the previous examined year in January 2024, the platform saw 45.1 million users in Germany. In April 2023, Facebook users in Germany peaked, as 47,578,000 people were using the social media platform in the country. In Germany, Facebook's largest audience was aged between 25 and 34 years.

The number of Facebook users in Indonesia was forecast to continuously decrease between 2024 and 2028 by in total 20 million users (-11.04 percent). According to this forecast, in 2028, the Facebook user base will have decreased for the fifth consecutive year to 161.16 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find further information concerning Thailand and Singapore.